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    Adobe Experience Managerweb content management

    [Formerly CQ]Quick-ReFeRence Guide

    Shane Closser

  • Adobe Experience Managerweb content management

    [Formerly CQ]

    QUICKREFERENCE GUIDE

    Shane Closser

  • A D O B E E X P E R I E N C E M A N AG E R Q U I C K R E F E R E N C E G U I D EWeb Content Management (formerly CQ)Shane Closser

    Adobe Press books are published by Peachpit, a division of Pearson Education.

    For the latest on Adobe Press books, go to www.adobepress.com.

    To report errors, please send a note to [email protected].

    Copyright 2014 by Adobe Press

    Adobe Press Editor: Victor GavendaProject Editor: Clifford ColbyDevelopment Editor: Stacey ClosserCopyeditor: Darren MeissProduction Editor: Katerina MaloneCompositor: David Van NessIndexer: Valerie Haynes PerryCover and Interior design: Mimi HeftAdditional contributions: Nikhil Gupta, Yogesh Mulwani, Manivannan Karunanithi, Prithwiraj Deb, Palkesh Khandelwal, and Maria Sylvia Petzold

    N OT I C E O F R I G H T SAll rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior writ-ten permission of the publisher. For information on getting permission for reprints and excerpts, contact [email protected].

    N OT I C E O F L I A B I L I T YThe information in this book is distributed on an As Is basis, without warranty. While every precaution has been taken in the preparation of the book, neither the author, Adobe Systems, Inc., nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book orby the computer software and hardware products described in it.

    T R A D E M A R K SAdobe and Adobe Experience Manager are registered trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respec-tive owners.

    Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

    Printed and bound in the United States of America

    ISBN 13: 978-0-321-96781-7ISBN 10: 0-321-96781-X

    9 8 7 6 5 4 3 2 1

  • To Mom and Joe, who remain guiding lights in my life; to my editor and wife Stacey, who encouraged me to write; and to my children Jack and Avery, who fill my days with laughter and joy.

  • iv Adobe Experience Manager Quick-Reference Guide

    About the Author

    Shane Closser is Vice President & Worldwide Head for the Customer Experience Management (CEM) Practice at Virtusa Corp (NASDAQ:VRTU), a global IT services company that combines innovation, tech-nology leadership and industry solutions to transform

    the customer experience. He manages over 500 CEM experts world-wide, who develop advanced solutions for Virtusas media, financial services, insurance and healthcare customers. Closser has managed over 75 programs across Fortune 500 organizations. He is a frequent speaker on CEM strategy, digital marketing, mobile, social and WCM. He is an Adobe-certified trainer, and he has over 15 years ofexperience leading digital engagements. Connect with him on Linkedin or via Twitter @srclosser.

  • v

    Contents at a Glance

    C H A P T E R 1 Why Adobe Experience Manager (AEM)? 1

    C H A P T E R 2 AEM Key Concepts 9

    C H A P T E R 3 Managing Content 21

    C H A P T E R 4 Digital Asset Management 59

    C H A P T E R 5 Tagging and Metadata 77

    C H A P T E R 6 Personalization 89

    C H A P T E R 7 Multi-site Manager, Internationalization, and Content Reuse 101

    C H A P T E R 8 Workows 129

    C H A P T E R 9 Mobile 143

    C H A P T E R 10 Social Communities 159

    C H A P T E R 11 Segmentation and Campaigns 177

    C H A P T E R 12 Administration Basics 203

    Index 218

  • vi Adobe Experience Manager Quick-Reference Guide

    Contents

    C H A P T E R 1 Why Adobe Experience Manager (AEM)? 1Adobe AEM Core Features . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2What Is the Adobe Marketing Cloud? . . . . . . . . . . . . . . . . . . . .5Useful Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

    C H A P T E R 2 AEM Key Concepts 9Installing Adobe AEM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Author and Publish instance . . . . . . . . . . . . . . . . . . . . . . . . . . . 12User interfaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

    C H A P T E R 3 Managing Content 21Creating content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Managing page structure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34Versioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50Content launches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54Timewarp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

    C H A P T E R 4 Digital Asset Management 59Basic DAM Functions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60

    C H A P T E R 5 Tagging and Metadata 77Tag Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78Working with tags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79

    C H A P T E R 6 Personalization 89Working with user profiles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90Personalizing content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92

    C H A P T E R 7 Multi-site Manager, Internationalization, and Content Reuse 101Multi-site Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102Creating translated copy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111Content inheritance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125

