AFGC MARKET INSIGHTS: THAILAND - appma.com.au€¦ · 4.1 Chocolates 21 4.3 Cereal-based Bars 28 5. Beverages 31 ... Selected Premium Retail Market Those Premium Retail Market stores

Australian Food and Grocery Councilwww.afgc.org.au

AFGCMARKET INSIGHTS: THAILAND

Australian Food and Grocery Council (AFGC)

Address Level 2, Salvation Army Building 2-4 Brisbane Ave Barton ACT Australia 2600

Postal Address Locked Bag 1 Kingston ACT Australia 2604

www.afgc.org.au

ABN 23 068 732 883

This report was prepared by:

Expand into Asia www.trade-worthy.com

This Market Insights report is published for information only. It does not constitute advice or service, and no liability is accepted for negligence, omission or error of any nature. You must obtain your own advice and conduct your own investigations independently from this information.

© Copyright Australian Food and Grocery Council 2014

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CONTENTSTables V

Figures VI

Pictures VI

Message from AFGC VII

Message from Austrade VII

Introduction VIII

Product and Geographic Coverage VIII

Structure of the Report IX

Sources of Further Information X

Defined Terms in this Market Insights report X

Executive Summary XI

PART 1 11. The Big Picture 2

1.1 Demographics 2

1.2 Economic Overview 2

1.3 Food trade with Australia 3

2. Food and Beverage Trends 4

2.1 Broad trends in food and beverage consumption 4

2.2 Attitude to imported food and beverage 6

2.3 Outline of the food and beverage supply chain 7

3. Regulatory and Trading Environments 12

3.1 Trade policy position and approach to trade agreements 12

3.2 Tariff and Non-Tariff Barriers 13

3.3 Overview of food regulation and import standards 14

Summary 18

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PART 2 194. Snackfoods 20

4.1 Chocolates 21

4.3 Cereal-based Bars 28

5. Beverages 31

5.1 Fruit Juice 31

5.2 Tea 35

5.3 Premium Cold Beverages 38

6. Baked Goods 43

6.1 Biscuits 43

6.2 Baking Mixes 47

7. Condiments 51

7.1 Premium Table Sauces 51

7.2 Jams 55

ANNEXES 59Annex I — Store Checks Thailand 60

Annex II — Key Retailers in the Thai Premium Retail Market 90

Annex III — Key Distributors in the Thai Premium Retail Market 92

Annex IV — Key Players in Thailand Premium HoReCa Market 95

Annex V — Key Government Bodies 96

Annex VI — Major Food and Beverage Trade Shows in Thailand 97

Annex VII – Useful Links 97

Annex VIII — Sources of Further Information 98

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TABLESTable 1: Thailand GDP and GDP per capita 2

Table 2: Market sizes and forecast 3 year CAGR for Selected Product Categories 4

Table 3: Tourist arrivals to Thailand 6

Table 4: Thailand's Free Trade Agreements 12

Table 5: Overview of documentation requirements to register with the Thai FDA 15

Table 6: Characteristics of surveyed snackfood sub-categories 20

Table 7: Overview of packaging and price point ranges - chocolate 21

Table 8: Overview of packaging and price point ranges – sugar confectionery 24

Table 9: Overview of packaging and price point ranges — cereal-based bars 28

Table 10: Characteristics of surveyed beverage categories 31

Table 11: Overview of packaging and price point ranges - fruit juice 31

Table 12: Overview of packaging and price point ranges — tea 35

Table 13: Tariff Rate Quotas — tea 37

Table 14: Overview of packaging and price point ranges — premium cold beverages 38

Table 15: Tariff Rate Quotas — beverages containing milk 42

Table 16: Characteristics of surveyed baked goods categories 43

Table 17: Overview of packaging and price point ranges – biscuits 43

Table 18: Overview of packaging and price point ranges — baking mixes 47

Table 19: Characteristics of surveyed condiments sub-categories 51

Table 20: Overview of packaging and price point ranges — Premium Table Sauce 51

Table 21: Overview of packaging and price point ranges — Jams 55

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FIGURESFigure 1: Market Share of Thailand’s Total Food Imports 3

Figure 2: Routes to the market — Retailers 9

Figure 3: Routes to the market — HoReCa 10

Figure 4: Major chocolate brands in the Thai Selected Premium Retail Market 21

Figure 5: Major sugar confectionery brands in the Thai Selected Premium Retail Market 25

Figure 6: Major cereal-based bars brands in the Thai Selected Premium Retail Market 28

Figure 7: Major fruit juice brands in the Thai Selected Premium Retail Market 32

Figure 8: Major tea brands in the Thai Selected Premium Retail Market 35

Figure 9: Major premium cold beverage brands in the Thai Selected Premium Retail Market 39

Figure 10: Major biscuits brands in the Thai Selected Premium Retail Market 44

Figure 11: Major baking mix brands in the Thai Selected Premium Retail Market 47

Figure 12: Major Premium Table Sauce brands in the Thai Selected Premium Retail Market 52

Figure 13: Major jam brands in the Thai Selected Premium Retail Market 55

PICTURESPicture 1: Organic labels Thailand 5

Picture 2: Chocolate display at Villa Market 23

Picture 3: Shelf with sugar confectionery at Villa Market 26

Picture 4: Cereal-based bars on Tops Supermarket shelf 30

Picture 5: Fruit juice display at foodland 33

Picture 6: Shelf with tea boxes at The Mall 37

Picture 7: Premium cold beverage shelf at The Mall 41

Picture 8: Biscuits shelf at The Mall 46

Picture 9: Baking mixes shelf display at Foodland 50

Picture 10: Australian product promotion at Tops 54

Picture 11: Jams shelf display at Tops 58

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MESSAGE FROM AFGCThe Australian Food and Grocery Council (AFGC) is the leading national organisation representing Australia’s food, drink and grocery manufacturing industry. The membership of AFGC comprises more than 178 companies, subsidiaries and associates which constitutes in the order of 80 per cent of the gross dollar value of the processed food, beverage and grocery products sectors.

This Thailand Market Insight forms part of the AFGC’s renewed engagement on international trade issues. We hope that this information, along with the information on the markets in Malaysia and China, will assist all food industry companies.

www.afgc.org.au

MESSAGE FROM AUSTRADEThe Australian Trade Commission — Austrade — contributes to Australia’s economic prosperity by helping Australian businesses, education institutions, tourism operators, governments and citizens as they:

� develop international markets

� win productive foreign direct investment

� promote international education

� strengthen Australia’s tourism industry

� seek consular and passport services.

We achieve this by generating market information and insight, promoting Australian capabilities, developing policy, making connections through an extensive global network of contacts, leveraging the badge of government offshore and providing quality advice and services. This activity has received funding from Austrade as part of the Asian Century Business Engagement Plan.

www.austrade.gov.au

The views expressed herein are not necessarily the views of the Commonwealth of Australia, and the Commonwealth does not accept any responsibility for any information or advice contained herein

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INTRODUCTION With rising incomes and increasing consumer demand across Asia presenting export opportunities for Australian based food and beverage manufacturers, the Australian Food and Grocery Council (AFGC) commissioned a series of reports to deepen Australian industry understanding of particular markets.

While Australian and international research has focussed on export opportunities for products such as dairy, meat and wine across Asian markets, there has been little focus on the opportunities for manufactured food products such as snacks, non-alcoholic beverages, and confectionary.

The aim of this project is to provide insights into some of the opportunities that exist for specific manufactured food products in particular markets as a means of contributing to, and supporting the development of, better knowledge of export opportunities of manufactured food into Asia.

PRODUCT AND GEOGRAPHIC COVERAGEWhile there are export opportunities across Asia, the AFGC Market Insights focus on three key makets: Thailand and Malaysia because of improved access under the respective trade agreeemnts; and China due to the long term food consumption forecasts.

This Market Insights series of reports focus on the premium retail and Hotels/Restaurants/Cafes (HoReCa) sector, for the following specific products:

� Snackfoods

– Chocolate

– Sugar Confectionery

– Cereal-based Bars

� Beverages

– Fruit Juice

– Tea

– Premium Cold Beverages

� Baked Goods

– Biscuits

– Baking Mixes

� Condiments

– Premium Table Sauces

– Jams

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By concentrating on specific products, the Market Insights report is able to bring deeper insights into the key considerations for Australian food & beverage manufacturers. These products have been selected for initial focus for two reasons: (i) each has witnessed significant import growth (between $6m–$219m from 2010–2012 1) into the target markets , and (ii) they are export items supported by capabilities of the Australian food & beverage sector. Together, these products represent opportunities for food & beverage exports from Australia into Thailand.

The Market Insights report offers detailed practical insights into specific product categories, far beyond information which is in the public domain. Manufacturers in the product categories covered (snacks, beverages, baked goods, condiments) — or those with capability to extend into these categories — should find the detailed insights both practical and compelling.

STRUCTURE OF THE REPORT We recommend that you find your own path through this Market Insights report, which may not necessarily be from cover to cover.

Part I of this report contains important information about market size and growth, food & beverage trends, key trade shows and routes to market, as well as regulatory and trading considerations such as labelling standards. This information will be useful to new exporters and for established exporters looking to revisit the underlying market dynamics.

Those with some background and experience in Thailand may wish to skip directly to the content relevant to their specific product lines, which falls in Part II of this Guide. There you will find details — for each covered product category — such as ‘share of shelf’ for key brands, packaging size, price points, tastes and promotional trends, any trade barrier details – and contacts for key retailers and distributors in the market. For those seeking even more detail, the report contains the detailed results of premium retail store surveys across Thailand.

1 Analysis of data from UN Statistical Database ‘Comtrade’ 2014

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SOURCES OF FURTHER INFORMATIONCommercial realities, market averages and product trends change frequently. The insights and contact details provided in this Market Insights report are likely to change over time. Annex VIII contains a list of organisations, agencies and companies that may assist in providing further information.

DEFINED TERMS IN THIS MARKET INSIGHTS REPORTThere are several defined terms used throughout this Market Insights report, which are critical to understanding the results and implications. These include:

Australian Suppliers Australian food and beverage manufacturers who may seek to export from Australia into Thailand.

Premium HoReCa Market Premium hotel, restaurant and café groups and franchises targeting middle and upper-middle income customers.

Selected Premium HoReCa Market Those Premium HoReCa Market groups and franchises included in the survey underlying this Market Insights report, as set out in Annex IV.

Selected Premium Retail Market Those Premium Retail Market stores included in the survey underlying this Market Insights report, as set out in Annex II.

Selected Product Categories Those product categories included in the survey underlying this Market Insights report (snacks, beverages, baked goods, condiments).

Premium Retail Market Premium retail stores supplying goods to middle and upper-middle income customers.

Exchange Rates A$1 = 30 Thai Baht

A$1 = 0.95 United States Dollars

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EXECUTIVE SUMMARYWith rising incomes and increasing consumer demand across Asia presenting export opportunities for Australian based food and beverage manufacturers, the Australian Food and Grocery Council (AFGC) with funding assistance from Austrade, commissioned a series of reports to deepen Australian industry understanding of the opportunities that exist. These reports examine opportunities for specific manufactured food products – snacks, beverages, baked goods and condiments – in Malaysia, Thailand and China.

This report focusses on Thailand – a market that Australia has privileged access to through the Thailand-Australia Free Trade Agreement and where it is relatively easy to do business compared to other Asian markets.

Thai consumers are spending 7 per cent more on food every year, are increasingly purchasing food through retail and hotel, restaurant and café (HoReCa) channels, have great confidence in imported product and are exceptionally open to innovations in taste and packaging.

This report shows that opportunities for Australian suppliers are clearly defined and growing. The most important trends identified in this report include:

� The growth in imports is fastest at the premium end of the market. The two distribution channels likely to offer opportunities for Australian premium product are premium outlets (high end supermarket formats) and convenience stories, where fierce competition is driving interest in new and differentiated products.

� Organic, healthy and functional foods are growing fast in Thailand — with labelling and health claim regulations far less onerous than those for entry into the Chinese market.

� Across product categories covered in this report, younger Thai consumers are driving demand for innovation in flavours and packaging. While this means Thai distributors and retailers are always open to new ideas, Australian suppliers must be aware that local Thai manufacturers, famously adaptive to emerging trends, will soon be chasing your market niche.

The opportunity for Australian suppliers will not emerge from analysing the broad trends among Thai consumers. Rather, suppliers should test their product, pricing, packaging and other detailed factors against what this report highlights for each of the products covered. The report highlights a number of opportunities for each category including:

� Chocolates: Premium retailers are seeking handcrafted boutique products that can be short and/or limited production runs. This creates opportunities for Australian producers to trial products.

� Confectionery: Thai consumers often prefer sweet candy and there is a growing preference for ‘additive free’ confectionery.

� Cereal Bars: The market for cereal bars is expected to grow rapidly in the current market development phase. Cereal bars are increasingly seen by young and wealthy Thais as a healthy option for breakfast or a snack ‘on the go’.

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� Fruit Juice: The fruit juice market is expected to grow rapidly in the short term as Thais consume juice as a healthy alternative to other beverages. Growth is expected in both single serve (e.g. 200 ml) and large 1 - 1.25 litre containers.

� Tea: The largest market for hot tea in Thailand is expatriates and tourists. Most Western style hot tea is imported. Opportunity exists for a wide range of traditional and flavoured tea products.

� Premium Cold Beverages: Given the tropical climate and large numbers of tourists, there is a wide range of premium cold beverages available in Thailand. The large value of the market (AUD 1.26 billion) and significant growth (above 15 per cent CAGR to 2017) presents significant opportunity.

� Biscuits: Strong growth is expected in the biscuits category over the short term. Chocolate, strawberry and butter flavours are popular for sweet biscuits. For savoury biscuits, new and innovative flavours are increasingly popular.

� Baking mixes: The market for cake mixes is in the early stages of development with chocolate, vanilla and butter being popular flavours.

� Premium Table Sauces: Traditional Thai sauces (fish, ginger, and chilli) currently dominate the market however Western style sauces (including Worcestershire, mayonnaise and mustard) are enjoying strong growth.

� Jams: A growing trend is jam on toast for breakfast, with popular flavours being orange, strawberry and mixed fruits.

The AFGC hopes this Market Insights report assists Australian suppliers to understand the characteristics and export opportunities of the Thai market and to assess whether their products suit the needs of Thai consumers or require modification for this market.

PART 1

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THE BIG PICTURE

1.1 DEMOGRAPHICSThe Thai population is currently 66.8 million with more than 7 million people estimated to live in Bangkok. Most of the Thai population is ethnic Thai (75 per cent) or Thai Chinese (15 per cent), though the number of migrants from Cambodia, Laos, Myanmar and Nepal is increasing. One-third of the population is aged between 15 and 35, with substantially greater openness to new and innovative products and technologies. Thailand also receives more than 20 million tourists a year which is an important market for Australian food and beverage products.

1.2 ECONOMIC OVERVIEWThailand is the second largest economy in Southeast Asia after Indonesia, with a GDP of AUD 375.4 billion and GDP per capita of AUD 5,768 in 2012. Its economic growth is experiencing a slump at present — from 6.5 per cent in 2012 down to 3.2 per cent in 2013 – largely due to political turbulence. More positively, in 2011, the World Bank upgraded Thailand’s income categorisation from lower-middle income to upper-middle income, reflecting the increase in purchasing power across both urban and rural households. The World Bank now forecasts an upswing in GDP growth back to near 5 per cent in 2014, though growth will be affected by political turbulence.

Thailand is an economy built on a strong product and service export base. Exports account for 75 per cent of Thailand’s GDP, with natural resources, agricultural produce and electronics as major export goods. Despite political troubles, tourism has surprisingly expanded by 20 per cent in 2013, even though protests had a major effect on the number of incoming tourists towards the end of the year. Tourism employment is one of the many reasons that Thailand has one of the lowest unemployment rates worldwide, currently at 0.7 per cent.

TABLE 1: THAILAND GDP AND GDP PER CAPITA2

2009 2010 2011 2012

GDP (A$ billion)

277.6 335.7 363.9 375.4

Real GDP Growth -2.3% 7.8% 0.1% 6.5%

GDP per capita (A$)

4,188 5,056 5,465 5,768

2 Worldbank (2013)

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1.3 FOOD TRADE WITH AUSTRALIA In Thailand the ratio of imported food to domestically produced food currently stands at 30:70. Thailand imports AUD 12.5 billion of food and beverage products every year. This amounts to 5 per cent of total Thai goods imports. Thailand is Australia’s 6th largest export market for food and the 10th largest export market for fresh produce. Australia’s market share of Thailand’s total food imports has been decreasing since the late 90’s, while market shares of other ASEAN member countries such as Malaysia and BRIC countries such as Brazil have been increasing continuously (Figure 1 below). Australia’s major food and beverage exports into Thailand are cereals, flours, dairy and baked goods. Major growth categories are meat and seafood preparations, cereals, coffee and tea, fruit and vegetable juices, and fats and oils3.

FIGURE 1: MARKET SHARE OF THAILAND’S TOTAL FOOD IMPORTS (SOURCE: UNITED NATIONS STATISTICAL DIVISION)


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FOOD AND BEVERAGE TRENDS4

Thai consumer spending on food is growing at a staggering 7 per cent year on year. A typical Thai family now spends about 35 per cent of their total income on food and beverage. Higher average incomes are responsible for this growth — Thailand has 30 million middle to upper-income customers that are increasingly eager to purchase processed and packaged foods, try out new flavours and dine out more frequently.

2.1 BROAD TRENDS IN FOOD AND BEVERAGE CONSUMPTION

In Thailand, the total Premium Retail Market for the Selected Product Categories constitutes a considerable market with growth in the range of 4 per cent to 18 per cent expected each year over the next three years, as set out in Table 2 below.

TABLE 2: MARKET SIZES AND FORECAST 3 YEAR CAGR FOR SELECTED PRODUCT CATEGORIES

Product Category Thailand Market Size in AUD million

Expected CAGR for the next 3 years

Snackfood 1,179 N/A

Chocolate 842 6%

Sugar Confectionery 316 8%

Cereal-based Bars 21 6%–7%

Beverages 1,821 N/A

Fruit Juice 474 7%–10%

Tea 84 4%–5%

Premium Cold Beverages 1,263 15%–18%

Baked Goods 242 N/A

Biscuits 211 8%–9%

Baking Mixes 32 7%

Condiments 108 N/A

Premium Table Sauces 24 5%–6%

Jams 84 6%–7%

4 This section draws on Austrade’s Processed Food to Thailand report: http://www.austrade.gov.au/Export/Export-Markets/Countries/Thailand/Industries/Processed-food#.U41oxeK2wos

› Specific product trends and insights are included in the relevant product category sections.

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Changes in distribution channels and origin

� The majority of Thais still prefer fresh food markets, but many consumers now shop at supermarkets and ready-to-eat food items are challenging traditional wet market shopping and home cooking.

� The retail market accounts for 70 per cent of total food spending, although the popularity of eating out is growing among younger Thais and working professionals.

� Thailand is growing its proportion of local to imported product, as well as its import of ingredients to fuel this market growth.

Changing Consumer Tastes

� Urban Thais continue to move away from a traditional diet of rice, vegetables, meat and seafood. This has brought about the surge of growth in packaged and processed foods and beverages — for example, Thailand is now the largest market for instant coffee in the world.

� The retail value of organic food has increased by 10.5 per cent each year on average between 2008 and 2012, driven predominantly by younger Thais with larger disposable income than previous generations. Organic sections in Thai high-end supermarkets are now well stocked with an extensive range of products.

� Healthy and functional foods have witnessed tremendous growth over the last 5 years in Thailand. Vitamins and dietary supplements have grown between 12 per cent – 15 per cent year on year, while ‘naturally healthy foods’ are growing at between 7 per cent – 15 per cent year on year

PICTURE 1: ORGANIC LABELS THAILAND

Eating out “fashionable and trendy”

� There has been an increase in the popularity of ‘fashionable’ modern-styled eating venues and fusion cuisine restaurants, milk cafés, coffee shops, bakery houses and ice cream parlours. This is expected to directly affect volume sales of packaged food via the foodservice channel.5

5 Austrade and GAIN report

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Italian Food

� Italian food has witnessed an explosion of popularity in recent years in Thailand, with now more than 400 Italian restaurants in Bangkok. Australian company San Remo is selling effectively into this industry and increasing its presence on retail shelves.

Ingredients needed

� A strong growth in ingredient importation (mostly for processed foods) suggests increasing demand in both functional ingredients (minerals, vitamins, probiotics, and herbs) and operative ingredients such as preservative free agents which extend shelf life (additives, flavourings, baking ingredients).

