Advertising Techniques

Beauty Appeal

Celebrity Endorsement

Escape

Have beautiful models to make people think if buy product they will look like that.

Choose to have celebrities in advert to make it more known and seem like it’s good for the celeb so it’s good for the consumer.

Independence/Individuality

Intell igence

Showing a peaceful environment to show change, relaxation and what people generally look for in a holiday.

They emphasize independence to make them stand out and be confident standing out, making people individual.

Feel intelligent because it helps the environment; make you feel clever, it’s a sense of irony because it’s a ‘smart car’.

Lifestyle

Nurture

Peer Approval

Showing what amazing things you can or can’t do with/without this technology to tempt buyers, making people individual and feel like it will make their life better.

Use pictures of cute animals in pain to get what they want e.g. donations. Care, guilt, they need the targeted market to help look after them.

Rebel

Rhetorical Question

Friends thinking better so you would want to be admired from your friends so people would buy this product in order to achieve this

More exciting, and making you be a trickster, sense of fun and showing your personality.

Scientif ic / Statistical Claim

Unfinished Comparison / Claim

Rhetorical questions are used to make people think and feel sorry, have sympathy and to make them do what they want them to do e.g. donate money, or make people aware

Using stats to seem like others approve of this product, so it must be a good product to buy.

Doesn’t compare or include stats, but states ‘it’s the best product’.