Advertisement Proposal

Janel Taylor

Original Advertisement

Observations

The location is the Fair Oaks mall in Fairfax, VA. There is foot traffic. The mall is a melting pot. Fair Oaks mall in particular attracts people of middle/high class. The area is extremely suburban.

Reasoning

The reason I picked this is because the United States high obesity rate is 35.7%. I am going to place an obese woman in the background as if their looking out the window at the woman walking. I will also add the statistic (above) and “Go Walk”, “ Go Like Never Before”. The target audience is women because they are statistaclly more obese then men. I think people that encounter my work will be motivated.

Rough Draft