2.2 ATTITUDE TO IMPORTED FOOD AND BEVERAGEThailand’s demand for premium imported food and beverage is growing in line with the growth in the tourism industry (See Table 3 below) and the growth of upper-middle income earners. Imported food and beverage typically sells very well in Bangkok and tourist precincts such as Phuket, Hua Hin, Krabi, Samui and Chiang Mai.

TABLE 3: TOURIST ARRIVALS TO THAILAND6

2009 2010 2011 2012

Tourist arrivals 14,150,000 15,936,000 19,230,000 22,354,000

Growth 13% 13% 21% 16%

Imports of fresh produce in Thailand have increased significantly, particularly in the retail and food service sectors. There is growing interest in imported produce such as citrus, apples, cherries and berries for use in Thailand’s food manufacturing sector. Australia is perceived as a reliable and reputable source of clean, hygienic, superior quality products – though not significantly more so than other foreign suppliers. In fact, Thai retailers assert that consumers do not have strong perceptions of differentiation between products from different countries.

Australian products are perceived as competing with larger, traditional food supplier countries such as US, Japan, the EU and Korea. Overall, this is a challenge to the presumed uniqueness of Australia’s ‘clean and green’ food and grocery offering.

Australian products need to have a unique proposition that distinguishes them from local and imported products in Thailand.

6 Worldbank (2013)

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2.3 OUTLINE OF THE FOOD AND BEVERAGE SUPPLY CHAIN

2.3.1 Retail store formats

Driven by hypermarkets and convenience stores, Thailand is the second most dynamic retail market in Asia after China, due to a high level of foreign and domestic investment in the retail industry. 70 per cent of all spending on food and beverage occurs at some form of retail food outlet, with most modern stores located in densely populated and the more affluent areas. There has been a proliferation in Thailand’s retail industry by leading international retail chains — including UK-based Tesco, Casino Guichard-Perrachon SA of France, and the Netherlands-based Makro. This expansion has led to greater availability of newly introduced products throughout Thailand.

Premium retail stores

Major store brands in Thailand’s premium retail sector include Villa Market, Tesco Lotus, Tops, The Mall Gourmet Market and Foodland. These premium supermarkets in Thailand offer gourmet foods and have large quantities of imported items on their shelves, targeting high-income Thais and expatriates. This is a recommended sector for Australian processed food exporters looking to enter the market.

Supermarkets

Thailand’s major supermarket chains such as AEON, Home Fresh Mart, and Foodland Supermarket target the medium to high income customers and are concentrated in Bangkok. The Thai supermarket segment typically offers premium products including domestically produced goods as well as imported items.

Hypermarkets

Hypermarkets are currently the best performing retail store format, with 90 per cent of urban Thais shopping at least once a week at one of the two major hypermarket chains, Big C (Carrefour Group) and Tesco Lotus. Big C and Tesco Lotus have an “Extra” store format for exclusive products, with more imported products than their other stores, while Makro (acquired by CP All in 2013) operates cash & carry stores of different formats.

Convenience stores

The most dramatic growth in the Thai retail food sector has been in convenience stores, which are visited 13 times a month on average by the urban shopper. 7-Eleven is still the dominant player, though the large hypermarket brands are rapidly rolling out ‘premium’ convenience store formats, selling higher quality packaged foods and groceries targeted at wealthier inner-urban consumers.

There are now more than 12,000 convenience stores nationwide, with 15 per cent of all packaged FMCG (fast moving consumer goods) sales going through this channel. CPALL Public Company (CPALL), the owner of the 7-Eleven network in Thailand which now numbers 7,000 stores, is the world’s third largest 7-Eleven network after Japan and the U.S.

Thai convenience retailing is the new battleground in the retail sector: CPALL’s 7-Eleven chain leads in overall size, followed by Tesco Lotus Express, CP Freshmart and FamilyMart (which is now owned by the Central Retail Group). Lawson’s, the 2nd biggest Japanese convenience operator, has just entered into a joint venture with Thailand’s largest consumer product group (Sahapat) to launch their Thai operations.

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These convenience stores are now promoting themselves as dedicated “Food Convenience” stores and are a space worthy of exporter’s attention. This fierce competition has sparked increased interest in innovative, differentiated products which creates opportunity for Australian suppliers.

2.3.2 Premium HoReCa Market

Thailand’s large Premium Hotel Restaurant Café (HoReCa) food service sector comprises approximately 150,000 outlets, including 100,000 restaurants and more than 5,000 hotels and resorts. Hotels, resorts, tourist restaurants and corporate food service rely heavily on imported food. The Thai HoReCa sector, on average, imports 30 per cent of food sold locally. Growth in the tourism industry has resulted in a growing demand for beef, cheese, seafood, wine and seasonings which are used in western-style, Japanese and other international restaurants.

Major premium supermarket operators

Tesco Lotus

Tesco is the largest food retailer in Thailand and operates under the management of Ekchai Distribution System. In addition to high-end supermarkets, they operate hypermarkets, compact hypermarkets and convenience stores under the Tesco brand.

Tops (Central Food Retail)

Central Food Retail is one of the largest food retailers in Thailand that operates supermarkets, and convenience stores, including Tops and the Foodhall. Tops supermarkets (currently 139) offer a complete range of quality products from both local and international sources.

Foodland

Key supermarket player, offering high quality premium products. Most of their 14 stores are located in high-end residential areas such as Sukhumvit and Ploenchit, in Bangkok.

Villa Supermarket

Villa Market has been in the Thai market for more than 40 years, targeting expats and high-end customers. They source globally, with Australia a particular and growing focus.

The Mall Gourmet Market

Part of the The Mall Group, who operate supermarkets with an emphasis on fresh produce and food retailers. It is a smaller chain, but offers a wide range of premium products, mainly in Bangkok — with 10 stores.

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2.3.3 Distribution channels

Exporting to Thailand is relatively uncomplicated compared to complex processes in other Asian markets such as China. Australian suppliers wanting to access the Thai consumer would typically either work directly through the large retailers in either the supermarket or convenience store format, or with importers and distributors as per the diagram below. Direct contact with retailers is usually often the best strategy in Thailand to establish a relationship.

FIGURE 2: ROUTES TO THE MARKET — RETAILERS

In the HoReCa industry, exporters are typically required to work with food distributors in the premium food segment that take over the import process for them. Through their dealers, they market the products to the individual HoReCa branches.

› Check out Annex IV for information on Premium HoReCa players and their contact details.

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FIGURE 3: ROUTES TO THE MARKET — HORECA

Accessing Thai supermarkets and hypermarkets

Supermarket, hypermarkets and cash & carry store formats often work with importers and distributors and operate their own central warehouses. Some chains also import directly and have goods transported to their distribution centres. Whereas supermarkets might consider smaller product amounts and would be more likely to look into new product categories, hypermarkets and cash & carry are usually interested in large product amounts and products that have been well established in the Thai market. Australian suppliers should be aware that multinational retailers typically charge listing fees for new products, based on number of retail outlets and stockkeeping units.

Accessing Thai convenience stores

Going direct to the group head office — particularly by visiting in person — is the most effective path to accessing Thai convenience stores. However, Thai language skills are essential to accurately convey important product qualities and commercial opportunities. For this reason, preparing local translation and support is critical. Following initial discussions, using a Thai distributor to fast-track import and sales activities will be a significant advantage. As in the other retail segments, listing fees for new products are common in the convenience sector as well.

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Supply through Distributors

There are plenty of Thai distributors focussing on different product categories in the food and beverage sector. They typically combine import and distribution activities and support exporters with regulatory issues. The typical Thai distributor would require an exporter to fill in an application form and provide product information and samples to supply their products. Communicating with distributors is typically very easy and many speak English fluently.

2.3.4 Food Trade Shows

Most food distributors and retailers can be met at the major Thai food trade shows. See below for a list of the key events.

THAIFEX - World of Food Asia

� Bangkok, yearly (May)

� focus on food imports, wholesale, distribution, and hotel and restaurant industries

Food and Hotel Thailand

� Bangkok, yearly (September)

� food and drink, hotel, bakery, foodservice (equipment)

FI Asia - Thailand

� Bangkok, biennial (September)

� food ingredients

Food Pack Asia

� Bangkok, yearly (February/March)

� food processing and packaging, food and drink technology

Ildex Bangkok

� Bangkok, biennial (February)

� livestock and dairy expo

› Check out Annex III for importer/distributor information and contact details.

› For more information on these major trade shows, refer to Annex VI.

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REGULATORY AND TRADING ENVIRONMENTS

3.1 TRADE POLICY POSITION AND APPROACH TO TRADE AGREEMENTSThailand’s economy is fairly open with a focus on international trade, particularly with ASEAN partners and other Asian countries.

Australia and Thailand signed a free trade agreement (known as TAFTA) in 2005, which has reduced or eliminated tariffs on most products imported from Australia. The reduction in tariff barriers for Australian products was further entrenched in the regional ASEAN-Australia-New Zealand FTA, effective in 2010, to which Thailand is a signatory. Thailand has also negotiated bilateral FTAs with India, Japan, New Zealand and Peru. Through the ASEAN membership, Thailand also has FTAs with China and Korea (see Table 4). The implementation of the ASEAN Economic Community (AEC) in 2015 is likely to increase trade between ASEAN member countries.

TABLE 4: THAILAND'S FREE TRADE AGREEMENTS

Trade Partner Trade Agreement Effective Date

Thailand-Peru 1 January 2012

ASEAN-Australia-New Zealand 12 March 2010

ASEAN-India 1 January 2010

ASEAN-Korea 1 January 2010

ASEAN-Japan 1 June 2009

Thailand-Japan 1 November 2007

Thailand-New Zealand 1 July 2005

Thailand-Australia 1 January 2005

ASEAN-China 1 January 2005

Thailand-India 1 September 2004

AFTA 1 January 1993

Under negotiation

Thailand–EU

Bay of Bengal Initiative on Multi-Sectoral Technical and Economic Cooperation (BIMSTEC)

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3.2 TARIFF AND NON-TARIFF BARRIERS

3.2.1 Tariff Barriers

The Thailand-Australia Free Trade Agreement (TAFTA) has had a significant impact on Australia-Thai trade. Since 1 January 2010, most food and beverage products imported from Australia had zero import tariffs compared to 10–20 per cent tariffs for countries with no FTA with Thailand. Any remaining tariffs, with the exception of dairy commodity products, will be eliminated by 2020. Tariffs in Thailand are generally calculated based on the cost, insurance and freight (CIF) value, plus 7 per cent Value Added Tax (VAT).

Tariff rate quotas

Under TAFTA, Thailand has tariff rate quotas in place for products such as dairy, coffee, tea, corn and sugar that are expanded yearly until most of them will be eliminated by 2020 (except dairy). “In quota” tariff rates are at low levels (e.g. 8 per cent for corn and 12 per cent for coffee in 2014) and “out of quota” tariff rates are 10 per cent below the rate that Thailand offers to non-FTA partner countries.

Australian suppliers should be aware that some beverages including tea and beverages with added dairy may fall under the definition of “agricultural sensitive products” – and may have a tariff rate quota applied. Details on products covered in this report are included in the specific product categories.

3.2.2 Non-Tariff Barriers

Processed and packaged foods generally have low levels of non-trade barriers (NTB) and enter Thailand quite easily. Most NTBs are imposed on unprocessed or semi-processed agricultural produce and commodities.

Subsidies

� Price support programs to bolster the domestic rice industry have resulted in substantial government owned stocks of rice (estimated at 15 million metric tons). A major concern for exporters is that these might be released on global markets, depressing prices to below the cost of acquisition. There are no known current price support programs on processed food and grocery.

Customs Barriers

� There are examples of problems with customs valuation for food products entering Thailand. Close consultation with Thai partners is likely to minimise any problems.

� It is important to thoroughly review and check documentation for export to Thailand to minimise issues at the Thai Border.

PRACTICAL TIP — Make sure your Thai customer knows that you can reduce their landed cost through Free Trade Agreements.

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3.3 Overview of food regulation and import standards

The Thai Food Act B.E.2522 from 1979 is the key legislation that governs Thai food safety standards and regulations. Control of the importation, marketing, distribution and sales in the processed food industry is shared between a number of Thai government bodies including the Food and Drug Administration (FDA), the Ministry of Finance’s Customs Department, the Ministry of Agriculture and Cooperatives and the Ministry of Commerce.

When it comes to standards, quality and hygiene are the major focus areas in the processed food sector. Many international firms have established a presence in Thailand supplying services related to food safety and hygiene issues.

The following food safety standards are required when exporting food items to Thailand:

� Good Manufacturing Practice — a general standard

� Hazard Analysis at Critical Control Points (HACCP) — an internationally accredited standard

� Food products must be approved and registered with the Thai FDA prior to importation

Registration with the Thai Food and Drug Administration

Exporters are required to register their products with the Thai FDA to gain market access. The Thai FDA only recognises documents issued by a government organisation, or a commercial organisation that is certified by the International Accreditation Forum (IAF). In Australia, the only organisation certified by the IAF is the Joint Accreditation System of Australia and New Zealand (JAS-ANZ). JAS-ANZ accredits commercial organisations (certifying bodies) to issue product certificates.

When seeking registration with the FDA, suppliers must provide:

� Two samples of each product

� Details of the exact composition by percentage of each ingredient

� A production flowchart

� Six labels

As per the Thai Food Act, food is divided into the following four categories, with different documentation requirements to register with the FDA:7

7 USDA, Food and Agricultural Import Regulations and Standards – Narrative (2014)

› For a link to the JAS-ANZ database of certified bodies, refer to Annex VII.

› Links to relevant application forms can be found in Annex VII.

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TABLE 5: OVERVIEW OF DOCUMENTATION REQUIREMENTS TO REGISTER WITH THE THAI FDA

Food Category Food Items Documentation Requirements

I. Specific Controlled Food includes dairy, weight-control foods, food containing steviol glycosides, food additives, infant food, food and beverages in sealed containers (e.g. fruit juice), foods containing sodium cyclamate

Minimum requirements

1. Product Registration Application Form (Or. 17 Form) for each food product

2. Food Import License

3. An Original Copy of Lab Analysis Report

4. Four copies each of labels in Thai and in foreign language

5. Original copy from food manufacturer of product formulation and manufacturing flowchart

6. Original copy of certificate of manufacturing premise

7. A unit of product sample

Timeframe: About one month and registering a product costs Baht 5,000 per application

II. Prescribed Food to have Quality or Standard

includes electrolyte drinks, coffee, tea, soybean milk and drinking water in sealed containers, fats and oils, butter/margarine, cheese, natural mineral water, vitamin fortified rice, cream, chocolate, iodised salt, sauces (e.g. fish sauce), vinegar, honey, seasonings derived from soybean protein, jam, semi-processed food


1. Product Record Filing Application Form (Sor Bor. 5 Form) for each food product record filing



Timeframe: Product record filing application process will take approximately 2 days

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Food Category Food Items Documentation Requirements

III. Food Required to Bear Label includes special purpose foods, irradiated foods, GMO foods, processed gelatine and jelly, chewing gum, candy, bread, sauces in sealed containers, brine, brown rice flour, meat products, flavouring agent, ready-to-eat foods


1. Product Record Filing Application Form (Sor Bor. 5 Form) for each food product record filing



Timeframe: Product record filing application process will take approximately 2 days

IV. General Food includes animals and animal products, plant products, synthetic substances, nutrients (e.g. amino acid), flour, seasonings, sugar, spices



2. Only for frozen food, original copy of certificate of manufacturing premise

3.3.1 Labelling

Under Thai law, food products must display the following information for consumers in Thai language:

� Name and brand of the product (both generic and trade)

� Registration number

� Name and address of the manufacturer

� Name and address of the importer

� Manufacturing and expiry dates

� Net weight and volume

� Any additives used

� Health and nutritional claims (if any)

› A full list of labelling requirements and a listing of relevant Thai Government agencies can be found at Annexes V and VIII.

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Any health claims need to be proven at time of FDA approval. Health and other claims such as ‘GMO free’, ‘low fat’, are often required to be ‘stickered over’. Some Australian product is present on retail shelves with four blank stickers covering Recommended Daily Intake (RDI) percentages, and ‘health claims’ such as low fat. Additional information on labelling can be found on the Austrade website (Export Markets — Thailand).

3.3.2 Certificate of origin

Australian suppliers require a certificate of origin that can be obtained through the Australian Chamber of Commerce and Industry (ACCI) or the Australian Industry Group (AIG).

Further information on how to obtain a certificate of origin and related requirements can be found on the DFAT website. A sample certificate of origin required for exports to Thailand can be found on the Australian customs website.

› For a link to the Thailand market profile on the Austrade website, refer to Annex VII.

› For links to the DFAT website and a Certificate of Origin sample, please refer to Annexes VII and VIII.

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SUMMARY

When considering expansion into Asia, the Thai consumer should be firmly in the mind of Australian food and beverage manufacturers. The Thai consumer is spending 7 per cent more on food every year, has great confidence in imported product, and is exceptionally open to innovation in taste and packaging. Critically, the Thai consumer is more accessible through retail and HoReCa channels than ever before.

Since 2005, Australia has had privileged access into the Thai market through the far-reaching Thailand-Australia Free Trade Agreement. The fact that Australia’s share of total food imports into Thailand has been decreasing since the 1990s is a trend we need to reverse.

This report shows that opportunities for Australian suppliers are clearly defined and growing. The most important trends identified in this report include:

� the growth in imports is fastest at the premium end of the market8. The two distribution channels likely to offer opportunities for Australian premium product are premium outlets (high end supermarket formats) and convenience stories, where fierce competition is driving interest in new and differentiated products.

� Organic, healthy and functional foods are growing fast in Thailand — with labelling and health claim regulations far less onerous than those for entry into the Chinese market.

� Across product categories covered in this report, younger Thai consumers are driving demand for innovation in flavours and packaging. While this means Thai distributors and retailers are always open to new ideas, Australian suppliers must be aware that local Thai manufacturers, famously adaptive to emerging trends, will soon be chasing your market niche.

The opportunity for Australian suppliers will not emerge from analysing the broad trends among Thai consumers. Rather, suppliers should test their product, pricing, packaging and other detailed factors against what this report highlights for each of the products covered.

The Thai market is uniquely open to new ideas in food and grocery. This makes direct approaches to retailers, distributors, franchises and other HoReCa groups (many of which are identified in this report) well suited for market entry into Thailand.


PART 2

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SNACKFOODS

For the purpose of this report, the category of “Snackfoods” covers chocolate, sugar confectionary and cereal-based bar sub-categories. The total Premium Retail Market size of these snackfood product categories in Thailand was AUD 1.18 billion in 2013.9 Average price range and package size range for the selected sub-categories are set out in Table 6.

TABLE 6: CHARACTERISTICS OF SURVEYED SNACKFOOD SUB-CATEGORIES

Sub-Category HS Code Description of highest current trade growth products

Price Range in AUD

Package Size Range

Chocolates 1806 Filled/unfilled chocolate slabs, bars or specialty chocolates (i.e. boxes)

2.00–4.33 per 100g

Chocolate bars: 25–45g

Slabs of chocolate: 100–375g

Sugar Confectionary

1704 Particularly non-cocoa confectionary, such as boiled Sweets, Liquorice, Lollipops, Mints, Pastilles, Gums, Jellies, Chews, Toffees, Caramels, Nougat, but not including chewing gum

0.83–1.83 per 100g

50–250

Hard candy and lollies: 50g

Chewy candies, wine gums: 100–250g

Cereal-based bars

1904 Roasted or unroasted cereal-based snack bars

1.83–2.83 per 100g

25–50g per bar

(4 or 6 bars per package)

9 Estimate: Euromonitor and decisionAsia analysis

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4.1 CHOCOLATESThe total Premium Retail Market size for chocolate in Thailand was AUD 842 million in 2013. The market is expected to grow at a CAGR of 6 per cent over the next 3 years.10

Average price range and package size range for chocolate in the Selected Premium Retail Market are set out in Table 7.

TABLE 7: OVERVIEW OF PACKAGING AND PRICE POINT RANGES - CHOCOLATE

Product Category Price Range in AUD Package Size Range

Chocolates 2.00–4.33 per 100g Chocolate bars: 25–45g Slabs of chocolate: 100–375g

4.1.1 Key players and brands

Figure 4 sets out the indicative “Share of Shelf” for chocolate brands in the Thai Selected Premium Retail Market.

FIGURE 4: MAJOR CHOCOLATE BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET

The premium market is dominated by imported brands from Europe and the US. Hershey’s is the most popular brand, followed by Van Houten and Lindt. In addition Ferrero and Beryl’s products have large market shares in premium retail.


