Adopted Report Economic Development and Major Projects … · 2019-06-23 · 715th Council Meeting 10 May 2016 6 Economic Development And Major Projects Committee Meeting 5 May 2016

715

Adopted Report for the

Economic Development and Major Projects Committee

Meeting held

Thursday 5 May 2016

at

2pm

City of Gold Coast Council Chambers 135 Bundall Road Surfers Paradise

715th Council Meeting 10 May 2016 2 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report

Index

Adopted Report

Economic Development and Major Projects Committee Meeting

Thursday 5 May 2016

Item Direct. File Page Subject

1 EDMP PD237/207/05/02/46/05(P1)

4 GOLD COAST CHINATOWN HARVEST GATE DELIVERY

2# EDMP PD330/99/26(P1) 17 DESTINATION TOURISM MANAGEMENT PLAN UPDATE

General Business

#Recommendation changed

KEY:

OCEO - Office of the Chief Executive Officer CI - City Infrastructure GCW - Gold Coast Water CS - Community Services OS - Organisational Services EDMP - Economic Development & Major Projects PE - Planning & Environment

715th Council Meeting 10 May 2016 3 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ADOPTED AT COUNCIL 10 MAY 2016 RESOLUTION G16.0510.023 moved Cr H Vorster seconded Cr G O’Neill That the Report of the Economic Development & Major Projects Committee’s Recommendations of Thursday, 5 May 2016, numbered ED16.0505.001 to ED16.0505.002, be adopted.

CARRIED UNANIMOUSLY

ATTENDANCE Cr H Vorster (Chairperson) Cr T Tate (Mayor) Cr G O’Neill Cr D Gates Cr D Crichlow Cr P Taylor Cr G Baildon (Visitor) Cr W Owen-Jones (Visitor) Cr PC Young (Visitor) Mr D Scott Director Economic Development and Major Projects Ms F Cream Principal Strategic Project Officer (Tourism) Ms C Neilson Project Officer Major Projects Mr Jason Thomas Gold Coast Tourism PRESENTATIONS Nil APOLOGY/LEAVE OF ABSENCE PROCEDURAL MOTION moved Cr Taylor seconded Cr O’Neill That an apology of Cr R La Castra be noted.

CARRIED PROCEDURAL MOTION moved Cr Taylor seconded Cr Gates

That an apology of Cr C Caldwell be noted. CARRIED

715th Council Meeting 10 May 2016 4 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 1 ECONOMIC DEVELOPMENT AND MAJOR PROJECTS GOLD COAST CHINATOWN HARVEST GATE DELIVERY PD237/207/05/02/46(P1) Refer 3 page attachment 1 BASIS FOR CONFIDENTIALITY Not Applicable. 2 EXECUTIVE SUMMARY Not Applicable. 3 PURPOSE OF REPORT The purpose of this report is for Council to consider reallocation of funding, within the existing Gold Coast Chinatown program, to progress the fabrication and installation of the Harvest Paifang. The report seeks approval, pursuant to section 230(1) of the Local Government Regulation 2012, to prepare a tender consideration plan to establish contract LG314/254/15/084 for the installation of the Harvest Paifang. 4 PREVIOUS RESOLUTIONS Council at its meeting of 28 November 2014 resolved in part G14.1128.028: 1 That Council reallocate funding, in the amount of $357,947 as itemised in attachment

3, within existing Chinatown budget, from the Cultural Embellishments and the Wealth Paifang to the Han Gate.

2 That a tender consideration plan be adopted to establish contract LG314/254/15/052

- Fabrication and Installation of Han Gate, Chinatown. 3 That the Chief Executive Officer be delegated authority to finalise and adopt the

tender consideration plan for the engagement of Urban Art Projects Pty Ltd for the fabrication and installation of the Han Gate, Chinatown.

4 To progress the Harvest Paifang the City of Gold Coast continue to work with the

Purun Group to facilitate the donation of the Harvest Paifang. 5 That the advocacy opportunities for donation of the Han Gate and Wealth Paifang

continue. 6 That EDMP progress the above immediately and report back to Council in 2015. Council at its meeting of 12 December 2013 resolved in part ED13.1210.002:

1 That Council notes the contents of the report and supports the ongoing discussions with our sister cities and partner cities to design and deliver the Paifang.

2 That a further report be presented to Council in early 2014 to provide an update on the progress of the design process and the delivery of the Paifang.

715th Council Meeting 10 May 2016 5 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 1 (Continued) GOLD COAST CHINATOWN HARVEST GATE DELIVERY PD237/207/05/02/46(P1) 5 DISCUSSION 5.1 Background The City of Gold Coast has been working with a number of Sister Cities and partner organisations to develop concept designs for the Chinatown Paifang’s. The Paifang represent a gateway between the Gold Coast and China, welcoming visitors and creating a sense of arrival. Based on a Feng Shui analysis there are three Paifang proposed for Chinatown representing different elements in the street (refer to Attachment 1 for an overall plan), being:

1. Harmony Paifang (Han Gate) – Located at the east end of Young Street. Installed in 2015, based on Sister City Beihai’s concept design (Attachment 2).

2. Harvest Paifang (Han Gate) – Located at the west end of Young Street. Similarly to the Harmony Paifang, Sister City Beihai provided a concept design which has been further developed (Attachment 3).

3. Wealth Paifang – Located on Davenport Street. Two modern designs have been provided and are under consideration.

The first Han Gate, the Harmony Paifang, was constructed at the eastern end of Young Street in late 2015 and officially unveiled in March this year with representatives of Beihai City, the Consul-General of China in Brisbane, the Mayor and local Councillor in attendance. In addition to the installation of the Harmony Paifang, 2015 saw over 200 new lanterns, three decorative lighting projectors and a range of artwork unveiled. The key objectives of the Paifang are to create a sense of arrival at the entry points to the heart of Chinatown and embed cultural relevance. Council has sought involvement from Sister Cities and partner organisations in the design and delivery of the Paifang through donation. Discussions have been held with multiple cities and business delegations. Through the City’s Chinese liaison officer, our Sister Cities advised that they were unable to fund detailed design or fabrication of the gateways. Other partnership discussions were held with various parties but have not yet led to any commitment to funding of the Chinatown gates at this stage. 5.2 Harvest Paifang (Han Gate) Delivery The Harvest Paifang is located in the western area of Chinatown and will be visible from the Southport Library. It will signify the entrance to Chinatown, which will attract visitation, encourage activation, iconic photo opportunities and provide a vibrant and engaging environment. It will provide balance to the streetscape and Feng Shui principals, with its sister gate at the opposite (eastern) end of Young Street. It is proposed that Council consider reallocation of funding, within the existing Gold Coast Chinatown program, to progress the fabrication and installation of the Harvest Paifang as a key landmark and embellishment within the precinct. Further it is requested, pursuant to section 230(1) of the Local Government Regulation 2012, that Urban Art Projects (UAP) are engaged under a tender consideration plan to establish contract LG314/254/15/084 for the installation of the Harvest Paifang. This is due to the cost savings / value for money (discussed in section 5.3.1) that this would achieve, along with retaining their significant knowledge gained during the fabrication and installation of the Harmony Paifang which is a similar structure.

