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Adobe Digital Marketing Summit EMEA 2012Where the future of digital marketing and advertising comes together
Partner Prospectus
London, UK, May 15-16, 2012
Join usAs a valued Adobe partner, I am excited to invite you to participate in the Adobe Digital Marketing Summit EMEA 2012. With Adobe’s acquisitions of Day Software, DEMDEX, Auditude, and Efficient Frontier, Summit EMEA 2012 has a renewed focus and will bring together attendees leveraging every Adobe digital marketing solution. For the first time ever, business executives, advertisers, publishers, analysts, digital & social marketers, agencies, content strategists, marketing developers, and system integrators will gather together to celebrate, explore, and shape the future of digital marketing.
Participating sponsors will gain valuable insight to the needs and expectations of these key decision makers who control more than 37% of the global digital marketing spend. In 2012, we expect 1500 delegates from more than 400 companies to attend, making Summit EMEA one of the largest gatherings of digital marketing professionals in the industry and the ideal place to showcase your complementary products and services.
Sponsorship opportunities are outlined in this prospectus. We look forward to your participation!
Best,
Neil MorganSenior Director, Digital MarketingAdobe EMEA
Adobe Digital Marketing Summit EMEA 2012—Details
WHO:Adobe digital marketing community
Business executivesAdvertisersPublishersAnalystsDigital and social marketersAgenciesContent StrategistsMarketing developersSystem Integrators
WHAT:Adobe Digital Marketing Summit EMEA 2012
The Digital Marketing Summit is the premier event for digital marketers, advertisers, publishers, agencies, and developers to learn about and share key strategies for better managing, measuring and optimising digital experiences.
WHERE:LondonBattersea Evolution
WHEN:May 15 & 16, 2012
HOW:To discuss which sponsorship opportunity best fits your needs please contact:
Amanda BlackwoodPartner Marketing+44 7500 [email protected]
Adobe digital marketing community
The Adobe digital marketing community is now made up of more than 5,000 companies worldwide. This community is leveraging Adobe technologies to harness digital content to gain competitive advantage and grow their businesses. The community is represented by leaders in every industry.
1 Internet Retailer’s Top 500; 2 AdAge’s 100 Leading Media Companies; 3 Bloomberg’s Tech 100; 4 Brand Finance’s Top 25 Telecom companies; 5 Fortune’s Top 50 Financial Service Companies; 6 Hotel & Motel Management’s Top 10; 7 World Air Transport’s Top 10 Global Airlines; 8 JD Power & Assoc.’s Top 9 Rental Car Study; 9 Org. of Motor Vehicle Manufacturers Annual Ranking
Adobe Digital Marketing Summit EMEA 2011 attendees
Historically, Summit attendees have had expertise in analytics, search, eCommerce, optimisation & conversion, email, and merchandising. With Adobe’s acquisitions of Day Software, DEMDEX, Auditude, and Efficient Frontier, Summit EMEA 2012 has a renewed focus and will bring together attendees leveraging every Adobe digital marketing solution. 2012 attendees will also have expertise in advertising, publishing, social, mobile, and content strategy.
IndustryGeography
Adobe Digital Marketing Summit EMEA 2011 - delegate geography, industry, and job function breakdown:
FS + Insurance9%
Tele-communications
7%
High Tech6%
Business Services4%
Education 2%Other11%
Internet13%
Media + Entertainment
18%
Consultant/Agency
11%
Retail12%Germany, Austria,
Switz119, 10%
Nordics105, 8%
UK702, 52%
USA89, 7%
Benelux50, 4%
ME + Other26, 2%
Eastern EU16, 1%
Italy, Turkey, Greece45, 4%
Travel + Hospitality7%
Analyst26%
Job Function
Online Marketing
16%e-Commerce
12%
Marketing7%
Consulting/Agency
11%
Sales7%
Project Manager 4%
Information Technology 3%
Search Marketing 3%
Other11%
France, Spain, Portugal 85, 7%
Adobe Digital Marketing Summit EMEA 2011 attendees cont.
Retail Media High Tech & Telcom
Financial Services
Travel &Entertainment
Other
Why sponsor the Adobe Digital Marketing Summit?
71.5% of 2011 sponsors were repeat sponsors - demonstrating the strong ROI Summit has proven for sponsors. No other event puts you in front of as much online purchasing power as the Adobe Digital Marketing Summit.
53% of 2011 attendees were management or senior level with 17% at C-level/ VP/ Director.
Companies represented at Summit in 2011, control more than 37% of the global online marketing spend.
Adobe Digital Marketing Summit EMEA 2011 title breakdown:
Manager / Senior Manager
30%
Analyst22%
Specialist/Coordinator
22%
Director/Senior Director
14%
CMO/Owner/CEO/President
6%
VP/SVP3%
Other3%
Summit EMEA 2011 included these world-class partners:Platinum sponsors
Gold sponsors
Showcase sponsors Other
Platinum sponsorship (only two available) » One (1) 15-minute general session executive presentation with joint customer
» One (1) breakout session co-presented with joint customer and Adobe » One (1) 4m x 2.5m turn-key booth in the Partner Showcase » Six (6) full-conference passes » Branded signage in prominent locations » One (1) full-page four-colour advertisement in the conference guide » Inclusion in Partner Showcase “Passport” traffic generating promotion » One (1) reception desk » Six (6) club chairs » Two (2) demo stands » Three (3) company logo signs » One (1) 42” flat panel monitor » Two (2) 17” flat panel monitors » Two (2) literature racks » One (1) delegate barcode scanner » Internet connection » Company logo on Adobe Digital Marketing Summit EMEA 2012 homepage » Company logo and profile within Sponsor page of website » Company logo and 150 word profile in the conference guide » Company logo and link included in pre-conference promotional emails to Adobe customers » 30% discount on additional full-conference passes » Partner marketing kit provided to enable you to invite your key customers (logos, email invite, suggested social media calendar, instructions)
Cost: £40,000*
*10% discount will apply to either (1) joint package deals taken at both EMEA & US Summits (applicable to Platinum or Gold),
or (2) EMEA-specific sponsorship packages of £6,000 & above, if signed prior to close of business Feb 21st 2012.
