Aftermarket - January 2013

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JANUARY 2013 AFTERMARKET 5

Show Is In

EDITORIAL

With the average age of vehicles on road increasing, and fewer newer vehicles coming on roads, the average owner is a wary one. A reason for the aftermarket segment to proliferate. More and more owners are perpetually in a quest to make their vehicle snazzier. And this is not restricted to only bikes. Even owners of

the lower medium category of cars are known to turn to the aftermarket dealers to give their droopy vehicle a face-lift.

Our cover story this month reflects the evolving change in this booming industry. While those owning high-end bikes and cars are the most obsessive customers, the aftermarket industry too doesn’t lack in catering to this segment.

Add to this the OEM dealerships who are becoming highly aggressive to offer post-warranty service work. The leaner dealer population has been pretty successful in advertising over the past few years and is focusing on growing its aftermarket business. Because that is where the return customers are and also the money. One can attribute OEM success to several factors – prepaid service plans, more aggressive service programs and more electronic engagement with customers – all which goes into making it a highly resourceful business.

In order to manage this rising demand, several aftermarket providers and dealerships are turn-ing to more advanced diagnostic technology tools. Either imported or exclusively manufactured, the complexity of vehicles in terms of computers and wires is making it compulsory to have a PC for diagnostics.

The Internet has also impacted the way the automotive industry interacts with its customer base. A majority of all automotive sales start with some type of research online — from detailed searches for product and pricing information to simple searches for dealer location and phone number. Every manufacturer and seemingly every retailer have a website and conduct more cus-tomer interactions online every day.

Comments can be sent to [email protected]


NEWS

FOCUS

INTERVIEW INTERVIEW

COVER STORY

CONTENTS

10 Magneti Marelli To Beef Up Presence In Aftermarket

11 Yamaha Begins Stopwatch Servicing

14 Tata Motors Wants A Showroom Experience

15 A Study On The Global SSBR Market

28 The increasing popularity of Carzonrent, has buoyed it to take the service ‘to the masses’.

26 Sandeep Singh of TKM explains the logic of expanding to semi-urban and rural areas.

32 Naveen Chopra of Vodafone Business Services believes in Machine to Machine.

18

28

26 32

18 Get Your Kicks: Aftermarket has an array of customisation options on offer for premium vehicle owners.

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Be it in terms of performance or mere looks, tuning your vehicle is in 18

Focus Carzonrent is going mass.

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InterviewSandeep Singh of TKM speaks.

26

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NEWS 11

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10 AFTERMARKET JANUARY 2013

NEWS

Jagdev Kalsi & Nabeel A Khan

Magneti Marelli To Beef Up Presence In Aftermarket M

agneti Marelli, Fiat’s

component arm, is seek-

ing to tap after-sales op-

portunity in India. The

company plans to set up a nationwide

distribution network and also introduce

its flagship garage model Checkstar. The

organized aftermarket has seen much ac-

tivity in the country recently with players

like Bosch and Delphi vying to cut their

share from the expanding pie. Magneti

Marelli started its Indian operations as

OE supplier in 2007 and had a negligible

aftermarket presence. However, the com-

pany clocked a turnover of `800 crore

last fiscal and expects to close at `1,100

crore this fiscal.

In 2013, Magneti Marelli is planning

to build its way into the aftermarket arena

and work on its presence in independent

aftermarket. To start with, the company

has plans to set up a countrywide dealer

network for parts distribution.

Magneti Marelli is on the lookout

for regional non-exclusive distributor

network in the beginning. “At this point

of time, parts-distribution plan is under

finalization. Eventually we’ll go through

a distribution network model. Since we

are looking at non-exclusive distributors,

you need regional players to help you

to establish this network,” said Saju

Mookken, MD and Country Manager at

Magneti Marelli.

Although Magneti Marelli operates out

of seven JVs with eight manufacturing

plants in India, it is not ruling out the

possibility of importing parts from its

global hubs that can strengthen the

company’s Indian aftermarket portfolio.

Cofab, the company’s infamous

shock-absorber brand, with a

production facility in Pune, will be the

first to come to the Indian independent

aftermarket owing to the component’s

consumable nature. “Shock absorber

has a different end life and therefore

the highest potential in the aftermarket.

We already supply shock absorbers to

some companies,” said Saju. Validating

the worldwide market expanse in shock

absorbers, Saju added that Magneti

Marelli has about 70 percent share in the

shock absorber business in the Brazillian

aftermarket and that it produces more

than four million shocks and struts

for Latin America alone. In India,

Magneti Marelli has recently upped

manufacturing capacity to 5.2 million

pieces per year from three million.

Realizing the success of shock-

absorbers, Magneti Marelli plans to

follow this with the launch of its entire

products portfolio. The company is

evaluating introducing traded parts like

lighting and other components that have

higher consumption. It has set its sights

on tripling revenues in three years and is

scouting every opportunity.

Mookken hinted that Magneti Marelli

might restrict initial trade operations

from its Gurgaon office. “We have a

100 percent owned company, Magneti

Marelli India Pvt Ltd, wherefrom

we can trade parts which is limited

now. This could form an independent

aftermarket distribution too.”

The introduction of Magneti Marelli

in independent aftermarket alongside

Fiat’s plans to launch new vehicles and

plans to introduce global brands reveals

the group’s serious intent towards the

Indian market.

Introduction Of CheckstarConsidering the existence of multi-

brand service centres in the country,

Magneti Marelli will also bring in

its Checkstar brand to India. Under

Checkstar, the company runs franchisee

garages and provides technology like

training, manuals, database, helpline and

diagnostic equipments. It also procures

parts from global manufacturers for

use under Checkstar garages. Believing

that the Indian market is gearing up

towards accepting multi-brand service

stations, Mookken said, “There are

several multi-brand service centres

being established in India. We are

evaluating this opportunity but have yet

to take a decision. As vehicles become

technologically advanced, there is a need

for services that most garages cannot

provide.”

Magneti Marelli is also keen to

introduce its telematics product T-Box

in the Indian aftermarket. The Indian

automobile market being predominantly

driver driven, the company feels

strongly on the data logging potential

of the T-Box that will help users gauge

variables like fuel efficiency, among other

things. With the increase in crime rate,

the T-Box can provide the positioning of

vehicle and eventually allow users to pay

lesser insurance premium.


NEWS

Jagdev Kalsi

Yamaha Begins Stopwatch Servicing

If you are a Yamaha bike owner, it’s

time you get your bikes readied

after servicing and repairs within

24 hours with extended drop and

pick-up timings from 8 am to 8 pm. Ya-

maha is working extensively on its tech-

nician workforce, service station schedule

and inventory management and its sup-

ply chain to achieve the servicing dead-

lines in 2013 starting from the metro cit-

ies’ Yamaha Bike Stations. The company

had already announced a planned invest-

ment of `1,500 crore for two years for

all aspects related to capacity and dealer

network expansion.

To achieve such strict deadlines

Yamaha has planned multiple solutions

like increasing the technician workforce,

ramping up the supply chain and keeping

separate stockyards for North and South

India.

Ravinder Singh, Group Head, Service,

India Yamaha Motor Pvt Ltd, spoke about

the company’s strategy to Aftermarket

and said, “Earlier we followed the model

strategy and we failed. Now we have come

back to the real Yamaha DNA, which is

about the product and quality, not only

product quality but also service quality.

Since class of customers is different, their

expectation level is different from other

competitor brand customers.”

Yamaha India performed an overall two

million services last year with about 7,500

technicians and is expecting to reach the

10 million mark in 2014. To effectively

carry out that service volume, Yamaha is

planning to amplify the technician count

to 20,000 and is looking at alternate

means to educate and ready its technicians

for the job. While Yamaha has four

internal training centers, it has tied-up

with DayalBagh Engineering Institute

in Agra that will impart a year’s training

program based on Yamaha’s technical

knowhow. “To carry out internal training

we need a huge investment in making

many training centers, recruitment of

trainers and training them, and that

becomes a long process. This is one of

an approach available where recruits and

spaces are available, we just have to utilize

their resources and give our technology,”

said Singh. The year specific training

at institute with Yamaha’s technology

and workshop will work as an alternate

for a rigorous 2.5 year experience at the

service stations for a silver level (Yamaha’s

internal ratings) mechanic. Furthermore,

Yamaha is also looking at the prospect of

long-distance training since one institute

and four training centers might not

be enough to train mechanics in such

volume.

Yamaha India performed an overall two million services last year with about

7,500 technicians and is expecting to reach

the 10 million mark in 2014.


NEWS

While carrying out a service job

within 24 hours is easy, Yamaha will

have to sweat it out to deliver repair jobs

on the same day. As that would keep

Yamaha’s inventory back-up on its toes,

it would be key for the service stations

to be agile. “We have to keep inventories

and control dealer-end activities for

this. We have to be very quick with our

supply-chain as well. Yamaha has started

sending spare parts from Bangalore for

south. Previously all supplies were from

Faridabad,” said Ravinder Singh. Yamaha

had been delivering parts from its

Faridabad part center previously which

has fragmented into two stockyards,

one in the company’s Surajpur plant

to cater to the north and central India

and another in Bangalore for south

India. Yamaha believes that keeping 2

stockyards will allow them to reduce the

delivery times from 3-4 days to within

24 hours. Yamaha is also in talks with

dealers and service stations to educate

them to keep a significant inventory in-

hand, especially the parts that are often

consumed. While the process will start

from Yamaha’s own YBS dealers in the

metro cities, Yamaha has set its eyes on

a phase-by-phase expansion of the same.

Commenting on the dealer’s end-

activities Singh said, “It is a major activity

that no one has yet touched and we are

working on it. Yamaha is putting all

efforts to make it happen. If dealers place

an order, supply ratio has to be good. A

customer shouldn’t go back, so supply

ratio and supply speed is our part but

keeping the right stock and ordering the

right parts is the dealer’s responsibility.”

