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PRESENTATION
CONCERTED BYSagar Chandni
Roll No 135
MMS Marketing
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OBJECTIVE
TO MAKE A PRINT CAMPAIGN FOR
CADBURY GEMS
TO SHOW THE IDEA BEHIND THE CAMPAIG
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TARGET AUDIENCE
CORE TARGET AUDIENCE
Consuming Audience (5-12) years
Indirect (PARENTS)
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THOUGHT PROCESS :
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INSIGHT
“CHILDREN LOVE TO GET REWARDED
FOR THEIR ACHIEVEMENT”
“CHILDREN LOVE TO SHARE THEIRFEELING OF ACHIEVEMENT WITH THEIR
FRIENDS”
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CORE IDEA
Achievements, whether large or small, are spring boards to a
successful life.
Achievements is winning yourself
Achievement results in Rewards
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PRINT AD 1 :
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PRINT AD 2 :
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