The most prestigious and visible sponsorship grants you an exclusiveopportunity to address the entire Summit audience, present toattendees during your breakout session and ongoing one-on-oneinteraction with customersand prospects.
Gold sponsorship
» One (1) breakout session co-presented with joint customer and Adobe » One (1) 2.6m x 1.6m turn-key booth in the Partner Showcase » Four (4) full-conference passes » Branded signage in prominent locations » One (1) half-page, four-colour advertisement in the conference guide » Inclusion in Partner Showcase “Passport” traffic generating promotion » Four (4) club chairs » Two (2) demo stands » Two (2) company logo signs » Two (2) 17” flat panel monitors » One (1) literature rack » One (1) delegate barcode scanner » Internet connection » Company logo and profile within Sponsor page of website » Company logo and 100 word profile in the conference guide » Company logo and link included in pre-conference promotional emails to Adobe customers » 20% discount on additional full-conference passes » Partner marketing kit provided to enable you to invite your key customers (logos, email invite, suggested social media calendar, instructions)
Cost: £18,000*
Gold level sponsorship grants you an opportunity to address attendees during your breakout session, as well as ongoing one-on-one interaction with customers and prospects.
*10% discount will apply to either (1) joint package deals taken at both EMEA & US Summits (applicable to Platinum or Gold),
or (2) EMEA-specific sponsorship packages of £6,000 & above, if signed prior to close of business Feb 21st 2012.
Showcase sponsorship
» One (1) 1.2m x 1m turn-key booth in the Partner Showcase » Two (2) full-conference passes » Inclusion in Partner Showcase “Passport” traffic generating promotion » Two (2) club chairs » One (1) demo stand » One (1) company logo sign » One (1) 17” flat panel monitor » One (1) literature rack » One (1) delegate barcode scanner » Internet connection » Company logo and profile within Sponsor page of website » Company logo and 50 word profile in the conference guide » Company logo and link included in pre-conference promotional emails to Adobe customers » 10% discount on additional full-conference passes » Partner marketing kit provided to enable you to invite your key customers (logos, email invite, suggested social media calendar, instructions)
Cost: £9,000*
This sponsorship opportunity provides you with a presence in the Partner Showcase where you can kick off personal interaction with attendees while showcasing your complementary products and services.
*10% discount will apply to either (1) joint package deals taken at both EMEA & US Summits (applicable to Platinum or Gold),
or (2) EMEA-specific sponsorship packages of £6,000 & above, if signed prior to close of business Feb 21st 2012.
Breakout Tracks (from choice of 7)
» Exclusive sponsorship of one breakout track over 2 day Summit (minimum of 5 individual breakout sessions) » Choose best strategic track to fit your brand & reach the most appropriate delegates (c. 500 attendees**) » Prominent branding inside the room, plus outside the room on entry » Partner branding and call-to-action on screen prior to every session » Option to distribute one piece of branded collateral (eg. Brochure) on delegates seats (partner to provide) » Sponsor logo featured against track on Summit website and in conference guide » Partner marketing kit provided to enable you to invite your key customers (logo, email invite, suggested social media calendar, instructions)
Choose from the following seven tracks:
» Social » Mobile » Web Experience Management » Advertising » Personalisation » Media monetisation » Analytics & reporting
Cost: £6,000*
*10% discount will apply to either (1) joint package deals taken at both EMEA & US Summits (applicable to Platinum or Gold),
or (2) EMEA-specific sponsorship packages of £6,000 & above, if signed prior to close of business Feb 21st 2012.
** Estimate based on 2011 Summit EMEA breakout track attendance (averages)
Additional sponsorship opportunities
Cost: £15,000*
Cost: £6,000*
Cocktail Reception
Lanyards
» Exclusive sponsorship of the Summit evening cocktail reception » 3-5 minute opportunity to welcome and address attendees at the reception » Signature drink created to promote your brand » Branded signage in and around the reception » Opportunity to use the reception as the venue to award an attendee with a giveaway
» 10 Guest passes (wristbands) for the Digital Marketing Party of the Year
Cost: £12,000*Phone ChargingBar
» Branding opportunities for popular phone charging bar, for delegates convenience
» This will be situated in the busy partner showcase
» Exclusive partner sponsorship of the Summit EMEA lanyard » Opportunity to have your branding visible and worn by up to 1500 delegates » Branding to feature alternately with Adobe EMEA Summit 2012
Conferenceguide adverts
Cost: £1,750 » Full-page advertisement in the Adobe Digital Marketing Summit EMEA 2012 conference guide
» Banner advertisement in the Adobe Digital Marketing Summit EMEA 2012 conference guide
Cost: £1,000
*10% discount will apply to either (1) joint package deals taken at both EMEA & US Summits (applicable to Platinum or Gold),
or (2) EMEA-specific sponsorship packages of £6,000 & above, if signed prior to close of business Feb 21st 2012.
