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Affiliate Program | July All HandsJuly 9th, 2013
The Vancouver SunSmall Business BC
Sudeep BalaDigital Business Development
& Sales Manager
The Opportunity
Sales ProcessThe client wanted a holistic digital program that encompassed business audiences in BC. We were able to quickly articulate our ability to capture business readers at scale on Postmedia’s Business Network plus layering on Audience Reach Network. Using ‘Tier 1’ and ‘above the fold’ discussions plus our ability to offer targeted audiences at scale from one media source made the buy decision an easy one.
Audience Identified
Small Business BC was looking to reach small business owners and business audiences who were online in BC. The objective of the campaign was to tell these audiences about an upcoming free virtual tradeshow that focused on imports and exports.
| July All Hands Call3
The Solution
Campaign DetailsAdvertiser Solutions Sold
Display on vancouversun.comYahoo!Facebook Promoted Posts
March 1 – March 31Category: RetailGeography: British ColumbiaRetail Spend: $6,000
| July All Hands Call4
The Creative
300x250728x90160x600300x600
| July All Hands Call5
The Results – Top Performing Media
Total Registrations
for event 475
Tradestart Website
51 registrations
Client tracked each individual media buy through unique tracking URLs
Postmedia Network
110 registrations
Google Ad Words
84 registrations
23% of all registrations
| July All Hands Call6
Sudeep Bala, Manager Digital Sales & Operations
Final campaign results were outstanding…roughly 1.4M+ targeted impressions delivered and 341 total clicks. Yahoo (.29% CTR) and
Facebook’s promoted posts (.41% CTR) lead the way. The client’s Google analytics also reported
that the buy with Postmedia drove the most event registrations (23% of total registrations) compared
to the competition and even outperformed the Google Ad words program the client was running
at the same time.
| July All Hands Call7