This market is serviced by SMS aggregators with very rapid go live and

expansion offerings, with their typical customer base including SMEs,

brands and larger enterprises.

With large amounts of long code A2P traffic already terminating on mobile

operators’ networks today, an opportunity exists for operators to detect

and control these messages to ensure that A2P messages are priced

appropriately based on their value to the sender, to make sure that abuse of

commercial contracts doesn’t occur, and furthermore, to leverage existing

enterprise relationships to directly provide A2P origination and termination

services for SMS, MMS and RCS.

By using Commercial Traffic Management, available using the

AdaptiveMobile Security Network Protection Platform (NPP), operators can

fully capitalise on these opportunities and take the right steps to control A2P

traffic that is either delivered to or generated from their network.

AdaptiveMobile Security Commercial Traffic Management

Product Overview

Many businesses use short code Application-to-Person (A2P) messaging to communicate at scale with their customers. This approach is often used to send messages such as marketing campaigns, alerts, confirmations and two-factor authentications.

Product BenefitsAdaptiveMobile Security Commercial Traffic Controls provides operators

with the ability to detect, control and gain insight into A2P traffic.

Appropriately price A2P SMS messages based on class-of-service,

such as:• Time critical e.g. 2FA

• Business services e.g. App invites

• Regulatory required communications e.g. bank balances, flight delays

• Lower value opt-in marketing communications

Detection and management of contract abuse that may be

present within this A2P traffic • Monitoring and enforcement of permitted content

• Preventing connection resale

• Management of sending and receiving behaviour to enforce contract

terms

Leverage existing enterprise relationships to provide A2P

origination and termination services for SME businesses• Provide differentiated offerings through innovative service and pricing

packages

• Ensure enforcement of the commercial terms and maximize revenue of

these A2P services

Additionally, through visibility of the A2P traffic, insight can be

gained on trends in under-monetized traffic

Platform FeaturesThe benefits are underpinned by the following Network Protection Platform

(NPP) features

Scalability• Designed for the vast scale of the largest mobile networks in the world

and fully adaptable for Messaging App architectures

• Highly scalable operating performance, maintaining minimal latency

through peak periods

System wide approach• System wide, cross-region visibility of traffic, source and state

• Centralised control and management

• Shared configurations across all data centres

• Virtualisation support for faster deployment, upgrade and expansion

Comprehensive reporting• Drill-down to Network, Aggregator, Enterprise, Message Class and

Subscriber activity

• Built-in Big-Data approach

• Actionable insights

Figure 1 –NPP Reporting

Key Features

Enterprise Identity Tagging • For environments where aggregators provide their enterprise customers

identity as part of the signalling

Enterprise Reputation, Reporting & Policy Control • Provides management and control on a per enterprise basis.

• This also includes capabilities to detect attempted avoidance by

enterprises, and provide controls to render these approaches ineffective

Walled Garden Fingerprint / Content Control• Provide controls so select sources can only send messages of

approved pattern / content

Business Intelligence Reports• Brands on SIM banks that need to be targeted

• Brands using other on-net sources that need to be targeted.

• Which brands aggregators are responsible for (association of brands to

common source GT’s - international)

• AdaptiveMobile identified Brand [using content analysis techniques] to

Enterprise ID mapping (for US market)

• International brands coming in over domestic aggregators (i.e.

monetised, but at too low a rate)

• Behaviours on a per aggregator basis

• Traffic clearly moving off their visible routes on to Grey routes

Additional Capabilities

Enterprise Identity Determination(via Offline analysis)*• Suitable for environments where aggregators do not provide an explicit

enterprise identity

• NPP can determine an identity through correlation of content and

behaviour across a range of MSISDN’s, and thus associate an identity

to that enterprise

Message Classification*• The identification of the message type based upon content, to

determine the value to the sender.

• Examples could include:

- time critical 2FA and notification messages

- business valued service or app invites

- regulatory required communication e.g. bank balances /

flight delays

- lower value opted-in marketing promotions or general service

notifications.

• Operator is able to price based upon the value of the message delivered

and assess what SLA’s could be associated and enforced to each

*Roadmap

Figure 2 –Policies for Class of Service

e.g. Operator can use the User Traffic Analysis Filter to limit the sender to a defined volume of class A messages

Figure 3 –Policies for Aggregator Account

e.g. Operator can use the Fingerprinting Filter to restrict an enterprise account from sending a message with a specific pattern such as an App invite

For discussion of typical use cases, overview of AdaptiveMobile’s existing deployments

or a full walkthrough of our customer experience, contact your local office:

www.adaptivemobile.com/contact-us

About AdaptiveMobile

AdaptiveMobile is the world leader in mobile network security protecting over one billion subscribers

worldwide and the only mobile security company offering products designed to protect all services on both

fixed and mobile networks through in-network and cloud solutions. With deep expertise and a unique focus

on network-to-handset security, AdaptiveMobile’s award winning security solutions provide its customers

with advanced threat detection and actionable intelligence, combined with the most comprehensive mobile

security products available on the market today. AdaptiveMobile’s sophisticated, revenue-generating security-

as-a-service portfolio empowers consumers and enterprises alike to take greater control of their own security.

AdaptiveMobile was founded in 2003 and boasts some of the world’s largest mobile operators as customers

and the leading security and telecom equipment vendors as partners. The company is headquartered

in Dublin with offices in the North America, Europe, South Africa, Middle East and Asia Pacific.

Advantages of the AdaptiveMobile Security Network Protection Platform (NPP)

AdaptiveMobile Security Messaging Portfolio

• Advantages of the AdaptiveMobile Security Network Protection Platform (NPP)

• The market leading messaging security and revenue protection platform, used in all regions of the world

• Covering more than 80 operators globally, including some of the world’s largest mobile messaging environments

• Delivers significant reduction in messaging abuse and subscriber complaints as validated through industry Spam Reporting Services

• The most comprehensive messaging security and revenue protection platform for mobile operators

- Sophisticated policy structure

- Real-time system-wide reputation and traffic analysis engines

- Industry-leading fingerprint and discovery algorithms

- Backed up with the only global Threat Intelligence Unit dedicated to mobile messaging threats

- Multi-function and multi-bearer platform so you can deliver additional services and gain further benefits from investment

- Industry leading False Positive accuracy for messaging security

- Customers have membership to our intelligence and security community, benefitting from our continually expanding knowledge from our 2.1 Billion

subscriber base

- AdaptiveMobile leads the market in messaging security and revenue assurance Innovation

MESSAGING SECURITY

Detecting and blocking unwanted spam, abuse

and threat messages

MESSAGING REVENUE

PROTECTIONControlling

legitimate messages on grey routes

COMMERCIAL TRAFFIC

MANAGEMENTManagement and

enforcement of legitimate A2P traffic behaviours

www.adaptivemobile.com

Corporate Headquarters: Ferry House, 48-52 Lower Mount Street, Dublin 2

Tel: +353 1 524 9000

Fax: +353 1 524 9001

Regional Sales Contact Numbers: US, Canada, Latin America Sales: +1 972 377 0014

UK Sales: +44 207 049 0421

Middle East Sales: +97144 33 75 83

Africa Sales: +27 875502315

Asia Sales: +65 31 58 12 83

European Sales: +353 1 524 9000

Regional Support Contact Numbers: UK: +44 208 114 9589

Ireland: +353 1 514 3945

France: +33 975 180 171

India: 000-800-100-7129

US, Canada: +1 877 267 0444

Latin America: +52 5584211344