Addressing Enrollment within the College of

Engineering at Wayne State University

Adam Cline, Ryan Frost, Alisha John, Sarah Phillips & Rebecca Whalen

Purpose

•Evaluate enrollment within the College of Engineering at Wayne State University which is a problem because it has shown a steady decline since 2003.

Problem

Source: wayne.edu

ProblemWSU WSU Engineering

1998 2000 2002 2004 2006 2008 201020,000

22,000

24,000

26,000

28,000

30,000

32,000

34,000

Year

Stu

dents

1998 2000 2002 2004 2006 2008 20100

500

1,000

1,500

2,000

2,500

3,000

3,500

All Undergraduate Graduate

Year

Stu

dents

Causes

•The factors that affect this declining trend may include:

Ineffective marketing Misguided public opinion of WSU Reputation of the city of Detroit.

Proposed Solution• This pre-feasibility report proposes a large-

scale high school recruitment event to: Introduce prospective students to Wayne State

University College of Engineering Provide information regarding various

programs within the college Promote interaction with students and parents Inform students and parents about safety on

Wayne State University campus Highlight the benefits of being located in the

heart of Detroit’s Midtown Cultural Center