Advance Diploma in Apparel Merchandising (AX)

w. e. f Academic Year 2009-10 ‘E’ Scheme

MSBTE - Final Copy Dt. 20/10/2010 1

MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION, MUMBAI TEACHING AND EXAMINATION SCHEME

COURSE NAME : ADVANCE DIPLOMA IN APPAREL MERCHANDISING COURSE CODE : AX DURATION OF COURSE : 2 SEMESTERS / 1 YEAR WITH EFFECT FROM 2009-10 SEMESTER : FIRST DURATION : 16 WEEKS PATTERN: FULL TIME - SEMESTER SCHEME : E

Sr. No.

SUBJECT TITLE

Abbreviation

SUB CODE

TEACHING SCHEME EXAMINATION SCHEME

TH TU PR PAPER HRS

TH (1) PR (4) OR (8) TW (9) SW (16009) MAX MIN MAX MIN MAX MIN MAX MIN

1 Merchandising Management- I MMN 13451 02 -- 02 03 100 50 -- -- 50@ 25 -- --

50

2 Marketing Management MMG 13452 04 -- -- 03 100 50 -- -- -- -- -- --

3 Management and Organisational Behaviour MOB 13453 04 -- -- 03 100 50 -- -- -- -- -- --

4 Purchasing & Supply Chain Management PSC 13454 04 -- -- 03 100 50 -- -- -- -- -- --

5 Textile Manufacturing TMA 13455 02 -- 04 03 100 50 -- -- -- -- 50@ 25

6 Computer Applications - I CAP 13456 02 -- 04 -- -- -- -- -- -- -- 50@ 25 7 Professional Practices - I PPR 13457 -- -- 05 -- -- -- -- -- -- -- 50@ 25

TOTAL 18 -- 15 -- 500 -- -- -- 50 -- 150 -- 50 Student Contact Hours Per Week: 33 Hrs. THEORY AND PRACTICAL PERIODS OF 60 MINUTES EACH. Total Marks : 750 @ Internal Assessment, # External Assessment, Ø Common to All Conventional Diploma, #* Online Examination, No Theory Examination. Abbreviations: TH-Theory, TU- Tutorial, PR-Practical, OR-Oral, TW- Termwork, SW- Sessional Work Conduct two class tests each of 25 marks for each theory subject. Sum of the total test marks of all subject is to be converted out of 50 marks as

sessional work. Progressive evaluation is to be done by subject teacher as per the prevailing curriculum implementation and assessment norms Code number for TH, PR, OR and TW are to be given as suffix 1, 4, 8, 9 respectively to the subject code.


MSBTE - Final Copy Dt. 20/10/2010 2

MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION , MUMBAI

TEACHING AND EXAMINATION SCHEME COURSE NAME : ADVANCE DIPLOMA IN APPAREL MERCHANDISING COURSE CODE : AX DURATION OF COURSE : 2 SEMESTERS / 1 YEAR WITH EFFECT FROM 2009-10 SEMESTER : SECOND DURATION : 16 WEEKS PATTERN: FULL TIME - SEMESTER SCHEME : E

SR. NO.

SUBJECT TITLE

Abbrevi

ation

SUB CODE

TEACHING SCHEME EXAMINATION SCHEME

TH TU PR PAPER HRS

TH (1) PR (4) OR (8) TW (9) SW (16010) MAX MIN MAX MIN MAX MIN MAX MIN

1 Merchandising Management-II MMA 13498 02 -- 02 03 100 50 -- -- -- -- 50@ 25

50

2 Garment Manufacturing & Quality Assurance GMQ 13499 02 -- 04 03 100 50 -- -- -- -- 50@ 25

3 Costing & Finance CAF 13500 04 -- -- 03 100 50 -- -- -- -- -- --

4 Exp. Marketing & Documentation EMD 13501 04 -- -- 03 100 50 -- -- -- -- -- --

5 Retail Management RMA 13502 04 -- -- 03 100 50 -- -- -- -- -- -- 6 Computer Applications-II CAS 13503 -- -- 04 -- -- -- -- -- -- -- 50@ 25 7 Project and Seminar PAS 13504 -- -- 04 -- -- -- -- -- 50# 25 50@ 25

TOTAL 16 -- 14 -- 500 -- -- -- 50 -- 200 -- 50 Student Contact Hours Per Week: 30 Hrs. THEORY AND PRACTICAL PERIODS OF 60 MINUTES EACH. Total Marks : 800 @ Internal Assessment, # External Assessment, Ø Common to All Conventional Diploma, #* Online Examination, No Theory Examination. Abbreviations: TH-Theory, TU- Tutorial, PR-Practical, OR-Oral, TW- Termwork, SW- Sessional Work Conduct two class tests each of 25 marks for each theory subject. Sum of the total test marks of all subject is to be converted out of 50 marks as

sessional work. Progressive evaluation is to be done by subject teacher as per the prevailing curriculum implementation and assessment norms. Code number for TH, PR, OR and TW are to be given as suffix 1, 4, 8, 9 respectively to the subject code.