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4.1.2 Packaging

The average package size for chocolates in the Selected Premium Retail Market ranges between 100 grams and 375 grams for slabs of chocolate and between 25 grams and 45 grams for chocolate bars. Smaller slabs, gift boxes or chocolate bars are typically preferred over large packages.

4.1.3 Price points

The average price for chocolate in the Selected Premium Retail Market ranges between THB 60–130 (AUD 2.00–AUD 4.33) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.

4.1.4 Product trends

The major flavours used in chocolates and chocolate bars are dairy milk, almond, hazelnut or fruits. Premium retail customers typically buy chocolate gift boxes with pralines rather than chocolate bars, but younger consumers have started to buy chocolate bars as a premium snackfood item.

4.1.5 Marketing and promotion

Common promotions for chocolates in the Premium Retail Market consist of price reductions. Our survey of the Selected Premium Retail Markets has identified 2 promotions (active during the survey period). Free sampling and price promotions are typically required and form part of the retailers’ trading terms.

› A full list of surveyed package sizes is available in Annex I.

› A full list of surveyed retail prices is available in Annex I.

› The details of promotions identified during the survey period are available in Annex I.


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4.1.6 Trade barriers

Following TAFTA’s entry into force, tariff duties on chocolate phased out in 2010. However, importers of chocolate are required to pay VAT of 7 per cent.

Chocolate falls under “Category II — Prescribed Food to have Quality or Standard”. The documentation requirements for Category II imports can be found in Section 3.2.

PICTURE 2: CHOCOLATE DISPLAY AT VILLA MARKET

Austrade Insights

Retailers are actively seeking handcrafted boutique products and are comfortable with short/limited runs — this creates opportunity for small chocolate producers.

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4.1.7 Routes to market

The typical route to the Premium Retail Market for imported chocolates is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.

Our survey has identified:

� 5 retailers in the Thai Selected Premium Retail Market with a significant selection of imported chocolates.

� 5 distributors supplying the Thai Premium Retail Market with a significant selection of imported chocolates.

Our survey has found that the HoReCa channel is not sufficiently developed for the chocolate sub-category.

4.2 SUGAR CONFECTIONERYThe total Premium Retail Market size for sugar confectionery in Thailand was AUD 316 million in 2013. The market is expected to grow at a CAGR of 8 per cent over the next 3 years.11

Average price range and package size range for sugar confectionery in the Selected Premium Retail Market are set out in Table 8.

TABLE 8: OVERVIEW OF PACKAGING AND PRICE POINT RANGES – SUGAR CONFECTIONERY


Sugar Confectionery 0.83–1.83 per 100g 50–250gHard candy and lollies: 50gChewy candies, wine gums: 100–250g


› An overview and contact details for retailers and distributors are available in Annexes II and III.

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Figure 5 sets out the indicative “Share of Shelf” for sugar confectionery brands in the Thai Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 5: MAJOR SUGAR CONFECTIONERY BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET

The Premium Retail Market is dominated by European brands such as Haribo and Perfetti van Melle (e.g. Mentos, Chupa Chups), Storck (Werther’s), Fisherman’s (Lofthouse) and the Indonesian brand Yupi. There are currently no leading local brands in the Premium Retail Market.

4.2.2 Packaging

The average package size for imported sugar confectionery in the Selected Premium Retail Market ranges between 50 grams and 250 grams, with the package size of hard candy and lollies ranging around 50 grams and wine gums or other chewy jellies having package sizes between 100 grams and 250 grams.


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PICTURE 3: SHELF WITH SUGAR CONFECTIONERY AT VILLA MARKET

4.2.3 Price points

The average price for sugar confectionery in the Selected Premium Retail Market ranges between THB 25–55 (AUD 0.83 – AUD 1.83) per 100 grams for imported brands. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.


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There is a balanced demand between hard and chewy candies in the Premium Retail Market. The Thai typically prefer sweet snacks and candy, but recently an increase in minty flavours has been observed. Emerging flavour trends also include fruity, creamy and milky flavours.


Common promotions for sugar confectionery in the Premium Retail Market consist of price promotions and sampling. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. However, our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).


Following TAFTA’s entry into force, tariff duties on sugar confectionery phased out in 2010. However, importers of sugar confectionery are required to pay VAT of 7 per cent.

Sugar confectionery falls under “Category III – Food required to bear Label”. The documentation requirements for Category III imports can be found in Section 3.2.


The typical route to the Premium Retail Market for imported sugar confectionery is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.


� 5 retailers in the Thai Selected Premium Retail Market with a significant selection of imported sugar confectionery.

� 5 distributors supplying the Thai Premium Retail Market with a significant selection of imported sugar confectionery.

Our survey has found that the HoReCa channel is not sufficiently developed for the sugar confectionery sub-category.

Austrade Insights

Thai retailers have expressed growing interest in “additive free” confectionery.


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4.3 CEREAL-BASED BARSThe total Premium Retail Market size for cereal-based bars in Thailand was AUD 21 million in 2013. The market is expected to grow at a CAGR of 6–7 per cent over the next 3 years.12

Average price range and package size range for cereal-based bars in the Selected Premium Retail Market are set out in Table 9.

TABLE 9: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — CEREAL-BASED BARS


Cereal-based Bars 1.83–2.83 per 100g 25–50g per bar (4 or 6 bars per package)


Figure 6 sets out the indicative “Share of Shelf” for cereal-based bars brands in the Thai Selected Premium Retail Market.

FIGURE 6: MAJOR CEREAL-BASED BARS BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET

The Premium Retail Market consists of 100 per cent imported brands such as Corny, Alpen, and Nature Valley. The Thai Premium Retail Market consists of 100 per cent imported bars.


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4.3.2 Packaging

The average package size for cereal-based bars in the Selected Premium Retail Market ranges between 25 grams and 50 grams per bar. Packages with several bars typically include 4 or 6 bars.

4.3.3 Price points

The average price for cereal-based bars in the Selected Premium Retail Market ranges between THB 55–58 (AUD 1.83–AUD 2.83) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.


The major flavours used in cereal-based bars are oats and honey, peanut butter, fruit and almond. Cereal bars are not yet universally popular among Thais however consumption has increased among younger Thais as well as expatriates. Among the younger and wealthier consumers, cereal bars are now seen as a healthier breakfast or convenient snack option, especially when compared with traditional breakfast foods such as Thai fish balls and other fried snacks.


The major type of promotion for cereal-based bars is price promotion. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. Our survey of the Selected Premium Retail Markets identified one promotion (active during the survey period).




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PICTURE 4: CEREAL-BASED BARS ON TOPS SUPERMARKET SHELF


Following TAFTA’s entry into force, tariff duties on cereal-based bars phased out in 2010. However, importers of cereal-based bars are required to pay VAT of 7 per cent.

Cereal-based bars fall under “Category III — Food required to bear Label”. The documentation requirements for Category III imports can be found in Section 3.2.


The typical route to the Premium Retail Market for imported cereal-based bars is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.


� 5 retailers in the Thai Selected Premium Retail Market with a significant selection of imported cereal-based bars.

� 6 distributors supplying the Thai Premium Retail Market with a significant selection of imported cereal-based bars.

Our survey has found that the HoReCa channel is not sufficiently developed for the cereal-based bars sub-category.


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BEVERAGES

For the purpose of this report, the category of “Beverages” covers fruit juice, tea and premium cold beverage sub-categories. The total Premium Retail Market size of these beverage product categories in Thailand was AUD 1.82 billion in 2013.13 Average price range and package size range for the selected sub-categories are set out in Table 10.

TABLE 10: CHARACTERISTICS OF SURVEYED BEVERAGE CATEGORIES


Price Range in AUD

Package Size Range

Fruit Juice 2009 Specific product types that represent local trends. For example, this is done by examining shelf space allocation at major premium retailers.

2.00-2.33 per litre

1–1.25 litres

Tea 0902 Tea for consumption as warm beverage

6.67–15 per 100g

30–50g

Premium Cold Beverages

2202 Energy Drinks, Ready-to-drink tea (e.g. iced tea), premium non-cola carbonated drinks

1.33–2.67 per litre

100–500ml; most common: 100ml, 150ml, and 200ml for energy drinks and various sizes between 250ml and 500ml for other drinks

5.1 FRUIT JUICEThe total Premium Retail Market size for fruit juice in Thailand was AUD 474 million in 2013. The market is expected to grow at a CAGR of 7–10 per cent over the next 3 years.14

Average price range and package size range for fruit juice in the Selected Premium Retail Market are set out in Table 11.

TABLE 11: OVERVIEW OF PACKAGING AND PRICE POINT RANGES - FRUIT JUICE


Fruit Juice 2.00–2.33 per litre 1–1.25 litres

13 Estimate: Euromonitor and decisionAsia analysis14 Estimate: Euromonitor and decisionAsia analysis

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Figure 7 sets out the indicative “Share of Shelf” for fruit juice brands in the Thai Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 7: MAJOR FRUIT JUICE BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET

The Premium Retail and HoReCa Markets are dominated by the local brands Tipco, Malee and Chabaa. However, several foreign brands have established a presence in this segment, including Harvey Fresh, Berri juice and US Florida Natural juice. This is a highly competitive segment for foreign suppliers due to existing strong local brands.

5.1.2 Packaging

The average package size for fruit juice in the Selected Premium Retail Market ranges between 1 litre and 1.25 litres, but most common are 1 litre cardboard boxes. Juice packaging in Thailand requires colourful designs — local producers are typically very quick at adopting new packaging trends. Small packages (e.g. 200 ml packs) are increasingly popular for people who take juice to work or school. Berri and Harvey Fresh fruit juice is currently selling in 1.25 litre and 1 litre plastic containers in the chilled juice section.


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PICTURE 5: FRUIT JUICE DISPLAY AT FOODLAND

5.1.3 Price points

The average price for fruit juice in the Selected Premium Retail Market ranges between THB 60–70 (AUD 2.00 – AUD 2.33) per litre. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail Market have a 5 per cent–10 per cent margin.


The major flavours used in fruit juice are apple, orange, and grape. Current trends include mixed fruit and mixed fruit-vegetable juices. Health conscious consumers in Thailand typically prefer fruit juices over premium cold beverages such as energy drinks.


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Common promotions for fruit juice in the Premium Retail Market consist of price promotions. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. Our survey of the Selected Premium Retail Markets has identified 2 promotions (active during the survey period).


Following TAFTA’s entry into force, tariff duties on fruit juice phased out in 2010. However, importers of fruit juice are required to pay VAT of 7 per cent.

Fruit juice falls under “Category I — Specific Controlled Food” of the Thai Food Act, with the following specific requirements:

a. Maximum preservative level

i. Sulphur dioxide shall be not more than 70mg per 1kg of beverage

ii. Benzoic acid or sorbic acid or salts of both acids, to be calculated as acid, shall be not more than 100mg per 1kg of beverage

b. Food labelling conditions

i. Declaration of “utilising preservatives” for any usage

ii. Declaration of “natural colour” or “artificial colour” for any usage

c. Food additives shall comply with Ministry of Public Health notification 281 and CODEX

The documentation requirements for Category I imports be found in Section 3.2.


The typical route to the Premium Retail as well as the Premium HoReCa Market for imported fruit juice is through 3rd party distributors, while local brand fruit juice is mainly distributed directly by the manufacturers that have links to the retailers’ purchasing departments. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.


� 5 retailers and 2 HoReCa players in the Thai Selected Premium Retail Market with a significant selection of imported fruit juice.

� 7 distributors supplying the Thai Premium Retail Market and the HoReCa industry with a significant selection of imported fruit juice.



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5.2 TEAThe total Premium Retail Market size for tea in Thailand was AUD 84 million in 2013. The market is expected to grow at a CAGR of 4–5 per cent over the next 3 years.15

Average price range and package size range for tea in the Selected Premium Retail Market are set out in Table 12.

TABLE 12: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — TEA


Tea 6.67–15 per 100g 30–50g


Figure 8 sets out the indicative “Share of Shelf” for tea brands in the Thai Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 8: MAJOR TEA BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET

The premium retail market is dominated by the leading international brands Lipton, Twinings, and Dilmah. The major local brands are Ranong Tea and 3 Horses. The Premium HoReCa Market appears to prefer Western tea brands — especially Lipton and Twinings — over local brands.


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5.2.2 Packaging

The average package size for tea in the Selected Premium Retail Market ranges between 30 grams and 50 grams.

5.2.3 Price points

The average price for tea in the Selected Premium Retail Market ranges between THB 200–450 (AUD 6.67 – AUD 15.00) per 100 grams, with mulberry teas typically being at the higher end. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail Market have a 5 per cent–10 per cent margin.


In Thailand, the market for tea consumed as a hot beverage is largely supplied by imports. Earl Grey, English Breakfast, flavoured green teas, jasmine and fruit-flavoured teas are the most popular flavours. A more recent trend is mulberry tea, which is strongly promoted as healthy option to support ‘blood sugar balance’ and for blood vessel health. Hot tea is still in its infancy in the Thai market. Traditionally cold (iced) herbal teas with milk have been preferred. However, through international food and beverage establishments and global hotel chains, the popularity of hot teas is increasing. The most reliable target group in this segment is, unsurprisingly, expatriates and tourists.


Common promotions for tea in the Premium Retail Market consist of price promotions. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. Our survey of the Selected Premium Retail Markets has identified 5 promotions (active during the survey period).


Tea belongs to a list of so-called “Sensitive Agricultural Products” in Thailand. For these products, the applicable tariff depends on whether the product falls within a specified annual quota, or not. The Tariff Rate Quota (TRQ) scheme increases the quota for Australian originating tea such that it is entirely eliminated from 2020. Table 13 summarises the applicable TRQs. Importers of tea are also required to pay VAT of 7 per cent.



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PICTURE 6: SHELF WITH TEA BOXES AT THE MALL

TABLE 13: TARIFF RATE QUOTAS — TEA

2014 2015 2016 2017 2018 2019 2020

Quotas (ton)

96.96 101.81 106.90 112.24 117.8531 123.75 Free

In-quota tariffs

12 10 8 6 4 2 0

Out-quota tariffs

WTO rate with MOP16 10%

WTO rate with MOP 10%






Tea falls under “Category II –Prescribed Food to have Quality or Standard”. The documentation requirements for Category II imports can be found in Section 3.2.

16

16 Margin of preference

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The typical route to the Premium Retail Market and Premium HoReCa Market for imported tea is through 3rd party distributors, while local brand tea is mainly distributed directly by the manufacturers. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.


� 5 retailers and 5 HoReCa players in the Thai Selected Premium Retail Market with a significant selection of imported tea.

� 5 distributors supplying the Thai Premium Retail Market and the HoReCa industry with a significant selection of imported tea.

5.3 PREMIUM COLD BEVERAGES The total Premium Retail Market size for premium cold beverages in Thailand was AUD 1.26 billion in 2013. The market is expected to grow at a CAGR of 15–18 per cent over the next 3 years.17

Average price range and package size range for premium cold beverages in the Selected Premium Retail Market are set out in Table 14.

TABLE 14: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — PREMIUM COLD BEVERAGES


Premium Cold Beverages 1.33–2.67 per litre 100–500ml; most common: 100ml, 150ml, and 200ml for energy drinks and various sizes between 250ml and 500ml for other drinks


› An overview and contact details for retailers and distributors are available in Annex I.

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Figure 10 sets out the indicative “Share of Shelf” for premium cold beverage brands in the Thai Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 9: MAJOR PREMIUM COLD BEVERAGE BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET

The premium retail market is dominated by local brands such as ThaiBev’s Oishi brand and Ichitan in the RTD iced tea segment, Sponsor in the electrolyte drinks segment and Krating Daeng and M150 in the energy drinks segment. The major import brands are Calpis from Japan and Coca Cola’s Minute Maid. The Premium HoReCa Market is dominated by Nestlé’s Nestea and Lipton’s RTD iced tea brands.

5.3.2 Packaging

The average bottle or can size for premium cold beverages in the Selected Premium Retail Market ranges between 125 ml to 250 ml. The most common sizes are 125 ml, 200 ml, and 250 ml.


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5.3.3 Price points

The average price for premium cold beverages in the Selected Premium Retail Market ranges between THB 40–80 (AUD 1.33 – AUD 2.67) per litre, with energy drinks tending to be at the lower end and ready-to-drink iced teas and other premium cold beverages being at the higher end. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail Market have a 5 per cent–10 per cent margin.


In the Thai premium cold beverage market, energy and isotonic drinks as well as ready-to — drink (RTD) iced teas enjoy the highest market shares — with RTD iced teas currently accounting for over 60 per cent of sales in the premium cold beverage segment. The Thai typically prefer cold tea beverages over hot teas — they mostly buy green flavoured iced teas. Green tea with lemon and/or honey flavours and peach and black tea lemon iced teas are most popular, but new trends are Japanese rice and chrysanthemum flavours. In addition, milky flavours and mixing juices with milk (e.g. Minute Maid Nutriboost) are emerging trends. Energy drinks are generally not flavoured.


Common promotions for premium cold beverages in the Premium Retail Market consist of product sampling. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. However, our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).


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PICTURE 7: PREMIUM COLD BEVERAGE SHELF AT THE MALL


Import duties on most premium cold beverage were eliminated when TAFTA came into effect in 2005. However, importers of premium cold beverages are required to pay VAT of 7 per cent.

Premium cold beverages that contain milk belong to a list of so-called “Sensitive Agricultural Products” in Thailand. For these products, the applicable tariff depends on whether the product falls within a specified annual quota, or not. The Tariff Rate Quota (TRQ) scheme increases the quota for Australian originating tea such that it is entirely eliminated from 2020. Table 15 summarises the applicable TRQs.

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TABLE 15: TARIFF RATE QUOTAS — BEVERAGES CONTAINING MILK 18

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Quotas (ton)

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Free

In-quota tariffs

11 10 9 8 7 6 5 4 3 2 1 0

Out-quota tariffs

WTO rate with MOP18 10%












Premium cold beverages fall under “Category II — Prescribed Food to have Quality or Standard”. The documentation requirements for Category II imports can be found in Section 3.2.


The typical route to the Premium Retail Market and the Premium HoReCa Market for imported premium cold beverages is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.


� 5 retailers and 2 HoReCa players in the Thai Selected Premium Retail Market with a significant selection of imported premium cold beverages.

� 6 distributors supplying the Thai Premium Retail Market and the HoReCa industry with a significant selection of imported premium cold beverages.

18 Margin of Preference


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BAKED GOODS

For the purpose of this report, the category of “Baked Goods” covers biscuit and baking mix sub-categories. The total Premium Retail Market size of these baked goods product categories in Thailand was AUD 242 million in 2013.19 Average price range and package size range for the selected sub-categories are set out in Table 16.

TABLE 16: CHARACTERISTICS OF SURVEYED BAKED GOODS CATEGORIES


Price Range in AUD

Package Size Range

Biscuits 1905 Sweet biscuits (excluding gingerbread, waffles, wafers)Crisp savoury biscuits

Locally produced: 0.67–1.33 per 100gImported: 1.67–3.00 per 100g

100–150g

Baking Mixes 190120 Baking mixes and prepared doughs for breads, cakes and biscuits

0.33–1.00 per 100g

400–1000g

6.1 BISCUITSThe total Premium Retail Market size for biscuits in Thailand was AUD 211 million in 2013. The market is expected to grow at a CAGR of 8–9 per cent over the next 3 years.20

Average price range and package size range for biscuits in the Selected Premium Retail Market are set out in Table 17.

TABLE 17: OVERVIEW OF PACKAGING AND PRICE POINT RANGES – BISCUITS


Biscuits Locally produced: 0.67–1.33 per 100g

Imported: 1.67–3.00 per 100g

100–150g


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Figure 10 sets out the indicative “Share of Shelf” for biscuits brands in the Thai Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 10: MAJOR BISCUITS BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET

The Premium Retail Market is dominated by imported product, such as Oreo (Nabisco), Walkers, and Pocky (Glico Japan) in the sweet biscuit segment and Kambly in the savoury biscuit segment. Major local brands are Bissin (Thai President Foods) and Glico Collon in the sweet biscuit segment and Glico Pretz in the savoury biscuit segment.

6.1.2 Packaging

The average package size for biscuits in the Selected Premium Retail Market ranges between 100 grams and 150 grams.


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6.1.3 Price points

The average price for locally produced biscuits in the Selected Premium Retail Market ranges between THB 20–40 (AUD 0.67 – AUD 1.33) per 100 grams. The average price for imported biscuits in the Selected Premium Retail Market ranges between THB 50-90 (AUD 1.67 – AUD 3.00) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail Market have a 5 per cent–10 per cent margin.