Yamaha is also upping the quality

of its workforce and training them to

work within deadlines. It also carried out

Yamaha Technician Grand Prix 2012 in

December with more participants than

ever. For the very first time Yamaha will

also be sending a participant to represent

India in the Yamaha’s global event for

recognizing the workforce talent. “We

started this activity in 2010 and it’s an

yearly activity for us. Basic purpose of the

activity is to motivate our mechanics and in

return, we expect the technicians to reach

a certain level to maintain our vehicles

so that they can provide good service to

our customers,” said Singh maintaining

that customer satisfaction remains a top

priority for Yamaha. Through various

programs like the technician grand prix,

the company aims to change the attitude

of workforce and infuse passion to work

with them. Singh stated his concern over

same and added, “Commuter segment is

the one in which we will be participating at

the global level. Once our mechanics reach

there, we see that there is some difference

at the global and the Indian level. We are

trying to fill up those gaps. Technology is

the same but skill and understanding level

is different. Our workforce is very casual in

approach but we are trying to create good

samples from here.”

Yamaha is also concerned to increase

its customer redemption ratio (customers

who come back for paid servicing) as a

lot of customers opt not to get the paid

services done from authorized service

stations. While the company says it

has a healthy 75 percent of customers

who come back, it wants to reach for

maximum. Yamaha India has therefore

started campaigns like protection plus

and extended warranty to keep the

customers interested. The company has

also started placing mobile service vans

in far-off areas where it sees potential

customers. The mobile service vans are

equipped to handle five or more services

in a day and the company believes that

all these practices have paid well in

some southern and western parts of the

country where it has reached a level of 90

percent. The company is in high spirits

and believes that it’ll take another two

years for them to achieve their target.

Yamaha is in talks with dealers and

service stations to educate them to keep significant inventory in-hand, especially

the ones in frequent demand. The process

will start from Yamaha’s own dealers.


NEWS

Anand Mohan

Tata Motors Wants A Showroom Experience T

o combat shrinking market

share and a weak product

portfolio, Tata Motors is fo-

cusing on improving its sales

and service experience with customers.

With no clear timeline on new products

coming from the Tata stable, customer

satisfaction during purchase and owner-

ship of a Tata vehicle has become priority

to keep brand loyalty intact for the com-

ing years till a new range of cars hit the

showrooms.

The first line of action is revamping

showrooms and making them more

customer-friendly. Not just in terms of

courteous sales reps but a whole gamut

of facilities like a lounge, café and a

merchandise section that add to the

overall experience of buying a new car.

This was recently seen at the opening

of Tata Motors’ flagship showroom in

the heart of Mumbai. Concorde Motors

at Prabhadevi was refurbished to get

the very best of treatments a modern

showroom has to offer. This means the

4,440 sq. ft. facility gets a large shop

floor to display Tata’s entire range of

vehicles, a café corner, a merchandise

section, children’s play area and even a

video wall where customers can configure

their car using tablet PCs. The lounge

also has Wi-Fi connectivity and an

accessories section. Concorde Motors

has 16 showrooms spread across six cities

in India – Bangalore, Chennai, Cochin,

Hyderabad, Mumbai and Delhi.

Tata Motors will open 4-5 such

showrooms, one each in key metros

within a quarter to begin with and

eventually upgrade showrooms in the

top twenty cities that Tata Motors

have their presence in. Speaking at the

opening ceremony, President, Passenger

Vehicle Business Unit, Tata Motors,

Ranjit Yadav said, “I think the key for us

is to ensure that the customer gets the

right experience and gets the complete

information on the vehicle and what

they can do with it.” He added, “The

showroom offers best-in-class service in

a stylish and premium format to enhance

the buying experience of our brands.”

Tata Motors wants to showcase their

technology in a better way through such

showrooms and increase interactivity

with customers. Luxury is a key aspect

of the new showrooms that also seems

to be a trend with the products the

company has launched in recent months.

The Indigo moniker was dropped from

the Manza badge when the facelift was

launched with quality Italian leather

and a touch screen audio and sat-nav

among other premium features. Recently

the Vista got the more powerful 90ps

Quadrajet engine too from the Manza.

On the other hand though, sluggish sales

of the Aria prompted Tata to launch a

barebones sub-`10 lakh LX variant to

increase its sales.

Tata Motors is going to announce a

slew of customer service initiatives in the

next 12-18 months while it prepares the

next generation of Tata vehicles.

Luxury is a key aspect of the new

showrooms that also seems to be a trend

with the products the company has launched

in recent months.

Ranjit Yadav, President, Passenger Vehicle Business Unit, Tata Motors and Neeraj Garg, Vice-President – Commercial, Passenger Vehicle Business Unit, Tata Motors at the inauguration of

Concorde Motors, Tata Motors flagship showroom for passenger vehicles.


NEWS

A Study On The

Global SSBR Market L

eading figures in the tire in-

dustry see a clear trend to-

ward low-rolling resistance

tires, not only in Europe but

globally as well. What’s more, this will

hardly be possible without improved

high-performance solution styrene-

butadiene rubber grades (SSBR) as well

as Nd-PBR (Neodymium based Perfor-

mance Butadiene Rubber). So the sector

is increasingly looking to work together

with highly specialized synthetic rubber

manufacturers. These are two of the most

important results of an extensive study

about the SSBR market performed on

behalf of specialty chemicals company

and synthetic rubber pioneer LANXESS

by Stratley Portfolio Performance Incor-

porated.

Experts have long been saying that the

introduction of tire labeling across Eu-

rope in 2012 would completely change

the tire sector. “It seems paradoxical but

cheap tires made only of conventional

types of rubber have simply become

too expensive for cost and environmen-

tally conscious consumers,” says Joachim

Grub, head of the LANXESS Perfor-

mance Butadiene Rubbers business unit.

Rising fuel prices are among the main

reasons for this. Investments in tires

that consume less energy because they

are made from modern synthetic rub-

ber pay off increasingly quickly. Auto-

motive producers too have long been in

favor of “green” fuel-saving tires to fur-

ther minimize the fuel requirements of

their products. Other important aspects

that persuade the discerning consumer

to purchase high-performance tires or

“Green Tires” are their long service life

and better safety properties, which can be

raised to a high level through the use by

the manufacturer of special-purpose rub-

ber from LANXESS.

One question that remained open un-

til now was to what extent the increased

attention to detail on the part of the

customer would impact the demand for

SSBR – which is, alongside Nd-PBR

(Neodymium based Performance Buta-

diene Rubber), the second high-perfor-

mance rubber that experts consider to be

essential for the (further) development of

economical, safe, long-lasting tires.

The SSBR marketing study that

LANXESS now possesses provides an-

swers to these questions. Their findings

give a consistent picture of the sector as

a whole: 85 percent of all tire companies

questioned expect the new EU regula-

tion to significantly impact their daily

business, with most seeing this as an op-

portunity rather than a burden. In high-

performance tires, SSBR – particularly in

combination with silica fillers – is express-

ly considered by many to be an absolute

must. Having performed detailed market

studies, the authors of the study believe

that in a few years SSBR will have signifi-

cantly overtaken conventional emulsion-

styrene-butadiene rubber (ESBR) – in

five years’ time twice as much SSBR will

be used in car tires as ESBR. 85 percent of

the experts surveyed see the supply situa-

tion as being somewhat critical, however.

A significant role in the assessment

of SSBR high-performance-

elastomers is played not only by the

improved performance of the products

manufactured from them but also by

questions of processability. The global tire

industry experts are extremely interested

in how the SSBR grades currently

available will continue to develop. The

supply of ever better green tires will be

largely dependent on the provision of

increasingly refined SSBR grades. The

sector is therefore very much in favor

of working closely with raw material

manufacturers such as LANXESS.

“The data and assessments that we are

presenting in their fullness for the first

time will not only help our customers

adapt to the change in the market, they

are also a valuable tool allowing us to

adapt to the needs of our customers even

more effectively,” adds Joachim Grub. As

a pioneer in synthetic rubber, LANXESS

has expertise in SSBR chemistry and

production technology that is unique

worldwide: the majority of SSBR grades

provided as samples in recent years and

the in-house rubber testing expertise that

we recently expanded significantly once

again proves that R&D at LANXESS

continues to be given top priority.

“With the experience in synthetic

rubber we have gathered over the past

century we are the ideal partner for an

industry whose commercial success will

increasingly depend on know-how. We

deliberately focus on processing aspects

too,” says Grub. “Our most recent

investments in debottlenecking our

SSBR and Nd-PBR-production plants

in Europe, Brazil and the United States

and increasing their flexibility – along

with the building of our 140 kt Nd-PBR

facility in Singapore – show that we want

to maintain our reputation as a reliable

supplier of high-performance special-

purpose rubber for the tire industry.”

18 AFTERMARKET jAnuARy 2013

cover story


COVER STORYPh

otog

raph

s: J

oshu

a N

aval

kar &

Var

un A

ncha

n

The premium motorcycle af-

termarket is abuzz with ac-

tivity owing to the multiple

options available for super-

bike and cruiser motorcycle owners to

choose from. The motorcycle owners can

either buy accessories for increasing the

visual appeal of their motorcycles or get

performance parts to increase the power

output of their two-wheeled companions.

The motorcycle aftermarket is currently

catering to increasing the engine perfor-

mance, improving handling and cosmetic

upgrades, depending on the customer’s

exact requirement.

According to the motorcycle

aftermarket players, amateur

motorcyclists are more involved with

cosmetic upgrades. They look for

something which is flashy and stands out

among their peers. Experienced riders,

on the other hand, prefer performance

modifications for increasing the power

output of their motorcycles. Among

cosmetic upgrade seekers, LED tail

lights and turn indicators are the most

sought after. The exhaust slip ons and

an upgraded braking system comprising

brake lines, rotors and disc brakes are the

most sought after performance upgrades.

Asked about the current buyer trends

in aftermarket parts, Vicky Jaising,

partner of Mumbai based Performance

Racing Store said, “Customer awareness

about the global motorcycle industry has

grown significantly. Nowadays buyers

are more concerned about safety and

are interested in quality products of

established brands. Customers are keener

to buy protection for themselves, which

they were not used to buying and did

not find important earlier. Customers

prefer branded products as by paying top

dollar they can avail of top-of-the-line

products.”

“Currently the ratio is 50:50 between

cosmetic and performance upgrades

for premium motorcycle owners. The

motorcycle aftermarket is witnessing a

lot of activity since the past few years.

Customers are more educated now and

awareness has increased about various

factors. A few customers come after

doing research about the brands and

products available,” said Stuart Lima of

Mumbai based 7th Gear Customs.

Markets Find A WayPresently, Aprilia, BMW, Honda,

Yamaha, Kawasaki, Suzuki, Ducati,

Hyosung and Harley Davidson have

a wide range of premium motorcycles

in India for buyers to choose from. The

product portfolio of these motorcycle

manufacturers includes entry level to

According to motorcycle

aftermarket players,

amateur motorcyclists

are more involved with

cosmetic upgrades. They

look for something

which is flashy and

stands out among their

peers.