MSBTE - Final Copy Dt. 20/10/2010 13451 AX1 3

Course Name : Advance Diploma in Apparel Merchandising

Course Code : AX

Semester : First

Subject Title : Merchandising Management -I

Subject Code : 13451

Teaching and Examination Scheme:

Teaching Scheme Examination Scheme

TH TU PR PAPER HRS. TH PR OR TW TOTAL

02 --- 02 03 100 -- 50@ --- 150 NOTE:

Two tests each of 25 marks to be conducted as per the schedule given by MSBTE.

Total of tests marks for all theory subjects are to be converted out of 50 and to be

entered in mark sheet under the head Sessional Work. (SW)

RATIONALE:

Subject will helps student to understand the principles and practices of merchandising

management. It includes production planning, manufacturing, buying raw material and selling final

product. Communication with concerned people is also very important and hence communication

techniques also form the part of the subject.

OBJECTIVES:

The student will be able to:

1. Communicate with buyers, suppliers and departmental people

2. Define merchandising

3. Plan production schedules

4. Understand garment manufacturing process.



Learning Structure:

Applications

Procedure

Principles

Concepts

Facts

Contents: Theory

Chapter Name of the Topic Hours Marks

1.

Introduction To Merchandising Definition of merchandising, Qualities of a merchandisers, Role of Merchandiser, functions of merchandisers, problems and challenges face by merchandisers, responsibilities of merchandiser, Role of merchandisers in garment house, buying house, malls etc.

05 20

2.

Communication and merchandisers interface Communication with buyers, suppliers, interdepartments, interpersonal. Methods of communications, use of computer technology, buyers-sellers meet, negotiating skills

05 20

3.

Production planning, Sampling and Sourcing Merchandising planning, Factory planning, organizational structure, Cutting charts, factors and sources determining merchandising plan, Merchandising calendar, Developing Samples, Developing Design, Fabric Sourcing

08 20

4.

Garment Manufacturing and Product development Studying technical sheet and design cards, Pattern making, Cutting, Stitching, Consumption And Marker Planning Manual consumption, Computer aided consumption and marker, Accessories And Trim development, Label and tag development, button, zippers and other trims, Embroideries And Value Addition To The Garment, Different types of embroideries, print and other value additions

08 20

5

Costing and Quality Assurance Determining material cost, labour cost, other cost, preparing cost sheet, different methods of costing, pricing, inspection and quality control

06 20

Total 32 100

Costing, Pricing, Production Planning

Learning Practical skills through lectures and practicals

Principles of merchandising management

Efficient Merchandisers

Planning, organising, management, merchandising



PRACTICAL: Skills to be developed:

1. Intellectual skills- Identification, selection and analysis of fabric, garment

2. Motor Skills- Techniques of making fabric, garment.

LIST OF PRACTICAL:

1. Fabric identification and testing

2. Fabric cutting

3. Fabric sourcing

4. Different samples designing

5. Developing Cost Sheets

Learning Recourses: Books

Sr. No Author Title Publisher

01 Jeanne E.O Human Learning Prentice Hall, New Jersey

02 Kenneth & Kiewra Nelson F. Dubols Learning to Learn Allyn & Bacon

03 Trevor L.Young The Handbook of Project Management Kogen Page

04 Gbson Vedamani Retail Management --




Course Code : AX

Semester : First

Subject Title: Marketing Management

Subject Code: 13452




04 -- -- 03 100 -- -- -- 100

NOTE:




RATIONALE:

Subject will enable students to learn the principles & practices of marketing management.

This knowledge will be highly useful in performing job effectively.

OBJECTIVES: The student will be able to:

(1) Learn Marketing practices

(2) Deal with buyers

(3) Plan marketing activities

(4) Utilize knowledge for business development



LEARNING STRUCTURE:

Applications

Procedure

Principles

Concepts

Facts

Contents: Theory Chapter Name of the Topic Hours Marks

1

Introduction Meaning, Definition, Need, Functions, Evolution, Traditional & Modern Marketing, Selling & Marketing, Marketing Environment in india, globalization

14 20

2 Marketing Mix and Market Segmentation Elements of MM, Product life cycle, Factors determining MM, Bases of Segmentation, Market Targeting, Market Positioning

12 20

3 Pricing Role & Importance, Factors determining pricing, Methods of pricing, Pricing strategies

12 20

4

Distribution Channels Need and Importance, Functions of distributing Channels, Factors determining channels, Distribution Channels in Textile industry

12 20

5

Market Competition Promotion and Strategies Types of Market, Methods of Promotion, Advertising & Publicity, Sales Promotions, Brand Promotions and Brand decisions, Marketing strategies, Marketing Research, Need and importance of market research, steps involved in market research, Methods of market research, collection of data, data analysis, report writing.