715th Council Meeting 10 May 2016 6 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 1 (Continued) GOLD COAST CHINATOWN HARVEST GATE DELIVERY PD237/207/05/02/46(P1) 5.3 Budget Position and Scope Chinatown cost centre 55158 has a FY2015-16 total budget allocation of $1,604,910 for the Paifang and Cultural Embellishments. The fabrication of the three gateways was not included in the original funding allocation for Chinatown. Included within the budget was funding for transportation, customs, insurance, certification and installation costs associated with the proposed donation of the gateways. Funding was also allocated to construct the Harvest and Wealth footings in the FY2014-15 budget in preparation for anticipated donation of the structures. In 2014 Council resolved to reallocate existing funds from the above funding allocation to fabricate and install the Harmony Paifang, which was installed in 2015 at a cost of approximately $450,000 (Attachment 2). As no donation has been secured for the Harvest Paifang, it is proposed that a reallocation of funds within 55158 be approved to fabricate and install the gateway. 5.3.1 Harvest Paifang Delivery Estimated costs Initial cost estimates on the Han Gate concept design (Harmony and Harvest Paifang) were provided by the projects Quantity Surveyor (QS). Council has received an estimate from UAP to undertake design, fabrication and installation of the Harvest Paifang. UAP has quoted this work and it is within the available reallocated budget (see Table 1 for cost breakdown) and is less than the QS estimate. The reduction in cost estimate is attributed to UAP having delivered the Harmony Paifang, as well as their ability to further develop the design and fabrication within in their China office. The footing of the Harvest Paifang is proposed to be installed at the same time as the gate to reduce impacts on the community and ensure that the footing is suitable for the final agreed design. The cost of footings is based on market testing for one pile and one pad footing, required due to site constraints (see Table 1 for cost breakdown). 5.3.2 Funding Reallocation The City has budgeted for the delivery and footing installation for the Harvest Paifang, but has not funded fabrication, as Council was aiming to obtain donation of the structures in the first instance (see Table 1). The Harvest and Wealth Paifangs were listed as a donation opportunity for discussion on the Mayor’s missions to China, but no donation has not been forthcoming. The delivery of the Harvest Paifang realises a great opportunity for the city to finalise and immediately achieve a key entry statement. The Harvest Paifang would also complete the embellishments in Young Street and complement the proposed redevelopment of the Cienna site (Project 88 residential and commercial towers) adjacent the gate. Until the Wealth Paifang design is confirmed it is recommended that the footings not be designed and constructed. It is possible to reallocate Chinatown project funds to fabricate and install the Harvest Paifang as the priority embellishment for delivery. Reallocation is primarily achieved through the footings re-design based on two towers which allows for a pad footing.

715th Council Meeting 10 May 2016 7 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 1 (Continued) GOLD COAST CHINATOWN HARVEST GATE DELIVERY PD237/207/05/02/46(P1) UAP are currently engaged by the City in delivering the detailed design and fabrication of the Harmony Paifang (construction complete) as well as working with Beihai to progress the concept design of the Harvest Paifang. UAP are best positioned to fabricate and manage the importation and installation of the Harvest Paifang due to the structures similarity to the Harmony Paifang. They have justified value for money for the city in not only providing a substantial cost saving for the Harvest Paifang but for the management of the complicated and involved process, including coordination and certification of complex fabricated embellishments imported from China. It is proposed Council reallocate existing project funds for cultural embellishments to deliver the Harvest Paifang, due to its function as a major Chinatown landmark. Refer to Table 1 for proposed budget position to deliver Harvest Paifang within available budget. 6 ALIGNMENT TO THE CORPORATE PLAN, CORPORATE STRATEGIES AND

OPERATIONAL PLAN The best place to live and visit

1.4 We have fast, frequent and reliable public transport

1.6 Our modern centres create vibrant communities Prosperity built on a strong diverse economy

2.3 We have infrastructure that supports productivity

2.5 We are a globally recognised tourism destination People contribute to a strong community spirit

3.1 Our city is safe

3.4 Our city embraces culture every day

3.6 We are an active community 7 COMMONWEALTH GAMES IMPACT Gold Coast Chinatown will be a key destination for visitors during the 2018 Commonwealth Games (GC2018). 8 FUNDING AND RESOURCING REQUIREMENTS Budget/Funding Considerations The FY2015-16 total budget allocated to the Paifang and Cultural Embellishments is $1,604,910. Currently $698,248 is uncommitted within the budget and is requested to be reallocated as per the below table summary. The summary reallocates unallocated funds to progress the Harvest Paifang construction. It is noted the primary reallocation is from the Harvest Paifang footings to the Harvest Paifang structure fabrication, ensuring the majority of funding is spent above ground.

715th Council Meeting 10 May 2016 8 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 1 (Continued) GOLD COAST CHINATOWN HARVEST GATE DELIVERY PD237/207/05/02/46(P1) TABLE 1 – Cost Estimate Breakdown showing reallocation of funds for Chinatown Components Element Summary of

current FY2015-16 budget allocation

Proposed budget reallocation (pending approval of this report)

Comment

Cultural Embellishments

$146,198 $55,631 Decorative lighting (lanterns and projectors) and other artwork and embellishments (Confucius statue, furniture, street art, etc) are complete; some funding is required for minor outstanding items and contingency during defects period. $90,567 reallocated to Harvest Paifang.

Harvest Paifang (Han Gate)

Structure $180,000

Structure$390,567

Priority for delivery. Funding reallocation from other elements proposed to facilitate delivery. Funding to engage UAP to design, supply and install the gate, project management, superintendent’s fees, procurement, certification and contingency.

Footing $265,500

Footing $150,000

Two tower design results in a simple footing structure. Cost estimate based on one pad and one bored pile due to on site constraints. Original cost based on multiple bored pile footings.