Sweet biscuits dominate the Thai Premium Retail Market, though the presence of savoury biscuits is also significant. Most popular flavours in the sweet segment are chocolate, strawberry and butter, with little variation in flavour trends over recent years. In the savoury segment new flavour trends such as pizza, tom yum (Thai spicy soup) and larb (Thai spicy salad) flavours have recently arisen.

The Thai HoReCa segment favours savoury biscuits and crackers.


Common promotions for biscuits in the Premium Retail Market consist of product sampling in the form of bonus products or price discounts. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. Our survey of the Selected Premium Retail Markets has identified one promotion (active during the survey period).


Following TAFTA’s entry into force, tariff duties on biscuits phased out in 2010. However, importers of biscuits are required to pay VAT of 7 per cent.

Biscuits fall under “Category III — Food required to bear Label”. The documentation requirements for Category III imports can be found in Section 3.2.



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The typical route to the Premium Retail Market and the Premium HoReCa Market for imported biscuits is through 3rd party distributors, while local brand biscuits are mainly distributed directly by the manufacturers. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.


� 5 retailers and 6 HoReCa players in the Thai Selected Premium Retail Market with a significant selection of imported biscuits.

� 6 distributors supplying the Thai Premium Retail Market and HoReCa industry with a significant selection of imported biscuits.

PICTURE 8: BISCUITS SHELF AT THE MALL


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6.2 BAKING MIXES The total Premium Retail Market size for baking mixes in Thailand was AUD 32 million in 2013. The market is expected to grow at a CAGR of 7 per cent over the next 3 years.21

Average price range and package size range for baking mixes in the Selected Premium Retail Market are set out in Table 18.

TABLE 18: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — BAKING MIXES


Baking mixes 0.33–1.00 per 100g 400–1000g


Figure 11 sets out the indicative “Share of Shelf” for baking mix brands in the Thai Selected Premium Retail Market.

FIGURE 11: MAJOR BAKING MIX BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET

The Thai Premium Retail Market consists of imported products only, with General Mills’ Betty Crockers, RUF, Imperial, and Mom Maid (King Milling) being the leading brands.


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6.2.2 Packaging

The average package size for baking mixes in the Selected Premium Retail Market ranges between 40 grams and 1kg.

6.2.3 Price points

The average price for baking mixes in the Selected Premium Retail Market ranges between THB 10–30 (AUD 0.33 – AUD 1.00) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.


Baking mixes are not yet a well-established product in Thai market as yet. Demand is picking up slowly, driven by interest through premium retail stores located in expatriate areas. There is growth potential among the younger population that look for convenient baking options. The most popular cake mix flavours are chocolate, white chocolate, vanilla, yellow cake and butter cake. There is only limited presence of bread mixes.


Baking mixes are not highly promoted in the Thai premium retail market. Our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).



Austrade Insights

� Cake mixes are most successful in expat areas.

� Local Thais typically do not have baking ovens at home.

� EU suppliers dominate flour/bake mixes market for bakeries and food service.

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Following TAFTA’s entry into force, tariff duties on baking mixes phased out in 2010. However, importers of baking mixes are required to pay VAT of 7 per cent.

Baking mixes fall under “Category III —• Food required to bear Label”. The documentation requirements for Category III imports can be found in Section 3.2.


The typical route to the Premium Retail Market for imported baking mixes is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.


� 5 retailers in the Thai Selected Premium Retail Market with a significant selection of imported baking mixes

� 5 distributors supplying the Thai Premium Retail Market with a significant selection of imported baking mixes

Our survey has found that the HoReCa channel is not sufficiently developed for the baking mixes sub-category.

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PICTURE 9: BAKING MIXES SHELF DISPLAY AT FOODLAND

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CONDIMENTS

For the purpose of this report, the category of “Condiments” covers premium table sauces and jams sub-categories. The total Premium Retail Market size of these condiments product categories in Thailand was AUD 108 million in 2013.22 Average price range and package size range for the selected sub-categories are set out in Table 19.

TABLE 19: CHARACTERISTICS OF SURVEYED CONDIMENTS SUB-CATEGORIES


Price Range in AUD

Package Size Range

Premium Table Sauces

2103 Table sauces, excluding tomato-based sauces, with a focus on ‘premium’ sauces

0.67–1.33 per 100ml

100–200ml

Jams 2007 Jams — particularly highest value flavours in each market

0.67–1.33 per 100g

170–400g

7.1 PREMIUM TABLE SAUCESThe total Premium Retail Market size for Premium Table Sauce in Thailand was AUD 24 million in 2013. The market is expected to grow at a CAGR of 5–6 per cent over the next 3 years.23

Average price range and package size range for Premium Table Sauce in the Selected Premium Retail Market are set out in Table 20.

TABLE 20: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — PREMIUM TABLE SAUCE


Premium Table Sauce 0.67–1.33 per 100g 100–200ml


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Figure 12 sets out the indicative “Share of Shelf” for Premium Table Sauce brands in the Thai Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 12: MAJOR PREMIUM TABLE SAUCE BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET

Domestic brands compete fiercely in the traditional Thai sauces segment, whereas international brands — in particular US and European brands — compete in the Western style sauces category. The Premium Retail and the Premium HoReCa Markets are dominated by two local brands — Sukhum, and Megachef — and several international brands like Best Food (Unilever brand, but produced locally by Sansern and Sons) Maggi (Nestle), French’s (Reckitt Benckiser), and Heinz.

7.1.2 Packaging

The average bottle content for Premium Table Sauce in the Selected Premium Retail Market ranges between 100ml and 200ml.


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7.1.3 Price points

The average price for Premium Table Sauce in the Selected Premium Retail Market ranges between THB 20–40 (AUD 0.67 – AUD 1.33) per 100ml. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 5 per cent–12 per cent. HoReCa players in the Selected Premium HoReCa Market have a 5 per cent–10 per cent margin.


The traditional Thai cuisine involves fish, ginger, garlic and chili sauces that can be found in almost every national dish. Traditional sauce types are the staple of every Thai household — including premium consumers. However, Western style sauces — especially Worcestershire, mayonnaise and mustard-based sauces — are enjoying strong growth in the Premium Retail Market and the Premium HoReCa Market.


Promotional activities for Premium Table Sauces typically consist of price promotions. However, our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).


Following TAFTA’s entry into force, tariff duties on Premium Table Sauces were eliminated in 2005. However, importers of Premium Table Sauces are required to pay VAT of 7 per cent.

Depending on the type of sauce, these are categorised as “Category III — Food required to bear label” and “Category II — Prescribed Food to have Quality or Standard”. The documentation requirements for Categories I and III imports can be found in Section 3.2.


The typical route to the Premium Retail Market and the Premium HoReCa Market for imported Premium Table Sauce is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.


� 5 retailers and 5 HoReCa players in the Thai Selected Premium Retail Market with a significant selection of imported Premium Table Sauces.

� 8 distributors supplying the Thai Premium Retail Market and the Premium HoReCa Market with a significant selection of imported Premium Table Sauces.



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PICTURE 10: AUSTRALIAN PRODUCT PROMOTION AT TOPS

Austrade Insights

� Cake mixes are most successful in expat areas.

� Local Thais typically do not have baking ovens at home.

� EU suppliers dominate flour/bake mixes market for bakeries and food service.

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7.2 JAMSThe total Premium Retail Market size for jams in Thailand was AUD 84 million in 2013. The market is expected to grow at a CAGR of 6–7 per cent over the next 3 years.

Average price range and package size range for jams in the Selected Premium Retail Market are set out in Table 21.24

TABLE 21: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — JAMS


Jams 0.67–1.33 170–400g


Figure 13 sets out the indicative “Share of Shelf” for jam brands in the Thai Selected Premium Retail Market.

FIGURE 13: MAJOR JAM BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET


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In the Thai Premium Retail Market jams are primarily an imported product, with a lot of shelf space dominated by European and US brands such as Smucker’s, St. Dalfour and Hero. The major brand that is locally produced is Best Foods (Unilever products produced by Chabaa Bangkok). Domestic brands are also rare in the Premium HoReCa Market.

7.2.2 Packaging

The average packaging size for jams in the Selected Premium Retail Market ranges between 170 grams and 400 grams.

7.2.3 Price points

The average price for jams in the Selected Premium Retail Market ranges between THB 20–40 (AUD 0.67 – AUD 21.33) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium HoReCa Market have a 5 per cent–10 per cent margin.


The most popular jam flavours currently are orange, strawberry and mixed fruits. Enjoying toast and jam for breakfast is a growing trend. In addition to jams, high-end consumers are also increasingly buying peanut and chocolate-based spreads.


Jams are currently not highly promoted in the Thai premium retail market. Our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).



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Following TAFTA’s entry into force, tariff duties on jams phased out in 2010. However, importers of jam are required to pay VAT of 7 per cent.

Jam falls under “Category II — Prescribed Food to have Quality or Standard” of the Thai Food Act. The documentation requirements for Category II imports be found in Section 3.2.


The typical route to the Premium Retail Market and the Premium HoReCa Market for imported jams is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.


� 5 retailers and 2 HoReCa players in the Thai Selected Premium Retail Market with a significant selection of imported jams.

� 6 distributors supplying the Thai Premium Retail Market with a significant selection of imported jams.


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PICTURE 11: JAMS SHELF DISPLAY AT TOPS

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w50

g20

THB

0.40

Boile

d Sw

eets

Wer

ther

's

Orig

inal

Cre

am C

andy

, Cof

fee

Can

dyC

ream

Can

dy,

Cof

fee

Can

dyAl

l Boi

led

Swee

ts =

15 d

ispl

ay in

1

row

50g

20TH

B0.

40

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

62

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Snac

kfoo

ds(c

ontin

ued)

Toffe

e C

aram

els

Wer

ther

's

Orig

inal

Car

amel

Cre

amC

aram

el C

ream

All C

hew

y =7

dis

play

in 1

row

50g

20TH

B0.

40

snac

k ba

rsAl

pen

Frui

t & n

ut, s

traw

berry

&

yogu

rt, ra

spbe

rry &

yo

gurt,

frui

t & n

ut w

ith

milk

cho

cola

te, s

umm

er

fruit,

che

rry b

ake

wel

l, le

mon

driz

zle,

blu

eber

ry &

cr

anbe

rry w

ith y

ogur

t

Ras

pber

ry &

yo

gurt,

sum

mer

fru

it, fr

uit &

nut

with

m

ilk c

hoco

late

All S

nack

bar

s =

40 d

ispl

ay in

1

row

95g

THB

0.00

snac

k ba

rsN

atur

e va

lley

Varie

ty p

ack:

Oat

s &

Hon

ey,

Pean

ut B

utte

r, C

inna

mon

, al

mon

d, O

ats

& H

oney

Oat

s &

Hon

ey,

Pean

ut, A

lmon

dAl

l = 3

8 di

spla

y in

1 ro

w25

2g

139

THB

0.55

Bev

erag

es

(non

-al

coho

lic)/

RTD

oran

geTi

pco

Gol

den

oran

ge, M

anda

rin

oran

ge, M

edle

y or

ange

, Sa

i nam

phun

gk, V

alen

cia

oran

ge, T

arge

rine

oran

ge

Sai n

amph

ungk

, Va

lenc

ia o

rang

e,

Man

darin

Ora

nge

All o

rang

e =6

0 di

spla

y in

1 ro

ws

200

ml

17.5

THB

0.09

oran

geM

alee

Nev

el O

rang

e, T

ange

rine

Ora

nge,

Man

darin

Ora

nge,

Sa

i nam

phun

g, T

rio

Nev

el O

rang

e,

Man

darin

Ora

nge,

Sa

i nam

phun

g

All o

rang

e =4

0 di

spla

y in

1 ro

ws

1000

ml

69TH

B0.

07

oran

geH

arve

y fre

sh M

anda

rin o

rang

e M

anda

rin o

rang

eAl

l ora

nge

=40

disp

lay

in 1

row

s10

00m

l70

THB

0.07

Gra

peM

alee

Red

Gra

peR

ed G

rape

All g

rape

=10

dis

play

in1

row

s10

00m

l69

THB

0.07

Gra

peTi

pco

Red

Gra

peR

ed G

rape

All =

50

disp

lay

in 1

row

1000

ml

59TH

B0.

06

Appl

eM

alee

Red

App

le, G

rann

y Sm

ithR

ed A

pple

, G

rann

y Sm

ithAl

l App

le =

30 d

ispl

ay in

2 ro

ws

1000

ml

69TH

B0.

07

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

63

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Beve

rage

s (n

on-a

lcoho

lic)/

RTD

(c

ontin

ued)

Soy

drin

kLa

ctas

oySw

eet C

lass

ic,V

eget

aria

n,

____

__, P

lus

Col

lage

n,

Cho

cola

te

Swee

t Cla

ssic

, Bl

ack

sesa

me,

Pl

us C

olla

gen,

All s

oy d

rink

= 50

dis

play

in 3

ro

ws

300

6m

l51

.75

THB

0.03

Soy

drin

kVi

tam

ilkO

rigin

al, V

eget

aria

n, L

ight

Su

gar,

Low

sug

ar &

Cor

nO

rigin

al, L

ow s

ugar

&

Cor

n, L

ight

Su

gar

All =

200

dis

play

in 6

row

200

4m

l46

THB

0.06

Tea

Ran

ong

tea

mul

berry

gre

en te

am

ulbe

rry g

reen

tea

All =

60

disp

lay

in 1

row

30g

165

THB

5.50

Tea

Lipt

onG

reen

Tea

, Yel

low

Lab

el,

Peac

hG

errn

Tea

, Yel

low

La

bel,

Peac

hAl

l Tea

=20

7 di

spla

y in

3 ro

ws

202

g65

.25

THB

1.63

Ener

gy

Drin

ksM

150

Orig

inal

Orig

inal

All E

nerg

y D

rinks

= 2

0 di

spla

y in

1

row

s15

0m

l10

THB

0.07

Ener

gy

Drin

ksKr

atin

gdae

ngO

rigin

alO

rigin

alAl

l Ene

rgy

Drin

ks =

20

disp

lay

in

1 ro

ws

100

ml

14TH

B0.

14

Ener

gy

Drin

ksLi

po-P

lus

Orig

inal

Orig

inal

All E

nerg

y D

rinks

= 2

0 di

spla

y in

1

row

s15

0m

l10

THB

0.07

Rea

dy-to

-dr

ink

tea

OIS

HI

Orin

igal

, Hon

ey le

mon

, Ja

pane

se ri

ce, L

emon

Bla

ck

tea,

Pea

ch, C

hrys

anth

emum

Hon

ey L

emon

, Ja

pane

se ri

ce,

Orig

inal

All =

80

disp

lay

in 3

row

s50

0m

l18

THB

0.04

Rea

dy-to

-dr

ink

tea

Ichi

tan

Orig

inal

, hon

ey

lem

on, J

apan

ese

rice,

C

hrys

anth

emum

, orig

inal

su

gar f

ree

Hon

ey le

mon

, C

hrys

anth

emum

, O

rigin

al

All =

50

disp

lay

in 5

row

s42

0m

l12

.5TH

B0.

03

prem

ium

no

n-co

la

carb

onat

ed

drin

ks.

Min

ute

mai

dPu

lpy,

nut

riboo

stPu

lpy,

nut

riboo

stAl

l = 3

0 di

spla

ying

1 ro

w21

0m

l12

THB

0.06

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

64

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Sauc

es/

Con

dim

ents

/Sp

read

s

Virg

in o

live

oil

Sabr

oso

All O

live

Oil

= 20

dis

play

in

1 ro

ws

250

ml

123.

5TH

B0.

49

Virg

in

oliv

e oi

lBe

rtolli

Ric

h Ta

ste,

Gen

tile

Tast

e,

Mild

Tas

te, B

io, R

obus

to

Tast

e, D

elic

ata

Tast

e

Ric

h Ta

ste,

M

ild T

aste

, Del

icat

a Ta

ste

All O

live

Oil

= 69

dis

play

in

3 ro

ws

250

ml

252.

5TH

B1.

01

Jam

sSm

ucke

r'sBl

uebe

rry, S

traw

berry

, C

onco

rd g

rape

, Red

R

aspb

erry

, Bla

ckbe

rry,

Apric

ot, C

herry

, Sug

ar fr

ee

— S

traw

berry

, Con

cord

gr

ape,

Red

Ras

pber

ry,

Apric

ot, O

rcha

rd's

Fin

est,

Ras

pber

ry, S

traw

berry

Apric

ot, S

traw

berry

, O

rcha

rd's

Fin

est

All j

am =

135

dis

play

in 2

row

s12

oz10

4.5

THB

8.71

Jam

sH

ero

Stra

wbe

rry, R

aspb

erry

, bla

ck

berry

, bla

ck c

herry

, ora

nge,

bl

uebe

rry

Stra

wbe

rry, o

rang

e,

blac

kber

ryAl

l = 5

0 di

spla

y in

1 ro

w14

0g

105

THB

0.75

Jam

sST

.Dal

four

Stra

wbe

rry,T

hick

Apr

icot

, Bl

ack

Che

rry, R

aspb

erry

, Fo

ur F

ruits

, Wild

Blu

eber

ry

Stra

wbe

rry,

Four

Fru

its,

Wild

Blu

eber

ry

All j

am =

50

disp

lay

in 1

row

s28

4g

128

THB

0.45

May

onna

iseBe

st fo

odO

rigin

alO

rigin

alAl

l = 2

0 di

spla

y in

1 ro

w22

0m

l61

.5TH

B0.

28M

ayon

naise

Suku

mO

rigin

alO

rigin

alAl

l = 3

0 di

spla

y in

1 ro

w22

0g

41.7

5TH

B0.

19M

ayon

naise

Hei

nzO

rigin

alO

rigin

alAl

l = 2

0 di

spla

y in

1 ro

w22

0g

50.5

THB

0.23

Tabl

e sa

uces

mag

giO

rigin

alO

rigin

alAl

l Tab

le s

auce

s =

30 d

ispl

ay

in 1

row

s10

0m

l33

THB

0.33

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

65

FOO

DLA

ND

Dat

e co

llect

ed: 8

Mar

201

4 St

ore:

Foo

dlan

d Su

perm

arke

t Co.

, Ltd

. St

ore

Add

ress

: 267

5 La

rdpr

ao R

oad,

Klo

ngC

haok

huns

ing,

Wan

gtho

ngla

ung,

Ban

gkok

103

10

NB

: ful

l pro

duct

info

rmat

ion,

incl

udin

g m

anuf

actu

rer,

dist

ribut

or a

nd im

porte

r, is

ava

ilabl

e in

sep

arat

e do

cum

ents

on

the

AFG

C w

ebsi

te w

ww

.afg

c.or

g.au

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Bak

ed G

oods

Swee

t bi

scui

tW

alke

rsIta

lian

Lem

on a

nd w

hite

, Sh

ortb

read

, Bel

gian

ch

ocol

ate,

Stra

wbe

rry &

C

ream

, Al

mon

d sh

ortb

read

, O

rgan

ic, F

ruitc

ake,

Oat

flake

&

hone

y

Oat

, Sho

rtbre

ad,

Belg

ian

choc

olat

eAl

l = 1

19 d

ispl

ay in

2 ro

ws

150

g10

8TH

B0.

72

Bisc

uits

Ore

oD

oubl

e st

uf, c

hoco

late

cr

eam

, dou

ble

delig

ht,

Blue

berry

Ice

crea

m,

Ora

nge

Ice

crea

m,

Stra

wbe

rry, P

eanu

t but

ter

choc

olat

e cr

eam

Dou

ble

stuf

, ch

ocol

ate

crea

m,

Ora

nge

Ice

crea

m

All =

100

dis

play

in 2

row

s13

7g

27.2

5TH

B0.

20

Salty

bi

scui

tsKa

mbl

yBr

etze

li, a

lmon

d, P

ista

chio

s,

Butte

rfly,

cap

rice,

cho

cola

te,

flore

ntin

Alm

ond,

cho

cola

te,

butte

rfly

All =

70

disp

lay

in 1

row

80g

122.

25TH

B1.

53

Bisc

uits

Pret

zC

orn,

che

ese,

sou

ndcr

eam

, fri

ed, T

omyu

m, P

izza

, Roa

st,

Larb

,

Tom

yum

, cor

n,

chee

seAl

l = 8

0 di

spla

y in

1 ro

w38

g12

.75

THB

0.34

Cho

co

bisc

uit

Pock

yC

hoco

late

cru

sh, S

traw

berry

, M

ibic

hoco

late

,ch

oco

crus

h,

stra

wbe

rry,

mib

icho

cola

te,

All =

50

disp

lay

in 2

row

s51

.2g

66TH

B1.