14 20

Total 64 100

Marketing and selling of garments


Principles of marketing management

Marketing, selling, pricing

Effective marketing




Sr. No. Author Title Publisher

01 Philip Kotler Marketing Management --

02 D. Gilbert Retail Marketing --

03 H. Hepner Modern Marketing --

04 Beri Marketing Research --

05 R.Daver Salesmanship & Publicity --




Course Code : AX

Semester : First

Subject Title : Management and Organizational Behaviour





04 -- -- 03 100 -- -- -- 100

NOTE:




RATIONALE:

Subject will help students to understand the principles & practices of management &

organizational behavior. It is an important subject to interpersonal development of personality &

team work.

OBJECTIVES: The student will be able to

(1) Understand management & managerial skills

(2) Understand process of delegation

(3) Learn individual behaviour & team building, Group behavior

(4) Use his knowledge for better performance.



LEARNING STRUCTURE:

Applications

Procedure

Principles

Concepts

Facts

Content: Theory


1.

Nature of Management and Functions of Management Management Defined, Nature of Management, Scope of Management, Need for Management, Management and Administration, Management- A science or an Art Profession Process, Management Levels, Management Functions, Managerial Roles, Decisional Roles, Managerial Skills, Technical Skills, Human Skills, Conceptual Skills, Communication Skills, Functions of Management, coordination and control, Direction And Supervision

10 20

2

Fundamentals Of Organizing What is an Organization, Importance of Organizing, Guidelines for effective organization, The Organization Process, Formal and Informal Organization, Line and Staff Structure, Line and Staff Conflicts, Achieving cooperation between Line and Staff, Line Authority Relationship, Staff Authority Relationship

10 20

3

Delegation Of Authority Delegation of Authority, Principles of delegation, Process of Delegation, Advantages of Delegation, Problems with Delegation, Personal factors as barriers to delegation, Reluctances of executives, Reluctance of subordinates, Overcoming Obstacles

10 14

4

Motivation, Morale and Productivity Motivation and Behaviour, Sources of motivation, theories of Motivation, Hierarchy of needs theory, McGregor’s theory X and theory Y, theory X assumptions, theory Y assumptions, Morale, Features of morale, Difference between Motivation and Morale and Productivity

12 16

5 Individual Behaviour And Team Building Bio-logical Foundations of Behaviour, Causes of Human Behaviour, Inherited Characteristics, Learned

12 16

Use of management techniques


Principles of management and organization

Management, organization, leadership

Effective team work



Characteristics, Environmental Effect on Behaviour, Behaviour as an Input-Output System, Behaviour and Performance, Team Building, Stages in team development, Guide for individual members to make team effective

6

Group Behaviour And Team Building Reasons for Group Formation, Personal Characteristics, Interests and Goals, Opportunity for interaction, Influence and Power, Types of Group, Formal Groups, Informal Groups, Factors Contributing Group Cohesiveness, Group Norms, Committee Organization, Disadvantages of Committees, Some Guidelines for Using Committees and Task Groups More Effectively, Guidelines for Committee Members, Corporate ethics and Social responsibilities

10 14

Total 64 100



01 Tripathi Principles of Management --

02 L.M.Prasad Principles & Practice of Management --

03 Koontz & O Donnell Principles of Management --

04 Peter Drucker The Practice of Management --

05 Mary Niles Essence of Management --

06 P.A.Bhagwatwar Industrial and Organizational Psychology --




Course Code : AX

Semester : First

Subject Title : Purchasing And Supply Chain Management





04 -- -- 03 100 -- -- -- 100

NOTE:




RATIONALE:

Subject will help students to understand the principles & practices of purchasing & supply

chain management. The knowledge gained will be highly useful in day to day working as a

Merchandiser

OBJECTIVES: The student will be able to:

(1) Learn techniques of purchasing

(2) Communicate with supplier & inter department personnel

(3) Plan input requirements like fabric & accessories

(4) Use his knowledge for choosing right supplier

(5) Estimate cost of materials & other operations



LEARNING STRUCTURE:

Applications

Procedure

Principles

Concepts

Facts

Content: Theory Chapter Contents Hours Marks

1.

