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PRESENTATION

CONCERTED BYSagar Chandni

Roll No 135

MMS Marketing

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OBJECTIVE

TO MAKE A PRINT CAMPAIGN FOR

CADBURY GEMS

 

TO SHOW THE IDEA BEHIND THE CAMPAIG

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TARGET AUDIENCE

 CORE TARGET AUDIENCE

Consuming Audience (5-12) years 

Indirect (PARENTS)

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THOUGHT PROCESS :

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INSIGHT

 “CHILDREN LOVE TO GET REWARDED

FOR THEIR ACHIEVEMENT”

 “CHILDREN LOVE TO SHARE THEIRFEELING OF ACHIEVEMENT WITH THEIR

FRIENDS”

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CORE IDEA

   Achievements, whether large or small, are spring boards to a

successful life.

 Achievements is winning yourself

 Achievement results in Rewards

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PRINT AD 1 :

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PRINT AD 2 :

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