Wealth Paifang $102,050 $102,050 Funding to remain. Part of funding to be used to progress the decision process.

Harmony Paifang (Han Gate)

$4,500 $0 Install complete. $4,500 reallocated to Harvest Paifang.

TOTAL $698,248 $698,248 Sufficient funding to engage UAP to undertake the fabrication and installation is available within the reallocation breakdown as provided in the table above. People and Culture No new staff or resources are required as part of this resolution. 9 RISK MANAGEMENT CO000427 Overreliance on construction and tourism industries exposes the Gold Coast to greater impacts of economic downturns. CO000497 Commonwealth Games 2018 legacy and community development opportunities are not maximised. CO000550 Economic development outcomes not maximised in Gold Coast CBD.

715th Council Meeting 10 May 2016 9 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 1 (Continued) GOLD COAST CHINATOWN HARVEST GATE DELIVERY PD237/207/05/02/46(P1) 10 STATUTORY MATTERS This proposed procurement process is being carried out in accordance with the Local Government) Regulation 2012, Section 230 “Exception if Quote or Tender Consideration Plan prepared”: (1) A local government may enter into a medium-sized contract or large-sized contract

without first inviting written quotes or tenders if the local government—

(a) decides, by resolution, to prepare a quote or tender consideration plan; and

(b) prepares and adopts the plan.

(2) A quote or tender consideration plan is a document stating—

(a) the objectives of the plan; and

(b) how the objectives are to be achieved; and

(c) how the achievement of the objectives will be measured; and

(d) any alternative ways of achieving the objectives, and why the alternative ways were not adopted; and

(e) the proposed terms of the contract for the goods or services; and

(f) a risk analysis of the market from which the goods or services are to be obtained.

11 COUNCIL POLICIES This process has been carried out in accordance with the requirements of Council’s Procurement Policy and Standards. 12 DELEGATIONS The Chief Executive Officer has delegated authority to finalise and adopt the tender consideration plan, which it is noted would result in awarding of the Harvest Paifang fabrication and installation to UAP on terms that are satisfactory to Council.

715th Council Meeting 10 May 2016 10 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 1 (Continued) GOLD COAST CHINATOWN HARVEST GATE DELIVERY PD237/207/05/02/46(P1) 13 COORDINATION & CONSULTATION Consultation has occurred with the Office of the Mayor, divisional Councillor and various branches of Council. The table below identifies how key stakeholders have been involved to date / participated in the proposal to date.

Name and/or Title of the Stakeholder Consulted

Directorate or Organisation Is the Stakeholder Satisfied With Content of Report and Recommendations (Yes/No)

Mayor, Councillor Tom Tate City of Gold Coast Yes

Division 6 Councillor, Dawn Crichlow

City of Gold Coast Yes

Darren Scott Director EDMP EDMP Yes

Office of the Mayor OCEO Yes

Peter Morichovitis, Chief Procurement Officer

OS Yes

Darren Stewart, Manager Major Projects

EDMP Yes

14 STAKEHOLDER IMPACTS The Office of the Mayor has been involved in discussions with the Sister Cities and partner organisations. The City’s Sister City Beihai has designed the Harvest Paifang in the Han dynasty (Han Gate) style. Chinatown will continue to have a positive impact on businesses and property owners in Young and Davenport Streets and Southport traders, because of increased activity and investment in the precinct. There will be some impact on these business and property owners during the installation phase of the Harvest Paifang. This impact will be closely managed and communication and engagement strategies put in place to reduce the impact where possible. 15 TIMING The necessary works will be undertaken following Councils approval on this matter under LG314/254/15/084 for the fabrication and installation of the Harvest Paifang. Following Council’s approval the timeframe for delivery would be within the FY2016-17. The Wealth Paifang design, delivery and funding options will be provided to Council in a future report.

715th Council Meeting 10 May 2016 11 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 1 (Continued) GOLD COAST CHINATOWN HARVEST GATE DELIVERY PD237/207/05/02/46(P1) 16 CONCLUSION Chinatown is a key part of the broader plan to continue to revitalise Southport as the CBD of the City of Gold Coast. The Harvest Paifang is a significant piece of public infrastructure that will add value to the ongoing development of Chinatown. Should Council resolve to reallocate the existing unspent funding within the FY2015-16 Chinatown budget 55158, the installation of the Harvest Paifang would be complete within the FY2016-17. To facilitate the supply and construction it is recommended to engage UAP for the detailed design, fabrication and installation of the Harvest Paifang (including footing), through adoption of a tender consideration plan. 17 RECOMMENDATION It is recommended that Council resolves as follows:

1 That Council reallocate funding within existing Chinatown budget centre ED5550C002 WBS 55158 to the Harvest Paifang delivery, and these funds be re-provided in the September 2016 budget review.

2 That a tender consideration plan be prepared to establish contract LG314/254/15/084 - Fabrication and Installation of Harvest Paifang Chinatown.

3 That the Chief Executive Officer be delegated authority to approve the tender consideration plan for the fabrication and installation of the Harvest Paifang (including footing) in Chinatown.

Author: Authorised by:

Charlotte Neilson Darren Scott Project Officer Major Projects Director Economic Development and Major

Projects 25 April 2016

TRACKS REF: 49004523

715th Council Meeting 10 May 2016 12 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 1 ECONOMIC DEVELOPMENT AND MAJOR PROJECTS GOLD COAST CHINATOWN HARVEST GATE DELIVERY PD237/207/05/02/46(P1) COMMITTEE RECOMMENDATION: ED16.0505.001 moved Cr D Gates seconded Cr T Tate

1 That Council reallocate funding within existing Chinatown budget centre ED5550C002 WBS 55158 to the Harvest Paifang delivery, and these funds be re-provided in the September 2016 budget review.

2 That a tender consideration plan be prepared to establish contract LG314/254/15/084 - Fabrication and Installation of Harvest Paifang Chinatown.

3 That the Chief Executive Officer be delegated authority to approve the tender consideration plan for the fabrication and installation of the Harvest Paifang (including footing) in Chinatown.

CARRIED

715th Council Meeting 10 May 2016 13 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 1 (Continued) GOLD COAST CHINATOWN HARVEST GATE DELIVERY PD237/207/05/02/46(P1)

Attachment 1: Chinatown Context Plan

2015


Attachment 2: Harmony Paifang Photos (Complete)


Attachment 3: Harvest Paifang Concept (Artist Impression)

715th Council Meeting 10 May 2016 16 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report CLOSED SESSION LOCAL GOVERNMENT ACT 2009 AND SUPPORTING REGULATIONS PROCEDURAL MOTION moved Cr D Gates Seconded Cr G O’Neill That Council move into Closed Session pursuant to section 275 (1) of the Local Government Regulation 2012, for the consideration of the following item for the reason shown:-

Item Subject Reason

2 Destination Tourism Management Plan Update Prejudicial Matter

CARRIED

PROCEDURAL MOTION moved Cr D Gates seconded Cr T Tate That the Council move into Open Session.