Purchasing Need and importance, Purchasing cycles, Types of purchasing, methods of purchasing, purchasing procedure, purchase order, selection of supplier, purchase department, purchase budget, purchasing and other functions of manager

14 20

2. Material management Need and importance, scientific material management, material handling, material storing

14 20

3 Inventory control Types of inventory, methods of inventory control, economic order quantity, abc analysis

12 20

4

Supply Chain Management The Supply Chain Management Concept, Purchasing and Supply Management, Operations, Integrated Logistics Management, Quality Customer Service and Integrated Logistics, Service Response Logistics

12 20

5

The Integrated Logistics Activities Domestics Transportation, Transportation Management, Inventory Management, Scheduling, Warehouse Management, Material Handling and Packaging, Coordination issues in integrated logistics

12 20

Total 64 100

Purchasing, storing, transportation


Principles of Purchasing and inventory control

Material Planning Logistics, SCM

Efficient Purchasing and storing of materials




Sr. No Author Title Publisher

01 Martin Christopher Logistics & SCM --

02 Prof. LC Jhamb Materials & Logistic Management --

03 Logistics David Bloomberg, Stephen Lemay, Joe Hanna --

04 Chary Production & Operation Management --

05 Srinivasan Materials Management --




Course Code : AX

Semester : First

Subject Title : Textile Manufacturing





02 -- 04 03 100 -- -- 50@ 50

NOTE:




RATIONALE:

Subject will help students to understand the principles & techniques of fibre production, yarn

production, fabric production which is very much essential for working as a merchandiser. This is

also a core subject of the course.

OBJECTIVES:


(1) Learn different types of fibre, yarn, fabric

(2) Use of different fabrics & their properties.

(3) Plan fabric requirements.

(4) Use knowledge for sampling & product development.

(5) Check quality of the product.



LEARNING STRUCTURE:

Applications

Procedure

Principles

Concepts

Facts

Content: Theory Chapter Name of the Topic Hrs Marks

1 Introduction Classification of Fibres, Natural & Man-made 06 20

2 Physical & Chemical properties of Different fibres like Wool, Viscose, Cotton, Silk, Nylon, Polyester etc. 06 20

3

Yarn Manufacturing Different Process involved in yarn manufacturing, Different yarn Numbering System, Resultant Count, Conversion of yarn number from one system to another

06 20

4

Fabric Manufacturing Different Processes involved in Fabric Manufacturing, Healds and Reed numbering & calculations, Cloth calculations of warp & weft yarns, Cloth cover, Fabric structure & cloth analysis use of point paper in designing draft & pegs plan, Plain, Twill & Sateen Weaves, Derivatives of Twill, Strip & check effects, Colour & weave effect, Introduction knitted structures, Warp & weft knitting, Interlock, Plain jersey, tricot

06 20

5

Textile Testing and Textile Processing Introduction, Fabric Thickness, Fabric Drape, Crease resistance & crease recovery, Abrasion, Shrinkage, Crimp, identification of fibres, determining lea strength and count, determining denier, count, breaking strength of yarn and fabric, burning test of fibres, cover factor, gsm and fabric count, Classification of dyes, Printing of textile fabric, finishing of fabric and garment

08 20

TOTAL 32 100

Textile testing, quality assurance

Study of different fibers, different processes, textile testing

Yarn manufacturing system, average count, healds and reed numbering and calculations, cloth calculations for warp and

Fibers, yarn, count, warp, weft, healds, pick, weaves, knitted interlock, plain jersey, tricot

Development of different garments & sampling



PRACTICAL: Skills to be developed: 1.Intellectual skills: (1) Analyze different fibre, fabrics, Garment (2) Identify appropriate quality (3) Identify quality parameters 2.Motor Skills: (1) Use appropriate technique of garment making (2) Check product specification (3) Check dyeing norms

List of Practical:-

1.Determination of denier and count of a yarn 2.Burning test for fibre 3.Identification of fibres (Microscopy) 4.GSM of a fabric and fabric count 5.Crease Recovery 6.Cover factor 7.% Crimp 8.% of WP and % of Wt 9.Stiffness test of fabric 10.Lea strength and count of the yarn 11.Breaking strength of fabric 12.Breaking strength of cotton fabric 13.Acidic desizing of cotton fabric 14.Enzymatic desizing of cotton fabric 15.Scouring of cotton fabric 16.Bleaching & optical whitening of cotton fabric 17.Direct dyeing of cellulosic 18.Reactive dyeing of fabric 19.Dyeing of Nylon 20.Dyeing of Polyester

Learning Recourses: Books Sr. No Author Title Publisher

01 J.E.Booth Principles of Textile Testing Newness Butterworths, London

02 William Watson Textile Design & colour Longmans Green & Co.Ltd. London 03 R.Sangupta Weaving Calculations D.B.Taraporewala Sons & Co.Ltd 04 N.N.Banerjee Weaving Mechanism-I -- 05 Ganesh & Garde Cotton Spinning -- 06 Pattabhiram Cotton Spinning -- 07 D.J.Spencer Knitting Technology Pergamon Press Ltd., 08 D.F.Paling Warp Knitting Technology Columbine Press Ltd., 09 V.Shenai Techniques of Dyeing --




Course Code : AX

Semester : First

Subject Title : Computer Application - I





02 -- 04 -- -- -- -- 50@ 50

RATIONALE:

Subject will help students to understand the practices of computer & its application in day to

day working. The knowledge gained will be useful in improving work efficiency & performance.

