Adworks Instore Digital Radio and TV Adworks combines the skills of technical and creative professionals to provide its customers with a complete instore broadcasting solution. Using the latest digital technology and unique locally developed software we are able to offer a comprehensive radio and / or TV service, tailored to the precise needs of our clients, with minimum effort required from the user.

And because Adworks Instore Digital Radio and TV allows you to broadcast your suppliers’ advertisements, the Adworks system can rapidly become self-funding and even a revenue-generator for your business.

The Power of Instore Broadcasting

Numerous studies have confirmed that the majority of customers prefer some form of instore entertainment. It improves their mood, induces impulse purchases and enhances their perception of and loyalty to the store and brand.

In addition it allows the vendor to: !  Reinforce the brand message !  Ensure that the national marketing approach is followed by all outlets !  Advertise special offers, competitions, product launches etc. !  Carry supplier advertising !  Train and motivate staff.

The Adworks Package

Our service encompasses: !  Content conception including branding, promotional campaigns and music selection !  Production of new and updated recordings using professional artists and facilities !  Distribution in real time as and when required from the central Adworks server !  Fully scheduled flighting of material supported by proof of delivery !  Real time monitoring of remote operations !  Technical support by the Adworks team that developed the system.

All provided and operated without any intervention being required from the remote stores.

Adworks Instore Digital Radio and TV lets you use the power of instore broadcasting to enhance the customer’s buying experience.

The comprehensive Adworks package requires no intervention from remote sites and can be used for both radio and TV.

For more information contact Paul Mamet on 083 302 4170 or Matthew Kretzschmar on 083 602 5248 or visit www.adworks.co.za

Content Flexibility

The powerful Adworks software allows us to tailor the broadcast content to your precise needs. All content is conceived by our creative team, working with you and your agency as appropriate, and is produced using professional artists and the latest facilities and techniques.

To illustrate the power and range of Adworks Instore Media, content can include: !  Company and product branding and image using logos, music selection, jingles etc. !  Monthly broadsheet retail product advertising, existing TV advertising, special

promotional offers, competitions, launches backed by an interactive sms response service, store communications and staff training, product promotions, etc.

!  Suppliers’ radio / TV advertising. Note that, because of Adworks’ unique ability to produce proof of delivery of this advertising, suppliers will be more willing to pay for this exposure which can offset the cost of the service to our customers

!  Generic product information !  Service announcements – trading hours, safety and security, news flashes, etc.

In addition to these features, Adworks TV gives our customers: !  The medium in which weekly broadsheet specials can come alive – a huge contributor

to pushing sales !  The opportunity to combine retail advertising, specials, soft offers with existing TV

adverts !  The ability to visually target chosen product lines.

All content may be adapted to suit regional tastes and product preferences and scheduled for broadcast at a specified day, week, month, year. In addition the sound volume can be adapted to suit differing customer traffic flows.

The continual contact between the central Adworks server and each store allows content to be updated in real time at any site. This means that the system can react quickly to changes and opportunities in the trading environment: !  Flighting of new advertising exploiting current news items !  Adapt or re-issue previous material held in your Adworks library !  Change or remove sales offers in line with stock levels per site !  React to issues arising from the Consumer Protection Act.

Adworks Instore Media gives you the flexibility of scheduling and content reflecting date / time and demographic variations.

The Adworks system enables central staff to keep in touch with remote operations and to report accurately on content delivery – providing

proof of delivery of both in-house and third party content.

For more information contact Paul Mamet on 083 302 4170 or Matthew Kretzschmar on 083 602 5248 or visit www.adworks.co.za

How It Works

An Adworks server is supplied and installed at each remote site and loaded with Adworks proprietary software. It is in continual contact with the central Adworks server in order to download content and schedules in real time.

The remote server can deliver both radio and TV services and requires no pre-existing internet connection. It is extremely robust and has self-checking features which allow it to detect any break in communication and rectify it, so no checking by the user is necessary. Even when the link to the central server is temporarily lost, the remote system will continue to deliver content to the specified schedule.

Sound broadcasting of CD quality is achieved through an existing PA system, if already installed, or one provided by Adworks. Adworks Instore Radio can also be connected to the store’s PABX system as a broadcast medium to telephone callers placed on hold.

If both radio and TV are installed then the radio broadcast, transmitted by the PA system, can be synchronized with the TV picture to provide a far superior broadcast than if the speakers on the TV monitor were used.

The central server monitors the actual operation of each remote site at 20 second intervals in order to maintain activity logs and detect any problems, which can then be rectified remotely.

This combination of features provides the user with an unrivalled product in terms of ease of use, flexibility and reliability.

Operational Reporting

Where other systems rely on users at remote sites to monitor and report on system operation, Adworks keeps central management fully in the picture with regular reports: !  Detailed logs showing dates and times each content element was broadcast per site !  Proof of delivery and flighting of third party content !  A monthly summary of overall system uptime !  Alerts via sms or email to the responsible person of system downtime.

Adworks Instore Media makes it easy to communicate regularly with staff in outlying areas, which can have a positive impact on morale and can

significantly improve sales.

The Adworks System is exceptionally robust and reliable, and because all Adworks software has been locally developed, support is quick and

easy to obtain.

For more information contact Paul Mamet on 083 302 4170 or Matthew Kretzschmar on 083 602 5248 or visit www.adworks.co.za

Staff Communication

In addition to communicating with customers the Adworks facilities can be a powerful tool in addressing and motivating staff in remote areas where they may otherwise feel cut off from the company’s identity, products, procedures, and marketing approach.

Otherwise ‘dead’ time pre and post opening can be gainfully used to provide: !  Staff training – Product familiarisation / Technical issues / Sales techniques supporting

a centrally-devised strategy / Safety, etc. !  HR messages – Company news / Messages from senior management / Awards,

birthdays, marriages, births etc.

Affordability

Adworks Instore Media is exceptionally affordable – and can even become self-funding or revenue-generating with third-party supplier advertising.

The costs of using the unique Adworks service have two components:

Once-off Installation Fee covering: !  On-site server hardware, TV monitors, speakers and cabling as required !  Adworks proprietary software !  Configuration and set-up.

Monthly Service Fee per remote site covering: !  Production of customised audio and visual content up to an agreed limit of new inserts

per month. (Production of additional inserts will subject to an additional fee.) !  Updates of previous content from your Adworks library !  Scheduling, distribution and broadcasting of all content !  Real time operational monitoring and management reports !  Technical support service.

All costs are quoted per customer and vary according the number of remote sites and other factors.

Effectiveness

Instore Radio and TV is extremely effective. In a recent AC Nielson survey, brands advertised on instore media showed sales increases of up to 33%.

The Adworks system gives you the opportunity of offsetting your cost – and even generating revenue – by selling advertising space to your suppliers.

For more information contact Paul Mamet on 083 302 4170 or Matthew Kretzschmar on 083 602 5248 or visit www.adworks.co.za