29

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

66

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Bak

ed G

oods

(c

ontin

ued)

Bisc

uits

Col

lon

Cho

cola

te, S

traw

berry

, C

ream

Cho

cola

te,

Stra

wbe

rry, C

ream

All =

60

disp

lay

in 2

row

s54

g15

.75

THB

0.29

Cak

e M

ixBe

tty

Cro

cker

sw

hite

cak

e, M

ilk

Cho

cola

te,Y

ello

w c

ake,

W

arm

Del

ight

s —

Mol

ten

Cho

cola

te c

ake,

Hot

Fud

ge

Brow

nie,

Fud

ge B

row

nies

whi

te c

ake,

Milk

C

hoco

late

,Yel

low

ca

ke

All c

ake

mix

s =

43 d

ispl

ay in

2

row

s82

g13

2TH

B1.

61

Cak

e M

ixR

UF

Latte

Mac

chia

to, S

chok

o,

Zitro

neLa

tte M

acch

iato

, Sc

hoko

, Zitr

one

All c

ake

mix

s =

20 d

ispl

ay in

2

row

s42

5g

170.

25TH

B0.

40

Snac

kfoo

dsbo

xes

Ferre

o R

oche

rO

rigin

alO

rigin

alAl

l = 1

00 d

ispl

ay in

1 ro

w20

0g

199

THB

1.00

slab

sH

ersh

eyEx

celle

nce

dark

noi

r, Ex

celle

nce

dark

, Ex

celle

nce

Extra

Cre

amy,

Ex

celle

nce

Inte

nse

Ora

nge,

Ex

celle

nce

Cra

nber

ry

Inte

nse,

Exc

elle

nce

Sea

Salt

, Alm

ond,

Pis

tach

io,

Staw

berry

,

Mou

sse

Au C

hoco

late

(dar

k),

Mou

sse

Au C

hoco

late

(milk

), Sw

iss

Milk

Cho

cola

te —

R

aisi

ns &

nut

s, S

wis

s M

ilk

Cho

cola

te —

Haz

elnu

ts,

Swis

s M

ilk C

hoco

late

,

Swis

s D

ark

Cho

cola

te,

Gra

nds

Haz

elnu

ts(d

ark)

, G

rand

s Al

mon

ds(d

ark)

, G

rand

s Al

mon

ds(m

ilk),

Gra

nds

Alm

ods(

whi

te)

Swis

s M

ilk

Cho

cola

te —

H

azel

nuts

, Ex

celle

nce

dark

, Ex

celle

nce

Extra

C

ream

y, L

es G

rand

al

mbn

dras

All =

80

disp

lay

in 2

row

100

g11

2.25

THB

1.12

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

67

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Snac

kfoo

ds

(con

tinue

d)

Boile

d Sw

eets

Wer

ther

'sC

ream

Can

dy, C

offe

e C

andy

Cre

am C

andy

, C

offe

e C

andy

All =

60

disp

lay

in 3

row

s80

g36

.26

THB

0.45

Jellie

sH

arib

oPe

ach,

Tro

pi F

ruitt

i, M

ixes

fru

its, C

ola

Mix

es fr

uits

, Col

a,

Peac

hAl

l = 8

0 di

spla

y in

5 ro

ws

100

g35

.5TH

B0.

36

Past

illes

Fish

erm

an's

fri

end

Che

rry, C

itrus

, Spe

arm

ints

, M

ints

, Spi

cy M

anda

rin,

Her

bal M

ints

Spea

rmin

ts,

Che

rry, S

picy

M

anda

rin

All =

80

disp

lay

in 1

row

25g

34TH

B1.

36

snac

k ba

rsN

atur

e va

lley

Varie

ty p

ack:

Oat

s &

Hon

ey,

Pean

ut B

utte

r, C

inna

mon

, al

mon

d, O

ats

& H

oney

alm

ond;

Var

iety

pa

ck: O

ats

& H

oney

, Pea

nut

Butte

r, C

inna

mon

; O

ats

& H

oney

All =

25

disp

lay

in 1

row

252

g15

3.5

THB

0.61

snac

k ba

rsN

ice

& N

atur

alR

aspb

erry

& P

oneg

rana

te,

Cra

nber

ry &

Blu

eber

ryR

aspb

erry

&

Pone

gran

ate,

C

ranb

erry

&

Blue

berry

All =

25

disp

lay

in 1

row

180

g12

8.5

THB

0.71

Beve

rage

s (n

on-a

lcoho

lic)

/RTD

oran

geTi

pco

Gol

den

oran

ge, M

anda

rin

oran

ge, M

edle

y or

ange

, Sa

i nam

phun

gk, V

alen

cia

oran

ge, T

arge

rine

oran

ge

Sai n

amph

ungk

, Va

lenc

ia o

rang

e,

Man

darin

e O

rang

e

All o

rang

e =6

0 di

spla

y in

1 ro

ws

200

g17

.5TH

B0.

09

oran

geM

alee

Nev

el O

rang

e, T

ange

rine

Ora

nge,

Man

darin

Ora

nge,

Sa

i nam

phun

g, T

rio

Nev

el O

rang

e,

Man

darin

Ora

nge,

Sa

i nam

phun

g

All o

rang

e =4

0 di

spla

y in

1 ro

ws

1000

ml

69TH

B0.

07

oran

geC

haba

aTa

nger

ine

Tang

erin

eAl

l ora

nge

= 15

dis

play

in 1

row

s10

00m

l58

THB

0.06

Appl

eM

alee

Red

App

le, G

rann

y Sm

ithR

ed A

pple

, G

rann

y Sm

ithAl

l App

le =

30 d

ispl

ay in

2 ro

ws

1000

ml

69TH

B0.

07

Appl

eC

haba

aAp

ple

& G

rape

Appl

e &

Gra

peAl

l App

le =

15 d

ispl

ay in

1 ro

ws

1000

ml

58TH

B0.

06

Gra

peM

alee

Red

Gra

peR

ed G

rape

All g

rape

=10

dis

play

in1

row

s10

00m

l69

THB

0.07

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

68

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Beve

rage

s (n

on-a

lcoho

lic)

/RTD

(c

ontin

ued)

Soy

drin

kLa

ctas

oySw

eet C

lass

ic, V

eget

aria

n,

____

__, P

lus

Col

lage

n,

Cho

cola

te

Swee

t Cla

ssic

, __

____

, Pl

us C

olla

gen,

All s

oy d

rink

= 50

dis

play

in

3 ro

ws

300

6m

l51

.75

THB

0.03

Soy

drin

kVi

tam

ilkO

rigin

al, V

eget

aria

n, L

ight

Su

gar,

Low

sug

er &

Cor

nO

rigin

al,

Vege

taria

n, L

ight

Su

gar

All s

oy d

rink

= 14

6 di

spla

y in

5

row

s10

04

ml

21TH

B0.

05

Soy

drin

kSo

goo

dR

egul

ar, L

ite, C

hoco

late

Reg

ular

, Lite

, C

hoco

late

All s

oy d

rink

= 50

dis

play

in

1 ro

ws

1000

g73

THB

0.07

Tea

Dilm

ahEn

glis

h Br

eakf

ast,

Earl

Gre

y,

Blac

kcur

rant

, Stra

wbe

rry,

Jasm

ine,

Pep

perm

int

Leav

es, C

amom

ile F

low

er,

Appl

e, P

each

, Ras

pber

ry,

Berry

Exp

losi

on, F

ruity

Min

ty

Del

icio

us, N

oble

Ear

l Gre

y

Earl

Gre

y,

Stra

wbe

rry,

Pepp

erm

int L

eave

s

All T

ea =

136

dis

play

in2

row

s50

g17

1.25

THB

3.43

Tea

Twin

ing

Earl

Gre

y Te

a, E

nglis

h Br

eakf

ast T

ea, L

ady

Gre

y,

Jasm

ine

Gre

en T

ea, P

ure

Whi

te T

ea, G

reen

Tea

,Wild

Be

rry T

ea, P

ure

Pepe

rmin

t, Va

nila

,Dar

ieel

iog

Tea,

Earl

Gre

y Te

a ,

Engl

ish

Brea

kfas

t Te

a, W

hite

Tea

All T

ea =

207

dis

play

in 4

row

s50

g16

2.25

THB

3.25

Tea

Lipt

onG

errn

Tea

,Yel

low

Lab

el,

Peac

hG

reen

Tea

,Yel

low

La

bel,

Peac

hAl

l Tea

= 2

07 d

ispl

ay in

3 ro

ws

202

g65

.25

THB

1.63

Ener

gy

Drin

ksM

150

Orig

inal

Orig

inal

All E

nerg

y D

rinks

= 2

0 di

spla

y in

1

row

s15

0m

l10

THB

0.07

Ener

gy

Drin

ksKr

atin

gdae

ngO

rigin

alO

rigin

alAl

l Ene

rgy

Drin

ks =

20

disp

lay

in

1 ro

ws

100

ml

14TH

B0.

14

Ener

gy

Drin

ksLi

po -

Plus

Orig

inal

Orig

inal

All E

nerg

y D

rinks

= 2

0 di

spla

y in

1 ro

ws

150

ml

10TH

B0.

07

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

69

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Beve

rage

s (n

on-a

lcoho

lic)

/RTD

(c

ontin

ued)

Rea

dy-to

-dr

ink

tea

Ois

hiO

rigin

al, H

oney

lem

on,

Gra

in ri

ce, L

emon

Bla

ck te

aO

rigin

al, G

rain

rice

, H

oney

lem

onAl

l = 1

00 d

ispl

ay in

2 ro

ws

300

ml

15TH

B0.

05

Rea

dy-to

-dr

ink

tea

Ichi

tan

Orig

inal

, hon

ey le

mon

, gr

ain

rice,

Chr

ysan

them

um,

orig

inal

sug

ar fr

ee

Orig

inal

, Gra

in ri

ce,

Hon

ey le

mon

All =

80

disp

lay

in 2

row

s42

0m

l14

THB

0.03

Rea

dy-to

-dr

ink

tea

Fujic

haTa

sty,

Nat

ural

, Fit

Tast

y, N

atur

al, F

itAl

l = 5

0 di

spla

y in

1 ro

w50

0m

l24

THB

0.05

prem

ium

no

n-co

la

carb

onat

ed

drin

ks.

Bein

gM

ixed

ber

ry, fi

bre,

col

lage

n,

fruity

, sup

er fr

uity

Fibe

r, su

per f

ruity

, m

ixed

berry

All =

50

disp

lay

in 1

row

350

ml

18TH

B0.

05

prem

ium

no

n-co

la

carb

onat

ed

drin

ks.

Min

ute

mai

dPu

lpy,

nut

riboo

stPu

lpy,

nut

riboo

stAl

l = 3

0 di

spla

ying

1 ro

w21

0m

l12

THB

0.06

Sauc

es/

Con

dim

ents

/ Sp

read

s

Virg

in

oliv

e oi

lSa

bros

oAl

l Oliv

e O

il =

20 d

ispl

ay in

1

row

s25

0m

l12

3.5

THB

0.49

Virg

in

olive

oil

Berto

lliR

ich

Tast

e, G

entil

e Ta

ste,

M

ild T

aste

, Bio

, Rob

usto

Ta

ste,

Del

icat

a Ta

ste

Ric

h Ta

ste,

Mild

Ta

ste,

Del

icat

a Ta

ste

All O

live

Oil

= 69

dis

play

in

3 ro

ws

250

ml

252.

5TH

B1.

01

Jam

sSm

ucke

r'sBl

uebe

rry, S

traw

berry

, C

onco

rd g

rape

, R

ed R

aspb

erry

, Bla

ckbe

rry,

Apric

ot, C

herry

,Sug

ar fr

ee

— S

traw

berry

, Con

cord

gr

ape,

Red

Ras

pber

ry,

Apric

ot, O

rcha

rd's

Fin

est,

Ras

pber

ry, S

traw

berry

Apric

ot, S

traw

berry

, O

rcha

rd's

Fin

est

All j

am =

135

dis

play

in 2

row

s12

oz10

4.5

THB

8.71

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

70

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Sauc

es/

Con

dim

ents

/ Sp

read

s (c

ontin

ued)

Jam

sBe

st F

oods

Stra

wbe

rry,o

rang

e m

arm

alad

e, P

inea

pple

, M

ixed

frui

t

Stra

wbe

rry,

Mar

mal

ade

oran

ge,

Mix

ed fr

uit

All j

am =

120

dis

play

in 2

row

s17

0g

38.7

5TH

B0.

23

Jam

sST

.Dal

four

Stra

wbe

rry, T

hick

Apr

icot

, Bl

ack

Che

rry, R

aspb

erry

, Fo

ur F

ruits

, Wild

Blu

eber

ry

Stra

wbe

rry,

Four

Fru

its, W

ild

Blue

berry

All j

am =

50

disp

lay

in 1

row

s28

4g

128

THB

0.45

sand

wis

h sp

read

Suku

mO

rigin

al,

mus

tard

, tun

aO

rigin

al, m

usta

rd,

tuna

All j

am =

30

disp

lay

in 1

row

220

g59

.25

THB

0.27

May

onna

iseBe

st F

oods

orig

inal

orig

inal

All j

am =

10

disp

lay

in 1

row

220

g48

.25

THB

0.22

Tabl

e sa

uces

mag

gior

igin

alor

igin

alAl

l Tab

le s

auce

s =

50 d

ispl

ay in

2

row

s10

0m

l37

THB

0.37

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

71

TOPS

Dat

e co

llect

ed: 1

0 M

ar 2

014

Stor

e: F

oodl

and

Supe

rmar

ket C

o., L

td.

Stor

e A

ddre

ss: B

Flo

or, 9

/8-9

Ram

a 9

Rd.

, Hua

y Kw

ang,

Ban

gkok

103

10

NB

: ful

l pro

duct

info

rmat

ion,

incl

udin

g m

anuf

actu

rer,

dist

ribut

or a

nd im

porte

r, is

ava

ilabl

e in

sep

arat

e do

cum

ents

on

the

AFG

C w

ebsi

te w

ww

.afg

c.or

g.au

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Bak

ed G

oods

Swee

t bi

scui

tO

reo

Cho

cola

te, o

rang

e ic

e cr

eam

, Blu

eber

ry ic

e cr

eam

, st

raw

berry

, dou

ble

stuf

co

okie

cho

cola

te, p

eanu

t bu

tter a

nd c

hoco

late

cre

am

oran

ge ic

e cr

eam

, Blu

eber

ry

ice

crea

m,

Stra

wbe

rry

All=

200

dis

play

in 3

row

137

g29

THB

0.21

Coc

oa

bisc

uit

Pock

yC

hoco

late

, Stra

wbe

rry, M

ilk,

Cho

coba

nana

, dou

ble

choc

oC

hoco

late

, St

raw

berry

, do

uble

cho

co

All=

140

dis

play

in 3

row

47g

18TH

B0.

38

Coc

oa

bisc

uit

Pret

zC

orn,

che

ese,

sou

ndcr

eam

, fri

ed, T

omyu

m, P

izza

, Roa

st,

Larb

,

Larb

, Piz

za,

Tom

yum

All=

84 d

ispl

ay in

3 ro

w36

g13

THB

0.36

Coc

oa

bisc

uit

Col

lon

Cho

cola

te, S

traw

berry

, C

ream

, Mix

ed b

erry

Mix

ed b

erry

, St

raw

berry

, Cre

amAl

l= 5

0 di

spla

y in

1 ro

w46

g16

THB

0.35

Cak

e M

ixR

UF

Latte

Mac

chia

to, S

chok

o,

Zitro

neLa

tte M

acch

iato

, Sc

hoko

, Zitr

one

All c

ake

mix

s =2

0 di

spla

y in

2

row

s42

5g

170.

25TH

B0.

40

cake

Betty

C

rock

ers

Yello

w c

ake,

dev

il's fo

od

(cho

cola

te c

ake)

Yello

w c

ake,

de

vil's

food

(c

hoco

late

cak

e)

All=

25

disp

lay

in 1

row

432

g13

0TH

B0.

30

brea

dM

om M

aid

All =

15

disp

lay

in 1

row

1000

g95

THB

0.10

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

72

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Snac

kfoo

dsba

rsH

ersh

ey's

Coo

kie

& cr

eam

, cre

amy

milk

cho

cola

te w

ith a

lmon

d,

crea

my

milk

cho

cola

te,

dark

cho

cola

te w

ith a

lmon

d

Coo

kie

& cr

eam

, da

rk c

hoco

late

with

al

mon

d, c

ream

y m

ilk c

hoco

late

with

al

mon

d

All =

250

dis

play

in 4

row

s28

g24

THB

0.86

bars

Van

Hou

ten

Milk

cho

cola

te, w

hole

ro

aste

d al

mon

d, s

emi s

wee

t ch

ocol

ate,

who

le fr

uit a

nd

nut,

who

le h

azle

nut

who

le ro

aste

d al

mon

d, s

emi

swee

t cho

cola

te,

who

le fr

uit a

nd n

ut

All =

100

dis

play

in 1

row

38g

28TH

B0.

74

Slab

sVa

n H

oute

nFr

uit&

Nit,

Roa

sted

Alm

ond,

H

ease

lnut

Frui

t&N

it, R

oast

ed

Alm

ond,

Hea

seln

utAl

l cho

cola

te s

labs

=32

dis

play

in

1 ro

w80

g10

4TH

B1.

30

Che

wy

Men

tos

Tutti

Fru

ity, R

ainb

ow, S

our

mix

, Fru

it, M

int m

ix, M

int

Min

t, So

ur m

ix,

Frui

tAl

l = 1

50 d

ispl

ay in

2 ro

w37

g10

THB

0.27

Past

illes

Fish

erm

an's

fri

end

Che

rry, C

itrus

, Spe

arm

ints

, M

ints

, Spy

ci M

anda

rin,

Her

bel M

ints

, sug

ar fr

ee m

int

Che

rry, S

ugar

free

m

int,

Spea

rmin

tsAl

l = 2

00 d

ispl

ay in

2 ro

w25

g36

THB

1.44

Gum

sD

enty

neSo

da m

int,

spea

rmin

t, ch

erry

, ic

y lim

e, M

enth

olyp

tus,

m

idni

ght m

int,

juic

y pu

nch

cher

ry, i

cy li

me,

m

idni

ght m

int,

All =

200

dis

play

in 1

row

12.6

g12

THB

0.95

Gum

sEx

trasp

eam

int,p

eper

min

t, le

mon

ic

esp

eam

int,

pepe

rmin

t, le

mon

ic

e

All G

ums

= 60

dis

play

in 3

row

s12

.6g

15TH

B1.

19

Jellie

sH

arib

oPe

ach,

Tro

pi F

ruitt

i, M

ixes

fru

its, C

ola

Trop

i Fru

itti,

Mix

es

fruits

, Col

aAl

l Jel

lies

=70

disp

lay

in 4

row

100

g38

THB

0.38

Jellie

sYu

piFr

uity

, col

aFr

uity

, col

aAl

l = 5

0 di

spla

y in

2 ro

ws

108

g28

THB

0.26

Che

wy

Wer

ther

's

Orig

inal

Car

amel

Che

wy

Car

amel

Che

wy

All C

hew

y =1

0 d

ispl

ay in

1 ro

w50

g20

THB

0.40

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

73

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Snac

kfoo

ds

(con

tinue

d)

snac

k ba

rsAl

pen

Frui

t &nu

t, st

raw

berry

&yog

urt,

rasp

berry

&yog

urt,

fruit

&nut

w

ith m

ilk c

hoco

late

, sum

mer

fru

it, c

herry

bak

e w

ell,

lem

on

driz

zle,

blu

eber

ry&c

ranb

erry

w

ith y

ogur

t

Ras

pber

ry &

yo

gurt,

sum

mer

fru

it, fr

uit &

nut

with

m

ilk c

hoco

late

All =

100

dis

play

in 2

row

s95

g11

9TH

B1.

25

snac

k ba

rsC

orny

(s

chaw

atau

br

and)

Cra

nber

ry, m

ande

l & w

eide

, sc

hoao

lade

, cho

coba

nana

, ch

oco,

Erd

beer

-jogh

urt,

nush

ig

choc

oban

ana,

m

ande

l & w

eide

, ch

oco

All =

100

dis

play

in 2

row

s50

g33

THB

0.66

Snac

k ba

rsN

atur

e va

lley

Oat

s &

Hon

ey, R

oste

d Al

mon

d, P

eanu

t But

ter,

Mab

le B

arsu

gar,

Cin

amon

, pe

anut

, Fru

it &

Nut

, Alm

ond

Oat

s &

Hon

ey,

Pean

ut, A

lmon

dAl

l Sna

ck b

ars

= 38

dis

play

in 1

ro

ws

252

g13

9TH

B0.