OBJECTIVES:

The students will be able to:

(1) Learn the techniques & use of computer application

(2) Communicate with related people

(3) Plan various activities of the department

(4) Use his knowledge for higher efficiency



LEARNING STRUCTURE:

Applications

Procedure

Principles

Concepts

Facts

Content: Theory

Chapter Name of the Topic Hours

1.

Information Technology fundamentals Basic of Information Technology, Operating System Architecture Computer networks

04

2. Advance Study in Microsoft Excel 2007 03

3.

Internet Web Page, Web browser, Client-Server Architecture, World Wide Web Technology, What is URL, What is protocol, What is http, E-Commerce

06

4. Advance Study in Microsoft Word 2007 03 5. CAD Part – I 16

Total 32 PRACTICAL: Skills to be developed:

1. Intellectual Skills:- (1) Plan various activities related to Internet like Net Banking, On-line Education System, On-

line employment (2) To Analyze computer requirement like hardware/ software (3) To Analyze Printer requirement like cartridge (4) Use Microsoft Excel for various Mathematical expressions creating Balance sheet, to

convert number into the text, Use risk solver 2. Motor Skills:-

(1) Use appropriate techniques to computer application (2) Design merchandising plan/calendar (3) Use power utilities software

MS Word 2007, MS Excel 2007. Adobe cs, Corel Draw

Procedure associated with the use of peripherals, PC assembly

Principles of Electric & Magnetic circuits. File and Storage management, memory management

Interrupts, direct memory access, memory management, DOS, MS Word, MS Excel, CAD

PC and Peripherals such as monitor, keyboard, mouse, printers, memories, disc drives, internet



2. List of Practical:

1. Creating files/folder in DOS 2. Creating different documents in word 2007 3. Creating Balance sheet in excel 2007 4. Creating different function in excel 2007 5. Using power utilities software in excel 2007 6. Creating Filter in excel 2007 7. Creating Chart in excel 2007 8. Mail Merge in excel 2007 9. Creating Email Account 10. How to Search Particular information in internet 11. Adope Photoshop cs 12. Corel Draw

Learning Recourses: Books: Sr. No. Author Title Publisher

01 Microsoft Microsoft Excel 2007 --

02 K. Scott Proctor Building Financial Model with Microsoft Excel --

03 Barnes & Noble.com

Dot-Com and Beyond: Breakthrough Internet-Based Architectures and Methodologies by Sun Professional Services:

--

04 Wickipedia Internet --

06 Linnea Dayton, Sharon Steuer, Shane Hunt The CorelDraw Wow! Book (Paperback) --

07 Steve Bain Corel Draw12:Official Guide --

Web-Sites:- www.exceltip.com http://en.wikipedia.org/wiki/Internet http://www.sketchpad.net/corel.htm www.photoshopsupport.com CDS:- CorelDRAW Training CDs: (Macintosh and Windows) CorelDRAW 6/7 CorelDRAW 8 CorelDRAW 9 CorelDRAW 10 CorelDRAW Graphics Suite 11




Course Code : AX

Semester : First

Subject Title : Professional Practices-I





-- -- 05 -- -- -- -- 50@ 50

RATIONALE:

Subject will help students to understand the principles of professional practices.

The knowledge gained by the student will be useful for employment as well as for starting business.

OBJECTIVES: The students will be able to

(1) Communicate effectively with suppliers.

(2) Prepare notes, reports.

(3) Make presentation before buyers.

(4) Use his knowledge for personality development.

(5) Conduct independent research & surveys.

LEARNING STRUCTURE:

Applications

Procedure

Principles

Concepts Facts

Use of information in business

Through practicals, group discussion, role play,

Principles of communication, coordination, leadership, motivation

Field visits, project work

Professional practices & personality development



List of Activities: 1. Experts lectures: At least four lectures 12 Hours

2. Industry visits; At least three visits 21 Hours

3. Group discussions; 12 Hours

4. Information search: 20 Hours

5. Presentation 15 Hours

PRACTICAL: Skills to be developed 1. Intellectual skills:-

(1) Analyze market information (2) Identify various sources of data (3) Select proper sources (4) Conduct research independently

2. Motor Skills:-

(1) Use appropriate technique of research (2) Check reports & presentation

List of Practical

1. Experts lectures 2. Industry visits 3. Group discussions 4. Information search 5. Presentation




Course Code : AX

Semester : Second

Subject Title : Merchandising Management-II




TH TU PR PAPER HRS TH PR OR TW TOTAL

02 -- 02 03 100 -- -- 50@ 150

NOTE:




RATIONALE:

Student will help students to understand the principle & practices of merchandising. This is a

core subject of the course. It is an extension of the subject studied in the first semester i.e.