  • Contents vii

    C H A P T E R 8 Workows 129Using inbox for workflow tasks . . . . . . . . . . . . . . . . . . . . . . . . 130Managing a workflow from an asset . . . . . . . . . . . . . . . . . . . 134Other Features . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 136

    C H A P T E R 9 Mobile 143Responsive testing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152PhoneGap integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157

    C H A P T E R 10 Social Communities 159Social Communities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160Comments component . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161Community console management features . . . . . . . . . . . . . 170

    C H A P T E R 11 Segmentation and Campaigns 177Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 178Campaigns, leads, and email newsletters . . . . . . . . . . . . . . . 184Multivariate components . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197ExactTarget integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200

    C H A P T E R 12 Administration Basics 203Users and groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204Reports, packages, and external link checkers . . . . . . . . . . 210

    Index 219

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  • 59

    4

    Digital Asset Management

    Like other digital asset management systems (DAM), Adobe Experi-ence Managers DAM focuses on managing digital media files, but it excels in integrating these digital assets within Adobes web content management system. The DAM is able to catalog and manage video files, images, or music files, each in their varying formats. When used properly, this feature will increase the overall value of AEM by sim-plifying integration of rich media into your web experience.

  • 60 Adobe Experience Manager Quick-Reference Guide

    Basic DAM Functions

    AEM provides powerful drag and drop functionality so you can upload images directly from a local machine or bulk upload multiple digital assets via Web DAV or Adobe Drive.

    How to organize assets

    The first step in organizing your assets is to create a logical folder structure:1 On the AEM welcome screen, click the Digital Assets link.

    Digital Asset Management link

    2 In the AEM DAM folder structure, select the site where you want to upload or manage the assets.

    3 In the toolbar, click New, and choose New Folder to create a new folder with a relevant name, such as video, document, image, and so on.

  • 4: Digital Asset Management 61

    AEM folder structure for a site in the DAM

    New Folder menu item under the New button on toolbar Folder created

    Uploading new content to DAM

    4 Double-check the location of the folder within the structure to confirm it was created correctly.

    How to upload and activate assets

    1 On the welcome screen, click Digital Assets.2 Navigate to the folder youd like to add an asset to and click the

    New button in the DAM toolbar. Choose New File.

    New button New File menu item

    Creating a new asset

  • 62 Adobe Experience Manager Quick-Reference Guide

    3 The system prompts you to upload a new asset. Browse to the desired asset, or multiple assets, on a local or network machine and select the files. Click Upload to upload all the assets to the designated folder. Alternatively, you can also simply drag one or more assets at once directly from your directory into the desired DAM folder.

    Browse button to select assets from local machine

    Upload button to upload assets under a designated folder

    Confirm the Upload To destination is correct.

    Images selected for upload

    If you need to browse to another folder for more assets, you can do so from this dialog.

  • 4: Digital Asset Management 63

    4 Once you have uploaded an asset, you can send a request to activate the asset by initiating an activation workflow (see Chapter8).For a publisher or an administrator, the Activate button will be enabled on the DAM toolbar. Click the Activate button and then choose Activate from the drop-down menu to activate and pub-lish the asset immediately.

    If you have permission to activate an asset, the Activate button will be enabled on the DAM toolbar.

    AEM puts an appropriate pending status for that asset based on the other assets marked for activation in the queue.

    Publishing status

    The asset status will change to orange when it is in queue for publishing. The status color will change to green once it has been successfully published.

  • 64 Adobe Experience Manager Quick-Reference Guide

    How to delete an asset

    1 Navigate to the Digital Assets interface from the AEM welcome screen. Select the asset you want to delete and click the Delete button in the DAM toolbar. You can also right-click the asset and choose Delete from the context menu.

    Delete option in the context menu of an asset

    Delete button in DAM toolbar

    Two ways to delete an asset

    The system prompts you to confirm the deletion.

    Confirm deletion prompt; if the asset has references to other pages, the system will alert you.

  • 4: Digital Asset Management 65

    2 Click Yes to initiate the asset deletion process. If the asset has no references to any pages on any site, the asset will simply be deleted from DAM. If the asset has references to other pages, the system will throw a warning prompt notifying the user.

    3 In the system prompt, click No to see all the references for the asset that needs to be deleted.

  • 66 Adobe Experience Manager Quick-Reference Guide

    4 Alternatively, if you click the Tools button in the DAM toolbar and then choose References from the drop-down menu, youll see all the references for a particular asset (before you initiate the deletion process).