COVER STORY

racing technology derived superbikes,

sport tourers, street bikes and cruiser

motorcycles. The motorcycle aftermarket

too offers a wide range of accessories

& modifications for superbike as well

as cruiser motorcycle owners to choose

from.

“The aftermarket customers can be

broadly classified into three different

types, one who will look at the power

and performance, one who will look

for cosmetic upgrades, & one who is

interested in better handling. Some

aftermarket customers come to fulfil

their focussed needs like better cornering

abilities, better riding posture, while some

customers want to modify the motorcycle

for race track use only while some prefer

long distance motorcycle touring,”

said Lima.

“Our product range includes

aftermarket performance parts, safety gear

and visual appeal parts. The performance

modification parts include exhausts,

air filters and power commanders. Our

visual appeal accessories include tank

pads, aftermarket race body work and

LED lights. The safety gear products

include helmets, jackets, gloves, pants

and boots. For motorcycle performance

modifications we have sprockets, rear

sets, aftermarket levers, huggers, &

windscreens to name a few,” said Jaising.

The full exhaust systems & power

commanders which remap the ECUs

are popular among the experienced

bunch of riders. There are also

motorcycle riders who seek aftermarket

parts only for serious riding on the

racetracks. Owing to these rising

number of track enthusiasts, sales of

focussed aftermarket products like race

suspension from Ohlins or Showa, rear

set foot-pegs, lightweight alloy wheels

and soft compound rubber tyres are also

increasing.

“The visual accessories start from

`1,000 for tank pads and rim stripes

and go up to a couple of lakh for custom

made exhausts, levers, wheels, brake

rotors, so the price range for aftermarket

performance parts could range from

`20,000 to a couple of lakh depending

on the motorcycle and what you choose,”

said Jaising.

An engine modification for the

superbike complete with race pistons,

bigger valves etc will cost approximately

`2.5-3 lakh. A suspension upgrade to

Showa or Ohlins will cost approximately

`1.5-2 lakh. Paint job prices start from

15,000 rupees and increase depending

on the intricacies. Light weight alloy

wheels are available for around `1.3 to

1.5 lakh. An ECU upgrade will cost

around `20,000. The brake pads retail

for `1,500-2,500, rotors for around

`25,000, while the brake pads and liners

cost around 10,000 rupees.


COVER STORY

Where Bikes Meet BootMajority of superbike aftermarket

shops get the required modification parts

by placing an order on the individual

part manufacturer’s website. While some

established aftermarket players are the

‘official distributors’ of certain global

aftermarket brands in India. “We are the

official and the sole distributor in India

of the products that we sell to name a few

Akrapovic & Racefit who make exhaust

systems, Hot Bodies Racing who make

aftermarket race body work and SIDI

who make boots,” said Jaising.

The cruiser motorcycle owners also

have aftermarket options for catering to

their customization needs depending on

their budget. Vardenchi Motorcycles and

Rajputana Customs are among the most

prominent and sought after aftermarket

customizers among cruiser motorcycle

owners.Unlike superbike owners, cruiser

motorcycle owners do not get the

option of buying individual parts from

customizers.

Cruiser motorcycle customizers no

longer offer part jobs as fabricators

replicate their designs for the mass

market without giving them due credit.

They instead offer only a complete

modification job to dramatically

increase the motorcycles’ looks. The

Cruiser motorcycle owners approach

the aftermarket customizers with some

modification ideas that they would like to

get incorporated into their motorcycles.

The rest of the job gets conceptualised

and carried out by the customizers.

Jaipur based Rajputana Customs has

modified motorcycles from the makes

of Triumph, Harley Davidson, BSA

and Royal Enfield. Mumbai based

Vardenchi Motorcycles predominantly

customizes Royal Enfield range though

a Harley Davison or a Honda 650cc have

been customized by them in the past.

Vardenchi Motorcycles customization

price range starts from `1.8 lakh and can

go upto `10-12 lakh depending on the

modifications.

“Earlier we used to offer individual

parts but we have stopped doing so and

now we customize or modify the entire

motorcycle starting with the basics like

paint jobs or handlebar changes to engine

jobs. The prices of the customization

range from `80,000 onwards to `18 lakh.

We largely cater to customers who seek

bike modification as a hobby and not

from a serious business perspective,“ said

Vijay Singh of Rajputana Customs.

Asked if Vardenchi Motorcycles offers

individual parts, CEO, Akshai Varde said

“We only execute complete customization

and not part jobs. Part customization

doesn’t offer a holistic approach to

the rider quality and aesthetics of a


COVER STORY

motorcycle. We import wheels and tyres

while source the suspension and braking

systems from OE manufacturers. The

remaining parts of the machine get

fabricated and finished in house.”

“Vardenchi has 3 models of custom

motorcycles for customers. Type II

Type III and Type IV. For customers

who want customization that is highly

detailed and themed, we offer the brand

bike. The personality of the Brand or

Customer is infused into the design and

creation of the motorcycle. Customers

do come to us with some ideas in mind

and some requirements that they would

like to infuse into their bikes. But the

final decision is made by us depending

on the safety durability, ride comfort and

quality of the motorcycle and the rider

experience,” added Varde.

Many-Headed BeastsAlong with premium motorcycle

owners, even car owners have a lot of

aftermarket performance options to

choose from. The car tuners have different

stages of performance upgrades to offer.

The stage one modifications include tyre

upgrades, air filter, free flow exhaust and

spark plugs. These modifications are the

most popular as they are less expensive

than the other available options. The stage

two modifications include suspension

upgrade, cylinder head porting and

polishing, camshaft upgrades, ECU

remapping. The final stage three

Upgrades comprise of upgrading the

braking system, turbo-charging, clutch

upgrade and ECU upgrade.

The performance tuning of cars gained

popularity among the masses with the

releases of ‘The Fast and the Furious’

movie and its sequels. Professional

drag races which were organized on an

annual basis across different cities like

BPCL’s Speed Run also encouraged the

enthusiasts. The rise in economic prowess

brought along an increase in spending

power which allowed speed enthusiasts

to splurge on performance parts.

The performance tuners say that they

don’t usually get walk in customers. The

type which decides to purchase parts

once their queries are solved. Instead

majority of car owners prefer to get the

performance upgrades done by a tuner

whom their friends recommend. There

have been numerous cases where the

stock cars performance has dropped

after a shoddy upgrade job. Nowadays

performance upgrade seekers are more

careful about choosing a tuner.

Mumbai based Karan Shah, owner

of KS Motorsport says, “Currently

ECU upgrades are the most popular

performance upgrades among car

owners because it can be carried out

in around half an hour. Other than the

owner, no one gets a clue about how the

performance has improved because there

is no visual difference with that of a stock

car.”

Seconding Shah, is Pavan Kumar,

owner of Bangalore based Race

Dynamics, who says, “Right now the

most popular aftermarket products in the

country are Diesel Tuning boxes. With

Diesel cars becoming popular, there is a

growing demand for products which can

increase both power and efficiency at the

same time. For a small price, a tuning box

can increase power by up to 40% with an

economy increase of up to 35% without


COVER STORY

causing any harm to the engine.”

The DieselTRONIC tuning box, that

Race Dynamics manufactures claims

to be the only tuning box in the world

which comes with a wireless remote

allowing modes to be changed while

driving. It gives customers the option

of choosing from stock, economy or

two performance modes. “Another

trend we see is the growing demand

of performance products by luxury car

owners. A lot of these Diesel cars, come

de-tuned from the factory and for some

owners, installing a tuning box is just a

way to enjoy their car more,” said Pavan.

“Considering this current trend,

all our products come with OEM

connectors which can be installed within

minutes and once removed are virtually

undetectable by the manufacturer thereby

safeguarding the warranty. The market

is constantly evolving, and every car

produced is significantly more intelligent

that the previous one. Customers do

want to install any product which may

hamper their warranty,” he further added.

Majority of aftermarket tuners import

the required engine parts from abroad.

Race Dynamics is one of the very few

aftermarket players who undertake

researching, designing, developing and

manufacturing of their products in

India. “We specializing in electronic

engine management, our products ensure

the engine runs optimally with any

mechanical upgrade. Our Petrol ECUs

(Engine Control Unit) the RD 0901

Standalone and PowerTUNE Piggyback

systems can handle fuelling and ignition

requirements for almost any modified

engine in the country today,“ said Pavan.

Riding OutWith performance car manufacturers

like Lamborghini, Porsche, Aston

Martin entering India, tuners say that

the segment of cars with a price tag of 50

lakhs and above is most likely to witness

a boom. “The amount that a car owner

spends on performance upgrade depends

on the cost of the car. With a car worth

40 lakhs, one won’t mind spending say

30,000 on an ECU upgrade. With a car

worth 4 lakh rupees the owner won’t

mind spending 4,000 on the filter. An

owner will not spend two lakh rupees on

turbocharging it,” said Shah.

“Individualism is where we survive.

I would never make two cars that look

alike. Even for a guy who buys a car say

worth few crores, will definitely spend a

couple of lakhs to make it look better and

stand out than his friends car who has the

same make in another colour. The term

that everybody uses is customization.

Nobody says modify your car,” he added.

“I don’t get any walk-in customers

as such. I make about 3-4 cars a year

which include a full custom job from

bumper to bumper. Other than that,

I get a customer a week for software

upgrades and suspension upgrades. My

investment has increased over the past

couple of years along with the turnover. I

started off with around 8-10 lakhs worth

of parts and now to make one car only

it costs around 20 lakhs. My turnover

would be approximately around 70-80

lakhs,” revealed Shah.

The numbers of car tuners offering

performance upgrades and dealerships

offering tuning parts to buyers have

increased over the years. The players in

the car aftermarket claim that customers

are spending more nowadays compared to

what they were a few years back. “Owing

to improvement in internet accessibility,

social media popularity, performance

upgrade related shows on television,

also people are travelling more to global

destinations, which have contributed to

The number of car tuners offering

performance upgrades and dealerships offering

tuning parts have increased. Players claim

that customers are spending more than what they did a few

years ago.


COVER STORY

the increase in awareness among people,”

said Shah.