Merchandising Management I.

OBJECTIVES:


(1) Select the appropriate design/fashion

(2) Communicate with the buyer

(3) Plan various merchandising functions/activities

(4) Use knowledge for product development & promotion



LEARNING STRUCTURE:

Applications

Procedure

Principles

Concepts

Facts

Content: Theory


1. Concept of Fashion ,Fashion Life Cycle, Basic and Fashion Continum, Trends in Fashion 05 20

2. Fabric Trend Forecast, Trends of Spring/Summer, Autumn/Winter, and upcoming Trends for Spring/Summer, Colour Forecasting, Fashion Forecasting, Market Research

05 20

3. Fashion Marketing and Promotion Fashion Shows, Fashion Influence 08 20

4. Visual Merchandising Meaning, Importance, Colour and Texture, Types of Display and Display Settings 08 20

5. Exterior of the Store, Mannequins, Visual Merchandising and Display 06 20

Total 32 100 PRACTICAL: Skills to be developed:

1. Intellectual skills- Decision making regarding display and fashion

2. Motor Skills- Techniques of visual merchandising and fashion designing

2. List of Practical:

1. Practical assignment on Visual Merchandising 2. Market Survey Assignment and collection of data 3. Fashion Shows and Presentation

Use of fashion and visual merchandising in marketing

Lectures and practicals

Techniques of visual merchandising and fashion

Visual merchandising

Meniquens, store design and layout



Learning Recourses: Books:

Sr. No Author Title

01 Patrick John Ireland Fashion Design Drawing & Presentation

02 Debbie A Gioello, Beverly Berke Fashion Production Terms

03 Laird Borrell Fashion Illustration Now

04 Julian Seaman Professional Fashion Illustration

05 Gerry Cooklin Garment Technology for Fashion Designer

06 Helen go work Buying Buying

07 Kathryn Mckelvey & J.Munslow Fashion Design Process, Innovation & Practice




Course Code : AX

Semester : Second

Subject Title : Garment Manufacturing & Quality Assurance





02 -- 04 03 100 -- -- 50@ 150

NOTE:




RATIONALE:

Subject will help students to understand the techniques of garment manufacturing. This

knowledge will be highly useful in merchandising.

OBJECTIVES:


(1) Make appropriate garment.

(2) Design different samples.

(3) Plan production activities.

(4) Estimate fabric & accessories requirements.



LEARNING STRUCTURE:

Applications

Procedure

Principles

Concepts Facts Content: Theory Chapter Name of the Topic Hours Marks

1. Apparel and Machines Different types of machines & associated work aids used for woven & knitted apparel manufacturing

06 20

2. Cutting Spreading of fabric to form a lay, Requirements of spreading, Methods of spreading, Objective of cutting, Methods of cutting

06 20

3.

Sewing Seam types, Stitch types, Sewing Machine feed mechanisms, Sewing thread, Sewing Problems, Alternative Methods of Joining Material, Production Evaluation

08 20

4.

Concept of Quality Definition, Common perception, Measurable quality definition, Managing World Class Quality, Quality Management, Philosophy of TQM, TQM a Process

06 20

5.

Quality System Quality assurance in design, Development, Production, Installation and servicing, Quality Improvement ISO 9000 Series of standard Inspection and quality control in garment manufacturing, Internal quality audit

06 20

Total 32 100

Garment manufacturing

Apparel manufacturing, sewing, cutting, joining, inspection, care labeling

Types of machines, seam types, sewing problems, methods of cutting.

Sewing, cutting apparel joining, labeling, quality control

Fashion illustration, different types of garment, basic blocks, patterns or garment, Men’s wear, women’s wear, children wear




1. Intellectual Skills:

(1) Analyze fabric/garment requirement

(2) Identify appropriate fabric & quality

(3) Select proper fabric & design

(4) Identify quality parameters/standards.

2. Motor skills

(1) Knowledge of different methods of cutting, stitching of fabrics

(2) Knowledge of quality norms

(3) Check proper quality

List of Practical:

1. Introduction to fashion illustration

2. Aspects of Fashion illustration

-Elements design

-Principles of design

3. Illustration of w.r.t different parts of garments

- Collars, Front, Sleeve, Skirts

4. Illustration w.r.t different types of garment using different themes

5. Taking Measurements

-Preparing Measurements Charts, Stitch allowances, Ease allowances

6. Preparing Basic Block

7. Dart Manipulation

8. Preparing patterns for different part of garments

9. Preparing patterns for

-Men’s wear, Women’s wear, Children Wear


Sr. No. Author Title

01 Hariod Carr & Bara Laatham The Technology of Clothing Manufacture 02 Ann Tuit Introducing Pattern Cutting 03 English Sewing Ltd., Sew Simple

04 Pradip V. Mehta An Introduction to Quality control for the apparel industry




Course Code : AX

Semester : Second

Subject Title : Costing & Finance





04 -- -- 03 100 -- -- -- 100

NOTE:




RATIONALE:

Subject will help students to understand the need, importance of finance & costing in

merchandising management. The knowledge gained by the student will be highly useful in

discharging functions of merchandising.