CARRIED Following resumption into open session, item 2 was moved and carried as shown below.

715th Council Meeting 10 May 2016 17 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 ECONOMIC DEVELOPMENT BRANCH DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) Refer 4 Page Attachment 1 Refer 9 Page Attachment 2 1 BASIS FOR CONFIDENTIALITY Not Applicable. 2 EXECUTIVE SUMMARY Not Applicable. 3 PURPOSE OF REPORT The purpose of this report is to provide Council with an update on the Destination Tourism Management Plan (DTMP) in its second year of delivery and present the 2016-2017 Implementation Plan. 4 PREVIOUS RESOLUTIONS Council, at its meeting on April 2, 2015 resolved in part G15.0402.031 1 That Council notes the update report on the Destination Tourism Management Plan in

its first year of implementation.

2 That Council notes the implementation plan for 2015-2016 will be considered through the 2015-16 budget process.

Prior resolutions are included in Attachment 1.

5 DISCUSSION

5.1 Background

In May 2014, the City of Gold Coast endorsed its first Destination Tourism Management Plan (DTMP) to support the aspirational goal of doubling visitor expenditure by 2020. The DTMP was developed collaboratively by the City, Queensland Government and the tourism industry (as represented by Gold Coast Tourism). The DTMP provides an opportunity to align the strategies, resources, and efforts of each of the above partners and identifies unified long-term objectives and outcomes. The DTMP identifies over 66 actions to shift the trend of relatively unchanged tourism visitation over the past decade and aims to establish more sustainable outcomes for the Gold Coast Tourism industry. It is characterised by seven strategic priorities t that sets a solid platform to deliver destination based policy, planning and investment decisions at both the local and state level including: 1 Stronger Partnerships

2 Balanced Portfolio of Markets

3 Infrastructure and Investment

4 Quality Service and Innovation

5 Iconic Experiences

6 Nature and Culture

7 Events

715th Council Meeting 10 May 2016 18 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) This report provides an update on the progress on the DTMP in its second year of implementation along with a proposed implementation plan for 2016-2017. The implementation plan has been prioritised to deliver actions that will reinforce the Gold Coast as a global destination and improve the visitor experience during the Gold Coast 2018 Commonwealth Games TM (GC2018). 5.2 2015-2016 DTMP Update In the 18 months of delivery for the DTMP, 57 actions have progressed or are underway with all the short term actions bar one progressing. The Short Term action on hold: Advocate for a review of the stage three extension of the Gold Coast Convention and Exhibition Centre is subject to State funding to progress. A detailed matrix has been developed to track progress against each of the actions with the summary highlighted in Table 1. A snapshot of key DTMP achievements within each strategic priority area is outlined in Table 2 below. Table 1: DTMP Progress 2015-2016

715th Council Meeting 10 May 2016 19 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) Table 2: DTMP Achievements 2015-2016

Actions Achievements

Stronger partnerships

Partnership Agreement Finalised MoU with agreed KPI’s and outcomes as detailed in the DTMP with all parties

Balanced Portfolio of Markets

Destination Marketing As of mid –year 34 Marketing Campaigns undertaken with a target for 55 by June 2016.

Exceeded target and leveraged $3.86 million of the $2.5 million target of stakeholder funds for marketing.

Business Event Bidding 116 bids submitted / 44 bid wins (all on or above target).

Promote major Gold Coast events

“It’s LIVE On the Gold Coast’ co-funded contestable grant campaigns in Sydney, Melbourne, New Zealand

Digital Marketing GCT websites have had 1.7 million unique visits with an end of year target of 2.2, on track to exceed annual KPI

International Students Delivered first education campaign to China- ‘Gold Coast to China an Education Experience’- generated 46 million page impressions in China. 1,500 applicants received with 12 winners announced to experience Gold Coast education opportunities

China Preparedness 60 Tourism Operators participated in the Gold Coast Engaging the China Market Program workshops to improve the China readiness across the tourism sectors, including hotels and restaurants

Collaborative agreement on the City-Wide China Strategic Plan (to be implemented in 2016-2017)

Brand evolution GCT undertook primary research that identified perception and repositioning opportunities

Completion of City brand alignment project to align and refresh the brand positioning for the Gold Coast for implementation in 2016-2017

GC2018 Tourism Marketing Strategy

GC2018 Tourism marketing plan developed and agreed with partners. Implementation underway including digital influences, media database and social media plan.

GC2018 Media Business case for Gold Coast Media Centre developed and agreed with GC2018 partners.

715th Council Meeting 10 May 2016 20 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) Infrastructure and Investment

City Aviation Committee Enhanced direct and indirect aviation access to mainland China, Hong Kong, Japan and beyond including:

Launch of twice weekly direct flights from Wuhan to Gold Coast on Jetstar, capacity for 70,000 passengers per year with an estimated impact of $26 million

Launched originally as charter flights, Hong Kong Airlines now will operate all year round to the Gold Coast. This will increase international seat capacity to the Gold Coast by more than 13,000 and generate a minimum of $32 million in overnight visitor expenditure annually. Expected to contribute $10 million per annum.

Infrastructure and Investment

Investment Attraction new Product

Attracted iFly indoor skydiving facility, generating 25 local jobs.

Investment Attraction Mountain Bike Australia head office relocated from Sydney to the Gold Coast–generating 10 local FTE.

Quality Service and Innovation

Embracing 2018 Quality Service Project

Pilot program delivered to 60 local tourism providers after consultation with 200 stakeholders

Revised program established with 6 x Be My Guest workshops to be delivered by June.

3 (3 x 100+) training sessions on Destination Host delivered to tourism operators across the City by August 2016

5 x Modified Be My Guest programs delivered in preparation for ATE.

