Ad AAd Astra Media Kitstra Media Kit

Anthony Duignan-CabreraImaginova Corp.470 Park Avenue South, 9th Fl.New York, NY 10016aduignan@hq.space.comOffice 212 703-5845Cell 917 679-2195

To The Stars

Ad Astra magazine is dedicated to the policies, people and

scientific inquiries that will impact humanity’s reach into

Space. Its pages form the cross roads where government,

industry, and Space advocates share insights that shape

the world’s advances towards the civilization of Space.

Ad Astra, which means, “To The Stars” in Latin, is the

official publication of the National Space Society.

National Space Society

The National Space Society (NSS) is a non-profit “think tank” whose

goal is to create a space faring civilization. Its international

membership of over 20,000 plus people with 75 chapters represents

the upper-echelon of the Space community.

NSS, founded in 1974 is widely acknowledged as the preeminent

citizen’s voice on space, pushing the space agenda on Capital Hill,

supporting education programs, and helping to set policy.

Its board of directors and governors forms a veritable “who’s, who”

in Space including former astronauts, scientists, government

officials, business executive and prominent members of the media.

These include Hugh Downs, Buzz Aldrin, John Glenn, Sir Arthur C.

Clarke, Tom Hanks, Newt Gingrich, Kirby Ikin, Don Fugua,

Harrison Schmitt, and Freeman Dyson

The National Space Society selected Imaginova to be the writers and publishers of Ad Astra in 2004.

Imaginova’s unmatched credibility and authority in space journalism and information has placed it at the center of the critical events, ideas, discoveries, polices and people that impact space.

Imaginova is First in Space

Editorial

Ad Astra has expanded into a crucial platform to impact Space Policy. Here’s what you will find in Ad Astra:

People who matter: Interviews with the men and women behind the space missions and those who execute policy.

Policy and Legislation Review: Analysis and opinion on the US policies and legislation that will guide our programs in Space.

Exclusive reporting on Global Space initiatives: Investigations into Space efforts across the globe and the potential effects on mankind and the universe.

Coverage of the issues facing the aerospace sector in civilian and defense programs.

Space Innovations and Discoveries: The Science and technological discoveries that will lead to habitable Space. Information and analysis about celestial events.

Images: The spectacular photos of Space and technologies that create the passion for a Space Faring Civilization.

Editorial

Contributors to Ad Astra include:

Leonard David: SPACE.com's Senior Space Writer, the award-winning David has covered space exploration for more than three decades.

James Oberg: NBC News space commentator, author and former NASA Mission Controller.

Brian Berger: Senior Staff Writer with Space News, Berger covers space policy in Washington, D.C.

David Brody: Imaginova Corp.'s award-winning video producer has covered space issues for television for more than 20 years.

Reader Profile

Individuals with diverse backgrounds, brought together by Space, Science and Technology.

Ad Astra readers are:• Opinion formers and early adopters who are keen for the latest in technology including

computer equipment, electronic and automotive products.• Passionate about their subject and spend involved time with the publications they chose.• 90% are degree qualified: They are affluent, established in their lifestyle and prepared to

purchase the product and services that enhance their lives.

Demographic Breakdown

Male/Female 80/20% Post Graduate Study/Degree 43%

Age 18-49 50% Graduate College 72%

Age 25-54 67% Professional/Managerial 58%

Age 35-49 40% HHI $250,000 13%

Age 50+ 50% HHI $100,000+ 63%

Source: NSS membership profile 2004

Benefits to Advertisers

• NSS members, an active community who are key advocates and drivers in defining Space Initiatives such as the President’s vision for Space, Space Tourism, the Mars probe and other major programs in an exciting period for Space.

• Key business leaders, NASA personnel, and government decision makers at the cutting edge of science and space technologies with significant budgets for product and service investments.

• NSS Corporate Council: which includes top executives from Northrop Grumman, Boeing, Lockheed Martin, Raytheon, Ball Aerospace, and many more.

• Involved readers. Information is vital to their success and they spend time with authoritative magazines like Ad Astra.

• The credibility and level of trust in Ad Astra and the National Space Society.

Ad Astra provides advertisers access to:

Advertising Rates 2006

Black and White Two Color Four Color

Full Page - $1,950 Full Page - $2,350 Full Page - $2,800

2/3 page - $1,355 2/3 Page - $1,755 2/3 Page- $2,205

1/2 page - $1,110 1/2 Page - $1,510 1/2 Page - $1,960

1/3 page - $799 1/3 Page - $1,199 1/3 Page - $1,649

1/4 page - $603 1/4 Page - $1,003 1/4 Page - $1,453

1/6 page - $480 1/6 Page - $880 1/6 Page - $1,330

Production Specs 2006

Fonts•  All printer and screen fonts included on supplied disk(s).•  Multiple Master and Open Type fonts should be avoided.•  Adobe Postscript Type 1 fonts are recommended.•  Truetype fonts are not recommended.

ApplicationsQuarkXpress•  All printer and screen fonts have been included on the disk(s). •  Fonts have not been stylized with the application style palette. •  All link files have been included and saved as EPS or Tiff format.

General Guidelines • Bleeds of at least 1/8” are included when necessary. • Live material is at least 3/8” away from publication trim lines. • Images should be scanned at full output size at 300dpi.

Submission Policies • All files must be submitted “print ready.” Any file manipulation/repair are

billable services. • Publisher will not be held responsible for errors when files are not submitted

in accordance with our specifications.• All electronic files must be accompanied by an accurate hard copy for

reference.• All disks must be clearly labeled and only contain the files to produce the

advertisement. • Electronic ads not accompanied by a high-resolution color proof will not be

subject to exact color representation. If a high resolution, color accurate proof is required, please allow one week for turnaround.

• ONLY CD-ROM ACCEPTED.

Production Specs 2006

Production Specs 2006

Film submission Guidelines Mechanical Requirements

1.      Trim Size: 8 3/8 " x 10 7/8"2.      Bleed Size: 8 5/8” x 11 1/8”3. Live Area: 7 5/8” x 10 1/8”3.      Keep live matter at least 3/8" from the trim edge

Name Width Height Notes

Full page (non bleed) 7 3/8” 10 1/8” Remove folio line

Full (bleed) 8 3/8” 10 7/8” Add 1/8 bleed

Spread (bleed) 16 ¾” 10 7/8” Add 1/8 bleed

Spread (2 unites, non bleed) 15 ¾” 10 1/8” Remove folio line

2/3 page 4 7/8” 9 7/8”

1/2 page island 4 7/8” 7 3/8”

1/2 page horizontal 7 3/8” 4 ¾”

1/3 page vertical 2 3/8” 9 7/8”

1/3 page square 4 7/8” 4 7/8”

1/4 page 3 5/8” 4 ¾”