55

Beve

rage

s (n

on-a

lcoho

lic)

/RTD

oran

geTi

pco

Shog

un o

rang

e,

Sain

amph

ueng

ora

nge,

go

lden

ora

nge,

Man

darin

or

ange

, Tan

gerin

e, V

alen

cia,

M

edle

y

Tang

erin

e, S

hogu

n or

ange

, Val

enci

aAl

l = 1

50 d

ispl

ay in

3 ro

w10

00m

l59

THB

0.06

oran

geM

alee

Nev

el O

rang

e, T

ange

rine

Ora

nge

,Man

darin

Ora

nge,

Va

lenc

ia, S

ainu

mph

eung

, O

cean

Ora

nge

Vale

ncia

, Tan

gerin

e O

rang

e ,N

evel

O

rang

e

All =

100

dis

play

in 2

row

1000

ml

69TH

B0.

07

Gra

peM

alee

Red

Gra

pe, w

hite

gra

peR

ed G

rape

, w

hite

gra

peAl

l = 3

0 di

spla

y in

1 ro

w10

00m

l69

THB

0.07

Gra

peTi

pco

Red

Gra

peR

ed G

rape

All =

50

disp

lay

in 1

row

1000

ml

59TH

B0.

06

Appl

eM

alee

Gra

nny

smith

, Red

app

leAl

l = 5

0 di

spla

y in

1 ro

w10

00m

l69

THB

0.07

Appl

eC

ool

Appl

e m

ixAp

ple

mix

All a

pple

= 6

dis

play

in 2

row

s10

00m

l75

THB

0.08

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

74

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Beve

rage

s (n

on-a

lcoho

lic)

/RTD

(c

ontin

ued)

Soy

drin

kVi

tam

ilkO

rigin

al,V

eget

aria

n,Li

ght

Suga

r,Low

sug

er &

Cor

nO

rigin

al, L

ow s

uger

&

Cor

n, L

ight

Su

gar

All =

200

dis

play

in 6

row

200

4m

l29

.5TH

B0.

04

Soy

drin

kLa

ctas

oyC

hoco

late

,Sw

eet

Cla

ssic

,Veg

etar

ian,

blac

k se

sam

e, P

lus

Col

lage

n,

Swee

t Cla

ssic

, bl

ack

sesa

me,

Plu

s C

olla

gen

All =

100

dis

play

in 5

row

125

6m

l15

THB

0.02

Soy

drin

kD

ina

blac

k se

sam

e Lo

w s

ugar

All =

100

dis

play

in 4

row

s11

04

ml

25TH

B0.

06

Tea

Twin

ings

Earl

Gre

y Te

a, E

nglis

h Br

eakf

ast T

ea, P

ure

Whi

te

Tea,

Pur

e Pe

perm

int,

Vani

la,

Jasm

ine,

bla

ck te

a se

lect

ion.

Earl

Gre

y Te

a,

Engl

ish

Brea

kfas

t Te

a, J

asm

ine

All =

70

disp

lay

in 1

row

50g

189

THB

3.78

Tea

Ran

ong

tea

Mul

berry

tea

mix

ed w

ith

pand

an &

bae

l fru

it, m

ulbe

rry

tea

mix

ed w

ith J

apan

ese

min

t& w

hite

tea,

mul

berry

tea

mix

ed w

ith c

amom

ile w

hite

te

a, m

ulbe

rry te

a m

ixed

with

le

mon

gra

ss a

nd g

inge

r, M

ulbe

rry te

a m

ixed

with

ja

pane

se g

reen

tea,

org

anic

gr

een

tea,

jiao

cu

lan,

m

ulbe

rry te

a or

igin

al

jiao

cu la

n,

mul

berry

tea

mix

ed

with

cam

omile

w

hite

tea,

mul

berry

te

a m

ixed

with

le

mon

gra

ss a

nd

ging

er

All =

60

disp

lay

in 1

row

30g

165

THB

5.50

Tea

Dilm

ahEn

glis

h Br

eakf

ast,

Earl

Gre

y,

Pure

cam

omile

flow

er,J

usm

inEa

rl G

rey,

Eng

lish

Brea

kfas

t, Ju

smin

All =

50

disp

lay

in 1

row

50g

179

THB

3.58

Ener

gy

Drin

ksSp

onso

rO

rigin

al, O

rang

eO

rang

e, O

rigin

alAl

l = 2

5 di

spla

y in

1 ro

w25

0m

l19

THB

0.08

Ener

gy

Drin

ksM

spo

rtO

rigin

alAl

l = 3

0 di

spla

y in

1 ro

w25

0m

l10

THB

0.04

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

75

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Beve

rage

s (n

on-a

lcoho

lic)

/RTD

(c

ontin

ued)

Rea

dy-to

-dr

ink

tea

OIS

HI

Orin

igal

, Hon

ey le

mon

, Ja

pane

se ri

ce, L

emon

Bla

ck

tea,

Pea

ch, C

hrys

anth

emum

Hon

ey le

mon

, Ja

pane

se ri

ce,

Lem

on B

lack

tea,

C

hrys

anth

emum

All =

250

dis

play

in 5

row

s38

0m

l15

THB

0.04

Rea

dy-to

-dr

ink

tea

Ichi

tan

hone

y le

mon

, Jap

anes

e ric

e,

Chr

ysan

them

umJa

pane

se ri

ce,

hone

y le

mon

, C

hrys

anth

emum

te

a

All =

150

dis

play

in 2

row

s42

0m

l16

THB

0.04

prem

ium

no

n-co

la

carb

onat

ed

drin

ks.

Ma

Nob

uG

reen

tea

appl

e si

der

All =

40

disp

lay

in 1

row

250

ml

16TH

B0.

06

prem

ium

no

n-co

la

carb

onat

ed

drin

ks.

Cal

pis

Lact

oM

ilk, l

emon

, Ora

nge,

orig

inal

Milk

, orig

inal

, or

ange

All =

50

disp

lay

in 1

row

325

ml

13TH

B0.

04

Sauc

es/

Cond

imen

ts/

Spre

ads

Oliv

e oi

lBe

rtolli

Ric

h Ta

ste,

ext

ra li

ght -

Mild

Ta

ste,

ext

ra li

ght -

Del

icat

a Ta

ste

extra

ligh

t —

Del

icat

a Ta

ste,

R

ich

Tast

e, e

xtra

lig

ht —

Mild

Tas

te,

All =

68

disp

lay

in 3

row

s25

0m

l10

5TH

B0.

42

Oliv

e oi

lSa

bros

oR

ich

Tast

e, e

xtra

ligh

t - M

ild

Tast

e, e

xtra

ligh

t - D

elic

ata

Tast

e

extra

ligh

t —

Del

icat

a Ta

ste,

R

ich

Tast

e, e

xtra

lig

ht —

Mild

Tas

te,

All =

34

disp

lay

in 3

row

s25

0m

l12

2TH

B0.

49

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

76

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Sauc

es/

Cond

imen

ts/

Spre

ads

(con

tinue

d)

Jam

sSm

ucke

rsBl

uebe

rry, S

traw

berry

, C

onco

rd g

rape

, R

ed R

aspb

erry

, Bla

ckbe

rry,

Ora

nge

mar

mal

ade

Con

cord

gra

pe,

Red

Ras

pber

ry,

Ora

nge

mar

mal

ade

All =

60

disp

lay

in 1

row

340

g10

6TH

B0.

31

Best

Foo

dsSt

raw

berry

,ora

nge

mar

mal

ade

,Pin

eapp

le,

Mix

ed fr

uit,

Mix

berry

Mix

ed fr

uit,

Mix

berry

, ora

nge

mar

mal

ade

All =

100

dis

play

in 2

row

s17

0g

42TH

B0.

25

Jam

sH

ero

Stra

wbe

rry, R

aspb

erry

, bl

ack

berry

, bla

ck c

herry

, or

ange

, blu

eber

ry

Stra

wbe

rry, o

rang

e,

blac

kber

ryAl

l = 5

0 di

spla

y in

1 ro

w14

0g

105

THB

0.75

Mus

tard

Ren

iaAl

l = 2

4 di

spla

y in

1 r

ow37

0g

85TH

B0.

23

Mus

tard

Fren

ch's

Spic

y br

own,

Cla

ssic

yel

low

spic

y br

own,

cl

assi

c ye

llow

All =

35

disp

lay

in 2

row

s22

6g

63TH

B0.

28

May

onna

iseH

einz

Orig

inal

Orig

inal

All =

40

disp

lay

in 2

row

s22

0g

47.5

THB

0.22

May

onna

iseBe

st fo

odO

rigin

alO

rigin

alAl

l = 2

8 di

spla

y in

2 r

ows

220

g50

THB

0.23

May

onna

iseSu

kum

Orig

inal

Orig

inal

All =

15

disp

lay

in 2

row

s22

0g

43TH

B0.

20

Tabl

e sa

uces

mag

giO

rigin

alO

rigin

alAl

l Tab

le s

auce

s =

50 d

ispl

ay

in 2

row

s10

0cc

39TH

B0.

39

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

77

THE

MA

LL

Dat

e co

llect

ed: 8

Mar

201

4 St

ore:

The

Mal

l Ban

gkap

i St

ore

Add

ress

: 352

2 La

rpra

o R

d, K

long

jan,

Ban

gkap

i, Ba

ngko

k 10

240

NB

: ful

l pro

duct

info

rmat

ion,

incl

udin

g m

anuf

actu

rer,

dist

ribut

or a

nd im

porte

r, is

ava

ilabl

e in

sep

arat

e do

cum

ents

on

the

AFG

C w

ebsi

te w

ww

.afg

c.or

g.au

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Bak

ed G

oods

Swee

t bi

scui

tW

alke

rsIta

lian

Lem

on a

nd w

hite

, Sh

ortb

read

, Bel

gian

ch

ocol

ate,

Stra

wbe

rry &

C

ream

, Alm

ond

shor

tbre

ad,

Org

anic

, Fru

itcak

e, O

atfla

ke

& cr

anbe

rry

Org

anic

, Sh

ortb

read

, Al

mon

d sh

otrb

read

All =

100

dis

play

in 4

row

s15

0g

99TH

B0.

66

Salty

bi

scui

tsKa

mbl

yBr

etze

li, a

lmon

d, P

ista

ches

, Bu

tterfl

y, c

apric

e, c

hoco

late

, flo

rent

in, c

oeur

truf

fe',

coeu

r no

iset

tes,

noi

sette

s

Alm

ond,

Cap

rice,

N

oise

ttes

All =

80

disp

lay

in 4

row

s80

g12

8TH

B1.

60

Bisc

uit

Pret

zC

orn,

che

ese,

sou

ndcr

eam

, fri

ed, T

omyu

m, P

izza

, Roa

st,

Larb

,

Cor

n, F

ried,

Roa

stAl

l = 2

00 d

ispl

ay in

4 ro

ws

38g

10.5

THB

0.28

choc

o bi

scui

tPo

cky

Cho

cola

te c

rush

, St

raw

berry

, Mib

icho

cola

te,

mib

istra

wbe

rry, m

ibi

gree

ntea

, gre

ente

a cr

ush,

ch

ocol

ate,

mib

istra

wbe

rry,

mib

i gre

ente

a,

choc

olat

e cr

ush

All =

150

dis

play

in 5

row

s60

g85

THB

1.42

Cak

eIm

peria

lSp

onge

, cho

cola

te, d

onut

, br

owni

e, b

utte

rSp

onge

, ch

ocol

ate,

don

utAl

l = 5

0 di

spla

y in

2 ro

ws

475

g75

.75

THB

0.16

Cak

eBe

tty

Cro

cker

sw

hite

cak

e, Y

ello

w c

ake

whi

te c

ake,

Ye

llow

cak

eAl

l = 2

0 di

spla

y in

2 ro

ws

432

g13

8TH

B0.

32

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

78

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Snac

kfoo

dsBo

xes

Bery

l'sSt

raw

berry

,Bla

ck B

utte

r, M

int

Butte

r, As

sorti

to, F

ruit

Pizz

a St

raw

berry

Cho

co

Blac

k Bu

tte,

Asso

rtito

, Fru

it Pi

zza

Stra

wbe

rry

Cho

co

All c

hoco

late

sla

bs =

146

dis

play

in

2 ro

w46

g27

THB

0.59

Slab

sLi

ndt

Exce

llenc

e da

rk n

oir,

Exce

llenc

e da

rk,

Exce

llenc

e Ex

tra C

ream

y,

Exce

llenc

e In

tens

e O

rang

e,

Exce

llenc

e C

ranb

erry

In

tens

e, E

xcel

lenc

e Se

a Sa

lt , A

lmon

d, P

hita

chio

, St

owbe

rry, M

ouss

e Au

C

hoco

lat(d

ark)

,Mou

sse

Au

Cho

cola

t(milk

), Sw

iss

Milk

C

hoco

late

— R

aisi

ns&n

uts,

Sw

iss

Milk

Cho

cola

te

— H

azel

nuts

, Sw

iss

Milk

Cho

cola

te, S

wis

st

Dar

k C

hoco

late

, Gra

nds

Haz

elnu

ts(d

ark)

, Gra

nds

Alm

ods(

dark

), G

rand

s Al

mod

s(m

ilk),

Gra

nds

Alm

ods(

whi

te)

Swis

s M

ilk

Cho

cola

te —

H

azel

nuts

, Ex

celle

nce

dark

, M

ouss

e Au

C

hoco

lat(d

ark)

, M

ouss

e Au

C

hoco

lat(m

ilk)

All c

hoco

late

sla

bs =

112

disp

lay

in 3

row

100

g10

5TH

B1.

05

Slab

sVa

n H

oute

nFr

uit&

Nit,

Roa

sted

Alm

ond,

H

ease

lnut

Frui

t&N

it, R

oast

ed

Alm

ond,

Hea

seln

utAl

l cho

cola

te s

labs

=32

dis

play

in

1 ro

w80

g10

4TH

B1.

30

Bars

Van

Hou

ten

Frui

t&N

it, H

ease

lnut

,Milk

C

hoco

late

Frui

t&N

it, R

oast

ed

Alm

ond,

Hea

seln

utAl

l cho

cola

te s

labs

=72

dis

play

in

2 ro

w40

g29

THB

0.73

Past

illes

Fish

erm

an's

Fr

iend

Che

rry,C

itrus

, Spe

arm

ints

, M

ints

, Spy

ci M

anda

rin,

Her

bel M

ints

Spea

rmin

ts, M

ints

, C

herry

All S

pear

min

ts =

170

dis

play

in

3 ro

ws

25g

34TH

B1.

36

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

79

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Snac

kfoo

ds

(con

tinue

d)

Gum

sTr

iden

tSt

awbe

rry li

me,

Man

go

sunr

ise,

Citr

usbl

ack

berry

, hy

prm

int,

spea

min

t, Fr

istm

int,

Berry

min

t, St

awbe

rry c

itus,

Fus

ion

min

t

Staw

berry

lim

e, h

yper

mnt

, sp

eam

int,

Staw

berry

citu

s

All G

ums

= 11

5 di

spla

y in

3 ro

ws

12.6

g12

THB

0.95

Gum

sD

enty

neAp

ple

min

t, Ju

icyp

uncs

, Bl

uebe

rry, M

enth

olyp

tus,

pa

perm

int,

spea

min

t, so

da

min

t

Men

thol

yptu

s,

pape

rmin

t, sp

eam

int

All G

ums

= 80

dis

play

in 2

row

s12

.6g

10TH

B0.

79

Gum

sEx

trasp

eam

int,

pepe

rmin

t, le

mon

ic

esp

eam

int,

pepe

rmin

t, le

mon

ic

e

All G

ums

= 60

dis

play

in 3

row

s12

.6g

15TH

B1.

19

Jellie

sH

arib

oPe

ach,

Tro

pi F

ruitt

i, M

ixes

fru

its, C

ola

Trop

i Fru

itti,

Mix

es

fruits

, Col

aAl

l Jel

lies

=70

disp

lay

in 4

row

100

g38

THB

0.38

Che

wy

Sugu

sM

ix F

ruity

Mix

Fru

ityAl

l Che

wy

= 50

dis

play

in 2

row

50g

21.5

THB

0.43

Che

wy

Wer

ther

's

Orig

inal

Car

amel

Che

wy

Car

amel

Che

wy

All C

hew

y =1

0 di

spla

y in

1 ro

w50

g20

THB

0.40

Boile

d Sw

eets

Wer

ther

's

Orig

inal

Cre

am C

andy

, Cof

fee

Can

dyC

ream

Can

dy,

Cof

fee

Can

dyAl

l Boi

led

Swee

ts =

15 d

ispl

ay in

1

row

50g

20TH

B0.

40

Toffe

e C

aram

els

Wer

ther

's

Orig

inal

Car

amel

Cre

amC

aram

el C

ream

All C

hew

y =7

dis

play

in 1

row

50g

20TH

B0.

40

Snac

k ba

rsN

atur

e va

lley

Oat

s &

Hon

ey, R

oste

d Al

mon

d, P

eanu

t But

ter,

Mab

le B

arsu

gar,

Cin

amon

, pe

anut

, Fru

it &

Nut

, Alm

ond

Oat

s &

Hon

ey,

Pean

ut, A

lmon

dAl

l Sna

ck b

ars

= 38

dis

play

in

1 ro

ws

252

g13

9TH

B0.

55

Snac

k ba

rsN

ice

& N

atur

alSt

raw

berry

& B

lack

curra

nt,

Ras

sber

ry &

Pon

egra

nate

, Yo

gurt,

Orig

inal

, Car

amel

Al

mon

d, C

anbe

rry &

Bl

uebe

rry

Stra

wbe

rry &

Bl

ackc

urra

nt,

Ras

sber

ry &

Po

negr

anat

e,

Yogu

rt

All S

nack

bar

s =

28 d

ispl

ay in

1

row

s18

0g

117

THB

0.65

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

80

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Beve

rage

s (n

on-a

lcoho

lic)

/RTD

Ora

nge

Mal

eeN

evel

Ora

nge,

Tan

gerin

e O

rang

e, M

anda

rin O

rang

e,N

evel

Ora

nge

,Tan

gerin

e O

rang

e,

Man

darin

Ora

nge,

All o

rang

e =

60 d

ispl

ay in

2 ro

ws

200

ml

18TH

B0.

09

Ora

nge

Tipc

oSh

ogun

ora

nge,

Sa

inam

phue

ng o

rang

e,

gold

en o

rang

e, M

anda

rin

oran

ge

Shog

un

oran

ge, g

olde

n or

ange

,Man

darin

or

ange

All o

rang

e =

57 d

ispl

ay in

3 ro

ws

200

ml

18TH

B0.

09

Gra

peM

alee

Red

Gra

pe, C

anbe

rry m

ix

with

gra

pe ju

ice,

whi

te g

rape

Red

G

rape

,Can

berry

m

ix w

ith g

rape

ju

ice,

whi

te g

rape

All g

rape

= 1

8 di

spla

y in

2 ro

ws

1000

ml

59TH

B0.

06

Gra

peTi

pco

Red

Gra

peR

ed G

rape

All g

rape

= 6

dis

play

in 2

row

s10

00m

l62

THB

0.06

Gra

peU

nif

Red

Gra

peR

ed G

rape

All g

rape

= 6

dis

play

in 2

row

s10

00m

l62

THB

0.06

Appl

eC

ool

Appl

e m

ixAp

ple

mix

All a

pple

= 6

dis

play

in 2

row

s10

00m

l75

THB

0.08

Soy

drin

kD

ina

blac

k se

sam

e, R

ice

germ

, co

llage

n+gr

ape

seed

ext

ract

, Lo

w s

uga

,Orig

inal

blac

k se

sam

e,R

ice

germ

,Low

sug

arAl

l soy

drin

k =

179

disp

lay

in 5

ro

ws

110

4m

l25

THB

0.06

Soy

drin

kVi

tam

ilkO

rigin

al, V

eget

aria

n, L

ight

Su

gar,

Low

sug

er &

Cor

nO

rigin

al,

Vege

taria

n, L

ight

Su

gar

All s

oy d

rink

= 14

6 di

spla

y in

5

row

s10

04

ml

21TH

B0.