City Ambassadors Engaged Volunteering Gold Coast to recruit Volunteers as Greeters for ATE2016, testing for GC2018

Volunteers will undertake ATE on the GC welcome training sessions, a modified version of Be My Guest

Visitor Servicing Engaged AECOM to undertake feasibility and site assessment of an iconic Visitor Information Centre in Surfers Paradise

Iconic Experiences

Surf Museum Completed feasibility of relocating Surf World to Beachside location

Engaged a curatorial consultant to provide advice on curatorial aspects to Surf World

Dive Attraction Submitted for State Grant funding for a purpose built dive attraction, however was unsuccessful

Product Development Undertook Experience Development primary research in Melbourne and Sydney which identified product development that would increase the value of the visitor economy on the Gold Coast

Through the Adventure Travel Group continued to deliver the Product Innovation Program for tourism operators to diversify.

715th Council Meeting 10 May 2016 21 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) Nature and Culture

Cultural Precinct Early works commenced for Stage 1 of the Cultural Precinct

Events

Event Attraction

Through the Sport Attraction Program, progressed the attraction of 48 sporting events/training camps, with a direct economic contribution of $14.2 million.

Attraction of to ITU World Triathlon Series, World Bowls Championship, and Sudirman Cup badminton.

Events

Staging and Event infrastructure

Designed and delivered the first beach side event Infrastructure Site, Kurrawa Terrace on time and within budget.

Estimated usage of 28 Business Events functions per year contributing $1.7 million per year.

Kurrawa Terrace will be launched over a three week period and showcased during ATE. Its first official use will be a TEQ/TA hosted VIP dinner followed by 4 days of the City’s Healthy and Active Program for both the delegates and locals. ATE is expected to generate $10 million to the local economy

5.3 DTMP Implementation Plan 2016-2017 The DTMP Implementation Plan 2016-2017 (Attachment 2) sets out the high level actions to support the delivery of the DTMP in the next financial year. With GC2018 less than two years away, the 2016-2017 Implementation Plan has been prioritised to enhance the visitor experience during GC2018 and to showcase the Gold Coast as a global destination. The prioritisation will form part of the special budget process for 2016-2017 with proposed city-led priorities highlighted below. 5.3.1 Visitor Servicing Visitor servicing was included in the Gold Coast 2018 Commonwealth Games Heads of Agreement (HoA) as a core component of GC2018. Visitor servicing will establish a unique, multi-channel approach to engaging with and providing information and goods and services to Gold Coast visitors. The overall objective is to increase revenue for tourism businesses through improved customer satisfaction, driving increased expenditure, length of stay and repeat visitation. 5.3.2 Event Infrastructure City Officers will continue to work with GOLDOC to identify and investigate permanent events infrastructure opportunities associated with the delivery of GC2018. In addition it is proposed to undertake enhancements to Bill Pippen Oval to develop it into an International Cricket Council (ICC) venue with the long term objective of attracting elite cricket to the Gold Coast.

715th Council Meeting 10 May 2016 22 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) 5.3.3 Adventure Sports tourism The Gold Coast Cycle Centre is currently undertaking design/ development works as part of the 2018 Gold Coast Commonwealth Games TM (GC2018) Venue Delivery Program. The city has an opportunity to leverage off these works and install appropriate infrastructure, such as a mountain bike skills park, trail development and associated infrastructure which will improve tourism opportunities at this site and within the adjoining Nerang National Park. 5.3.3 China Strategic Plan Utilise the 2017 Sudirman Cup to deliver key components of the City-Wide China Strategic Plan including:

via Business Events (Gold Coast Tourism) showcase the city with incentive and corporate visitation from China

deliver a prototype Visitor Servicing Pop Up to test at a major event

develop a mechanism to recruit visitor servicing staff and volunteers to include Mandarin and Cantonese language skills for key events and peak travel times

develop digital resources for visitors in Mandarin and Cantonese

establish wayfinding that best meets the needs of the Chinese visitor and accepted by the community (including safety messages i.e. swim between the flags)

investigate opportunities for business uptake of payment platforms familiar to the Chinese market such as Alipay and Wechat Wallet

continue and expand on the Gold Coast Engaging the China Market Program to improve the China readiness across the tourism sectors, including hotels and restaurants

Additional priority actions have been identified to be led by Study Gold Coast and GCT. These will be presented and considered as part of the DTMP Implementation Plan through the budget process in 2016-2017. 6 ALIGNMENT TO CORPORATE PLAN, CORPORATE STRATEGIES AND

OPERATIONAL PLAN The development of the Gold Coast Destination Tourism Management Plan is identified as a key activity in the Economic Development Strategy 2013-23 and a key program of work in the Draft Corporate Plan: Section Two - Prosperity built on a strong diverse economy

2.5 we are a globally recognised tourism destination our city attracts visitors from all over the world

Key Programs of Work:

Develop and implement a citywide Destination Management Plan.

Work with Gold Coast Tourism to promote the city as a world class tourism destination through a range of marketing programs and activities.

715th Council Meeting 10 May 2016 23 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1)

7 COMMONWEALTH GAMES IMPACT Gold Coast Commonwealth Games 2018TM (GC2018) will be the biggest event the city has ever hosted and the largest in Australia for a decade. It will provide opportunities for the City to promote the city as a world-class tourism destination. 8 FUNDING AND RESOURCING REQUIREMENTS Budget/Funding Considerations 2016-17 funding for the DTMP Implementation Plan will be considered through the Special Budget process. Human Resources Current activities in relation to managing the DTMP have been undertaken internally within Council’s Economic Development branch and in partnership with Gold Coast Tourism. 9 RISK MANAGEMENT This activity supports the mitigation of the following corporate risk: CO000427 – Failure to diversify the economy leading to an over reliance on the construction and tourism industries to generate economic growth and prosperity. CO000497 – Failure to maximise the legacy and community development opportunities associated with the Gold Coast 2018 Commonwealth Games leading to reputation damage. 10 STATUTORY MATTERS Not Applicable. 11 COUNCIL POLICIES Not Applicable. 12 DELEGATIONS Not Applicable.

715th Council Meeting 10 May 2016 24 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) 13 COORDINATION & CONSULTATION The following people have been consulted in relation to the progress of this report:

14 STAKEHOLDER IMPACTS It is the intention of the DTMP to ensure the sustainability of the tourism industry with key actions and lead agencies identified. The DTMP is a partnership between the City, Queensland Government and Gold Coast Tourism and is governed by a DTMP partnership agreement. 15 TIMING An implementation plan is to be developed each year, outlining the key activities in delivering the long term vision of the DTMP to 2020. 16 CONCLUSION With two years to go until GC2018, the DTMP Implementation Plan for 2016-2017 has been prioritised to deliver actions that will reinforce the Gold Coast as a global destination and improve the visitor experience during GC2018. As a lasting legacy to GC2018 it is the intention that these actions will create permanent enhancements to the visitor experience that will continue to work towards the goal of doubling visitor expenditure by 2020. This Implementation Plan requires a further allocation of the Tourism Component of the Differential General Rate to address strategic priority areas in the lead up to GC2018 and is subject to funding in the 2016-17 budget process.

