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ADVANCEMENT IN ENROLLMENT MANAGEMENT What you need to know to be a decision maker
Jennifer McClendon, Assistant DirectorKaren Chen, Assistant Vice President
WHO ARE WE?
Admission
CounselorTU
Assistant
DeanTU
Senior
DirectorDrury
University
Dean of
AdmissionDrury
Associate
DirectorOSU
Sr.
Associate
Director/
Interim
DirectorOSU
Regional
Admission
Counselor
(Chicago)MIZZOU
Assistant VP
Enrollment
ManagementOSU
Assistant
Director of
Recruitment OSU
Director of
AdmissionNSU
Regional
Recruitment
Coordinator
(Tulsa)MIZZOU
Assistant
Director of
Enrollment
ManagementNSU-BA
JenniferKaren
WHAT IS ENROLLMENT MANAGEMENT? Early 1970’s - Strategic Enrollment Management
● Student Success + Increasing Enrollment + Revenue● Wider Scope
○ Understand the world and climate○ Anticipate Change and New opportunities
● Enrollment Management (areas vary)○ Undergraduate Admissions ○ Financial Aid○ New Student Orientation○ First Year Success / Retention○ Student Affairs○ Registrar
WHAT DO WE DO?● Student Enrollment
○ Numbers and Revenue
● Student Success○ Academics, Retention, Student Development
● Be the Change Agent ○ Lead from where you are. Leadership is now.
YOUR FOUNDATION
YOUR
Building
Blocks
Curiosity
Initiative
Management
Skills
Purpose
Driven
AdaptabilityMoral
CompassCollaboration
Intrinsic
Motivation
PatiencePlanning
AheadPersistence
Strategic
Thinking
Innovative
ObservationListen &
Learn
Tenacity
SupportPositive
Attitude
EVERY STEP UP IS A STEP OUT
EM SCOPE
INTERNALPartners &
Factors
Financial
Aid
Competing
Priorities
OperationsBudgets
Marketing
Office
Dynamics
PolicyAccreditation/
Academics
Students &
Parents
Governing
BoardsTechnology &
Innovation
Competition
Politics Perception: Value &
Affordability
Faculty &
Staff
EM SCOPE
EXTERNALPartners &
Factors
Vendors Governing
Boards
Students
& Parents
High School
Relations
Budgets
Politics
Accreditation/
Academics
Current
Events
Perception: Value &
Affordability
Economy
Increased
Expectations
Opportunities
Competition
Technology &
Innovation
Alumni
BALANCE
INTERNAL
● Build from your Blocks● Utilize & Adjust your
strengths/abilities● Leadership
EXTERNAL
YOUR FOUNDATION
YOUR
Building
Blocks
Curiosity
Initiative
Management
Skills
Purpose
Driven
AdaptabilityMoral
CompassCollaboration
Intrinsic
Motivation
PatiencePlanning
AheadPersistence
Strategic
Thinking
Innovative
ObservationListen &
Learn
Tenacity
SupportPositive
Attitude
MANAGEMENT● Management
● People, Tasks, Goals & Financial Resources
STRATEGIC THINKING● Continuously find ways to be innovative and see how one aspect impacts
another
● Opportunities
COLLABORATION & ADAPTABILITY● Internal and External Partners
● Change is Constant
YOUR STRATEGY● Expand your scope
○ Manage
○ Oversee projects
○ Do things that make you uncomfortable
○ Collaborate; Network; PD
○ Read
● Use your voice - Advocate
● Observe, Inquire & Learn
● Receptive to Feedback
● Self Aware & Reflect
● Develop your foundations/building blocks
YOUR STRATEGY● Try something new - make mistakes
● Partner with people who compliment you○ Know your strengths & opportunities
● Seek a mentor
● Trusted Confidant
● Attitude is contagious
● Have FUN - you hold the opportunities
REALITY - Burnt Toast● Responsibility/Ownership
● Lonely at the top
● Mentorship (not always internal)
● You don’t always have a say or have all the answers
● Not everyone you work with is winning
● Great Profession
● You can be the change agent - Leadership is NOW!
THANK YOU