05

Soy

drin

kLa

ctas

oyC

hoco

late

, Sw

eet C

lass

ic,

Vege

taria

n, b

lack

ses

ame,

Pl

us C

olla

gen,

Swee

t Cla

ssic

, Ve

geta

rian,

bla

ck

sesa

me,

Plu

s C

olla

gen,

All s

oy d

rink

= 13

0 di

spla

y in

5

row

s12

56

ml

26.5

THB

0.04

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

81

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Beve

rage

s (n

on-a

lcoho

lic)

/RTD

(c

ontin

ued)

Tea

Twin

ing

Earl

Gre

y Te

a, In

glis

h Br

eakf

ast T

ea, D

argi

ring

Tea,

Ear

l Gre

y Te

a, E

nglis

h Br

eakf

ast T

ea,D

argi

ring

Tea,

La

dy G

rey,

Jas

min

Gre

en

Tea,

Pur

e W

hite

Tea

, Gre

en

Tea

Sele

ctio

n, B

ever

age

Blac

k Te

a Se

lect

ion,

pea

ch

& Pa

ssio

n Fr

uit,

Lem

on T

ea,

Peac

h Te

a, F

ores

t Fru

it Te

a,

Wild

Ber

ry T

es, S

traw

berry

, &

Man

g, S

pear

min

t,pas

sion

Fr

uit,

Man

go &

Ora

nge

Tea,

Pu

re P

eper

min

t, Va

nila

Earl

Gre

y Te

a ,

Ingl

ish

Brea

kfas

t Te

a , D

argi

ring

Tea

All T

ea =

207

dis

play

in 4

row

s37

.5g

169

THB

4.51

Tea

Dilm

ahN

oble

Ear

l Gre

y, P

urel

y C

elon

, Fru

itty

Min

ty

Del

icio

us, D

argi

ring,

Eng

lish

Brea

kfas

t, Ea

rl G

rey,

C

eylo

n Su

ppre

me,

Pea

ch,

Blac

kcur

rant

, Stra

wbe

rry,

Lem

on,J

usm

in, M

oroc

gun

Min

t, Pu

re G

reen

, Pur

e Pe

perm

int,

Orig

inal

Engl

ish

Brea

kfas

t, Ea

rl G

rey,

Pure

Pe

perm

int

All T

ea =

141

dis

play

in 3

row

s30

g17

9TH

B5.

97

Tea

3 H

ours

esN

O.1

, NO

2, N

O3,

G

reen

Bam

boo

NO

.1, N

O2,

NO

3Al

l Tea

= 1

00 d

ispl

ay in

3 ro

ws

40g

23TH

B0.

58

Tea

Lipt

onm

etal

box

: Pea

ch,

Ras

pber

ry, M

ango

; bo

x: o

rigin

al

Orig

inal

, R

aspb

erry

, man

go80

2g

204

THB

0.25

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

82

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Beve

rage

s (n

on-a

lcoho

lic)

/RTD

(c

ontin

ued)

Ener

gy

Drin

ksM

150

All E

nerg

y D

rinks

= 1

5 di

spla

y in

1

row

s15

0m

l10

THB

0.07

Ener

gy

Drin

ksM

150

Stro

mAl

l Ene

rgy

Drin

ks =

15

disp

lay

in

1 ro

ws

150

ml

10TH

B0.

07

Ener

gy

Drin

ksR

ed C

arab

aoAl

l Ene

rgy

Drin

ks =

12

disp

lay

in

1 ro

ws

150

ml

10TH

B0.

07

Ener

gy

Drin

ksKr

atin

gdae

ngAl

l Ene

rgy

Drin

ks =

10

disp

lay

in

1 ro

ws

100

ml

9.75

THB

0.10

Ener

gy

Drin

ksR

ed B

ull

All E

nerg

y D

rinks

= 6

dis

play

in

1 ro

ws

150

ml

10TH

B0.

07

Rea

dy-to

-dr

ink

tea

OIS

HI

Orin

igal

, Hon

ey le

mon

, Ja

pane

se ri

ce, L

emon

Bla

ck

tea,

Pea

ch, C

hrys

anth

emum

Hon

ey L

emon

, Ja

pane

se ri

ce,

Orig

inal

All =

80

disp

lay

in 3

row

s50

0m

l18

THB

0.04

Rea

dy-to

-dr

ink

tea

Ichi

tan

Orig

inal

, hon

ey

lem

on, J

apan

ese

rice,

C

hrys

anth

emum

, orig

inal

su

gar f

ree

Hon

ey le

mon

, C

hrys

anth

emum

, O

rigin

al

All =

50

disp

lay

in 5

row

s42

0m

l12

.5TH

B0.

03

prem

ium

no

n-co

la

carb

onat

ed

drin

ks.

Cal

pis

Lact

oM

ilk, l

emon

, Ora

nge,

orig

inal

Milk

, orig

inal

, or

ange

All =

50

disp

lay

in 1

row

325

ml

13TH

B0.

04

Sauc

es/

Cond

imen

ts/

Spre

ads

Vrig

in o

live

oil

Sabr

oso

All E

nerg

y D

rinks

= 2

0 di

spla

y in

1

row

s25

0m

l12

6TH

B0.

50

Vrig

in o

live

oil

Berto

lliR

ich

Tast

e, G

entil

e Ta

ste,

M

ild T

aste

, Rob

usto

Tas

te,

Del

icat

a Ta

ste

Ric

h Ta

ste,

Gen

tile

Tast

e, M

ild T

aste

All O

live

Oil

= 10

0 di

spla

y in

3

row

s25

0m

l19

9TH

B0.

80

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

83

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Sauc

es/

Cond

imen

ts/

Spre

ads

(con

tinue

d)

Jam

sSm

ucke

rsBl

uebe

rry,

Stra

wbe

rry,C

onco

rd g

rape

, R

ed R

aspb

erry

, Bla

ckbe

rry,

Apric

ot, C

herry

,Sug

er

free

— S

traw

berry

,Con

cord

gr

ape,

Red

Ras

pber

ry,

Apric

ot, O

rcha

rd's

Fin

est,

Ras

pber

ry, S

traw

berry

Blue

berry

, St

raw

berry

, Red

R

aspb

erry

All =

100

dis

play

in 2

row

s34

0m

l95

THB

0.28

Jam

sH

ero

Stra

wbe

rry, R

aspb

erry

, bla

ck

berry

, bla

ck c

herry

, ora

nge,

bl

uebe

rry

Stra

wbe

rry, o

rang

e,

blac

kber

ryAl

l = 5

0 di

spla

y in

1 ro

w14

0g

105

THB

0.75

Jam

sFr

agat

aR

aspb

erry

, stra

wbe

rry,

cher

ry, o

rang

e, p

each

, fo

od o

f the

fore

st

Ras

pber

ry,

Stra

wbe

rry, P

each

All =

40

disp

lay

in 1

row

350

g92

.5TH

B0.

26

May

onna

iseBe

st fo

odO

rigin

alO

rigin

alAl

l = 2

0 di

spla

y in

1 ro

w22

0m

l61

.5TH

B0.

28M

ayon

naise

Suku

mO

rigin

alO

rigin

alAl

l = 3

0 di

spla

y in

1 ro

w22

0g

41.7

5TH

B0.

19M

ayon

naise

Hei

nzO

rigin

alO

rigin

alAl

l = 2

0 di

spla

y in

1 ro

w22

0g

50.5

THB

0.23

Mus

tard

Fren

ch's

Cla

ssic

yel

low

Cla

ssic

yel

low

All =

40

disp

lay

in 1

row

170

g46

.75

THB

0.28

Mus

tard

Amor

aO

rigin

alO

rigin

alAl

l = 8

dis

play

in 1

row

440

g18

1TH

B0.

41Ta

ble

sauc

esm

aggi

Orig

inal

Orig

inal

All T

able

sau

ces

= 50

dis

play

in

2 ro

ws

100

ml

39TH

B0.

39

Tabl

e sa

uces

Meg

ache

fO

rigin

alO

rigin

alAl

l Tab

le s

auce

s =

100

disp

lay

in 3

row

s20

0m

l22

.5TH

B0.

11

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

84

TESC

O L

OTU

S

Dat

e co

llect

ed: 8

Mar

201

4 St

ore:

Tes

co L

otus

— S

eaco

n Sq

uare

St

ore

Add

ress

: Sea

con

Squa

re (G

-2F)

, 904

/2 M

.6, S

rinak

arin

Rd,

Non

g Bo

n, P

raw

et, B

angk

ok, 1

0250

NB

: ful

l pro

duct

info

rmat

ion,

incl

udin

g m

anuf

actu

rer,

dist

ribut

or a

nd im

porte

r, is

ava

ilabl

e in

sep

arat

e do

cum

ents

on

the

AFG

C w

ebsi

te w

ww

.afg

c.or

g.au

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Bak

ed G

oods

Swee

t bi

scui

tO

reo

Cho

cola

te, o

rang

e ic

e cr

eam

, Blu

eber

ry ic

e cr

eam

, st

raw

berry

, dou

ble

stuf

co

okie

cho

cola

te, p

eanu

t bu

tter a

nd c

hoco

late

cre

am

oran

ge ic

e cr

eam

, Bl

uebe

rry ic

e cr

eam

, Stra

wbe

rry

All =

70

disp

lay

in 1

row

137

g29

THB

0.21

Swee

t bi

scui

tBi

ssin

Coc

oa, R

aspb

erry

, mel

on,

who

lew

heat

cra

ker,

butte

r co

conu

t bis

cuit

butte

r coc

onut

bi

scui

t, R

aspb

erry

, C

ocoa

All =

80

disp

lay

in 4

row

s15

0g

35TH

B0.

23

Coc

oa

bisc

uit

Pock

yC

hoco

late

, Stra

wbe

rry, M

ilk,

Cho

coba

nana

, dou

ble

choc

oC

hoco

late

, St

raw

berry

, dou

ble

choc

o

All =

100

dis

play

in 4

row

47g

18TH

B0.

38

Coc

oa

bisc

uit

Pret

zC

orn,

che

ese,

sou

ndcr

eam

, fri

ed, T

omyu

m, P

izza

, Roa

st,

Larb

,

Larb

, Piz

za,

Tom

yum

All =

200

dis

play

in 2

row

36g

13TH

B0.

36

Coc

oa

bisc

uit

Col

lon

Cho

cola

te, S

traw

berry

, C

ream

, Mix

ed b

erry

Mix

ed b

erry

, St

raw

berry

, Cre

amAl

l = 8

0 di

spla

y in

3 ro

w46

g16

THB

0.35

cake

Betty

C

rock

ers

Yello

w c

ake,

dev

il's fo

od

(cho

cola

te c

ake)

Yello

w c

ake,

dev

il's

food

(cho

cola

te

cake

)

All =

25

disp

lay

in 1

row

432

g13

0TH

B0.

30

cake

Impe

rial

Butte

r cak

eAl

l = 1

0 di

spla

y in

1 ro

w40

0g

60TH

B0.

15br

ead

Mom

Mai

dAl

l = 1

5 di

spla

y in

1 ro

w10

00g

95TH

B0.

10

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

85

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Snac

kfoo

ds

bars

Her

shey

'sC

ooki

e &

crea

m, c

ream

y m

ilk c

hoco

late

with

alm

ond,

cr

eam

y m

ilk c

hoco

late

, dar

k ch

ocol

ate

with

alm

ond

Coo

kie

& cr

eam

, da

rk c

hoco

late

with

al

mon

d, c

ream

y m

ilk c

hoco

late

w

ith a

lmon

d

All =

150

dis

play

in 3

row

s28

g24

THB

0.86

bars

Van

Hou

ten

Milk

cho

cola

te, w

hole

ro

aste

d al

mon

d, s

emi s

wee

t ch

ocol

ate,

who

le fr

uit a

nd n

ut,

who

le h

azle

nut

who

le ro

aste

d al

mon

d, s

emi

swee

t cho

cola

te,

who

le fr

uit a

nd n

ut

All =

100

dis

play

in 1

row

38g

28TH

B0.

74

bars

Lynd

tEx

celle

nce

dark

cho

cola

te:

Min

t int

ense

, coc

o85%

, co

co70

%

Exce

llenc

e da

rk c

hoco

late

: co

co85

%,

coco

70%

, Min

t in

tens

e

All =

50

disp

lay

in 1

row

35g

38TH

B1.

09

Che

wy

Men

tos

Tutti

Fru

ity, R

ainb

ow, S

our

mix

, Fru

it, M

int m

ix, M

int

Min

t, So

ur m

ix,

Frui

tAl

l = 2

50 d

ispl

ay in

1 ro

w37

g10

THB

0.27

Past

illes

Fish

erm

an's

fri

end

Che

rry, C

itrus

, Spe

arm

ints

, M

ints

, Spy

ci M

anda

rin,

Her

bel M

ints

, sug

ar fr

ee m

int

Che

rry, S

ugar

free

m

int,

Spea

rmin

tsAl

l = 2

00 d

ispl

ay in

1 ro

w25

g36

THB

1.44

Gum

sD

enty

neSo

da m

int,

spea

rmin

t, ch

erry

, ic

y lim

e, M

enth

olyp

tus,

m

idni

ght m

int,

juic

y pu

nch

cher

ry, i

cy li

me,

m

idni

ght m

int,

All =

200

dis

play

in 1

row

12.6

g12

THB

0.95

Jellie

sYu

piFr

uity

, col

aFr

uity

, col

aAl

l = 5

0 di

spla

y in

2 ro

ws

108

g28

THB

0.26

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

86

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Snac

kfoo

ds

(con

tinue

d)

snac

k ba

rsAl

pen

Frui

t & n

ut, s

traw

berry

&

yogu

rt, ra

spbe

rry &

yo

gurt,

frui

t & n

ut w

ith

milk

cho

cola

te, s

umm

er

fruit,

che

rry b

ake

wel

l, le

mon

driz

zle,

blu

eber

ry &

cr

anbe

rry w

ith y

ogur

t

rasp

berry

& y

ogur

t, su

mm

er fr

uit,

fruit

& nu

t with

milk

ch

ocol

ate

All =

100

dis

play

in 2

row

s95

g11

9TH

B1.

25

snac

k ba

rsC

orny

(s

chaw

atau

br

and)

Cra

nber

ry, m

ande

l & w

eide

, sc

hoao

lade

, cho

coba

nana

, ch

oco,

Erd

beer

-jogh

urt,

nush

ig

choc

oban

ana,

m

ande

l & w

eide

, ch

oco

All =

100

dis

play

in 2

row

s50

g33

THB

0.66

snac

k ba

rsBe

Nat

ure

Berry

mix

Berry

mix

All =

50

disp

lay

in 1

row

23g

11TH

B0.

48

Beve

rage

s (n

on-a

lcoho

lic)

/RTD

oran

geTi

pco

Shog

un o

rang

e,

Sain

amph

ueng

ora

nge,

go

lden

ora

nge,

Man

darin

or

ange

, Tan

gerin

e, V

alen

cia,

M

edle

y

Tang

erin

e, S

hogu

n or

ange

, Val

enci

aAl

l = 1

50 d

ispl

ay in

3 ro

w10

00m

l59

THB

0.06

oran

geM

alee

Nev

el O

rang

e ,T

ange

rine

Ora

nge

,Man

darin

Ora

nge,

Va

lenc

ia, S

ainu

mph

eung

, O

cean

Ora

nge

Vale

ncia

, Tan

gerin

e O

rang

e ,N

evel

O

rang

e

All =

100

dis

play

in 2

row

1000

ml

69TH

B0.

07

Gra

peM

alee

Red

Gra

pe, w

hite

gra

peR

ed G

rape

, whi

te

grap

eAl

l = 3

0 di

spla

y in

1 ro

w10

00m

l69

THB

0.07

Gra

peTi

pco

Red

Gra

peR

ed G

rape

All =

50

disp

lay

in 1

row

1000

ml

59TH

B0.

06

Gra

peC

haba

aR

ed G

rape

All =

30

disp

lay

in 1

row

1000

ml

62TH

B0.

06

Appl

eM

alee

Gra

nny

smith

, Red

app

leAl

l = 5

0 di

spla

y in

1 ro

w10

00m

l69

THB

0.07

Appl

eSa

rvey

fresh

Red

app

leAl

l = 5

0 di

spla

y in

1 ro

w10

00m

l10

8TH

B0.

11

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

87

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Beve

rage

s (n

on-a

lcoho

lic)

/RTD

(c

ontin

ued)

Soy

drin

kVi

tam

ilkO

rigin

al,V

eget

aria

n,Li

ght

Suga

r,Low

sug

er &

Cor

nO

rigin

al, L

ow s

uger

&

Cor

n, L

ight

Su

gar

All =

200

dis

play

in 6

row

200

4m

l29

.5TH

B0.

04

Soy

drin

kLa

ctas

oyC

hoco

late

,Sw

eet

Cla

ssic

,Veg

etar

ian,

blac

k se

sam

e, P

lus

Col

lage

n,

Swee

t Cla

ssic

, bl

ack

sesa

me,

Plu

s C

olla

gen

All =

100

dis

play

in 5

row

125

6m

l29

THB

0.04

Soy

drin

kD

ina

blac

k se

sam

e Lo

w s

ugar

All =

100

dis

play

in 4

row

s11

04

ml

25TH

B0.

06

Tea

Twin

ings

Earl

Gre

y Te

a, E

nglis

h Br

eakf

ast T

ea, P

ure

Whi

te

Tea,

Pur

e Pe

perm

int,

Vani

la,

Jasm

ine,

bla

ck te

a se

lect

ion.

Earl

Gre

y Te

a,

Engl

ish

Brea

kfas

t Te

a, J

asm

ine

All =

70

disp

lay

in 1

row

50g

172

THB

3.44

Tea

Ran

ong

tea

Mul

berry

tea

mix

ed w

ith

pand

an &

bae

l fru

it, m

ulbe

rry

tea

mix

ed w

ith J

apan

ese

min

t& w

hite

tea,

mul

berry

tea

mix

ed w

ith c

amom

ile w

hite

te

a, m

ulbe

rry te

a m

ixed

with

le

mon

gra

ss a

nd g

inge

r, M

ulbe

rry te

a m

ixed

with

ja

pane

se g

reen

tea,

org

anic

gr

een

tea,

jiao

cu

lan,

m

ulbe

rry te

a or

igin

al

jiao

cu la

n,

mul

berry

tea

mix

ed

with

cam

omile

w

hite

tea,

mul

berry

te

a m

ixed

with

le

mon

gra

ss a

nd

ging

er

All =

60

disp

lay

in 1

row

30g

165

THB

5.50

Tea

Dilm

ahEn

glis

h Br

eakf

ast,

Earl

Gre

y,

Pure

cam

omile

flow

er,J

usm

inEa

rl G

rey,

Eng

lish

Brea

kfas

t, Ju

smin

All =

50

disp

lay

in 1

row

30g

169

THB

5.63

Ener

gy

Drin

ksKr

atin

gdae

ngAl

l = 2

5 di

spla

y in

1 ro

w10

0m

l10

THB

0.10

Ener

gy

Drin

ksSp

onso

rO

rigin

al, O

rang

eO

rang

e, O

rigin

alAl

l = 2

5 di

spla

y in

1 ro

w25

0m

l10

THB

0.04

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

88

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Beve

rage

s (n

on-a

lcoho

lic)

/RTD

(c

ontin

ued)

Ener

gy

Drin

ksM

spo

rtO

rigin

alAl

l = 3

0 di

spla

y in

1 ro

w25

0m

l10

THB

0.04

Rea

dy-to

-dr

ink

tea

OIS

HI

Orin

igal

, Hon

ey le

mon

, Ja

pane

se ri

ce, L

emon

Bla

ck

tea,

Pea

ch,C

hrys

anth

emum

Hon

ey le

mon

, Ja

pane

se ri

ce,

Lem

on B

lack

tea,

C

hrys

anth

emum

All =

250

dis

play

in 5

row

s38

0m

l15

THB

0.04

Rea

dy-to

-dr

ink

tea

Ichi

tan

hone

y le

mon

, Jap

anes

e ric

e,

Chr

ysan

them

umJa

pane

se ri

ce,

hone

y le

mon

, C

hrys

anth

emum

te

a

All =

150

dis

play

in 2

row

s42

0m

l16

THB

0.04

prem

ium

no

n-co

la

carb

onat

ed

drin

ks.

Ma

Nob

uG

reen

tea

appl

e si

der

All =

40

disp

lay

in 1

row

250

ml

16TH

B0.

06

prem

ium

no

n-co

la

carb

onat

ed

drin

ks.

Flor

idas

N

atur

alAp

ple,

Ora

nge,

gra

pefru

it,

lem

onle

mon

, App

le,

Ora

nge

All =

35

disp

lay

in 2

row

s47

3m

l99

THB

0.21

Sauc

es/

Cond

imen

ts/

Spre

ads

Oliv

e oi

lSa

bros

oAl

l = 3

4 di

spla

y in

3 r

ows

250

ml

122

THB

0.49

Oliv

e oi

lBe

rtolli

Ric

h Ta

ste,

ext

ra li

ght -

Mild

Ta

ste,

ext

ra li

ght -

Del

icat

a Ta

ste

extra

ligh

t —

Del

icat

a Ta

ste,

R

ich

Tast

e, e

xtra

lig

ht —

Mild

Tas

te,

All =

68

disp

lay

in 3

row

s25

0m

l10

5TH

B0.

