CASE

Customized Excel template (IUM)

Case background

Following the global recession, media

agencies and advertisers have focused on

efficiency and cost cutting to a greater

degree. Saving time by automating and

optimizing internal processes is one way

of doing this. Therefore, Adform is

dedicated to the development of

customized time-saving solutions for our

key clients.

The Challenge

The media agency IUM is constantly

seeking ways to optimize internal

processes. One of the most time-

consuming tasks for media agencies is

the evaluation of campaigns. IUM already

had a standard way of creating campaign

evaluations, but wanted to simplify and

optimize the process. At the same time, it

was important to IUM that the layout

matched their overall brand profile.

The Solution Adform's Customized Excel Template delivering:

automated and effective reports, minimizing manual work

customized layout, including company logo and colors

user-friendly editing options

full integration with Adform

CASE

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The Conclusion

The Customized Excel Template...

provides media agencies and

advertisers with reports of

great value

enables media agencies and

advertisers to save time and

thereby money

is customized with a

company logo and colors

optimizes and standardizes

the evaluation process

is easy to use and edit

sales@adform.com www.adform.com

The Result

Adoption of the Customized Excel

Template has reduced the time

that IUM spends evaluating

campaigns by two thirds!

“The Customized Excel Template has

helped us automate and optimize our

internal processes considerably,

saving valuable time and enabling us

to deliver an even better product to

our clients”

Jakob Møllmann, Interactive Account

Manager, IUM Denmark

2/3 Saved time!

Customized Excel template (IUM)