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AD TECH IS DEAD! THE FUTURE IS CONNECTED & DATA DRIVEN
FRAGMENTATION
INTELLIGENCE COMMODITY
FEAR GREED
VIEWABILITY
FRAUD
AD BLOCKING BRAND SAFETY
TRANSPARENCY
DATA POSITIVE MARKETING
CUSTOMERS CREATE THE DATA
CRM
www. APP
“Consumer data will be the biggest
differentiator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win”
Angela Ahrendts, ex-CEO of Burberry
PLUMBING
LOCK DOWN
INSIGHTS
RESULTS
INSIGHT
INNOVATION
“OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE.
BRANDS NEED TO UNDERSTAND THE ROLE THEY PLAY
IN A PERSON’S LIFE. BE CONTEXTUALLY RELEVANT AND
PEOPLE WILL BE MORE WILLING TO ACCEPT IT. YOU
HAVE TO THINK ABOUT THE PERSON BEHIND ALL OF
THIS DATA.”
- Sarah Powers, US Chief Strategy Officer
"‘Digital first’ is one of those industry buzzwords
that could be interpreted in many different
ways but for us it’s simply understanding
people. People have changed their behaviour,
their expectations have changed but the
fundamentals of marketing have not changed”
Jan Gooding, Group Brand Director, Aviva