“Owners now have access to online

forums and take part in in-depth

discussions which has greatly helped in

educating the market about performance

accessories and parts. This in turn has

impacted the spending patterns which

have definitely risen when you compare

it to that of say a couple of years back,”

said Pavan.

Over the past few years there has been

a rise in the number of shops and tuning

houses offering bolt on performance

parts which claim to increase power. This

has increased competition among the

performance tuners in the aftermarket

which earlier had a very few players.

The customer now has a lot of options

to choose from. The trend of customers

preferring to get the upgrades done from

a performance tuner based in their city or

state still persists. This continues to add

fuel to the traditional rivalry between

different tuners.

“There is intense rivalry between the

tuners in terms of the cities they belong

to but it is purely because of competition.

This level of intense competition is good

for the aftermarket tuning industry

because it shows who the better guy is.

A person makes five cars a year but then

four are off the road. While somebody

makes three cars and all three are on the

road. It becomes obvious that the guy

who has made three cars has developed

better products than the other guy. So

the competition is not a bad factor on the

roads,” said Shah.

Asked about the growth potential of

the tuning aftermarket, Pavan responded,

“The growth potential is definitely very

high but the growth rate is slow in India.

The acceptance of high tech tuning

options is low. In India, the cost is also the

driving force. Hence global companies

who are specialists in aftermarket parts

don’t set-up shops in our country. Every

vehicle needs extensive R&D and

customization and the costs don’t justify

the revenue.”

“If you take the example of Europe,

there is a car segment called as the hot

hatch. We don’t have such a segment

in India. So there will be Polo owners

who would like to make their car look

and perform like a hot hatch. So he will

carry some or the other modifications to

upgrade the car. There are also the saloon

car owners who would like to add some

individuality with a body kit. SUV owners

want upgrades which will improve the

engine torque and suspension,” said Shah.

“If performance tuning is done

correctly, one can extract way more

horsepower from the engine that what

the stock engine produces. It is the

thrill of owing a quicker car, one which

is more agile and more responsive to

the driver’s input which attracts people

towards performance upgrades. An issue

with aftermarket tuning is that quite

often the focus is only on extracting

more performance. But controlling

that performance is also important,”

said Bertrand D’Souza, Editor,

OVERDRIVE.

The Indian performance tuning or parts

aftermarket is not as big or developed as

its international counterparts yet. But the

scale of activities being undertaken by the

private players, coupled with their rising

popularity among premium motorcycle

and car owners, suggests immense future

growth prospects for the aftermarket.

Owners now have access

to online forums and

take part in discussions

which has helped in

educating the market

about performance

accessories and parts.

This has impacted the

spending patterns.


Toyota is expanding dealer network to semi urban and rural areas. Sandeep Singh, Head Sales, Marketing, Customer Service and Commercial

Divisions, Toyota Kirloskar Motor discusses its economics with Nabeel A. Khan.

InnovatingFor GrowthAll OEMs are looking at a deeper

penetration of sales and a stronger

service network in order to boost sales

of vehicles. How does Toyota Kirloskar

Motor plan to go about this?

We have had a series of expansions

in terms of dealer network, and we will

continue this pursuit for some more time

to come. The idea and focus is to get

deeper into semi-urban and rural areas.

Currently, we have about 195 outlets and

this should soon see an expansion that

will go up to 200 outlets. By March 2013,

we are sure of reaching a figure of 230.

All these construction dealerships are

in progress in terms of construction and

manpower recruitment. Taking the total

number of dealerships to 230 also implies

that we will be arriving at 50 new cities,

though they may be smaller ones. We

believe this will propel our sales volume

in the coming year when we are talking

about increasing our capacity.

Dealerships are the face of the brand.

How do you ensure that it continues to

build the brand image of your company?

As we continue to add value to our

products, simultaneously we strive to

add value to and in our dealerships. Our

dealerships are as environmental-friendly

as our plants. We make it mandatory

that all our dealers ensure that they have

installed a working water treatment

plant. From our side, there are stringent

regular checks that we undertake.

Similarly, we also guide dealers in terms

of whatever know-how we have and that

we try to impart to our stakeholders. This

helps them to be better in terms of being

suppliers or dealers. So we work very

closely with our suppliers and dealers.

Our marketing responsibility is finding

out ways to deliver quality products

to our customers by following quality

prospective. Our name is attributed to

quality as we produce quality vehicles.

And to produce quality vehicles, we need

to develop the skills of our people who

produce those cars.

What are the criteria for selecting

dealerships?

Gauging the potential of the vehicle is

where we usually begin. Then we look at

the various locations our competitors are

located. It is important for us to understand

the locations where dealerships are

profitable and that means looking at sales

of a minimum 30 to 35 vehicles per month

depending on the combination. If I talking

of confining sales mainly to Innova and

Etios then the sales factor should have a

minimum ratio of 50:50. If you look at the

South, we have opened our dealerships in

Guntur, and now we are going ahead at

opening dealerships Warangle in Andhra

Pradesh. In Karnataka we have gone to

Bellary, while in Punjab we are going to

open at Firozpur, Moga, etc. In this way,

we will plan out small expansions across

numerous cities but ensuring that the

dealership must sell over 30 vehicles. The

investment required at small dealerships

in the small places is between `75 lakh

and `3 crore without inventory. In the big

city it should start at around `8 crore.

Innova is doing pretty well. Do you

think the new breed of SUVs and MPVs

will impact it?

The Innova segment is growing very

strong. This year we have seen a growth

of more than 40 percent and this has

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INTERVIEW

compelled us to increase capacity. It’s

hard to believe but some markets have

a waiting period that is pretty long. On

our part, we would like our customers

to get possession of their vehicles when

they want. Next year we are looking at

a higher growth and hope to sell 80,000

plus Innovas. Of course they restrict the

growth in the Innova segment. It might

happen that those who cannot afford to

buy an Innova will buy these products.

Do you have plans to launch any new

vehicles or upgrades?

We are a mature manufacturer. When

we were developing the Etios, we went

out in the market and studied it. Two

things came out – first the price and low

operational cost and the fuel efficiency.

Quality is the basic factor and something

we will not compromise on; we cannot

produce a vehicle without meeting the

quality standards. The feedback which we

get from our customer was - we are very

happy with space, happy with the price,

happy the quality but not happy with the

feel of the interiors. We have collected

feedback not only on the interiors but

also in terms of features.

It takes a little more than four

years to establish a car in the market.

It is generally well known that most

customers who buy a car will sell it only

after four or more years. That is the time

you look at the resale of the car. By that

time, most customers have also gone

through maintenance and we score high

on overall cost of operation. We keep

getting repeat orders from institutional

customers. But yes, from our side minor

changes to any vehicle comes every two

years, and major change once in six years.

How do you see the market shaping up?

If you look at market growth with

respect to last year there has been a

growth. However, if you consider the

market situation in September, October,

and November, there has been a sort of

decline in the market, except for one or

two manufacturers. Those manufacturers

that have introduced new products

have seen growth. Be it the Duster,

or Ertiga or Mahindra’s new vehicles.

We are listing growth because there

was a gap in demand and supply with

regards to the innova and Fortuner. If

the market sentiments do not improve,

seeing the way they are going now, the

growth will further decline. It may not

go into negative but will definitely tipper

down. But we also believe that if the

government is able to push these reforms

and the central banks like RBI comes

up with further reduction in CRR or

SLR, there could be a reduction in rate

of interest which could help the market.

It is important to note that the number

inquiries have not gone down so much.

The conversion ratio has gone down.

People have the requirement of vehicle

but they are not buying it.

FOCUS

AFTERMARKET JANUARY 201328

Jagdev Kalsi

Home On The Road T

he increasing popularity of

car rental service provider,

Carzonrent, has buoyed it to

take the service ‘to the mass-

es’. And so this remains the main agenda

for the company this new year. The taking

to the masses is tantamount to a nation-

wide reach which in turn would have a

cascading effect on other things as well.

For starters, Carzonrent is chalking

out plans to consolidate its current fleet

of 6,500 cars to 30,000 over the next

three years. The increase in the number

of cars will simultaneously reflect in the

number of destinations from the current

33 cities to adding 37 more destinations.

Although this is highly ambitious, it is

certainly a notch above from last year’s


FOCUS

addition of 2,000 vehicles and 15 new

cities. The company has more ambitious

plans up its sleeve. It is looking at posting

an increase of up to 40 percent in terms

of revenue from last fiscal of 300 crore.

“Our knowledge tells us that now is

the time to target a larger number of

local prospective customers which is why

we are looking at expanding significantly

in terms of numbers,” said Sakshi Vij,

Vice President, Carzonrent. Underlying

the fact that 35 percent of the business

for the company comes from Tier 1 and

Tier 2 cities, she added, “We now have

a presence in Chandigarh, Amritsar and

Vizag airports and these are upcoming

destinations. More people are travelling

to such destinations and this makes it

lucrative for us.”

Realizing that vast expansions come at

a price, the car rental service provider is

planning to allot an investment of 150

crore in the next three years on vehicles,

technology, manpower and network.

Expand And RuleThe company that started as a

corporate rental organization also has

on offer another system of transport

vehicle ‘Easycab’ to its name. Armed

with all the necessary infrastructure, the

company is eyeing to grab a larger share

of the 6,000 crore (as per Carzonrent) car

rental industry, of which it believes only

10 percent is run by the organized sector.

Pointing out the potential Sakshi says,

“A majority of the business is managed

by the unorganized sector currently. And

so we are right in believing that there’s a

huge scope for expansion. All we need to

do is make our presence in the markets

where people want us to be. That’s the

market we want to capture.”

The company is working its way hard

to strike alliances, and kick off marketing

initiatives and new services on the plans

it wants to offer. It recently tied up with

Jet Privilege Program of Jet Airways to

capitalise on the essentials of airport

transfers. The collaboration allows Jet

Privilege customers to earn 40 air miles

on every Easycab travel. Carzonrent has

also started serving Indigo Airlines by

means of powering the airlines’ car rental

engine on their website wherein fliers get

an option to book a cab along with their

flights for airport transfers. In addition,

the company is also planning to develop

synergies with other airlines as well, even

on international destinations. While the

company’s alliance with the airlines is on

a certain undisclosed remuneration basis,

it believes that the partnership allows

Carzonrent to reach out to its target

consumers.

Vij believes that even if 10-15 percent

Sakshi Vij, Vice-President, Carzonrent.


