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About Us
Founded in 2015 by experienced professionals with diverse backgrounds as an endeavour to help organizations go beyond the conventional ways of Advertising their products.
Our Belief• Collaborative approach• Transparency in way of
working• Simplicity in approach• Efficient delivery• Prompt Support
Services•Online Marketing•Web Portals•Web Applications•Mobile Apps•Online Banner Ads•Pay Per Click (PPC)•Blogging
Service Portfolio
Online Marketing
• Search Engine Optimization (SEO)• Social Media Management (SMM)• Mobile Marketing• Email Campaigns• Online brand building
Web & Business Services
Mobile Services
• Mobile / WAP Site development• Andoird based application development• SIM service management• Mobile and IT Integraton
• Websites and Web Portal development , maintenance and management• Web application development solutions to solve Business problems • Business Consultancy & Program Management Services
• Digital Marketing is a method of targeting a desired group of people ONLINE to promote a brand or a product.
What is Digital Marketing
Main Mediums
Internet MobileDigital
Marketing
Social Media Marketing
Blogging
Viral Marketing
Community Development
Search Engine Optimization
Google/Alexa Ranking
Keyword Promotion
Press Release Distribution
Article Distributing
Classified Advertisement
Search Engine Marketing and
Ads
Google Ads
Facebook Ads
Linkedin Ads
Email, SMS, App Marketing
Web Portal Management
OUR WAY OF WORK
• Geo Targeting– Campaign can be targeted to specific geographic location
• 24*7 Advertising– A newspaper/TV/Radio Ad would be visible on a particular
day or slot– Internet Advertising would be visible throughout the
allocated time• Cost Effective
– A full page newspaper ad for 1 day-10-14 Lacs– TV Advertisement for 1 slot-5-10 Lacs
• Makes you go Global
Why Digital Media??
• One to one approach– Campaign can be devised so that we can use Online
Techniques for one to one apprach• Appeal to specific interests and groups
– Users can be targeted as per their interests, hobbies, age groups, gender
• Improved ROI
Why Digital Media??
Radio Newspaper TV Online02468
101214
ROI Per-centage
Source: http://www.articlecity.com-Nate Rodney
Social Media Strategy
With a well-designed social media strategy, you can leverage conversation to advance your business. Without such a strategy, you run the risk of falling behind.
The benefits of social media campaigns are extensive – from increasing customer satisfaction, to keeping tab on the competition, to marketing your latest product.
Why not take advantage?
Facebook• Creating profile• Creating page• Content development• Buzz creation• Integration page with other social media channels• Post updates with links to the desired landing page• Joining groups and pages• Adding members• Starting discussions• Sharing links• Creating facebook “like” button and badge, to place it in the website and blogs• Run contests, promotional campaigns, polls…• Video sharing via YouTube tabs ( for viral campaigns)• Photo sharing via page flicker apps/ similar apps• Document sharing ( pdf, ppt, whitepapers, brochures, notes..)• Customized contact form/ registration form• Promote blogs/feed• Adding custom tabs• Tagging use of various external interactive Apps
LinkedIn• Creating profile• Creating company page• Integrating profile with other media channels• Add connections• Join Groups• Targeting and networking with the influencers• Starting Discussions in groups• Active participations in relevant Q&A’s• Publish Press release• Create polls• Launch and promote e vents• Submit feeds• Share presentation• Integrate blogs to the profile• Share likes
Twitter• Creating twitter handle• Post tweets with site link (content from the site)• Following key influencers• Use hash tags for keywords• Retweet influential tweets• Tweeting based on trends• Post natural updates frequently• Influence mentions• Create a twitter badge and place it on the site and blogs• Increase followers base constantly• Network and engage the followers
Google +• Create profile• Create page• Content Development• Buzz Creation• Integrating page with other social media channels• Post updates with links to the desired landing page• Joining pages• Adding influencers to our circles• Starting discussion• Sharing links• Video sharing • Photo sharing • Document sharing ( pdf, ppt, whitepaper, brochures, notes…)• Tagging
• Creating Profile• Creating boards• Content Development• Buzz creation• Integration profile with other social media channels/blogs• Add pins• Influence repines• Photo sharing with links• Sync info graphics• Follow influencers• Follow relevant boards
Blogs And Q&A’s
• Blogs
– Follow key blogs– Comment on blogs with link– Network with influential bloggers
• Q&A’s
– Post questions and answers on Q&A sites like answer, bag, quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation
Digital PR
• Monitor and evaluate relevant online media conversation
• Engage with key influencers in the blogosphere• Develop the corporate blogs, social network
sites and multimedia tools• Plan and develop content for corporate
websites• Optimize e communication for effective
distribution in the digital space
Social Bookmarking and Document sharing
• Social Bookmarking
– Bookmarking Links from the site– Adding keywords– Using top SBM sites for quality backlinks: mixx, jumptages,
Digg, Reddit, stumbleupon, delicious,
• Document sharing
– Sharing presentation through slide share, scribd, docstoc– Publishing white papers and Article in scribd and docstoc
12 – Month Social Media marketing timeline
Month 1-3 brand presence
Create profiles
Implement brand image
Announce presence
Traffic Sources
Referring sites
Search engines
Project Traffic
12.5 % increase
Twitter/facebook/ LinkedIn followers
100 -2000 followers
Costing
Rs.30,000
12 – Month Social Media marketing timeline
Month 3 - 6 : Brand/customer
engagement
Increase followers base
Monitor brand,
industry, niche
Reply to customers and
prospects
Traffic source
Referring sites
Search engines
Projected traffic
25 – 30 % increase
Twitter/ facebook /
LinkedIn followers
1000- 3000 followers
Costing
Rs.90000
12 – Month Social Media marketing timeline
Month 6 - 12: ROI focus
Special offers for fans, members,
followers…
Converts fans, members,
followers to email subscribers
Revenue based campaigns
Lead generation
Traffic Sources
Referring sites
Search engine
Projected Traffic
50-60 % increase
Costing
Rs.1,50,000