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minivation presents the classic five product or service adoption cycles.
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minivationPresents the adoption process
for service or product.
The adoption processof a product or service
often follows five diverseclient profiles.
©© minivation.org 2010 (some rights reserved)
innovators
early adoptersearly majority
late majority
laggards
Innovators are first.
©© minivation.org 2010 (some rights reserved)
Second come the early adopters.
©© minivation.org 2010 (some rights reserved)
Third round sees the early majoritystarting to use the product or service.
©© minivation.org 2010 (some rights reserved)
Fourth round sees the late majority.
©© minivation.org 2010 (some rights reserved)
Lastly the laggards arrive.
©© minivation.org 2010 (some rights reserved)
Relax,I’m here!
CC 2011 minivationminivation, Unit 27 City Business Centre, Winchester, Hampshire, SO23 7JF
Designations used by companies to distinguish their products are often claimed as trademarks.All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarksof their respective owners. The Publisher is not associated with any product or vendor mentioned in this book.
DISCLAIMER: Whilst the information herein is supplied in good faith, no responsibility is taken by either the publisher or the authorfor any damage, injury or loss, however caused, which may arise from the use of the information provided.
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