42

Jam

sBe

st F

oods

Stra

wbe

rry,o

rang

e m

arm

alad

e ,P

inea

pple

, M

ixed

frui

t, M

ixbe

rry

Mix

ed fr

uit,

Mix

berry

, ora

nge

mar

mal

ade

All =

100

dis

play

in 2

row

s17

0g

42TH

B0.

25

Jam

sST

.Dal

four

Stra

wbe

rry, T

hick

Apr

icot

, R

aspb

erry

, Fou

r Fru

itsTh

ick

Apric

ot, F

our

Frui

ts, S

traw

berry

All =

80

disp

lay

in 1

row

284

g11

9TH

B0.

42

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

89

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

Bra

nd o

f th

e su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or 1

ml)

Sauc

es/

Cond

imen

ts/

Spre

ads

(con

tinue

d)

Smuc

kers

Blue

berry

, St

raw

berry

,Con

cord

gra

pe,

Red

Ras

pber

ry, B

lack

berry

, O

rang

e m

arm

alad

e

Con

cord

gra

pe,

Red

Ras

pber

ry,

Ora

nge

mar

mal

ade

All =

60

disp

lay

in 1

row

340

g10

6TH

B0.

31

Mus

tard

Rem

iaAl

l = 2

4 di

spla

y in

1 r

ow37

0g

85TH

B0.

23

Mus

tard

Fren

ch's

Spic

y br

own,

Cla

ssic

yel

low

spic

y br

own,

cl

assi

c ye

llow

All =

35

disp

lay

in 2

row

s22

6g

63TH

B0.

28

May

onna

iseH

einz

Orig

inal

Orig

inal

All =

40

disp

lay

in 2

row

s22

0g

47.5

THB

0.22

May

onna

iseBe

st fo

odO

rigin

alO

rigin

alAl

l = 2

8 di

spla

y in

2 r

ows

220

g50

THB

0.23

May

onna

iseSu

kum

Orig

inal

Orig

inal

All =

15

disp

lay

in 2

row

s22

0g

43TH

B0.

20

Tabl

e sa

uces

mag

giSe

ason

ing,

Dip

ping

sau

ceSe

ason

ing

All T

able

sau

ces

= 50

dis

play

in

2 ro

ws

100

ml

39TH

B0.

39

May

onna

iseH

einz

Orig

inal

Orig

inal

All =

20

disp

lay

in 1

row

220

g50

.5TH

B0.

23

Mus

tard

Fren

ch's

Cla

ssic

yel

low

Cla

ssic

yel

low

All =

40

disp

lay

in 1

row

170

g46

.75

THB

0.28

Mus

tard

Amor

aO

rigin

alO

rigin

alAl

l = 8

dis

play

in 1

row

440

g18

1TH

B0.

41

Tabl

e sa

uces

mag

giO

rigin

alO

rigin

alAl

l Tab

le s

auce

s =

50 d

ispl

ay in

2

row

s10

0m

l39

THB

0.39

Tabl

e sa

uces

Meg

ache

fO

rigin

alO

rigin

alAl

l Tab

le s

auce

s =

100

disp

lay

in 3

row

s20

0m

l22

.5TH

B0.

11

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

90

AN

NEX

II —

KEY

RET

AIL

ERS

IN TH

E TH

AI

PREM

IUM

RET

AIL

MA

RKET

Nam

eD

etai

lsN

umbe

r of

Sto

res

Spec

ific

Prod

uct

Opp

ortu

nity

Con

tact

Det

ails

Incl

uded

in

Rep

ort

Uni

vers

e?Si

am M

akro

Mak

ro s

uppl

ies

to s

mal

l ret

aile

rs, c

onve

nien

ce s

tore

s (a

bout

12,

000)

and

the

food

ser

vice

indu

stry

(inc

ludi

ng

400

Italia

n re

stau

rant

s in

Ban

gkok

) and

ope

rate

s 60

sto

res

in T

haila

nd, w

ith p

lans

to e

xpan

d to

80

stor

es in

201

4. In

the

med

ium

and

long

-term

, the

y ar

e pl

anni

ng to

exp

and

into

Bu

rma,

Cam

bodi

a an

d La

os

60Si

am h

as o

ppor

tuni

ty fo

r Au

stra

lian

baki

ng m

ixes

3498

2nd

Fl.,

Lar

dpra

o R

d.,

Klon

gcha

n, B

angk

ok 1

0240

P : +

66-2

723-

1000

no

Villa

Villa

Mar

ket h

as b

een

in th

e Th

ai m

arke

t for

mor

e th

an 4

0 ye

ars,

ta

rget

ing

expa

ts a

nd h

igh-

end

cust

omer

s. T

hey

are

sour

cing

pr

oduc

ts fr

om a

ll ov

er th

e w

orld

and

sto

ck a

lot o

f Aus

tralia

n pr

oduc

t and

are

pla

nnin

g to

ext

end

the

Aust

ralia

n ra

nge.

Villa

ha

ve ta

ilore

d ea

ch o

f the

ir 29

sto

res

acco

rdin

g to

its

loca

tion

and

are

look

ing

for n

iche

pro

duct

s of

sup

erio

r qua

lity.

29Pa

rticu

larly

inte

rest

ed in

Au

stra

lian

nich

e pr

oduc

ts o

f su

perio

r qua

lity,

in p

artic

ular

:

�Po

tato

chi

ps �

Glu

ten

free

prod

ucts

�Sn

ack

bars

595

Sukh

umvi

t Rd.

, N

orth

Khl

ong

Ton

Vadh

ana,

Ba

ngko

k 10

110

P:+6

6 89

991

119

9

yes

Tesc

o Lo

tus

The

larg

est f

ood

reta

iler i

n Th

aila

nd, o

pera

tes

unde

r the

m

anag

emen

t of E

kcha

i Dis

tribu

tion

Syst

em. T

hey

oper

ate

hype

rmar

ket,

com

pact

hyp

erm

arke

t, su

perm

arke

t and

co

nven

ienc

e st

ore

unde

r the

Tes

co b

rand

.

108

19

th F

loor

, Mod

ern-

Form

Bld

g.,

699

Srin

akar

in R

d., S

uan

Luan

g,

Suan

Lua

ng, B

angk

ok, 1

0250

P: +

66 2

722

964

0

yes

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

91

Nam

eD

etai

lsN

umbe

r of

Sto

res

Spec

ific

Prod

uct

Opp

ortu

nity

Con

tact

Det

ails

Incl

uded

in

Rep

ort

Uni

vers

e?To

ps (C

entra

l Fo

od R

etai

l)C

entra

l Foo

d R

etai

ls is

one

of t

he la

rges

t foo

d re

taile

rs in

Th

aila

nd th

at o

pera

tes

supe

rmar

kets

, and

con

veni

ence

st

ores

, inc

ludi

ng T

ops

and

the

Food

hall.

Top

s su

perm

arke

ts

offe

r a c

ompl

ete

rang

e of

qua

lity

prod

ucts

from

bot

h lo

cal a

nd

inte

rnat

iona

l sou

rces

139

15

–17t

h Fl

oor,

Cen

tralP

laza

C

hean

gwat

tana

Offi

ce

Tow

er B

uild

ing,

99

/9 M

oo 2

C

hean

gwat

tana

Rd.

, Ba

ngta

lad,

Pak

Kre

t, N

onth

abur

i 111

20 T

haila

nd

P: +

66(0

)2 8

3173

00

E: c

usse

rv@

tops

.co.

th

yes

Food

land

Key

supe

rmar

ket p

laye

r, of

ferin

g hi

gh q

ualit

y pr

emiu

m p

rodu

cts

Mos

t sto

res

are

loca

ted

in h

igh-

end

resi

dent

ial a

reas

suc

h as

Su

khum

vit a

nd P

loen

chit.

14

2675

Lar

dpra

o R

oad,

Kl

ongC

haok

huns

ing,

Ba

ngko

k 10

310

Thai

land

E: fo

odla

nd@

bkk2

.loxi

nfo.

co.th

P: (0

2) 5

30-0

220,

(02)

530

-022

2

yes

7 El

even

(C

P Al

l)Th

aila

nd h

as th

e 3r

d la

rges

t num

ber o

f 7-E

leve

n st

ores

afte

r Ja

pan

and

the

Uni

ted

Stat

es, w

ith h

alf o

f the

ir st

ores

bei

ng

loca

ted

in B

angk

ok.

mor

e th

an

7,00

0

2, S

ribun

rean

g 1

—

Mai

n O

ffice

, 283

, Silo

m R

d.,

Si L

om, B

ang

Rak

, Ban

gkok

10

500

P: +

66-2

711-

7744

W: w

ww

.7el

even

.co.

th

E: in

fo@

cpal

l.co.

th

no

The

Mal

l G

ourm

et M

arke

tPa

rt of

the

The

Mal

l tha

t ope

rate

s fre

sh p

rodu

cts

supe

rmar

ket

and

food

reta

ilers

. It i

s a

smal

ler c

hain

, but

offe

rs a

wid

e ra

nge

of p

rem

ium

and

hig

h-en

d pr

oduc

ts, m

ainl

y in

Ban

gkok

—

with

10

stor

es.

10

275

M.1

Phe

tkas

em R

d,

Bang

kae

Nua

Pa

sich

aroe

n, B

angk

ok 1

0600

P: +

66-2

487-

1000

yes

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

92

AN

NEX

III —

KEY

DIS

TRIB

UTO

RS IN

THE

THA

I PR

EMIU

M R

ETA

IL M

ARK

ETN

ame

Det

ails

Prod

uct T

ypes

Con

tact

Det

ails

Glo

bal F

ood

Prod

ucts

Co.

, Ltd

.G

loba

l Foo

d Pr

oduc

ts h

ave

been

ope

ratin

g in

the

Thai

mar

ket

for 1

5 ye

ars

– in

itial

ly w

ith im

porti

ng fr

esh

prod

uce

for M

akro

an

d Te

sco.

Tod

ay, t

hey

also

ser

vice

the

HO

REC

A in

dust

ry,

e.g.

sup

plyi

ng to

a la

rge

num

ber o

f Ita

lian

rest

aura

nts

in

Bang

kok,

with

$1

mn

fitou

ts. T

hey

wor

k w

ith E

urop

ean

and

Aust

ralia

n pr

oduc

ers

mai

nly.

Beve

rage

s, D

airy

, Dre

ssin

gs

& C

ondi

men

ts, F

roze

n Fo

ods,

Pa

sta,

Sna

ckfo

od, D

esse

rts

31/5

Tro

k N

oket

, Ram

a 3

Roa

d C

hong

Non

si, Y

anna

wa

Bang

kok

1012

0

P: +

66 2

683

1751

(-4)

Bem

coO

fferin

g ex

port

solu

tions

for A

ustra

lian

food

man

ufac

ture

rs.

Bem

co c

reat

ed th

e Ta

ste

Aust

ralia

cam

paig

n as

an

initi

ativ

e to

hel

p Au

stra

lian

food

com

pani

es e

stab

lish

expo

rt m

arke

ts in

As

ia, w

hich

incl

udes

:

�co

okin

g de

mon

stra

tions

and

tast

ings

�di

spla

ys a

nd in

trodu

ctor

y of

fers

�he

alth

y liv

ing/

wel

lbei

ng p

rodu

cts

an

d in

form

atio

n �

prom

otio

ns o

f pro

duct

s fo

r fes

tive

se

ason

s an

d ev

ents

�co

mpe

titio

ns �

occa

sion

al v

isits

by

key

Aust

ralia

n

supp

lier c

ompa

nies

all

Bem

co A

ustra

lia P

ty L

td

88 M

cGre

gors

Driv

e Ke

ilor P

ark,

Vic

toria

.304

2 Au

stra

lia

P: 6

13 9

336

7188

F: 6

13 9

336

1988

W: w

ww.

bem

co.c

om.a

u/

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

93

Nam

eD

etai

lsPr

oduc

t Typ

esC

onta

ct D

etai

lsSi

no P

acifi

c Tr

adin

gSi

no P

acifi

c Tr

adin

g is

a T

hai l

ocal

gia

nt o

pera

tes

in tr

adin

g si

nce

1970

. The

com

pany

orig

inal

ly in

volv

ed in

the

impo

rt an

d tra

ding

of c

onfe

ctio

nery

and

cho

cola

te b

ut n

ow b

usin

ess

has

expa

nded

into

Cho

cola

te, C

onfe

ctio

nery

, Sna

ck a

nd B

iscu

its,

Beve

rage

, Gro

cery

and

Indu

stria

l. It

cons

ists

of a

lmos

t 70

bran

ds fr

om a

ll ar

ound

the

wor

ld.

all;

very

spe

cial

ised

in

Bev

erag

es

Cho

cola

te a

nd c

onfe

ctio

nery

Snac

kfoo

ds

122/

2–3

Non

see

Roa

d C

hong

Non

see

Yann

awa

Bang

kok

1012

0

P: +

66 (0

) 268

1-50

81

DKS

H T

haila

ndPa

rt of

DKS

H G

roup

, tha

t mar

ket,

dist

ribut

e an

d pr

ovid

e lo

gist

ic s

ervi

ces

in T

haila

nd. D

KHS

Thai

land

Ltd

. has

bee

n in

ope

ratio

n si

nce

1906

, with

sec

tors

cov

erag

e in

con

sum

er

good

s, h

ealth

care

, tec

hnol

ogy,

luxu

ry a

nd p

erfo

rman

ce

mat

eria

ls.

all

Than

on S

ukhu

mvi

t 101

/1, B

angk

ok, P

hrak

anon

g 10

260,

Tha

iland

P: +

66 2

790

400

0

Win

ner G

roup

Ent

erpr

ises

Win

ner i

s on

e of

the

mos

t pro

min

ent T

hai i

mpo

rters

and

di

strib

utor

s fo

cuss

ing

on fo

od p

rodu

cts

for r

etai

l and

food

se

rvic

e. T

he c

ompa

ny w

as e

stab

lishe

d in

198

3 an

d is

the

excl

usiv

e di

strib

utor

for G

ener

al M

ills.

Dai

ry, S

auce

s, S

nack

food

, Ja

ms,

Bak

ing

prod

ucts

, Fr

uit j

uice

s

889,

Sat

hon

Tai R

d., Y

an N

awa,

Sat

hon,

Ban

gkok

10

120

P: +

66 2

675

653

3

Cho

ice

Food

s Th

aila

nd L

imite

d C

hoic

e Fo

ods

is a

n im

porte

r of b

eef a

nd la

mb

from

Aus

tralia

, an

d on

e of

the

first

impo

rters

of W

este

rn g

ourm

et p

rodu

cts

in

Thai

land

. The

y ar

e fo

cuse

d on

pre

miu

m p

rodu

cts

(mai

nly

for

the

food

ser

vice

indu

stry

).

Beef

, Por

k, L

amb,

Sea

food

, G

ourm

et G

roce

ry, C

hees

es &

D

airy

, Fru

its a

nd V

eget

able

s,

Stoc

ks a

nd D

ress

ings

, Pa

tisse

rie

959

Soi S

ukhu

mvi

t 71

Sukh

umvi

t Roa

d, K

wae

ng

Klon

gton

-Nua

W

atta

na, B

angk

ok 1

0110

P: +

66 (0

) 2 3

81 9

239

42

F: +

66 (0

) 2 3

81 9

238

E: b

angk

ok@

choi

cefo

odst

haila

nd.c

om

W: w

ww

.cho

icef

oods

thai

land

.com

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

94

Nam

eD

etai

lsPr

oduc

t Typ

esC

onta

ct D

etai

lsSt

rate

gic

Cat

erin

gSt

rate

gic

Cat

erin

g ar

e im

porti

ng a

nd d

istri

butin

g hi

gh q

ualit

y fo

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ANNEX VIII — SOURCES OF FURTHER INFORMATION

INDUSTRY ASSOCIATIONS

Australian Food and Grocery Council (AFGC)

The Australian Food and Grocery Council (AFGC) is the leading national organisation representing Australia’s food, drink and grocery manufacturing industry.

W: www.afgc.org.au

Contact Details:

Level 2, Salvation Army Building, 2–4 Brisbane Ave, Barton ACT 2600

P: 02 6273 1466 F: 02 6273 1477

Australian Chamber of Commerce and Industry (ACCI)

ACCI is Australia's largest business association, speaking at a national and international level on behalf of the nation's peak State and Territory Chambers of Commerce and Industry and National Industry Associations from all sectors of the economy.

W: www.acci.asn.au

Contact Details:

ACCI Canberra

Commerce House, Level 3, 24 Brisbane Avenue, Barton ACT 2600 P: 02 6273 2311 F: 02 6273 3286 E: [email protected]

Australian Industry Group (Ai Group)

The Ai Group is a peak industry association in Australia which represents the interests of businesses in an expanding range of sectors including the food industry.

W: www.aigroup.com.au

Contact Details:

Sydney 51 Walker Street, North Sydney NSW 2060 Postal Address: PO Box 289, North Sydney NSW 2059

P: 02 9466 5566 F: 02 9466 5599

AFG

C M

ARK

ET IN

SIG

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Department of Foreign Affairs and Trade (DFAT)

DFAT provides foreign, trade and development policy advice to the government and works with other government agencies to coordinate Australia’s global, regional and bilateral interests.

W: www.dfat.gov.au

Contact Details:

R.G. Casey Building, John McEwen Crescent, Barton ACT 0221 Australia

P: +61 2 6261 1111 F: +61 2 6261 3111

Export Council of Australia (ECA)

The ECA is the industry body for the Australian export community. It supports sector specific associations that represent business engaged in international trade and makes representations to and on behalf of exporters to decision makers.

W: www.export.org.au

Contact Details:

Export House, Level 2, 22 Pitt Street, Sydney NSW 2000

P: 02 8243 7400 E: [email protected] F: 02 9251 6492

Food Innovation Australia Limited (FIAL)

FIAL is an industry-led, government funded initiative to accelerate commercially-driven collaboration and innovation in the Australian food industry.

W: www.fial.com.au

Contact Details:

S6 Bld2 Tech Enterprise Ctr., La Trobe Uni 2 Research Av., Bundoora VIC 3086

P: 03 9479 6043 E: [email protected]

AFG

C M

ARK

ET IN

SIG

HTS:

THA

ILA

ND

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AUSTRALIAN TRADE CHAMBERS AND STATE GOVERNMENT OFFICES

Australian Trade Commission (Austrade)

The Australian Trade Commission in Thailand provides information, advice and services for Australian exporters.

W: www.austrade.gov.au

Contact Details:

Austrade Bangkok

Australian Embassy, 37 South Sathon Road, Bangkok, Thailand 10120

P: +66 2 696 4800 F:+66 2 696 4801

New South Wales Trade & Investment

W: www.business.nsw.gov.au

Contact Details:

Australia

Level 47, MLC Centre, 19 Martin Place, Sydney NSW 2000

P: +61 2 9338 6600 F: +61 2 9338 6950 E: [email protected]

Department for Manufacturing, Innovation, Trade, Resources and Energy — South Australia

W: www.dmitre.sa.gov.au

Contact Details:

Level 9, The Conservatory, 131–139 Grenfell Street, Adelaide, South Australia 5000

P: +61 8 8303 2400 F: +61 8 8303 2410 E: [email protected]

AFG

C M

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Victorian Government Business Offices (VGBO)

W: www.business.vic.gov.au

Contact Details:

CBD — Inner Melbourne Region

121 Exhibition Street, Melbourne VIC 3000

P: (+61 3) 9651 9239 F: (+61 3) 9651 9505

E: [email protected]

Department of State Development — Western Australia

W: www.dsd.wa.gov.au

Contact Details:

1 Adelaide Terrace, East Perth, Western Australia 6004

P: +61 8 9222 0555 F: +61 8 9222 0505

Trade and Investment Queensland (TIQ)

W: export.qld.gov.au

Contact Details:

ASEAN Contact

ANZ Tower, 16th Floor, Jl. Jend Sudirman Kav 33A, Jakarta

Marah Hoessein Salim, Trade and Investment Commissioner P: + 62 21 5790 5620

AFG

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Australian Food and Grocery Councilwww.afgc.org.au

AFGCMARKET INSIGHTS: THAILAND

Documents

AFGC MARKET INSIGHTS: THAILAND - appma.com.au€¦ · 4.1 Chocolates 21 4.3 Cereal-based Bars 28 5. Beverages 31 ... Selected Premium Retail Market Those Premium Retail Market stores