Name and Title of the Stakeholder Consulted

Directorate or Organisation

Is the Stakeholder Satisfied With Content of Report and Recommendations (Yes/No)

Darren Scott, Director, Economic Development and Major Projects

EDMP Yes

Toni Brownie, Manager, Economic Development

EDMP Yes

Ian Hatton, Executive Coordinator, Economic Development

EDMP Yes

Director Corporate Partnerships, Gold Coast Tourism

Gold Coast Tourism Yes in regards to relevant sections of the implementation plan.

715th Council Meeting 10 May 2016 25 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) 17 RECOMMENDATION It is recommended that Council resolves as follows: 1 That Council notes the update report on the Destination Tourism Management Plan in

its second year of implementation.

2 That Council endorses the Destination Tourism Management implementation Plan for 2016-2017 and that funding of the plan be considered through the 2016-17 budget process.

Author:: Authorised by:

Frances Cream Darren Scott Principal Strategic Project Officer (Tourism) 11 April 2016

Director Economic Development & Major Projects

TRACKS REF: 53643723

715th Council Meeting 10 May 2016 26 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 ECONOMIC DEVELOPMENT BRANCH DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) Changed Recommendation COMMITTEE RECOMMENDATION: ED16.0505.002 moved Cr T Tate seconded Cr D Gates

1 That Council notes the update report on the Destination Tourism Management Plan in its second year of implementation.

2 That Council endorses the Destination Tourism Management implementation Plan for 2016-2017 with the exception of Part 5.6 and that funding of the plan be considered through the 2016-2017 budget process.

CARRIED

715th Council Meeting 10 May 2016 27 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1)

ATTACHMENT 1

Previous resolutions Council, at its meeting on 19 June 2015 resolved in part B15.0619.002

1 That the report/attachment be deemed a non-confidential document except those parts deemed by the Chief Executive Officer to remain confidential in accordance with sections 171 (3) and 200 (5) of the Local Government Act 2009.

2 That Council endorses the DTMP implementation plan for 2015-2016.

3 That an amount of $18,568,240 be raised via the tourism component of the differential rate.

4 That the recurrent core amount of $15,118,240 be allocated as follows;

a Gold Coast Tourism Core Funding $13,000,000

b Economic Development Tourism Initiatives $1,970,100

c Corporate Communication and promotion of tourism projects $35,000

d International Relations $113,140

e Cultural Precinct (CAPEX) $512,500

f Event Infrastructure (CAPEX) $500,000

Event acquisition reserve $500,000

5 That the additional non-recurrent amount of $2,535,000 be allocated in order to implement the endorsed Destination Tourism Management Plan, a key deliverable in the Economic Development Strategy as follows:

Visitor Servicing (CAPEX) – GC2018 HoA Item #22 $300,000

China Education Program (Study GC) $335,000

Cultural Precinct (Capex) $1,000,000

Event Infrastructure (Capex) $500,000

Event acquisition reserve $400,00

6 That an additional non-recurrent amount of $915,000 be allocated to Gold Coast Tourism in order to attract additional Aviation to the Gold Coast Airport and contribute to Middle East promotion activities.

Aviation Attraction $665,000

Sponsorship (X-Cats) $250,000

7 That the CEO be authorised to commence negotiations regarding a new five year funding agreement with Gold Coast Tourism (2016-17 to 2021-2021)”

715th Council Meeting 10 May 2016 28 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) Council, at its meeting on May 20, 2014 resolved in part G14.0311.019

“1 That Council endorses the Destination Tourism Management Plan, 2014-2020.

2 That Council notes the editorial changes as distributed and discussed at Committee.

3 That Council refers the Destination Tourism Management Plan – Implementation Plan 2014/15 and related funding matters to the 2014/15 budget process.

4 That six monthly update reports on progress of the implementation of the Destination Tourism Management Plan be brought back to Council.”

Council, at its meeting on March 14, 2014 resolved in part G14.0311.019 1 That the report/attachment be deemed non confidential except for those parts

deemed by the Chief Executive Officer to remain confidential in accordance with sections 171 (3) and 200 (5) of the Local Government Act 2009.

2 That Council endorses the draft Destination Tourism Management Plan for final consultation with partners and that it will be presented back to Council for adoption by May 2014.

3 That Council recognises the strong partnership between Gold Coast Tourism, State Government and Council through the development of the DTMP which has resulted in a set of unified long-term objectives and outcomes.

4 That a Tourism Partnership Agreement, as identified in the report, be presented to Council outlining the roles and responsibilities of the partners in delivering the DTMP by June 2014.

5 That a further report be presented to Council detailing a funding plan for consideration through the 2014-2015 budget process.

6 That the Council does not foresee the need for any further marketing alliances within the City of Gold Coast at this point in time.

Council, at its meeting on October 18, 2013 resolved in part G13.1018.020: 1 That Council notes the update on the Destination Tourism Management Plan.

2 That Council notes a survey will be conducted as part of the community and industry consultation phase of the Destination Tourism Management Plan.

3 That Council extends the term of its current Service Agreements with Surfers Paradise Alliance Ltd (SPAL), Broadbeach Alliance Ltd (BAL) and Connecting Southern Gold Coast Ltd (CSGC) by one year to 30 June 2015 with authority being delegated to the Chief Executive Officer to negotiate and execute the Agreements on behalf of Council, to allow for recommendations from the destination management plan to be realised.

715th Council Meeting 10 May 2016 29 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) Council, at its meeting on September 17 2013 resolved in part G13.0917.029: 1 That Council notes the update and revised timings on the Gold Coast Destination

Tourism Management Plan.

2 That a further report be presented to Council with the outcomes of the Destination Tourism Management Plan by February 2014.

3 That a further report be presented to Council with outcomes of the review of the allocation of the Tourism Component of the Differential Rate and roles and responsibilities of the organisations as an outcome of the Destination Tourism Management Plan by February 2014.

