8/10/2019 Adv and PR ppt

1/22

Free Powerpoint Templates

Page 1

ADVERTISING APPEAL

AND 5 PRODUCTCATEGORIES

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

2/22

Free Powerpoint Templates

Page 2

Group members:-

Tejasw ini PrasadSan jana Du t t

Karan Dho teTeja l Dethe

ANCHOR FACULTY:-Mr. S.K Biswal

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

3/22

Free Powerpoint Templates

Page 3

ADVERTISEMENT

Any paid form of non-personal presentation andpromotion of ideas, goods orservices through mass mediasuch as newspapers,magazines, television or radio

by an identified sponsorBY PHILIP KORTLER

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

4/22

8/10/2019 Adv and PR ppt

5/22

Free Powerpoint Templates

Page 5

ADD APPEALS:-

1. Rational Appeal 2. Emotional Appeal 3. Moral Appeal 4. Direct Appeal 5. Indirect Appeal

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

6/22

8/10/2019 Adv and PR ppt

7/22

Free Powerpoint Templates Page 7

COLGATE

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

8/22

Free Powerpoint Templates Page 8

EMOTIONAL APPEAL:- An emotional appeal is related to an

individual s psychological and socialneeds for purchasing certain productsand services .

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

9/22

Free Powerpoint Templates Page 9

JOHNSON AND JOHNSON

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

10/22

8/10/2019 Adv and PR ppt

11/22

Free Powerpoint Templates Page 11

EmotionalAppeal

Positive

Desire to bedifferent Desire to beconform

Negative

Fear

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

12/22

Free Powerpoint Templates Page 12

FEAR APPEAL:-

POSITIVE FEAR:-

NEGATIVE FEAR:-Hp directing towards

status

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

13/22

Free Powerpoint Templates Page 13

Moral Appeal

These appeal are those appeals to theaudience which appeal to their sence ofright and wrong.

This appeal mainly focused on prohibition,adult literacy, social forestry, antismuggling, consumer protection etc.

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

14/22

Free Powerpoint Templates Page 14

Moral Appeal

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

15/22

Free Powerpoint Templates Page 15

Social Appeal:-

Social factors cause people to makepurchases and include such aspects asrecognition, respect, etc.

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

16/22

Free Powerpoint Templates Page 16

HUMOR APPEAL:-

Humor is an element that is used inaround 30% of the advertisements. Humorcan be an excellent tool to catch theviewer s attention.

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

17/22

Free Powerpoint Templates Page 17

Direct Appeal

This type of appeal are those appeals thatclearly communicate with the consumersabout a given need followed by a messagewhich extols the advertised brand whichsatisfy the need.

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

18/22

Free Powerpoint Templates Page 18

Hyundai

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

19/22

Free Powerpoint Templates Page 19

Indirect Appeal

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

20/22

Free Powerpoint Templates Page 20

MUSIC APPEAL:-

Music can be used as types of advertisingappeals as it has a certain intrinsic valueand can help in increasing thepersuasiveness of the advertisement.

http://www.powerpointstyles.com/http://www.powerpointstyles.com/

8/10/2019 Adv and PR ppt

21/22

8/10/2019 Adv and PR ppt

22/22

Free Powerpoint Templates Page 22

THANK U!!

http://www.powerpointstyles.com/http://www.powerpointstyles.com/