Advertising Techniques

Beauty Appeal

Celebrity Endorsement

Escape

Including beautiful models make people think if they buy the product they will look like that.

Choose to have celebrities in advert to make it more known and seem like it’s good for the celeb so it’s good for the consumer.Consumers will trust well known people as if they were close friends.

Independence/Individuality

Intell igence

Showing a peaceful environment to show change, relaxation and what people generally look for in a holiday.By using escapism people can dream of tropical paradise compared to their dull, grey lives.

They emphasize independence to make them stand out and be confident standing out, making people individual.By using this product consumers can feel special and unique.

Feel intelligent because it helps the environment; make you feel clever, it’s a sense of irony because it’s a ‘smart car’.It plays on the ego of the consumer, if they can understand the advert then they must be smart.

Lifestyle

Nurture

Peer Approval

Showing what amazing things you can or can’t do with/without this technology to tempt buyers, making people individual and feel like it will make their life better.The product is essential for their way of life.

Use pictures of cute animals in pain to get what they want e.g. donations. Care, guilt, they need their targeted market to help look after them.

Rebel

Rhetorical Question

Friends think it is better, so you would want to be admired from your friends, in order to achieve this, the consumer would buy this product.Feel a sense of confidence because you are part of your group/friends.

More exciting, and making you be a trickster, sense of fun and showing your own personality. Gives a sense of rebellion to stand-out and be individual or become noticed.

Scientif ic / Statistical Claim

Unfinished Comparison / Claim

Rhetorical questions are used to make people think and feel sorry, have sympathy and to make them do what they want them to do e.g. donate money, or make people aware.You know the answer so there is no need to have the question answered for you.

Using stats to seem like others approve of this product, so it must be a good product to buy.To show that they have done their research, people trust science.

Doesn’t compare or include stats, but states ‘it’s the best product’. There is no comparison to other products, how do we know they’re correct.