OBJECTIVES:


(1) Learn concept of finance

(2) Prepare cost sheet

(3) Interpret financial statement

(4) Determine costing of the product



LEARNING STRUCTURE: Applications

Procedure

Principles

Concepts Facts

Content: Theory Chapter Name of the Topic Hours Marks

1.

Management of Capital Fixed Capital, Working Capital, Factors affecting fixed capital, working capital, Theories of capitalization

12 14

2.

Sources of Finance Need and importance of finance, Internal sources, external sources, Term lending institutions, objectives of business finance

10 16

3.

Elements of cost Over heads, Cost sheet, Material cost, Labour cost, Costing and Cost control, Marginal costing, Break-even analysis

10 14

4.

Budgetary Control Advantages of Budgetary control, Types of Budget, Fixed and Flexible budget

10 14

5.

Analysis & interpretation of Financial Statements Cast Flow Statement, Fund flow statement, Sources and application of funds, Ratio analysis, Liquidity ration, profitability ratio etc.

22 42

Total 64 100

Use of financial concepts in business

Financial planning, costing, business finance, finance, analysis & interpretation of financial statements,

Principles of accounting, Theories of capitalization, Depreciation

Fixed capital, working capital, trial balance, ratio analysis

Balance sheet, cost statements, profit and loss account, cost control





01 R.W.Jonson Financial Management

02 International Lab.Office How to Read Balance Sheet

03 Cohen & Robbins The Financial Manager

04 America Management Association Financial Manager’s Job

05 Chandra Financial Management

06 Choudhary, Chopde Financial Accounting

07 R.Johnson Financial Management

08 American Management Association Financial Manager’s Job




Course Code : AX

Semester : Second

Subject Title : Export Marketing & Documentation





04 -- -- 03 100 -- -- -- 100

NOTE:




RATIONALE:

Subject will help students to understand the procedure/policies of exporting &

documentation. The knowledge gained by the students will be useful in export jobs/business.

OBJECTIVES:


(1) Learn export procedures & documentation.

(2) Communicate with other departments like customs, shipping.

(3) Plan exports, activities.

(4) Prepare documents required in exports.



LEARNING STRUCTURE:

Applications

Procedure

Principles

Concepts

Facts Content: Theory


1.

Introduction Need and importance of export marketing, Export marketing organizations, export procedure, export contract, export promotion council, export incentives, globalization and its impact on indian garment industry

14 20

2.

Documentation Performa Invoice, Commercial invoices packing list, inspection Certificate, certificate of origin, GSP certificate, Shipping Bills, ARE – 1 forms, Mate Receipts, GR Form or SDF, Marine Insurance Policy, ECGC Policy, Bill of Exchange, Bank certificate for export, Bill of lading.

12 20

3.

Export Finance Preshipment finance, postshipment finance, RBI, commercial bank, ECGC, eximbank, methods of payment in international marketing, Export pricing stratergies, Export quotation

12 20

4. Methods of entering global market Exporting, Frenchising, International business environment, Selection of market, product promotion,

12 20

5.

Shipping and cargo Organizing of shipping for cargo, Different mode of operation of shipping, Conference systems and practice, Role of freight forwarders, steamer/ship’s agent, shipping agent, Containerization, Cargo Insurance.

14 20

Total 64 100

Costing, documentation, marketing

Classroom Lectures and Practical

Principles of costing, documentation

Exports documentation

Exports foreign trade marketing





01 Michal Vaz Export Marketing

02 F. Cherunilam International Marketing

03 P. Subarao International Business

04 Mahajan Export Procedure and Documentation




Course Code : AX

Semester : Second

Subject Title : Retail Management





04 -- -- 03 100 -- -- -- 100

NOTE:




RATIONALE:

Subject will help students to understand & learn the art of retailing. Students can get

additional avenues of employment in Malls besides garment houses/export houses.

OBJECTIVES:


(1) Learn the principle of retail merchandising.

(2) Communicate with buyers/customers & other depts.

(3) Plan retail merchandise.

(4) Use knowledge for business development.



LEARNING STRUCTURE:

Applications

Procedure

Principles Concepts Facts

Content: Theory


1.

