Advanced Literacy Persuasion Project: Design an Advertisement Campaign

•Product Name:

• Group Members:

•Audience: Determine who your audience is and explain what they are like. (Consider age group, type of person & traits)

Goal:

Demonstrate your knowledge of persuasive tactics used in advertising. Create a soft drink or beverage and convince a target audience of your claim about the product using at least three types of persuasive

appeals.

Claim:

• Make an argument about your product.

Slogan:

• Relate to the claim (make it concise and catchy; under 10 words).

1 of 3 Persuasive techniques

•may be legitimate appeals or propaganda used and examples

Type:

Example:

2 of 3 Persuasive techniques

•may be legitimate appeals or propaganda used and examples

Type:

Example:

3 of 3 Persuasive techniques

•may be legitimate appeals or propaganda used and examples

Type:

Example:

Product Design or Advertisement:

•Create a print ad for the product. You may appeal to the target audience, and use the claim, slogan, or persuasive techniques in this ad or design. You must have an image for this Ad. You may draw it, or create it online. You not STEAL an existing image and call it your own. Please see me if you have questions.

Rubric

Rubric 5 points 4 points 3 points 1 point

Product and Audience

The ad is perfectly targeted to a particular audience. The product appeals to that audience.

The ad is appealing to an audience.

There is a product, but the audience is not addressed.

There is not a fully realized product.

Claim and Slogan (Word Choice)

Slogan uses fewer than 10 words and a clever literary technique to effectively convey the claim/message of the product. Exceptional word choices.

Slogan uses exactly 10 words and a literary technique to effectively convey the claim/message. Appropriate word choices.

Slogan uses 10-12 words to convey the message. The literary technique was not used effectively. Claim may be confusing.

Slogan uses more than 12 words and/or the message is confusing and ineffective. Slogan may be inappropriate for school.

Design and/orIllustration

The design of the ad is exceptionally attention getting and enhances the message.

The design of the ad is attention getting and appropriate. The design fits into the message.

The design of the ad lacks attention-getting quality. It doesn’t really fit the message being sent.

The design of the ad has little or no illustration or design element.

Persuasive Techniques

Multiple persuasive techniques are demonstrated though powerful examples.

At least two persuasive techniques are demonstrated with two examples.

A persuasive technique is used, as well as an example. Or more than one is used, but not effectively.

The technique and examples are executed poorly or some are missing.

Presentation of Product/Conventions

The ad is extraordinarily neat and easy to read. The creator took pride in tailoring the design to the product.

The ad is neat and easy to read. It looks like the creator took care in his/her work.

The ad is a bit messy or hard to read. It looks like the creator should have focused more on product design.

The ad is hard to understand because it is very messy or hard to read.