RELATABLE

HUMOR

SIMPLE CONCEPT

SURPRISE

EMPATHY

At sometime in our lives we have

encountered a crying young child it

might have been at a supermarket, in

the mall or from a younger sibling. Not

only was the boy in the commercial

crying but throwing a tantrum in public.

This is also something that if you have

not experienced first hand you know

someone who has. It is a common

occurrence which makes us as viewers

able to relate to the father.

humor is a very effective way of getting a message

across to a receiver. This commercial did a good job of

using that very technique to appeal to there target

audience.

Mark Twain once said

“The human race has one very

effective weapon & that is laughter”

the commercial uses this weapon very well against us by

being offbeat and controversial

This ad demonstrates a basic concept of the

21st century which is a father and son

grocery shopping.

No complex special effects, intense

dialogue or celebrity cameos were used to

sell there product, sometimes less is more.

AH ! The element of surprise

is used in

war, romance, s

porting events, horror

films

and advertisement. By

throwing us, as viewers,

for a loop we naturally

become more intrigued.

Empathy