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"Social Media: Is It Worth It?"

Social media:

Is it worth it?PANELISTS:

Audra Hoy / @audra_hoy / BrownBoots Interactive

Beth Myers Landbo / @BethMyersLandbo / FCEDC

Marcus Sanford / @mesgdesign / BCI Burke Co.

July 21, 2010

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There is no turning back.

22% of all time spent online is spent on

social networking sites.

75% of households use social media.

Time using social media has doubled in

the last year.

Twitter has grown 1,250% in the last

two years.

55% have at least one or more social

networking profiles."Social Media: Is It Worth It?"

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"Social Media: Is It Worth It?"

What is social media?

It is a conversation.

It cannot be ignored.

It is happening with or without you. Engage.

It is not free.

It is a tactic, not a strategy.

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"Social Media: Is It Worth It?"

Does the glass slipper fit?

Not every girl is Cinderellaand not everysocial media avenue is right for you.

1. What is your goal?

2. What channels will help you reach thatgoal?

3. Why does that channel help you reach yourgoal?

4. How will you accomplish your goal with thatchannel?

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"Social Media: Is It Worth It?"

Social media planning

1. Find your target audience

2. What is the purpose

3. Find your voice. Be authentic.

4. Work out the logistics

5. Work the plan

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"Social Media: Is It Worth It?"

Determining your goals

Awareness

Promotion

Network / Connect

Increase customer base

Build brand loyalty

Be a resource Find potential prospects

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"Social Media: Is It Worth It?"

Step away from the keyboard if

You cannot maintain.

You dont know what you want to say.

You cannot commit to a long-term strategy.

You cannot, or will not, give those

representing you on social media the ability to

post or respond. You only plan to use corporate marketing

speak.

You still think that social media is free.

You cant have a little fun!

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"Social Media: Is It Worth It?"

What your boss wants to hear

Are your competitors out there? What are

they saying?

Are our peers/partners out there? What are

they saying?

Most importantly, are your customers out

there? What are they saying?

What are they saying ABOUT YOUR

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"Social Media: Is It Worth It?"

L. I. S. T. E. N.

The single most important reason to be involvedin social medialisteningto yourcustomers.

Listen to:

What they are saying about you (the good, the bad

and the ugly) What they are interested in, talking about and

searching for

Perceptions of your industry

The communication style of your industry

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"Social Media: Is It Worth It?"

How to squeeze it in

Dedicate a specific time each day

Delegate responsibilities

Plan content in advance

Dont just hang out, you have other things to

do!

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"Social Media: Is It Worth It?"

The A-Team

@Dishnetwork

@EAAUpdate

@comcastcares@aurora_health

@AJBombers

@kavarna

@BobNKFIZ@FdLPolice

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"Social Media: Is It Worth It?"

Resources

Social Media Examiner (www.smexaminer.com)

MarketingProfs (www.marketingprofs.com)

Duct Tape Marketing (www.ducttapemarketing.com/blog)

Brian Solis (www.briansolis.com)

Small Business Computing(www.smallbusinesscomputing.com)

SocialMouths (http://socialmouths.com/blog)

Robin Good(www.masternewmedia.org/social_networking.htm)

Social Media Explorer (www.socialmediaexplorer.com)

Alltop (www.alltop.com)

Ragan Communications (www.ragan.com)

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"Social Media: Is It Worth It?"

Tools

Oneforty (www.oneforty.com)

Hootsuite (www.hootsuite.com)

Bulbstorm (www.bulbstorm.com) Flowtown (www.flowtown.com)

Blastfollow (www.blastfollow.com)

Tweetdeck (www.tweetdeck.com)

CoTweet (www.cotweet.com)

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"Social Media: Is It Worth It?"

Books

Twitter means business: How microblogging can help or hurt your

company

by Julio Ojeda-Zapata

Twitter Revolution: How Social Media and Mobile Marketing is

Changing the Way We Do Business & Market Online

by Warren Whitlock and Deborah Micek

(Add books)

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"Social Media: Is It Worth It?"

Audra Hoy / @audra_hoy

Beth Myers Landbo / @BethMyersLandbo

Marcus Sanford / @mesgdesign

Presentation available on SlideShare:

http://www.slideshare.net/BrownBoots