FOCUS

of the fliers of Jet Airways and Indigo

converted to opting for Easycab with

flight bookings, it would be a successful

start for Carzonrent. However, the

company is gung-ho of seeing numbers

grow up to 40-45 percent. “On an average,

an online portal sells about 12,000 flight

tickets a day and if I can accrue 10

percent in the beginning, it means 1,200

bookings per day, and should reach 6,000

customers a day in different cities in due

course of time,” says Vij. Carzonrent is

also reaching out to hotels, online travel

consolidators and travel portals apart

from airlines as potential tie-up partners.

Another area where the company plans

to simulate its expansion is with ‘self

drive’. Self-drive service from Carzonrent

is currently available in metros only but

it has plans to provide the same in other

cities where it operates. With 75 cars

running in its fleet of self-drive vehicles,

Carzonrent manages to make 10-15 day

reservations daily. However, the company

believes that it’s the lack of awareness why

the self-drive is not popular in India. The

company’s VP adds, “We want to provide

self-drive in all cities and significantly

expand our fleet itself as we believe it’s a

huge untapped market. It’s not very well

developed. On our part, we have not been

very aggressive about the service till a few

months ago when we chose to increase

our fleet significantly. We believe there

will be a significant demand if there is

enough awareness about it.”

Vij believes that efforts to push the

self-drive will pay off in a year and a half

to take shape. But it has a plan. It plans

to ramp up its self-drive fleet of 75 cars

to about 300-400 vehicles in the next two

years and magnify its reservation count

from 10-15 per day to 200-250 per day

to reap maximum benefits.

With expansion plans to the tune

of four times in its vehicle fleet (from

6,500 to 30,000), an aim to reach 60

destinations within eight months, an

initiative to promote self-drive format

and an eagerness for collaboration in

travel and leisure sector, Vij believes the

company should be able to double its

turnover in the next two years. While this

will dent the unorganized sector, it will

surely take Carzonrent to greater heights,

while being a marginal increase in terms

of organized ground transportation.

Vij believes that even

if 10-15 percent of the

fliers of Jet Airways

and Indigo converted

to opting for Easycab

with flight bookings,

it would be a

successful start for

Carzonrent.


Naveen Chopra, Director, Vodafone Business

Services, tells Pradeb Biswas that Machine to Machine technology can help automotive OEMs

unleash new avenues of business.

Here Comes AnywareDescribe how Machine to Machine

(M2M) technology can collaborate

with any of the existing technologies to

offer more benefits?

Let us understand this from the

automotive perspective. Today automotive

has significant amount of electronics and

software controls already built inside.

M2M solutions can integrate with these

electronics and software systems to

transmit and receive the information on

real time basis either from the internet or

over secured connectivity with centrally

hosted platform of OEMs using GPRS

& 3G communication.

For example, most of the high end cars

today have OBDII port, which provides

significant information about the car such

as performance parameters and diagnostic

parameters. M2M can enable connectivity

with OBDII port for reading the data and

then data can be transmitted on real time

basis to centrally hosted platform and

analysed to generate valuable information

both for OEM and consumer.

Are there any applications or

technologies similar to M2M already in

the market?

There are applications for navigations

and traffic information which are useful

for driving direction and changing routes.

But in India there is not much uptake of

such services because of various reasons

including total cost of ownership and

lack of strong enforcement drivers on

vehicle owners.

There are already cars available which

provide real-time information like

vehicle location, mileage, speed etc.

There are also aftermarket options

which can provide such information. In

what ways will the M2M technology be

different and make cars smarter?

As you rightly mentioned, most of

existing M2M solutions for tracking &

tracing are aftermarket and have limited

functionality. M2M technology has

potential to move from Trace & Track to

make car smarter by converging the vehicle

IT systems i.e. embedded telematics.

Simplistically saying, a single

embedded SIM within a car can be used

for diagnostics information, road side

assistance, auto generate emergency calls,

security alerts, remote operation, driving

scores for Insurance companies and in

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car infotainment. This in turn opens

up new opportunities for revenue and

optimization both direct and indirectly

to OEMs and its customers.

Why is Vodafone Business Services

interested in introducing such services

to India? What will be their business

model and strategy?

Vodafone Business Services strongly

believes that it could help OEMs unlock

new revenue and optimization potential

through its differentiated M2M

offerings. We are doing this currently

with large OEMs across the globe.

Both the aftermarket and before market

telematics market in India is just taking

off and this is the right time for us to

introduce M2M services tailored to the

automotive industry. For e.g. through

our to be launched M2M platform

we let OEMs control the lifecycle of

SIM cards embedded into the car,

thus mapping it to the lifecycle of car

production and sale.

Vodafone is constantly rated number

one in M2M amongst all telecom service

providers in the world.

The business model is to offer

telematics solution to OEMs through

partnerships and collaboration with the

M2M ecosystem. M2M ecosystem is a

complex and long value chain especially

in telematics. Our global footprint offers

OEMs to scale their products across the

globe and a single platform.

What is the current market size of such

services and their future scope, globally

as well as in India?

Globally, the current market size of

M2M in OEM automotive segment is

pegged around $3 billion and is expected

to reach $15 billion in next five-six years.

In India market is still at an infant stage

from automotive perspective but has

huge potential considering the fact that

India is one of the largest automotive

markets in the world.

Kindly elaborate on the role of OEMs

in the deployment of such systems. Is

Vodafone considering or currently in

talks with any OEMs towards offering

the M2M technology as standard on

vehicles?

OEMs are best positioned to leverage

M2M solutions. There are two aspects to it

a) OEMs have inside-out knowledge of

how a vehicle works and how M2M

solution can be embedded inside the

car as any other auto component to

create the wow effect for customer.

In fact, OEMs already work closely

with ecosystem players for vehicle

electronics and software systems.

b) OEMs can create new revenue

opportunities and enhance consumer

experience. OEMs could bundle

telematics and offer fleet management

services to commercial vehicle owners.

It will also help them transform the

Customer Relationship by moving

from Product to Services and stay in

relationship with customer till the life

of the product.

Vodafone globally is working with

leading companies such as BMW,

TomTom , Hyundai etc.in automotive

space providing OEMs with M2M

Smart Services. In India we are in early

stage discussions with many OEMs.

Will the M2M technology be limited

only to cars or will it include trucks

and buses as well? By when is Vodafone

Business Services likely to introduce

this technology to India?

Application of M2M in automotive

is spread across the segment including

Passenger Vehicles, Commercial

Vehicles, Construction Equipment and

Farm equipment. In fact, CV segment

is one of the early adopter of M2M

technology in India.

We are already working in M2M

market space providing communication

services to Business Customers across

M2M segments such as Smart Metering,

Trace & Trace and Wireless Transactions.

We have launched GSM based Location

Tracking Services for tracking any asset

using Vodafone SIM card. In addition,

we are leveraging our global expertise in

M2M and bringing best of breed M2M

platform, by Feb 2013, for our customers to

provide managed connectivity in India as

well. We are also launching special purpose

M2M SIM (embedded SIM which can

withstand temperature range of -40C to

+85C, special M2M plastic SIM, which

are right fit for M2M grade solutions.

Serving the needs of an enterprise, Vodafone Business Services is a total

communications offering that caters to all their Voice and Data, wireless and Fixed-

line requirements. With the advantage of global expertise and experience and the

knowledge of local markets, the business is run through the following verticals –

Vodafone Global Enterprise, SME division, National Corporate and key accounts.

Since its inception, Vodafone Business Services has garnered over 3.3 million

corporate customers in India and currently provides services to over 60,000 global

and national businesses equipped with a robust and superior network infrastructure

and a 24x7 NOC. Through a dedicated team of Account Managers and Service

Managers for each account, Vodafone Business Services offers a varied range of

products and services such as Machine to Machine Solutions, Wireline Data

Solutions (MPLS-VPN, Internet Leased Lines, domestic and international Leased

Circuits), Office Wireline Voice (E1-DID), Toll Free Services, Conferencing and

Collaboration, Application Mobility and Mobile Email & Connectivity Solutions.

About Vodafone Business Services


REPORT

After witnessing a decline

in 2009, auto component

industry bounced back

strongly in 2010 and 2011

with a turnover growth of 28 per cent

and 35 per cent respectively. Growth was

pushed by strong vehicle demand across

the categories of automotive industry.

However, growth rate softened to 16 per

cent in 2012 as the auto sales were stran-

gulated with high interest rates and tow-

ering fuel prices coupled with general

economic slowdown. Of the total indus-

try size of around `2,014 billion in 2012.

70 per cent was contributed by

domestic OEM, 14 per cent by

replacement market and the balance

16 per cent by exports. The giant share

of domestic OEM demand in total

turnover clearly indicates that domestic

OEM sales shape the fate of Indian auto

component industry. CARE Research

foresees the growth in 2012-13 to remain

tepid as compared to the past few years

on account of demand pressure from

auto sector which is witnessing turbulent

phase since 2011-12 due to high interest

rate scenario coupled with spiralling fuel

prices and slowdown in economy.

In absence of strong auto demand, rising level of indigenisation will drive auto component growth.

Indian auto component manufacturers

offer advantages like low-cost and

adequate production capacity with

world class technology. Domestic

auto component manufacturers are

increasingly complying with the

internationally accepted quality

standards like six sigma, ISO, etc which

has caught the attention of global

OEMs. Global OEMs with presence in

India are increasing level of localisation

in products offered them in the Indian

markets. The level of indigenisation is

being increased in phased manner to

keep costs low without compromising

quality. Furthermore, depreciating

Going Along For The RideDomestic auto

component manufacturers

are increasingly complying with

the internationally accepted quality standards like six

sigma, ISO, etc which has caught the

attention of global OEMs.

