Unlocking LocalActivation at Scale

Financial Services

Most brands have robust national advertising campaigns, and whilethese are important for driving broad awareness through activation via traditional channels, they ultimately lack a local touchpoint thatallows them to reach potential customers when and where it counts. Social media enables brands to activate locally, reaching consumers on their socialmedia feeds throughout the day- where they spend most of their time. As a national brand, you have two challenges when it comes to advertising:

Global-to-Local Social Advertising

Communicating your brand messageand product positioning at scale

Activating local consumers to visityour locations in their area

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Facebook advertising through Tiger Pistol is built to meet these challenges.

1

A single campaign template thatcan be distributed to 1000’s of

locations effortlessly

Tiger Pistol solves the core challenges that financial services brandsface in executing multi-location and channel campaigns by providing aplatform that was designed specifically to deliver global-to-local, bestpractice, Facebook and Instagram campaigns.

Campaigns run from locationFacebook Pages, increasing

relevance with localization anddriving foot traffic to the location.

Leverage corporate audiences atthe local level with unique

configuration capabilities, enablingbrands to distribute national

Custom and Lookalike Audiences.

Distribute brand-approvedtemplates and determine level of

location control, from selecting pre-approved images to editing copy.

Platform Benefits

2

DELIVER MORE > LOCAL SCALE, LOCAL CONNECTIONS, LOCAL TARGETING, LOCAL CUSTOMIZATION

Distribute and Publish at Scale Gain Performance through Local

Leverage Corporate Audiences Personalize and Localize Ads

3

Automatically Create Best Practice Local Campaigns

Simple Account Structure

Optimized SpendAutomatic Placements

Pixel + Audience SharingDynamic Local Copy

Connecting local campaigns to brand-level initiatives unlocks significantvalue for financial service brands who are focused on deliveringperformance to their branches, agents, or advisors. The Tiger Pistol platform is designed to work within this framework anddeliver best-in-class campaigns optimized for smaller local budgets.

Global-to-LocalDELIVER MORE > VALUE

4

Effortless Setup

Onboard locations and connect Facebook local pages easily, using anumber of fast, simple tools Mass upload using spreadsheet import

Mobile-friendly sign-up tool enables face-to-face connectionSingle-location creation in 3 simple stepsYext Integration for automatic import and updates

DELIVER MORE > EFFICIENCY

5

Templatized Campaigns

Create campaign templates in single image, video, and carouselformatsLeverage brand/corporate custom and lookalike audiences with geo-targeting automatically applied for each locationDynamic content customization and localizationPainless distribution of campaigns to each location with intuitivereporting

DELIVER MORE > LOCALIZATION

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Flexible media funding options support 100% brand- or corporate-funded to 100% location-funded and everything in betweenProvide locations and sales channels with a library of brand-approved creative assets to give them safe control over localcampaignsEasily create campaign flights with flexible dates and locationnotifications for new campaignsLocation-level dashboards provide real-time visibility into campaignperformance

Flexible Campaign DistributionDELIVER MORE > POTENTIAL

Select a Media Item for Your Ad

Services and Support

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Go-to-Market and Brand-Level SupportTiger Pistol works with you from the get-go, offering guidance onlocal social advertising and budgets, go-to-market strategies andfunding strategies, and service models.

On top of our leading technology, Tiger Pistol can provide the consultation and service needed

to support you on your entire journey.

Training & OnboardingTiger Pistol provides complete training and onboarding to ensureyour team can successfully roll out social ads quickly and withlow overhead.

Dedicated Client Success ManagerAssigned to your account from day one, your dedicated clientsuccess manager will understand your unique needs and supportcontinuous improvement.

API, SaaS, and Marketing Service ModelsWe provide support according to your brand’s needs - from a puretech integration to complete hands-on service, all inclusive of aresponsive help desk.

Multi-language and Currency SupportPlatform user interface available in English, French, Spanish,German, Dutch, Italian and Portuguese, with support for bothMetropolitan French and French Canadian. We also support morethan 15 global currencies.

DELIVER MORE > EXPERTISE

Ready to Deliver More?

See how your company can locallyactivate your social advertising at scale

with Tiger Pistol.

Tiger PistolAustin | Cleveland (888) 400-8845www.TigerPistol.com