    Tools button in the DAM toolbar

    References option in the Tools drop-down menu

    How to see all asset references

    How to edit asset properties and metadata

    1 Right-click the asset you want to edit and click Open from the context menu.

    Right-click the asset to open a menu of actions.

  • 4: Digital Asset Management 67

    A detailed asset view opens with different editable properties, including title, description, tags, language, and other fields.

    An assets editable properties in the detailed asset view

    2 In order to change the asset tags, click the Tags drop-down. To assign a tag, double-click a particular property from the tags pane.

    Adding the Landscape tag to Asset Properties: Orientation

    Adding the Grayscale tag to Asset Properties Style/Monochrome

    Changing an assets tags

  • 68 Adobe Experience Manager Quick-Reference Guide

    3 Click Save to save all the changes.Save button

    Making asset changes

    How to restore an asset

    From time to time, youll need to restore an asset to a previous ver-sion. For example, if it was modified incorrectly or if its tags were changed in error, you could use the restore function to set it back to its former state.1 Right-click the asset youd like to edit and choose Open from the

    context menu.

  • 4: Digital Asset Management 69

    Open function

    Right-click an asset to open the menu.

    2 In the detailed asset view, click the Versions tab to show all the available versions for that asset.

    3 Select a version and click the Restore button to set the asset to another version.

    Restore button

    Versions tab

    Restore an asset.

    You can add a version label and comments for the new version of the image.

  • 70 Adobe Experience Manager Quick-Reference Guide

    4 Click OK to finish.

    Label the new version and add comments.

    Alternatively, you can also restore an asset directly by clicking the Tools button in the DAM toolbar and choosing Restore from the drop-down menu.

    Tools button

    Restore option

    Additional Restore options

    Restore feature on the toolbar

  • 4: Digital Asset Management 71

    How to use DAM to transcode videos into dierent formats

    Before enabling DAM to transcode videos, ensure that AEM frame-work is enabled with FFmpeg encoder add-on.1 If you havent already, install the FFmpeg encoder add-on from

    http://ffmpeg.org.2 Unzip the Installation folder and set the system environment vari-

    able path to \bin.3 Restart AEM.

    Once the FFmpeg add-on has been set up, ensure that AEM has a set of Video profiles, which defines a set of video configuration properties for a particular video format, such as MP4, FLV, and so on. Configurations applied on these video profiles will enable the transcoding workflows to generate alternate video formats for a video asset.AEM comes prebundled with some video profiles, which can be reconfigured per the transcoding needs.

    4 In the AEM toolbar, click the Tools button and choose DAM > Video Profiles.

    Select DAM folder. Tools button

    Select Video Profiles to load a list of predefined video profiles.

    Double-click a video profile to configure its properties.

    Transcoding video

  • 72 Adobe Experience Manager Quick-Reference Guide

    5 To test out your video transcoding feature, upload a test video in any format other than H.264 and click Run Test. If FFmpeg is installed correctly, the system successfully transcodes the uploaded video in H.264 format.

    Upload a video from local machine.

    Test the uploaded video for transcoding.

    Transcoding video

    6 To edit more properties of the video profile, click the Edit button on the Video Profiles component toolbar. In the Video Profile Settings dialog box, you can change various settings and naming conventions for the selected video profile. Click OK to save all changes.

    Changing video profile settings

  • 4: Digital Asset Management 73

    7 Once the Video profile is configured, navigate to a page in the AEM site hierarchy and add a video component.

    Adding a video component to a web page

    8 Edit the video component to see the components properties. On the Profiles tab, select the video profile the video should convert to while playing on this page.

    Edit Component > Profiles

  • 74 Adobe Experience Manager Quick-Reference Guide

    How to upload assets using Web DAV

    1 In order to set the Web DAV, set the network drive to the following:http://localhost:/crx/repository/crx.defaultSetting the network drive to this path will enable the simple drag and drop feature to upload assets to CRX repository.

    Set the network drive path to the CRX repository in the Server Address field.

    Click Connect to set the drive.

    Setting the network drive

    The server prompts you to enter the credentials to connect to the AEM repository.

  • 4: Digital Asset Management 75

    2 Select Registered User (Mac), or simply enter user ID and pass-word (Windows). Click Connect to set up the repository as a drive on your local machine.

    Select Registered User (Mac), or simply enter user ID and password (Windows).

