Name: Thomas Biggs-Rayner

BTEC Creative Media Production

Advert Analysis

Name of Product: lucozade sport :last man standing

AdvertDetails(what happens?):

Music & Sound Effects:

Text:

Group Roles:

Audience:

Message:

There are people in a big training facility under going lots of vigorous tests and then going

on the tread mill(one side water and the other side lucozade sport) and the people drinking

lucozade last longer than the people drinking the water. Around them are scientists

recording results and observing them as they run. They are also recording the effort levels,

heart beats and breathing rate of the athletes/volunteers. The volunteers are shirtless; this

justifies the amount of effort that the athletes are putting in due to the amount of sweat

that they are producing

The only sound effects that are in this advert are the sound of people running on

treadmills, the sound of heavy breathing, the sound of rushing water and the over voice.

The only text that it has is “YES!! Hydrates and fuels better then water” its short and to

the point as if to say make the most out of your life and drink Lucozade. this is an

effective method because it is easy to remember because there is only a limited amount of

text so that will be the main thing that the viewer remember after watching this.

The target audience are amateur sports people and also professional athletes. Its is one of

the main sponsors of the London marathon, England and Irish rugby and was on of the big

drinks/sponsors for the London 2012

The message in the advert is that if you want to make the fullest potential out of your

sports its better to drink lucozade because it replaces the electrolytes in your body that

you loose from your sweat

Name: Thomas Biggs-Rayner