advertisingcampaignpresentation-091009081640-phpapp02

8/6/2019 advertisingcampaignpresentation-091009081640-phpapp02

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Campaign Objectives

Strategic Plan

Media Strategy

Cost Estimates

CONTENTSCONTENTS


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CAMPAIGN OBJECTIVESCAMPAIGN OBJECTIVES

To raise awareness on the possibility of shopping for

Mauritian tourist products on the Internet.

To introduce mauritiuscenter.com as the ultimate

website for buying Mauritian tourist products.

To encourage tourists to visit and shop on the site.


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STRATEGIC PLANSTRATEGIC PLAN

Signet with detachable card:

- Inserted in Tourist Magazines.

- Distributed in Brochure Dispenser at Airport.

- Distributed via Affiliated Shop Outlets.

- Distributed via Travel Agents & Tour Operators.

- Distributed via Taxis & Cellular Phone Rental Agents.


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STRATEGIC PLANSTRATEGIC PLAN

Airport :

- Banners

- Flight Information Display Screen (FIDS)

- Trolley Advertising

- Product Display & Promotion Stand

- La Premire Valise

- Performance Advertising


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RECOMMENDATIONSRECOMMENDATIONS

Internet Banner :

- A direct link on the Servihoo and/or Air Mauritius homepage

to mauritiuscenter.com.


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MEDIA STRATEGYMEDIA STRATEGY

SIGNET WITH DETACHABLECARD :

A highly noticeable space with a longer life than traditional print.

The signet can be adapted to include a detachable portion with

basic site information which may be kept for reference.

Various magazine options are available with varying cost and

distribution profiles (see attached media schedule proposal).

Distribution through Affiliated Shop Outlets offers added value at

no further cost and raises awareness of the outlets.

Travel Agents, Tour Operators, Cellular Phone Rental Agents, &

Taxis offer excellent interface with tourists which is exploitable.


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MEDIA STRATEGY (Contd.)MEDIA STRATEGY (Contd.)

AIRPORT :

The airport offers a unique point of transit for all in-bound and

out-bound tourists. Daily traffic at the airport varies between 4,000

and 8,000 with an estimated 1.5 Million for the year.

Banners are strategically placed inside the terminal at both

departure and arrival points and ensure effective coverage at a

very reasonable price.

Flight Information Display Screens (FIDS) offer a highly flexible

medium with maximum reach as the screens are consulted by

all passengers and other visitors to the terminal.


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AIRPORT :

Trolley package offers a longer term solution for maintaining

brand presence. Reach can be increased through additional

packages being taken.

Product Display & Promotion Stands offer a dynamic interface

with the target consumer and the possibility of having the entire

product range on showcase.

La Premire Valiseis a high impact but short term measure fora guaranteed first impression at a reasonable cost.

Performance Advertising is a unique and untapped medium

which will not only generate a high talk-about factor but may

also attract free media coverage for the brand.


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INTERNET BANNER:

An excellent way to advertise mauritiuscenter.com to potential

visitors searching for country and travel information and the

Internet community at large.


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COST ESTIMATES: SignetCOST ESTIMATES: Signet

DETAILS COST

Concept & Design 14,250.00

Photos & Rights 10,000.00Print Production 100,000.00

Media - Magazines 100,000.00

Media - Airport 25,000.00

TOTAL 249,250.00


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COST ESTIMATES: AirportCOST ESTIMATES: Airport

DETAILS COST

Media - Banners 60,000.00

Media - Trolley 40,000.00Media Stand 60,000.00

Media 1re Valise 10,000.00

Media - Performance 10,000.00TOTAL 180,000.00

Note: Concept & Design costs for additional items &

Media cost for FIDS will be quoted on request.

Documents

advertisingcampaignpresentation-091009081640-phpapp02