    Once the repository is set up as the drive, it will be viewable from My Computer (Windows) or Finder (Mac).

    CRX repository CRX folder

    The repository is viewable in My Computer (Windows) or Finder (Mac).

  • 76 Adobe Experience Manager Quick-Reference Guide

    3 Once inside the directory, navigate to crx.default > Content > DAM. In this directory, you can create new folders and drag and drop assets to directly import assets into DAM.

    Drag and drop assets to directly import assets into DAM.

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  • Index 219

    Index

    A

    admin user, changing password for, 204

    administrative featuresexternal link checker,

    213215groups, 206208impersonating authors, 209packages, 212213permissions, 208reports, 210211users, 204205validating links, 216217

    Adobe AEM. See AEM (Adobe Experience Manager)

    Adobe Marketing CloudAnalytics core solution, 6Experience Manager, 6features, 56Media Optimizer, 6Social core solution, 6Target core solution, 6

    AEM (Adobe Experience Manager)building brands, 1driving revenue, 1extending reach, 1

    installing, 1012logging into, 12starting, 11

    AEM core featurescommunities, 4DAM (digital asset

    management), 34mobile delivery, 5social tools, 4web content management,

    23age, editing in segments, 183annotations, adding to workflows,

    136138asset metadata, editing, 6668asset properties, editing, 6668assets. See also DAM (digital asset

    management)activating, 6163creating, 61deleting, 6466managing workflows from,

    134136organizing, 6061restoring, 6870uploading, 6163uploading using Web DAV,

    7476

  • 220 Adobe Experience Manager Quick-Reference Guide

    Author instance, 12authors, impersonating, 209

    B

    blog pages, creating, 168169blueprints, creating for MSM

    (Multi-site Manager), 102105. See also live copies

    C

    campaignscreating, 191creating with teasers,

    191197naming, 192use of, 177

    Campaigns Dashboardaccessing, 184Campaigns option, 185Leads option, 186Lists option, 185, 187Reports option, 185Segments option, 185

    Card view, 170changes to pages, displaying

    history of, 5657Classic UI, using in production,

    210Client Context in Sidekick, 33

    adding profile data, 94adding traits, 95, 98Age property, 183Edit mode, 94

    editing traits, 9495Experiences option, 95loading profiles, 93Profile Data dialog box, 95selecting campaigns, 99selecting users, 93using for personalization, 92

    cloud service configurationsapplying to websites, 175Facebook, 173174Twitter, 174

    Comment Date format, 164comments, approving, 163Comments component

    setting up, 161162settings, 161162

    Community console. See also social communitiesCard view, 170Facebook cloud services,

    173174List view, 170Moderation Control panel,

    172navigation menu, 171view options, 170172

    content. See also personalizing content; websitesannotating, 136138approving for workflows, 132creating, 2223publishing for workflows,

    133viewing publicly, 13

  • Index 221

    Content Finderfeatures, 26using, 28

    content inheritancebreaking, 128reference component,

    125127content launches

    managing, 5455use cases, 54

    content management, 23content relationships, using tags

    for, 8081copying and pasting pages, 3637CTR (click-through rate), seeing,

    197199

    D

    DAM (digital asset management). See also assetsbrowsing content in, 28features, 34

    DAM console, identifying, 18DAM functions

    organizing assets, 6061transcoding videos, 7173

    Dashboard viewCampaigns, 184185displaying, 185

    date display format, changing, 164Day CQ Link Externalizer, 215deleting

    assets, 6466comments from workflows, 138

    pages, 3738tags, 8788

    Design mode in Sidekick, 32desktop version UI, 17

    E

    Edit mode, 26, 31editing

    asset metadata, 6668asset properties, 6668content in mobile emulator,

    150151permissions, 208tags, 84

    ExactTarget integrationAPI connection, 202capabilities, 200configuring, 200201login credentials, 202

    External Linkchecker, using, 216217

    F

    Facebook cloud service, 173174

    Felix Console, logging into, 213Filter view, using in Community

    console, 171Forum component, adding,

    166167fulltext, searching by, 3839.

