Additional materials for ICA2-BLOG

D-vibesFashion blog

MK0803Sean & Singnee

Information• Blog: (Main platform)• Sub platforms used for promoting our blog• Facebook:

http://www.facebook.com/#!/pages/D-vibes/167430999965352

• Twitter: http://twitter.com/#!/theevibes• Formspring:http://www.formspring.me/dvibes

Information• Besides, plug-ins such as facebook, twitter &

formspring, we have included links on our blog for our readers.

• We are following many fashion blogs & websites such as Rumi Neely (famous fashion blogger), lookbook.nu & stylist.com to keep us updated and as part of our research & inspiration for entries.

• We have promote our blog not only through friends & families but also to other unknown target audiences.

Frequency• Blog: almost 1-2 days. Latest 3 days.• Facebook (frequency level is higher as

compared to blog) : We need to keep our readers informed and interested of us by having almost daily updates on facebook.

• Twitter (Frequency level is around as fb) : Trying to post more frequently in a day. Currently, we are updating on daily basis.

Challenges faced• As we are first time bloggers, we faced several

difficulties when we blogged.• Clueless on how to create pages, designing of blog

and even adding widgets to our blog.• We overcome this by conducting research and

watching tutorials on Youtube.• In the beginning of our blog, most people are not

interested in our blog.• We encountered this by making our blog interesting &

coming out with contests.• Difficult for us to handle technical difficulties for our

blog.

What work for us?

What did not work for us?

• Facebook worked for us. Quite a number of people know D-vibe via this platform.

• Conducting contest is definitely a way to attract readers & increase traffic!

• Formspring is another useful platform for us to engage with our readers. Some readers would rather use this platform to engage us rather than sending emails which is a hassle to them.

• In the beginning , our entries are posted around 3 to 4 days.

• It did not helped us to gain traffic nor attract many readers to follow our blog.

• Therefore, we had increase our blogging frequency to tackle this problem.

• Twitter did not really help us, we had very little followers.

• Coming out with plans to tackle with twitter. (exclusivity to twitter readers.

Planning for 2011When? Activities

Mid January Fashion wear for CNY!

February - March Going on fashion scout on 1 week march school holidays!Add variety & interesting fashion posts. (DIY)

April- June Fashion tutorial (Video)Contest/ events

July- December Incorporate selling of merchandises to our blog.

Flea market (since we are selling apparels, create more awareness)Fashion posts

Exclusivity to FB & twitter!

• Exclusiveness will be given to our facebook readers such as giving incentives for people who likes us.

• For twitter, we can organize an event on twitter itself. For example; first 10 people who response to our specified tweets will get to win prizes.

• This is to give exclusivity and creating hype to the different platforms for keeping our readers entertained and interacted.