Revati KastureHead, Industry Research

Vishal SrivastavManager

Samay GanharAnalyst


REPORT

rupee is resulting in increase of import

bill for global OEMs, who source a

large proportion of their inputs from

overseas markets. In order to curtail the

burden of growing import bill global

OEMs are resorting to increased local

sourcing. Although indigenisation level

of domestic players is already around 95

per cent in 2011-12, indigenisation level

of foreign OEMs stands between 65-

70 per cent, CARE Research expects it

to reach around 80 percent by the end

of 2014. CARE Research believes that

growing levels of indigenisation in next

couple of years will drive growth of auto

component manufacturers in the next

couple of years regardless of slowdown in

automobile demand.

on the back of growing indigenisation

In 2011-12 imports stood at `514

billion as compared to exports of `334

billion, however, we believe that the

trade gap would narrow going ahead due

to continuously rising rate of growth in

exports and expected decline in growth

rate of imports due to increase in levels of

indigenisation. In 2011 and 2012 exports

have grown by 55 per cent and 41 per cent

respectively compared to imports which

have witnessed a growth of 33 per cent in

both 2011 and 2012. Increasing number

of global OEMs are moving substantial

part of their manufacturing operations

to India so as to make India their

export base. The entry of foreign OEMs

and auto component manufacturers

has pushed domestic manufacturers

to enhance their product as well as

manufacturing technology. Indian auto

component manufacturers have gradually

started to enjoy level field with global

auto component manufacturers in terms

of quality and scale. A considerable rise

in investments towards research and

development has been observed during

the last one decade which is helping

Indian auto component industry to built

reputation in overseas markets and bag

global orders. India is foreseen as the

hub for sourcing auto components by the

leading global OEMs.

Strong vehicle population to augment replacement market demand

The replacement market, where

price plays a critical role as compared

to quality, is dominated by the highly

fragmented unorganized sector. Smaller

component manufacturers, counterfeits

and cheap imports cater to this price-

sensitive replacement market segment.

Large organized players are able to garner

relatively small pie of this segment.

Replacement demand is dispersed across

the length and breadth of the country,

while the players in the organized segment

are concentrated in selected clusters,

which have proximity to the OEMs.

Irrespective of slowdown in auto demand,

CARE Research expects replacement

market to witness high growth in 2012-

13 on the back of huge vehicle population.

The pileup in vehicle population due to

strong growth in the domestic market

during the last one decade would continue

to weather the effect of muted auto sales in

the short term.

The replacement market is dominated by the fragmented unorganized sector. Smaller component

manufacturers, counterfeits and

cheap imports cater to this price-sensitive replacement market.


REPORT

Revenue Growth Trends: Continuing

from a subdued year in 2011-12 (volume

growth for the tyre industry stood at

5.3%), volume growth for tyre sales has

remained weak during the current fiscal

with subdued OEM demand, particularly

in the higher tonnage M&HCV segment

where volumes contracted significantly,

modest replacement demand and

relatively muted exports, particularly to

the European Union. Unlike the last

fiscal when industry revenues grew on

realisation hikes of over 20% (to pass on

cost increases), realisations have grown by

only ~1.5-2.5% during the current fiscal

(with a benign raw material scenario).

However, the sharp depreciation in the

INR (vs. the USD) continues to drive

export revenue growth by over 25%

(y-o-y) during the current fiscal despite

the relatively muted export volumes.

Global tyre industry has also witnessed

a significant contraction during the first

nine months of CY 2012, led by falling

replacement demand in almost all large

geographies.

Rubber prices plunge on weak

demand: During the last three years, tyre

manufacturers faced severe challenges on

managing input costs-with the industry

witnessing significant volatility in NR

prices. NR prices, which peaked at a high

of `240 per kg in April 2011, has trended

downwards during the last year and half-

more so during the current fiscal; NR

prices have dropped from `197 per kg in

April 2012 to `172 per kg in November

2012. Global rubber prices exhibited a

largely similar trend, although there were

periods of disparity caused by the lead

time to import and quality concerns on

domestic rubber. However, with imports

meeting significant proportion of NR

requirements in the domestic markets,

the depreciating INR continues to

moderate the actual fall in landed cost

of raw material for tyre manufacturers.

Although uncertainty prevails on

commodity prices and forex volatility, it

is observed that the tyre manufacturers

have started covering inventory at

prevailing low prices despite the demand

outlook for the end industry continuing

to remain subdued. With muted global

demand, ICRA expects NR prices to stay

range bound at `175-185 per kg over the

next two quarters.

Synthetic rubber prices decline with

drop in crude oil prices: Accounting for

~15% of the raw material cost of tyres,

prices of Synthetic Rubber (SR) has a

strong correlation with tyre prices and

industry margins. Styrene Butadiene

Rubber (SBR) and Poly Butadiene

Rubber (PBR) are the key SR elastomers

used in tyres. During the past fiscal 2011-

12, SBR and PBR prices increased by

45% and 31% (in INR) respectively. This

was due to the rise in butadiene prices and

sharp depreciation of the INR against the

USD. India has no domestic capacities

ICRA Outlook on the

Indian Tyre IndustryPavethra PonniahK SrikumarSubrat DwibediSubrata Ray

Bangkok prices MRESM10C Index


REPORT

for SBR while domestic capacities of

PBR and other rubber chemicals are

significantly short of demand, leading to

heavy import dependence.

Other key raw materials used in the

tyre manufacturing process are primarily

crude derivatives namely nylon tyre cord

fabric (NTCF), carbon black and rubber

chemicals. Prices of all these components

are closely correlated to crude oil prices

and currency movements. Prices of carbon

black and NTCF have also increased by

24% and 16%, respectively during 2011-

12. NTCF is used as reinforcement

material in cross ply tyres, and its prices

move in tandem with the prices of

Caprolactam (the main raw material for

NTCF); Caprolactam prices are currently

on a downtrend with lower demand and

softening feedstock prices. In the last

six months, synthetic rubber prices have

moderated-largely in line with the drop in

crude oil prices. Geopolitical uncertainties

in the Middle East, ban on Iran’s oil

imports by EU and US since July 2012

and ongoing tensions between Turkey and

Syria apart from speculation is affecting

oil production and crude prices.

Margins continue to remain healthy

despite moderation in demand: After

witnessing one of the weakest margins

in over ten quarters during Q1, 2011-

12, there has been a gradual recovery in

industry-wide operating margins since

Q2, 2011-12 with operating margins

reaching a high of 10.3% in Q1, 2012-

13 supported by moderation in Natural

rubber (NR) prices and impact of price

hikes taken during late 2011-12. On a

sequential basis, operating margins were

largely stable at 10.3% during Q1, 2012-

12. While most of the players posted a

marginal improvement in margins aided

by softer NR prices and improvement in

product mix, there were declines in the

operating margins of CEAT and TVS

Srichakra on account of higher brand

building expenses and higher overheads

respectively.

Although NR prices have been

moderating since April-12, the impact

has been offset to an extent by the

increase in prices of synthetic rubber

(SR) and carbon black during Q1,

2012-13 on account of the high crude

oil prices. Given the limited pricing

flexibility of tyre manufacturers in the

current weak demand scenario with

mounting competitive pressures from

new capacities being commissioned, any

increase in raw material prices will have

a direct impact on margins. With the

industry in a capex mode, the higher

interest and depreciation expenses and

the foreign exchange losses on account of

the weak rupee (loss of Rs. 432 million

by JK tyres and Rs. 369 million by Falcon

tyres) compressed net margins which

declined to 3.4% in Q1, 2012-13 as

compared to 3.8% in the previous quarter.

Outlook: ICRA’s outlook for 2012-

13 for the tyre industry stands at [1]

Moderate revenue growth supported

by export revenues (depreciating INR

impact) even as OEM demand contracts

and modest replacement demand [2]

Stable margins, despite the demand

slowdown owing to moderating input

costs [3] Margin support from better

product mix-higher share of non-truck

and replacement demand. A downside to

margins is expected from the increasing

share of OEM T&B radials which are

currently underpriced in the market

by tyre manufacturers as a penetrative

strategy.

ICRA expects the subdued conditions

in the domestic automotive industry

and the weak export outlook to the EU

region to curb demand growth during the

current fiscal; ICRA anticipates volume

growth in the OEM segment to taper

off to ~4.5-5.0% while the replacement

demand grows by 5-7%. Industry wide

revenues could however benefit from

[A] the 1.5-2.5% hike in realisations

and [B] the weaker INR boosting export

revenues. ICRA expected the Indian tyre

industry revenues to grow by ~13-14%

during 2012-13.

Over the medium term, in line with

ICRA’s view for the automotive industry,

we expect tyre demand to revive. Over

the next three years, ICRA expects the

expansion in industry margins to be

driven by the following critical factors

[A] Kick off of replacement demand for

truck & bus radials (TBR); which could

provide a significant upside to margins

and industry wide boost to return

indicators. [B] Replacement segment to

kick start in a big way in the coming 2-3

years. This would provide a significant

upside to margins and industry wide

boost to return indicators. [2] The

large TBR capacities coming online is

expected to intensify competition and

create a demand supply imbalance in

the coming 2-3 years. As a penetrative

pricing strategy, the industry is currently

pricing TBRs at breakeven levels with

margins in the TBR segment lower or at

best at par with cross-ply tyre.

The domestic tyre industry is in the midst

of a large capital expenditure phase. At a

technological inflexion point with cross ply

tyres giving way to more advanced radial

tyres in the M&HCV industry, the new

capacities coming up are also largely for

radial tyres. Tyre capacities in the country

grew by over 16% on a compounded basis

during the last three years, to an estimated

166.1 million tyres as of March 2012.

During the last fiscal alone, the industry

witnessed commissioning of capacities

worth `35.9 billion; ICRA foresees some

spillage of this capacity addition to the next

fiscal owing to the slowdown witnessed in

the auto industry.


GLOBAL

McLaren launches 12C Inspired Merchandise M

cLaren has introduced

a range of merchandise

inspired by their 12C

sportscar. The range

includes clothes, accessories and bags.

Fans of the luxury, sports car manufac-

turer can order the stuff that they like

from the British manufacturers recently

launched eStore.

The clothing range includes sports

jacket, polo shirts and caps in black

colour. The shirts and caps have regular

design features and flaunt the McLaren

logo. While the jacket gets tapered sides

on the outside and heat welded stitching

inside giving it a appealing finish and

sophisticated looks. McLaren is also

offering accessories like a black wallet

and card holder made from high grade

leather. Ergonomically designed gloves

are also on offer featuring full-grain

black sheepskin leather and contrasting

McLaren Orange piping.

The McLaren bags, available in

three sizes, has the same lining used

for upholstering the seats in the 12C.

The bags have been designed in a

fashion such that the boot space of

144 litres beneath the 12C’s bonnet

can be completely utilised. The bags

feature exclusive carbon fibre outer

material, with carbon fibre handles

and silver or McLaren Orange detail

stitching. The bags have been developed

in collaboration with the McLaren

Automotive design studio.

