AD BUDGET

AD BUDGET

• BUDGET – FORWARD PLAN OF ANY ACTIVITY EXPRESSED IN TERMS OF RUPEES, AND BUDGETING IS THE PROCESS OF THIS PLANNING.

• AD BUDGET – TRANSLATION OF AN AD PLAN INTO RUPEES.

• TOP MGT

METHOD OF AD

1. PERCENTAGE OF SALES METHOD

2. AD OBJECTIVE – AND TASK METHOD

OTHER METHODS

1. ALL YOU CAN AFFORD/ARBITRARY

2. COMPETITIVE PARITY METHOD

3. INCREMENTAL CONCEPT APPROACH

Factors Influencing AD budgets

1. Product factors2. Market factors3. Customer factors4. Strategy factors