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VIBES INC: VISUALLY IMPAIRED BROTHERHOOD
FOR EXCELLENT SERVICES
Auren B. Galang
AGSB Middle Managers
May 11,2010
OBJECTIVE
To explore the 7P’s that brought about the successful marketing strategy of VIBES INC.
POTENTIAL MARKET: THE INCREASING AWARENESS ON WELLNESS AND EVERYONE FOCUSING ON MANAGING STRESS CREATED A WHOLE NEW MARKET TO TAP INTO.
PRIMARY TARGET MARKET: PEOPLE WHO ARE LOOKING FOR A QUICK FIX IN UNLOADING STRESS WITHOUT SPENDING TOO MUCH CASH MINUS THE COMFORTS OF FORMAL ‘SPA ‘ SET UPS.
POSITIONING: SPECIALIZES IN PROVIDING AFFORDABLE AND SCIENTIFIC, THERAPEUTIC MASSAGE AND REFLEXOLOGY SERVICES PROVIDED BY CERTIFIED BLIND MASSEUSES ONLY!
PRODUCT: SCIENTIFIC AND THERAPEUTIC MASSAGE AND REFLEXOLOGY SERVICES BY BLIND MASSEUSES
PLACE: AREAS WITH LARGE PEOPLE TRAFFIC LIKE IN AIRPORTS & MALLS
PRICE: AFFORDABLE PRICE FOR ALL CLASSES OF THE SOCIETY.
PROMOTION: ADVERTISEMENTS VIA CLASSIFIED ADS, WEBSITES, SPECIAL PROMOTIONS/DISCOUNTS, BROCHURES WORD OF MOUTH
Thank you!!!