4 Council notes the agreed upon KPIs as a means to measure GCT’s performance in 2013-14

Council, at its meeting on 13 December 2012 resolved in part G12.1213.020

“1 That Council acknowledges the partnership between Council and GCT to fund, develop and implement a destination management plan

2 That Council extends the current Service Agreement with Surfers Paradise Alliance Ltd (SPAL) to conclude on June 2014 with authority being delegated to the Chief Executive Officer to negotiate and execute the Agreement on behalf of Council, to allow for recommendations from the destination management plan to be realised

3 That no further precinct entities be considered until after the completion of the destination management plan

4 That Council’s detailed review of:

a the allocation of the Tourism Component of the Differential Rate and considers the funding mix between tourism, infrastructure, product development and tourism promotion and other opportunities that may broaden the city’s economic base

b the roles and responsibilities of GCT, precinct entities and Council in order to consider a whole-of-city integrated approach to the city’s investment in the development of the tourism industry and marketing the city

be considered as an outcome of the destination management plan with recommendations bought back to Council by 30 August 2013

5 That a report is presented to Council detailing the Terms of Reference for the Destination Management Plan once formalised in partnership with GCT and by February 2013”

715th Council Meeting 10 May 2016 30 Economic Development And Major Projects Committee Meeting 5 May 2016 Adopted Report ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) Council, at its meeting on 5 November 2012 resolved in part G12.1105.020: “1 That the report/attachment be deemed non-confidential except those parts deemed by

the Chief Executive Officer to remain confidential in accordance with sections 171(3) and 200(9) of the Local Government Act 2009.

2 That Council recognises the role that GCT has played in the ongoing promotion of the tourism industry at a time of challenging market conditions.

3 That Council leads the development of an integrated destination management plan which prioritises investment into product development and tourism infrastructure in conjunction with promotion of tourism.

4 That Council works with GCT to develop new KPI’s that benchmark the city’s performance against competitive leisure focussed destinations as outlined in section 5.12.

5 That Council undertakes a detailed review of:

a the allocation of the Tourism Component of the Differential Rate and considers the funding mix between tourism, infrastructure, product development and tourism promotion and other opportunities that may broaden the city’s economic base

b the roles and responsibilities of GCT, precinct entities and Council in order to consider a whole-of-city integrated approach to the city’s investment in the development of the tourism industry and marketing the city that the outcomes be brought back to Council prior to the 2013-14 budget process.

6 That GCT be encouraged to undertake its own research program to investigate visitor experiences, satisfaction and infrastructure / product development opportunities.

That GCT be encourage to set their 2013-14 budget in line with the current five year 7funding agreement.”


ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1)

ATTACHMENT 2 2016-2017 DTMP Implementation Plan The following tables provide the activities associated with the delivery of the seven key strategic priorities for 2016-2017. It includes the agency identified to lead the activity, the supporting agencies and the timing for implementation.

1. Stronger Partnerships Implementation Plan 2016-2017

DTMP Action Actions Lead Support

1.1 (1.3) Partnership Agreement

Continue monitoring and report on performance against KPI’s Undertake top line review of DTMP priorities City/GCT

SPA, CSGC, BA, TEQ,

2. Balanced Portfolio of Markets Implementation Plan 2016-2017


2.1. Destination Marketing

Annual plans approved by GCT senior management and Board

GCT

TEQ

GCT Annual Business Plan submitted to Council highlighting key objectives, main strategies, and major evolutions in destination marketing approach Six monthly reports on Annual Business Plan and agreed destination marketing performance measures submitted to GCT Board and Council Execution of 55 major domestic and international destination marketing campaigns focused on increasing visitor demand, visitor arrivals, and / or visitor expenditure including:

8 national/brand tactical campaigns with TEQ, aviation or trade partners

UK Travel Trade promotions Commencing marketing in North America, promote the new

Air Canada service High visibility/brand PR campaign in New Zealand



2.2 Business Events Deliver a program of: • 500 domestic and international sales calls

• 150 researched and qualified business leads

• 125 formal bids submitted

• 60 bid wins

Increase research and sales activity with the following appointments:

a dedicated full-time sales representative in China to

capture highly prospective Incentive and conference

business

A full time researcher to source additional highly qualified

leads for the sales team

An additional domestic Business Development Manager to

pursue new bidding opportunities in the major capital cities

–

A part-time contractor co-funded by GCCEC working in the

UK/Europe market to target significant international

association conference bidding opportunities

GCT

2.3 Marketing Event Support

Lead the execution of an always-on marketing approach to profile the Gold Coast’s calendar of events

GCT

Provide promotional distribution to all relevant Gold Coast sporting / cultural events through owned GCT channels Partner with major Gold Coast sporting / cultural events and local tourism industry to deliver 16 domestic trade and consumer direct tactical campaigns Connect event organisers with GCT member businesses, local industry, trade, and aviation partners


ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) 2.4 Key Influencer Program

Deliver a program which targets and attracts 500 media and travel trade participants on familiarisation

GCT

Engagement with Chinese celebrity and Key Opinion Leaders (KOL) to deliver destination advocacy across digital and social media platforms Inclusion of KOL advocacy across Singapore and Malaysia into airline cooperative campaign activation. Focus on building awareness and promotion of new and developing products and experiences through the program

2.5 Business Opportunities

Promotional distribution for relevant GCT member businesses through owned GCT channels

GCT

Access for relevant GCT member businesses to a program of domestic and international cooperative marketing activity Facilitate participation for relevant GCT member businesses to the GCT Key Influencer Program Provide a program of industry engagement, cooperation, and education through monthly networking events and quarterly industry workshops Access to representation for relevant GCT member businesses in a program of domestic and international trade and consumer shows Access to qualified business event leads for relevant GCT member businesses

2.6 Digital Continue to deliver the marketing plan with an emphasis on the digital marketing channels to position, raise awareness and enhance conversion for the GCT websites, social media platforms and smartphone application.

GCT City


ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) 2.7 (5.8) Research and Analysis

Partnership with Griffith Institute for Tourism to deliver pilot visitor information platform.

