Advertising 120830130152 Phpapp01

8/20/2019 Advertising 120830130152 Phpapp01

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ADVERTISING


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The purpose of advertising

To create interest in a new product/range.

To provide the consumers with a the necessar!information to "#R$%ASE the product.

To renew interest in an od& tired 'rand.

To increase competition 'etween companies/serviceproviders.


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A.I.D.A. "RIN$I"(E

A ) ATTENTI*N + must capture the reader/viewer,s

attention

I ) INTEREST + must ma-e !ou -een to nd out more

D ) DESIRE 0ou must fee a need to 'u! the productor use the service.

A ) A$TI*N + must 'e information that !ou wi needto 'u! the product/use the service


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Target mar-ets1

The rst thing an advertiser needs to consideris the target mar-et of their particuar'rand/product/service.

Target mar-ets can 'e dened according toage group e.g. 23 + 24& gender or interests.

The target mar-et in5uences how the

advertisement is designed as we as where itis paced.


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#NI6#E SE((ING "*INTS

Something a'out the productmust 'e uni7ue/origina forthe customer to 'u! thatparticuar item over another.


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Sogans

(oo- at these adverts and spot the sogans8

*n !our ta'es !ou have a seect of o'9ects& wor-ing with !our ta'e partners comeup with sogans for each of them.


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Tas-1

(oo- at the foowing advertisements and ana!sethem according to AIDA& target mar-ets and their#S".

This is the on! wa! to 'ecome s-ied at advertising7uestions + oo- at ads and tr! to decipher them.


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Documents

Advertising 120830130152 Phpapp01