Adeel-Operation Management Assignment- Blue Water Solutionsl

8/8/2019 Adeel-Operation Management Assignment- Blue Water Solutionsl

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Date: 03rd August 2010

Case Study

Blue Waters Solutions Ltd

Group Name

Blue Waters

Members:

Adeel Haq A4018931

Kamran Haider A4020407,

Tahir Mehmood A4021553

Amir Javed A4022341

Haseeb Shams A4022338

Mohd Noman A4021506

Mohd Iqbal A4017899


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Blue Waters Solutions Ltd

Introduction:

Blue waters Solutions

Professional web development and offshore outsourcing company

Based in U.K, Nigeria and USA.

Provide agency services and software support to customers in highly dynamic IT industry where customerpreference are off-the-shelf packages.

Famous in developing number of services and software's

Software speed and on time order delivery.

A Company with a future vision of product orientation is expecting customer churn due to poor Quality service.


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Market segment

Corporate Level like ( Financial Firms, Outsourcing Companies etc)

Current Competitive priority

100% uptime

Software Processing Speed

Variety of Services

Type of Customers

Individual, Companies, Industries, Firms - etc


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Process Flowchart

Client

Payment

Received

Marketing

SalesCustomer

Services

Finish

Account

Manager

Contact client fordemand

Customer contact for

final proposal, letter of

Agreement and order

placement

Software developers

& Engineers

Customer contact for

delivery

Customer billed

for Payment

Finance


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Routed to

sales and

Marketing for

follow up

Generate

Order

CustomerCustomer

ServicesSales Marketing

Finance

Account Manager assigned

by units follow up the

customer and report to sales

and Marketing department

Prepare

Invoice

Contact Customer for his

request, final proposal,

letter of Agreement and

order placement

Customer

Billed for

payment

Sign theAgreement

Confirm

order

Make

Payments

Process Flowchart

Payment

Received

Forward the request toSoftware developers &

Engineers

Software

developers& Engineers

Receive Order

requirement

from account

Manager

Develop

product

Deliver

Product toCustomer

Inform

Finance to

follow up


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Problems with Blue waters solutions:

Cause & Affect:

Other

Rapid technology

changes

No end result

Material Procedure

Equipment Personnel

Rapid technology

changes

Confusing and

disorganized

Late processing data

Substitutes

Lack of Quality

control

Lack of focus

Poor Marketing

Poor

Services

Late software

development

Software offline

issue

Outdated

infrastructure

Poor Customer

services

No follow ups

Unable to provide

latest updates


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Problem Solving :

Appointing Product Managers for various market of business.

Each manager will look after assigned software, and fulfill clients need accordingly

Company is looking for reducing cost

User friendly software's

Improve Quality controls and also regular follow with the customer about theservices they are using to avoid big claim compensations

Eliminate the confusion and reorganize the material

Conducting Random surveys and regular customer feedbacks for helping company tounderstand the customer need which can Eliminate the confusion and disorganizedmaterial


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Customers Volume

Operational

Activity

High level Quality

Future

Strategy

Acquire new

Customers

Software

Account

Manger

Regular follow up for

software performance

Performance

Consistency

Conducting Surveys and feedbacks

&

Provide organized material

Retain Customers

Strengthen

customer trust

Strengthen relation

Strategy:

Product

and Services


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Future Competitive priorities

Cost (Low cost operations):

Applying the new technology helps to get the cost low and get advantage on competitor.

Quality:

By enhancing product quality company is looking to reduce the complaints of customers

Assigning Account managers will help to reduce complaints and improve Quality

Time :

Company is willing to fulfill customer request on time

Flexibility:

Product carries reconfiguration feature and flexible to satisfy the customer needs at different

point of time when required


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Marketing IcebergBlue Waters solutions

Promotions

Brand Identity

Product Quality

Advertisement

Service Quality

Staff behavior

Complaint handling

Customer relations

Staff motivation

On time delivery

Follow ups

Best Customer

services

Software speed

Latest software's

Latest software

development

Upgrade IT

infrastructure

IT Infrastructure


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Recommendations:

Company should assign cooperate account managers for each software

Company should have Quality assurance department

Company should be able to purchase new technology when every changes required

Customer should get services ON TIME from blue waters

Performance should be consistent

Its required to focus on after sales service to Financial Firms, Outsourcing Companies etc


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Thank You


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Thank You

Documents

Adeel-Operation Management Assignment- Blue Water Solutionsl