    See also text component

  • 222 Adobe Experience Manager Quick-Reference Guide

    G

    German folder, creating Testpage under, 120

    groupsadding users to, 207creating, 206208displaying in lists, 207Members tab, 208permissions, 207

    H

    H.264 format, transcoding video to, 72

    history, displaying for page changes, 5657

    I

    image component, using with teasers, 196197

    impersonating authors, 209Inbox, using for workflow tasks,

    130133Information tab in

    Sidekick, 30inheritance

    breaking, 128reference component,

    125127installing Adobe AEM,

    1012instances

    Author, 12Publish, 13

    K

    Knowledge Base, accessing, 7

    L

    Language Copy dialog box, opening in MSM, 114

    language trees, opening pages in, 124

    languages, setting for tags, 116119

    language-specific versions, managing with MSM, 112116

    launchesmanaging, 5455use cases, 54

    leadsadding to lists, 188189creating, 186

    link checkerconfiguration service, 214external, 213215Felix Console, 213rewriting URLs, 215server-specific domain URLs,

    215links, verifying validity, 216217List view, 170lists

    adding leads to, 188189creating, 187sending newsletters to,

    190191

  • Index 223

    live copies. See also blueprintsblueprint site, 108creating with MSM (Multi-

    site Manager), 105108language selection, 106for mobile sites, 154Site Owner, 107

    Live Copy pages, creating blueprints for, 102105. See also webpages

    locking pages, 4041

    M

    marketing. See campaigns; segments

    Marketing Cloud, 56Members tab, using with groups,

    208metadata

    explained, 77Tag Manager, 78tags, 77

    mobile applications, implementing, 157

    mobile authoring interface, 150mobile devices

    applying styles, 148design selection, 148detecting, 147149enabling groups, 149number of, 13targeting, 147149

    mobile emulatorediting content, 150151HTC example, 151viewing content, 150151viewing pages, 151

    mobile pages, displaying, 151mobile sites. See also websites

    creating, 144146naming, 154source for live copy, 154synchronizing content to,

    154156syncing files from desktop, 154syncing from MSM Control

    Center, 156titling, 154

    Moderation Control panelactivity stream for users, 172User detail view, 172

    moving tags, 85moving webpages, 3435MSM (Multi-site Manager)

    benefits, 102blueprints, 109creating blueprints, 102105creating live copies, 105108Language Copy dialog box,

    114language-specific versions,

    112116Live Copy pages, 102105rollout configurations,

    109110Trigger property, 109

  • 224 Adobe Experience Manager Quick-Reference Guide

    MSM rollout configurationsblueprint activation, 110blueprint deactivation, 110Geometrixx options, 110Standard, 110

    multivariate componentsadding, 198199Banner tab, 199capabilities, 197CTR (click-through rate),

    197199Edit button, 198Statistics button, 199

    N

    namespaces, using with tags, 7980

    newsletters, sending to lists, 190191

    P

    packagesaccessing, 212availability, 213explained, 212

    page changes displaying history of, 5657

    page settings, controlling, 30pages. See also Live Copy pages

    Activate Later dialog box, 45

    activating, 4244

    adding components, 27Content Finder, 26copying and pasting,

    3637creating, 2425Deactivate Later option, 48deactivating, 4647deleting, 3738editing, 2628editing large sets of, 33locking, 4041moving, 3435opening, 26personalization elements, 33reordering, 3536responsive testing, 151156scheduling for activation,

    4546scheduling for deactivation,

    4849searching by fulltext, 3839Sidekick, 26text component, 27unlocking, 42

    password, changing for admin users, 204

    pasting pages, 3637permissions

    editing, 208for groups, 207users, 207

    personalizing content. See also contentassigning segments, 98

  • Index 225

    basing on browsers, 9799basing on location, 9697basing on technology,

    9799basing on visitor traits,

    9295Client Context, 92displaying segments, 95

    personalizing user profiles, 9091

    PhoneGap integration, 157Preview mode in Sidekick, 31Publish instance, 13

    R

    Rating componentadding, 165Text and Labels, 165

    Reference component, using with inheritance, 125127

    reportsaccessing, 211Classic UI, 210creating, 210211Tools interface, 210viewing data, 211

    responsive testing, 152156iPhone view, 153Rotate option, 153screen resolution, 153

    restoring assets, 6870

    S

    Scaffolding in Sidekick, 33searching

    after/before, 40date/time range, 40by modification

    details, 40for pages by fulltext,

    3839for relevant pages, 40by tags, 39

    segmentsadding to teasers, 194associating teasers with, 193creating, 178183Edit function, 181editing, 180editing age, 183naming, 179opening, 180resolving conflicts, 183setting operator and value,