A special edition chronograph

wristwatch has been developed in a

collaboration between Swiss luxury

watchmaker TAG Heuer and Frank

Stephenson, Design Director of

McLaren Automotive. There are no

awards for guessing that Carrera MP4-

12C chronograph is inspired by the

performance 12C sports car after which

it is been named. Only a thousand pieces

of the wristwatch will made available

globally that features carbon fibre on

the dial.

McLaren is also offering

accessories like a black

wallet and card holder

made from high grade

leather. Ergonomically

designed gloves are also

on offer featuring full-

grain black sheepskin

leather.


GLOBAL

Infiniti To Utilize Sunderland Plant

Infiniti has announced that it will

utilize parent company Nissan’s

factory in Sunderland, United

Kingdom for manufacturing its

vehicles. It is being estimated that this

announcement will result in around a

1,000 openings for new jobs out of which

280 will be at the UK plant. The facility is

also likely to see an investment of around

£250mn for the same.

In a press release statement, Colin

Dodge, Nissan Motor Co. Ltd Executive

Vice President and Chief Performance

Officer, said, “This milestone, our first

premium product to be manufactured at

Sunderland, reconfirms our commitment

to UK manufacturing and the ongoing

success of the plant, which is moving

up the value chain. Just as important,

the new Infiniti, which will be exported

around the world, is being developed

with help from our London design centre

and our European Technical Centre at

Cranfield.”

The British Prime Minister David

Cameron said, “This investment is

excellent news for the North East and

another vote of confidence for UK

manufacturing.The continued success

of Nissan in the UK demonstrates the

strength of the car industry here, and its

importance, as we rebalance and grow the

economy.This announcement shows how

the car industry in partnership with the

Government continues to win important

long term investment projects, in a tough

competitive sector; helping the UK to get

ahead in the global race.”

Infiniti’s all-new premium compact

model’s production at the Sunderland

plant is expected to begin in 2015. Once

Infiniti’s begins production, it will become

the first new car brand to be produced

in the UK after 23 years. Nissan’s

Sunderplant will be manufacturing more

than half a million cars for the first time.

The global exports from the plant have

reportedly crossed five million units.

Owing to capacity related limitations at

the Sunderland plant, manufacturing of

a C-segment hatchback that had been

announced earlier will now be shifted to

some other plant.

Nissan’s Sunderland Plant started

production in September 1986. Total

investment made and announced since

then is over £3.5bn and total plant volume

stands at more than 6.9 million units. 80

per cent of production is exported to 97

international markets.

PRODUCTS


Screen Cleaner

It can be used for cleaning lap-tops, LCD screens, cell phones and digital cameras. It features

a sterile aqueous solution which is designed by a special formula. It is a clear, odourless, alcohol, ammo-nia and vinegar free solution. The solution can effectively remove fin-gerprints and grease without screen

erosion or damage. Rx Infotech Pvt LtdAhmedabad - GujaratTel: 1800 1200 852, Email: [email protected]: www.rxinfotech.in

Automobile Care Cleaning Chemicals

These chemicals are gentle and capable of effectively remov-

ing spots and stains from the painted vehicle’s body. The chemicals are also uti-lised for effectively cleaning the floors, wall panels, glasses and paint surfaces. The range of the chemicals is gentle on the car’s paints and does not hamper the shine and look of the vehicle.

Altret Performance Chemicals Gujarat Pvt LtdSurat - GujaratTel: 0261-2451807Email: [email protected]: www.altret.com

Double Sided Lapping Machines

Four-way double sided lap-ping or polishing machine have unique features such

as four way motion, in-process plate conditioning and precise pneumatic pressure control dur-ing lapping, variable speed drive, slurry re-circulation system, etc. The upper and lower lapping plates rotate in opposite direction to each other. The carriers rotate about itself while revolving in the either directions thereby creating 4 way motion. Typical applications are various such as lightening arrestors, compressor valve plates, automobile and aircraft parts, piston rings, watch glass, pump parts, shims, vanes washers, slip gauges, quartz crystals, semi conductor wafers and many more.

Speedfam (India) Pvt LtdThane - Maharashtra.Tel: 0251- 2620403 / 404 / 405Fax: 0251- 2620406 Email: [email protected] Website: www.speedfam.co.in

Dynamic Mechanical Analyser

Dynamic mechani-cal analyser offers six different defor-

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Mettler-Toledo India Private LimitedMumbai - MaharashtraTel: 022 – 42910111Website: www.mt.com

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Fibreglass Adhesive Tapes

The Unito P T F E / Te f -l o n - c o a t e d

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Urja Products Pvt LtdAhmedabad - GujaratTel: 079-22872277 Mob: 09825688244Email: [email protected]: www.urjafabrics.com

Power Distribution Units

Power distribution units integrate thermal man-agement with intel-

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Chatsworth Products IncUSATel: 800-834-4969Email: [email protected]: www.chatsworth.comID Readers

Image based ID readers are accurate identifica-tion device. DataMan

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Machine Condition Indicator

Machine condition indicator is a low-cost vibration and tem-perature monitoring device

designed for rotating machinery with constant operating conditions. It provides the ability to track basic machine health on assets that are not currently being monitored on a regular basis. Machine

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PRODUCTS


Table Top Machine

Table top machine with sweeper arm is positioned to pro-

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Speedfam (India) Pvt LtdThane - MaharashtraTel : 0251- 2620403 / 404 / 405Fax: 0251- 2620406 Email: [email protected] Website: www.speedfam.co.in

PRODUCTS


Modular instruments

NI rugged rack-mount c o n t ro l l e r

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streaming performance, expanding PXI platform capabilities to include PC control from off-the-shelf computing platforms. The new product offers an extremely high-performance com-puting combination that separates system control from the pe-ripheral modules inside the PXI chassis. The RMC-8355 1U rugged rack-mount controller for PXI and PXI express systems features up to two high-performance quad-core Intel Xeon E5620 processors, with 2.4 GHz base clock frequency and 2.66 GHz single-core turbo frequency, making it ideal for high-per-formance test and measurement applications, and mission criti-cal test and control. It has sustained throughput of 3.2 GB/s per direction and 5 m maximum cable length with rugged latching connectors. The NI PXIe-PCIe8381 PXI Express remote con-troller is a high-performance MXI link featuring a x8 Gen 2 cabled PCI Express link to connect a PXI Express chassis to desktop PCs with a fully transparent, high-bandwidth link.

National Instruments IndiaBengaluru - KarnatakaTel: 080 - 41190000Fax: 080 - 41190010Email: [email protected] Website: India.ni.com

Tyre Service Kit

Tyre service kit for trucks and buses can be used for tube type and tube-

less tyres. This kit contains all the essential tools which should be available in the drivers cabin. This kit can help maintain tyre pressure and reduce tyre loss, which is a big concern for most fleet owners. The kit contains a fully caliberated tyre pressure gauge(0-200 psi) with dual foot chuck, tyre prodder for remov-ing foreign objects from tyre, 4 way tyre valve repair tool, cap and core tool, rigid valve extensions for ease of filling air into inside tyres, valve caps and valve cores.

Ranger StorkGhaziabad – Uttar PradeshTel: 0120-4372157Mob: 9810088341Email: [email protected]: www.rangerstork.com

Wire-Waste Reduction System

Use of wire waste reduc-tion system can reduce such waste to a length

of 4 to 12cm, which is generally upto one metre in every new production cycle. The system can be mounted on both sin-gle-spool and multi-spool dereelers and can also be retrofitted on all ULYS Modena machines that are already installed. The computer-controlled laser cable markers are easy to operate, reliable and efficient. Another key benefit of direct UV-laser marking is a reduction in the wiring weight, which subsequent-ly reduces the weight of the wire-equipped devices, lowering users’ energy costs. Such wire marking is gradually replacing sleeving in the aeronautics industry. LASELEC S.A. France Tel: +33 (0) 582 950 555Fax: +33 (0) 582 950 556Email: [email protected]: www.laselec.com

Stacker

Stacker can be used to vertically lift goods. They can be used for lift-ing the platform using power pack,

lowering/stopping the platform. It weighs from 300kg upto 1500 kg and upto 9 me-ters in height. It operates silently, without noise and vibrations. It is easy to install, maintain and operate. The platform size is from 1000 to 1500 mm. Besides, all safety

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Lokpal IndustriesNoida – Uttar PradeshTel: 0120 – 3065371/75Email: [email protected]: www.lokpal.com

PRODUCTS


Automotive Paints

THE NC automotive finish is a single com-ponent, air-drying, and

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Emperol ColoursMumbai - MaharashtraTel: 022-2506 5576, 09869711706Email: [email protected]: www.emperolcolours.tradeindia.com

Automotive Exhaust Flex Pipe

A typical automotive exhaust system runs very hot and encounters an extremely

corrosive and hostile environment. In addition, the range of motion between a softly mounted engine and exhaust pipe can be dramatic, especially with very little package room. Engineering a flexible exhaust connector demands

careful attention to engine and chassis dynamics to ensure life-long durability. The automotive flex pipes are engineered to en-sure life-long durability. The exhaust connector provides a leak-free connection, meeting new emission standards, absorb engine rocking motions, and isolate vibration from the rest of the exhaust system, so passengers do not experience poor NVH.

Alfa FlexitubesBahadurgarh - HaryanaTel: 1276-268119, 01686-267175Mob: 09811209178Email: [email protected]

Powder Coating Booth

The primary purpose of the powder

coating booth is the recollection of over-sprayed pow-der for reuse. The booth also acts to-wards containment of the over-sprayed powder within its confine thereby prevent-ing powder spillage in the work area. The powder coating booths are designed to accommodate manual or automatic applicators on either one side or in a back to back fashion. This is defined by the article geometry and volume of production. The booth is engineered to be stationary or mounted on wheels / trolley to reduce the cleaning time in case of high volume production plants by incorporating multiple booths for multiple colours.

Intech Surface Coating Pvt Ltd Pune - MaharashtraTel: 020-22922180, 22922181 Email: [email protected] Website: www.intechfinishing.com

Tip Drill

Tip drill is available for steel and cast iron drilling operations. It is a part of a new generation of exchangeable-tip

drills and is designed to save time and reduce hole costs. Tip drill can be tailored to optimise applications through diameter range, steps and length possibilities. Holes can be made more ef-ficiently and close to the specifications required, leaving them better suited to subsequent opera-tions. A highly secure interface between drill body and tip ensures reliability and precision, while the quick and easy tip change procedure helps to maximise active machining time. The drill is available in diameter range: 12–25.90 mm (0.472–1.020 inch) and lengths 3, 5 and 8 × drill diameter as standard. Each drill body has a unique interface size with matching tips to achieve hole tolerances of IT9–IT10.