City GIFT/GCT

2.8 China Plan (4.4)- International readiness

Finalise and implement City-Wide China Strategic Plan with the following key actions

Leverage the 2017 Sudirman Cup to promote experiences and events on the Gold Coast

Work with Business Events to showcase the city with incentive and corporate visitation from China

Strengthen existing relationships with Beihai and Zhuhai and formalise Sister City relationships with Chengdu and Wuhan

Development and training of visitor servicing staff and volunteers to include Mandarin and Cantonese language skills in preparation of 2017 Sudirman CUp

Develop digital resources for visitors in Mandarin Establish wayfinding that best meets the needs of the

Chinese visitor and accepted by the community (including safety messages i.e. swim between the flags)

Investigate opportunities for business uptake of payment platforms familiar to the Chinese market such as Alipay and Wechat Wallet

Continue and expand on the Gold Coast Engaging the China Market Program to improve the China readiness across the tourism sectors, including hotels and restaurants

City/GCT/SGC


ITEM 2 (Continued) DESTINATION TOURISM MANAGEMENT PLAN UPDATE PD330/99/26(P1) 2.10 Education Delivery of specific marketing initiatives to increase the number of

international students, their visiting friends and families and future investment into the city. Core strategies include:

Stage two of the China campaign run in 15/16 Japan opportunities program leveraging the City’s sister city

relationship in Kanagawa Prefecture and Japans hosting of the

Tokyo Olympics in 2020 Middle East education and skills partnership and social

media campaign a specific campaign targeting visiting friends and relatives

across key education markets program targeting emerging South American markets Implementation of second home strategies through a range

of activities including Mayors welcoming ceremony, student ambassadors, video, letters etc

Study Gold Coast City

2.11 Middle East Plans

Continue to support Xcats Powerboat World Series on the Gold Coast via a multi-channel program of trade and consumer engagement. City GCT

2.13 Brand Evolution Develop and execute a refreshed destination leisure brand for the Gold Coast in line with the Brand evolution project with accompanying branded content

GCT City

2.14 GC2018 Marketing

GC2018 referenced throughout core marketing campaigns in domestic, and international marketing Deliver a GC2018 social media marketing campaign

GCT TEQ



3. Infrastructure and Investment Attraction Implementation Plan 2015-2016


3.3 Delivery of Catalyst Projects

Cultural Precinct Progress delivery of Stage 1 Cultural Precinct Mountain Bike and adventure Trails Continue progression of the Gold Coast Cycle Centre Southern Event Infrastructure Site Detailed design and construction of Southern Gold Coast Event Infrastructure site

City GCT

3.7 Waterways Activation and experiences

Work with GCWA to assess options for a pilot water shuttle service for visitors

GCWA City/GCT

3.8 Aviation Promote the year round Hong Kong Airline services with the following: multi-channel brand and tactical marketing campaigns media and trade familarisations in-market retail trade training roadshows

Continue to target direct aviation access from China and sustain current capacity

GCT

GCAL/TEQ



4. Quality Service and Innovation Implementation Plan (2016-2017)


4.1, (4.3,) Be My Guest Implementation as a component of Visitor Servicing (4.9)

Target 360 operators, front line staff and leaders with Stage 1 Guest Experience Target 300 operators for the destination Host Program Commencement of Stage 2 –Guest Experience and Destination Host with State funding secured

City DTSEB, GCT

City DTSEB, GCT

4.3 Visitor Education and Awareness

Continue and expand on the Gold Coast Engaging the China Market Program to improve the China readiness across the tourism sectors, including hotels and restaurants

GCT/City

4.6 Benchmark Visitor Satisfaction

Deliver pilot of the Visitor Information Platform. The pilot phase will deliver a proof of concept, and a module for analysing tourist satisfaction and sentiment of visitors to the Gold Coast.

City GIFT/GCT

4.9 (4.10, 4.5) Visitor Servicing

Training (Be My Guest) Complete Stage 1 and commence Stage 2 Pilot Be My Guest Service Award Physical Progress detailed design and construction of Surfers Paradise Visitor Centre (subject to funding and feasibility) Prototype Pop Up’s developed and tested during Sudirman Cup May 2017 People Pilot the recruitment of visitor servicing staff and destination ambassadors and greeters with Mandarin and Cantonese language skills for Sudirman Cup Collateral Develop multilingual Our Gold Coast digital way finding and test during Sudirman Cup

City

GCT/

GCT/Goldoc



5. Iconic Experiences Implementation Plan 2015-2016


5.3 Delivery of Hero Experience (Catalyst)

Southern Event Infrastructure Site Detailed design and construction of Southern Gold Coast Event Infrastructure site Cultural Precinct Progress delivery of Stage 1 Cultural Precinct Mountain Bike and adventure Trails Continue progression of the Gold Coast Cycle Centre Dive Attraction Maintain discussions with State Government about a future funding and operational model

City Goldoc, GCT

5.4 (3.4) Adventure Sports Tourism Plan

Identify tourism outcomes that can be delivered via improving and growing adventure sports infrastructure in the city, this includes for BMX and mountain biking (which will be used for GC2018 into world-class permanent facilities). Investigate the viability of a coast to Hinterland walking trail

City GCT/

TEQ/DSDIP

5.6 Surf Museum Determine a model to ensure valuable surfing memorabilia collection continues to remain accessible to the public Appoint a part time Curator to manage the current Surf World Work with Surf World for a viable option to relocate at an identified site

City

Surf Industry, Arts Centre, Surf

World



6. Nature and Culture Implementation Plan 2014-2015


6.1 (6.3) Hinterland Experiences

Investigate the creation of a City-managed walk linking to the Hinterland Continue support of the Australia’s Green Cauldron

City DNPRSR, QPWS, AGCSC, DSDIP,

DTMR

6.4 Cultural Precinct Continue delivery of Stage 1 - outdoor amphitheatre and refurbishment of Riverside Hub

City Arts Centre,

DSITIA

7. Events Implementation Plan 2014-2015


7.2 Event Funding Continue with Sports Marketing Australia agreement to actively target 2nd and 3rd tier mass participation events

City TEQ, GCT Continue to aggressively target major events to the city that will increase visitation

7.3, 7.4 (3.3 5.3, 5.5) Event Infrastructure and staging

Design and build the second event infrastructure site on the Southern Gold Coast working in partnership with Goldoc to achieve lasting legacy outcomes for the City

City GOLDOC

7.7 New Events In Stadiums

Contribute to enhancements to Bill Pippen Oval to progress to International Cricket Council (ICC) standard with the aim of attracting elite cricket to Metricon Stadium

City TEQ, SQ, GIFT

7.9 (6.5, 7.10) City Wide Event

Deliver the revised City Events Strategy to inform future acquisition of events taking into consideration cultural and sporting objectives for the city. City

GCT, BA, SPA, CSGC TEQ Precinct Entities continue to work together to deliver one city wide

event per year that will attract visitors to the Gold Coast


These Pages

Numbered 1 to 40

Constitute The Adopted Report Of The Meeting

Of The Economic Development & Major Projects Committee

Held Thursday 5 May 2016

Documents

Adopted Report Economic Development and Major Projects … · 2019-06-23 · 715th Council Meeting 10 May 2016 6 Economic Development And Major Projects Committee Meeting 5 May 2016