    182system warning, 182User Age component, 181

    Sidekickadding social components,

    160Client Context, 29, 33, 92Components tab, 2930deactivating pages, 47Design mode, 29, 32

  • 226 Adobe Experience Manager Quick-Reference Guide

    Sidekick (continued)Edit mode, 29features, 26Information tab, 2930Page tab, 2930Preview mode, 29, 31Rating component, 165Reload page, 29Scaffolding, 29, 33translation workflow,

    120125using, 27Versioning tab, 29, 31Websites Interface link, 29Workflow tab, 29, 135

    social communities. See also Community consoleblog pages, 168169Comments component,

    161162Forum component,

    166167Rating component, 165UGC (user-generated

    content), 160social components, adding to

    Sidekick, 160social content, benefits, 159social login, testing, 176Step Back option, using with

    workflows, 138support, accessing, 7

    T

    Tag Manager, using with metadata,78

    tag namespaces, creating, 7980

    tag translations, setting, 116119tags

    associate with pages, 8183creating, 8081deleting, 8788describing, 85editing, 84moving, 85Path dialog box, 86searching by, 39tree hierarchy, 80

    teasersadding components, 195adding segments to, 194assigning content to, 195associating with segments,

    193creating for campaigns, 192Edit option, 195image component, 196197metadata tags, 193properties, 193

    technical documents, accessing, 7testing

    multivariate components, 198

    responsive websites, 151156social login, 176

  • Index 227

    text component, 27. See also fulltext

    Timewarp, using, 5657Tools interface

    in touch UI, 210using with reports, 210

    touch UI, Tools interface in, 210touch-optimized UI

    Assets link, 15card view, 1415Collections link, 15Communities link, 15confirming, 13Feed link, 15main screens, 15page authoring, 13Projects/Welcome Screen, 15Publications link, 15Sites link, 15Tools link, 15

    transcoding video, 7173translated copy

    language-specific versions, 112116

    prerequisites, 111translation workflow

    creating Workflow Process, 125

    initiating, 120125Trigger property

    Deactivation type, 109Modification type, 109Publish type, 109Rollout type, 109

    Twitter cloud service, 174

    U

    UGC (user-generated content), 160

    UI mode, changing default, 1617

    UIs (user interfaces)classic, 17touch-optimized, 1315Websites console, 1819

    user profiles, creating, 9091users

    adding to groups, 207admin, 204creating, 204impersonating, 209permissions, 207

    V

    Versioning tab in Sidekick, 31versions

    comparing, 53creating, 5051exiting preview mode, 53managing language-specific,

    112116restoring, 52

    video components, adding to webpages, 73

    video profile settings, changing, 72videos, transcoding, 7173

  • 228 Adobe Experience Manager Quick-Reference Guide

    views in Community consoleCard, 170Filter view, 171List, 170

    visitor traits, considering in personalization, 9295

    W

    web content management, 23Web DAV, using to upload assets,

    7476webpages. See also Live Copy

    pagesActivate Later dialog box, 45activating, 4244adding components, 27Content Finder, 26copying and pasting, 3637creating, 2425Deactivate Later option, 48deactivating, 4647deleting, 3738editing, 2628editing large sets of, 33locking, 4041moving, 3435opening, 26personalization elements, 33reordering, 3536responsive testing, 151156scheduling for activation,

    4546

    scheduling for deactivation, 4849

    searching by fulltext, 3839Sidekick, 26text component, 27unlocking, 42

    websites. See also content; mobile sitesactivating sections of, 49Adobe Marketing Cloud, 6creating, 2223Knowledge Base, 7making internal changes

    to, 12support, 7technical documents, 7

    Websites consoleaccessing, 3Campaigns button, 18Columns tab, 19Communities button, 18DAM console, 18hierarchy, 19Inbox button, 18page information, 19Tags button, 18Tools button, 18Users button, 18

    Workflow foldercontents, 139opening, 139

    Workflow inbox, contents of, 124

  • Index 229

    Workflow Process, creating for translation, 125

    Workflow tab in Sidekick, 31, 135workflow tasks, using Inbox for,

    130133workflows

    adding comments, 132adding steps, 141annotating, 136138approving content, 132audiences, 141creating, 139142deleting comments, 138explained, 129features, 141managing from assets,

    134136publishing content, 133requesting activation, 131starting, 130Step Back option, 138steps, 141142testing, 142

    ContentsCHAPTER 4 Digital Asset ManagementBasic DAM Functions

    IndexABCDEFGHIKLMNPRSTUVW