Sandvik Asia Pvt LtdPune - MaharashtraTel: 09764091414 Email: [email protected]: www.sandvik.coromant.com

PRODUCTS


Corodrill

Corodrill is a multi-application, high-performance drill that can be used across a wide range of

materials. This drill provides high capacity utilisation, flexibility and versatility. With one drill for all materials, stock holding can be reduced and greater machine flex-ibility is offered leading to reduced set-up

time. Corodrill is made from micro-grained carbide for an excel-lent combination of hardness and toughness, resulting in high wear resistance and longer tool life. The coating has a special finishing treatment to reduce coefficient of friction. The strong web design provides excellent cross-sectional strength which combined with increased flute volume, enhances chip evacuation. The point angle of 140º is ideally suited for multi-application drilling, with good centering capabilities and low thrust force de-sign. The drill comes in a standard diameter range of 3–20 mm (0.118–0.787 inch) in drill lengths; 2–5 × drill diameter (DIN 6537 K and DIN 6537 L). Achievable hole tolerance is IT8–IT9 and is available with internal and external coolant.

Sandvik Asia Pvt LtdPune - MaharashtraTel: 09764091414 Email: [email protected]: www.sandvik.coromant.com/in

Ignition Coil Connector

The terminals of ignition coil connector are over-moulded using a rotat-

ing mould. It is used for latch, being part of the ignition coil assembly. The terminals are pro-tected by potting with epoxy af-ter plasma pre-treatment. The ignition coil supplies the required electrical voltage and energy needed to ignite air-fuel mixtures in the engine’s combustion chamber. It has high temperature re-sistance, excellent mechanical performance and wave soldering capabilities. Key processing benefits include low viscosity, fast cycle time, ability to mould in high cavitations tools, mechanical property performance at elevated temperature and wave solder-ing capabilities. It delivers better melt flow and mechanical prop-erties, which allow the material to flow around sensor element and inserts for better sealing and encapsulation, improved surface quality and longer product life. In addition, the superior melt flow lessens the potential for damage to sensor elements and wires, as it reduces injection moulding cycle times and tooling wear.

DSM Engineering PlasticsNetherlandTel: +31 46 477 3051, Fax: +31 46 477 3959Email: [email protected] Website: www.dsmep.com

Laser ScanArm

Laser ScanArm is a unique solution in the market for measuring ma-chines. It enables users to inspect

parts in detail by capturing large point-cloud data. Its open architecture enables the user to employ Geomagic, Polyworks, RapidForm and many other third-party software programmes. The Laser Sca-nArm tackles all measurement tasks like inspection, point cloud-to-CAD comparison, rapid prototyping, reverse engineering, and 3D modeling. Its main benefits are the accurate scanning of reflective and dark objects - the biggest chal-lenge for all scanning systems.

FARO Singapore Pte LtdSingapore Tel: +65-6511-1350Fax: +65-6543-0111Email: [email protected]: www.faro.com

Brass Fittings

Various types of brass fit-tings such as compres-sion fittings, flare fit-

tings, hose fittings, pipe fittings, forged parts, CNC turned parts, etc. are available. These fittings are available in size ranging

from ¼” to 1” and 6 mm to 20 mm with British Standards, DIN Standard, SAE Standards and according to customers require-ments with latest technology and machineries. This product finds applications in all major manufacturing industries such as auto-mobile, hydraulic and pneumatic low pressure fittings, textiles, heating and cooling, tires, pipe, oil and gas, etc. They are available in custom-made designs as well.

Patel Brass Parts IndustriesJamnagar - Gujarat Tel: 0288 - 2561518Email: [email protected], [email protected] Website: www.patelbrass.com

PRODUCTS


The information published in this section is as per the details furnished by the respective manufacturer/

distributor. In any case, it does not represent the views of

Auto Bearings

These bearings are offered in all shapes and sizes. The range includes deep-groove,

self-aligning, thrust, cylindrical roller, tapered roller, thrust spherical roller, clutch, needle and roller bearings.

Also offered is a comprehensive range of automotive engine parts, automotive electrical parts, automotive clutches, trailer parts, fuel injection parts, automotive brake linings, automotive brake shoes, filters, suspension parts, auto lights, mirrors, etc.

Cosmo Teck Mumbai, MaharashtraTel: 022-26403687Mob: 09833811406 Email: [email protected]: www.cosmoteck.in

Wrench and Spanner

Small wrenches and spanners can replace 21 wrenches and op-

erate 42 standard sizes in inch, metric and SAE. These wrenches and spanners au-tomatically size any nut and bolt. The wrenches and spanners have self-adjusting rack and pinion design. Fea-tures include: slip-free grip, the harder they are turned; the tighter the grip, quick ratchet action and shock-proof handles up to 100 V. The wrenches and span-ners operate on rounded or stripped nuts/bolts of any standard or non-standard size.

Solsons Exports Pvt LtdAhmedabad - GujaratTel: 079-22250488, 26423515Email: [email protected]: www.solsons.com

Pilfer Proof Seal

Pilfer proof bag closure seal is an ad-justable plastic strap seal to enable an effective stoppage and avoidance of

theft, security breach and fraud. These seals are ideal to protect your precious, genuine and branded products from contamination

and fake products. Exclusive features are secure, reliable, versatile and strong, hot stamping for permanent impression, 7 digits se-quential numbering, printed/high-rise company name/ logo, tam-per proof spikes for better gripping. Applications areas include bulk drug, refineries, chemical industries, pharmaceutical industries, clinical waste, containers/ drums, postal department, courier bags, currency bags, vehicle doors, airline baggage, etc.

Kolkata, West BengalTel: 033-22260513, 09830763634Fax: 033-22297814Email: [email protected]: www.novoflex.in

Turbo Pail Pack

Castrol CRB Turbo pail pack has been recognised for faster pail production and for labels

which last for a longer period of time. The anti-counterfeit pail lid provides enhanced protection against counter-feiting with the tear away seal making the lid unusable once it is opened. The new spout feature also provides improved dispensability of the product and minimises leakage. It is specially engineered for high performance truck engines. It is engrossed with Du-rashield Boosters which provides better protection against soot particles, creates a protective oil film around critical engine parts and improves deposit and corrosion protection. It delivers upto two times longer engine life.

Castrol India LtdMumbai - MaharashtraTel: 022-66984100 Fax: 022 66984101Website: www.castrol.co.in


LIST OF PRODUCTS & ADVERTISERS’

Auto bearing ............................................... 49

Auto Monitor Anniversary .......................... 8

Automobile care cleaning chemical ........... 43

Automotive Dealership Excellence Award .. 4

Automotive exhaust flex pipe ..................... 47

Automotive paint........................................ 47

Bearing ....................................................... 13

Bearing housing ......................................... 45

Braking ......................................................BC

Brass fitting ................................................ 48

Clutch bearing ......................................... FIC

Corodrill ..................................................... 48

Double sided lapping machine ................... 43

Dynamic mechanical analyser ................... 43

Engine bearing ........................................ FIC

Exhibition -Automach 2013 ...................... 31

Fiberglass adhesive tape ............................. 44

Filter cleaning unit ..................................... 45

Garage equipment ........................................ 3

Go-jack ....................................................... 45

Handheld and digital tyre inflator .............. 3

Heating solution ...................................... BIC

Heavy duty bike lift .................................... 45

Hydraulic press ........................................... 45

ID reader .................................................... 44

Ignition coil connector ............................... 48

Instant drying and curing technology for

water based colour ................................... BIC

Kingpin bearing ...................................... FIC

Laptop trolley ............................................. 45

Laser ScanArm .......................................... 48

Lubricant .....................................................16

Machine condition indicator ...................... 44

Mobile sevice van ....................................... 45

Modular instrument ................................... 46

Motor accessories ......................................... 3

Nitrogen generator cum inflator .................. 3

Parts washer ................................................ 45

Pilfer proof seal .......................................... 49

Pneumatic tool .............................................. 3

Powder coating booth................................. 47

Power distribution unit .............................. 44

Reverse logistics forum .............................. 40

Screen cleaner ............................................. 43

Seals ............................................................ 45

Stacker ........................................................ 46

Steering bearing ...................................... FIC

Suspension .................................................BC

Table top machine ...................................... 45

Tip drill ...................................................... 47

Tool trolley ................................................. 45

Transmission .............................................BC

Transmission bearing .............................. FIC

Transmission jack ....................................... 45

Turbo pail pack ........................................... 49

Tyre service kit ........................................... 46

Tyre valve connector ..................................... 3

Waste oil disposer ...................................... 45

Wheel bearing ......................................... FIC

Wire-waste reduction system ..................... 46

Wrench and spanner .................................. 49

Yellow pages ............................................... 25

FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No

Products Pg No Products Pg No Products Pg No

Our consistent advertisersFIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

ACMA Automechanicia 6

T: +91-22-61445900

E: [email protected]

W: www.automechanika.com

Auto Monitor Anniversary 8

T: +91-22-30034650


W: www.amonline.in

Automach 2013 31

T: +91-124-4014060


W: www.ietfindia.in/automach.aspx

Automotive Dealership Excellence Awards 4

T: +91-22-30034650


W: www.adea.in

Endurance Technologies Pvt Ltd BC

W: www.endurancegroup.com

Exxon Mobil Lubricants Pvt Ltd 16

T: +91-124-4951300


W: www.exxonmobil.com

Litel Infrared Systems Pvt Ltd BIC

T: +91-20-66300636


W: www.litelir.com

National Engineering Industries Ltd 13

W: www.nbcbearings.com

Oil Lube Systems 45

T: +91-129-2430786


PCL - Sumo Air Technology Pvt Ltd 3

T: +91-22-32107242


W: www.pclsumo.com

Puja Fluid Seals Pvt Ltd 45

T: +91-20-27112016


W: www.pujaseals.com

Reverse logistics forum 40

T: +91 9833165338


Texspin Bearing Limited FIC

T: +91-79-26937601


W: www.texspin.com

Yellow Pages 25

W: www.yellowpages.co.in

Not Available

Documents

Aftermarket - January 2013