Introduction Introduction to Retailing, Functions of Retailers, Retailing in India, Changing Retail landscape, Types of Retailers, Problems and challenges.

14 20

2. Retail Stores Layout and Design, Factors determining layout, Different types of layout, Retail Organization and Departmentation

12 20

3. Retail Location

r Location, Factor determining Location, locational theories 12 20

4. Retail Operations Buying operations, Storing , Selling, Retail Strategies 12 20

5. Retail Environment Different types of environment, Present Environment in India Future of Retailing

14 20

Total 64 100 Learning Recourses: Books:


01 Swapna Pradhan Retailing Management 02 Gbson Vedamani Retail Management 03 David Glbert Retail Marketing Management 04 Bajaj Tulsi Srivastave Retail Management

Satisfying customer needs

Classroom lectures and practicals

Principles of retailing

Retail, Merchandising, Pricing, Promotion

Selling and marketing




Course Code : AX

Semester : Second

Subject Title : Computer Applications - II





-- -- 04 -- -- -- -- 50@ 50 RATIONALE:

Subject will help the students to understand latest technologies like Microsoft office 2007 and

Adobe cs and how to apply computer knowledge in the field of textile.

OBJECTIVES:

The student will be able to :

(1) Create database of the customer

(2) Create slide show for various textile based application

(3) Create Pants, Shirts, design and other garments design with the help of adobe cs and Corel

Draw



LEARNING STRUCTURE:

Applications

Procedure

Principles

Concepts

Facts

Content: Theory (Theory to be taught during practical periods)

Chapter Name of the Topic

1. Introduction to Computer Application in the Field of Textiles How to apply computer knowledge like excel, cad, power-point, access in the field of Textiles

2. CAD Part-II

3. Microsoft Paint Brush 4. Advance Study in Power Point 2007.

5. Microsoft Access 2007 Creating Database, Creating Tables, Setting relation, Creating Queries, different types of queries, Creating Forms, Creating Reports


1. Intellectual Skills:- Decision Making Skills

2. Motor Skills:-

1. Use CAD of making textile design

2. Use latest operating system like vista and sp2(service pack2 for Msoffice 2007)

3. Use latest software like CAD, ADOBE CS

Ms Access, Ms Power Point

Procedure associated with the used of Adobe CS, Corel Draw

Principles of Electric & Magnetic circuits. File and Storage management, memory management

Interrupts, direct memory access, memory management, DOS, MS Word, MS Excel, CAD

PC and Peripherals such as monitor, keyboard, mouse, printers, memories, disc drives, internet



2. List of Practical:-

1. Creating different application with the help of Adobe cs.

2. Creating different application with the help of Corel Draw 12.

3. Creating Slide.

4. Creating Slide Show.

5. Slide Rehearse Timing.

6. Animation Scheme-Custome Animation.

7. Creating Databse, Creating Tables, Setting relation.

8. Creating Queries, different types of queries.

9. Creating Forms, Creating Reports.

10. Creating Application with the help of Adobe CS.

11. Creating Application with the help of Corel Draw 12.

Learning Recourses: 1. Books


01 Microsoft Microsoft Power Point 2007 --- 02 Microsoft Mircrosoft Access 2007 ---

2. Web-Sites:-

www.exceltip.com http://en.wikipedia.org/wiki/Internet http://www.sketchpad.net/corel.htm www.photoshopsupport.com




Course Code : AX

Semester : Second

Subject Title : Project and Seminar





-- -- 04 -- -- -- 50# 50@ 100 RATIONALE:

Subject will help students to understand the principles of professional practices. The knowledge gained by the student will be useful for employment as well as for starting business. OBJECTIVES: The students will be able to:

(1) Communicate effectively with suppliers. (2) Prepare notes, reports. (3) Make presentation before buyers. (4) Use his knowledge for personality development. (5) Conduct independent research & surveys.

LEARNING STRUCTURE:

Applications

Procedure

Principles

Concepts

Facts

Use of information in business

Through practicals, group discussion, role play,

Principles of communication, coordination, leadership, motivation

Field visits, project work

Professional practices



PRACTICAL: Skills to be developed:- Skills to be developed

1 .Intellectual skills:-

(1) Analyze market information

(2) Identify various sources of data

(3) Select proper sources

(4) Conduct research independently

2. Motor Skills:-

(1) Use appropriate technique of research

(2) Check reports & presentation

Project Work:

The students will undertake a project work in the second semester on any suitable topic of

their curriculum of first and second semester. Each student will do separate project.. The project

work will include deciding the topic, determining objectives, finding out sources of data, preparation

of questionnaire, Sample selection, data collection, data tabulation and analysis and report writing.

The students will be continuously evaluated on the project work done by them and they will make

presentation on the same project in the second semester from time to time.

Documents

Advance Diploma in Apparel Merchandising (AX)