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Magic: The Gathering®– Code Name: “Action”  

May 13, 2011

OR

Pre-order Date: April 8, 2011 Product Release Date: May 13, 2011

The Fate of Mirrodin Revealed 

No matter which side fans choose to play, this set will live up to its code name:Action.

The story arc for the Scars of Mirrodin ™ block comes to a stunning conclusion

that will leave fans clamoring for more!

PRODUCT TYPE: Trading Card Game 

TARGET AUDIENCE: Magic™ players; age 13+. 

SET SIZE AND PRODUCT OFFERINGS 

• There are 175 black-bordered cards in “Action.”

• Boosters, Booster blisters, Intro packs, Event Decks, and Fat Pack.

• “Action” is set 3 of 3 in the Scars of Mirrodin ™

block.

Magic: The Gathering, its logo, Scars of Mirrodin, Mirrodin Pure, New Phyrexia, and Magic are trademarks of Wizards of the Coast LLC in the U.S.A. and other countries. ©2011 Wizards.

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Magic: The Gathering®– Code Name: “Action”  

May 13, 2011

KEY SELLING POINTS 

•  RETURN TO MIRRODIN™: The Scars of Mirrodin block marks the return to a world of twisted

metal first seen in 2004. The original Mirrodin block is one of the most popular and successful inMagic’s history. 

•  NEW MECHANICS: While “Action” will build on some of the themes and mechanics introduced inthe original block and in Scars of Mirrodin and Mirrodin Besieged 

™it will also introduce new,

exciting game mechanics that should have the player base buzzing.

•  EVENT DECKS: Returning with “Action” are Event Decks. These 60-card decks come with a 15-

card sideboard and are perfect for use in Standard play tournaments like Friday Night Magic orGame Day celebrations. They also come with a Spindown

™life counter and a reusable card box.

Please note: The event decks being created for “Action” will be released on June 10, 2011 – justin time for Game Day! 

•  INTRO PACK DISPLAYS: With the release of “Action” we return to five versions of the IntroPacks. 

•  LOOSE LIPS SINK SHIPS: The final outcome of the war is so secret we’re shipping the productout in cartons marked with its code name “Action.” 

MARKETING SUPPORT 

Organized Play• Worldwide Prerelease Tournaments: May 7 – 8, 2011

• Worldwide Launch Parties: May 13 – 16, 2011

• Game Day celebrations: June 11 – 12, 2011

Promotions• “Action” promotional elements include:

o Website – dedicated websites specific to this block will offer players clues and insights ondeck building, storyline, and other exciting “Action” news:

Wizards.com/Mirran Wizards.com/Phyrexian

o Organized Play – exciting faction choices will energize players and grow your OP events.

o Social Media – extensive use of social media sites (Facebook, Twitter, Magic™

forums)to excite and engage the players beyond the store.

High-Impact Advertising• Advertising for all Organized Play events will include videos and other viral content to excite the

players and tease the storyline.o Final site list likely to include:

Kongregate, Source Forge, Penny Arcade, GameFly, Escapist, CheatCC

• Retailer Ad Kit available for download on the Wizards website with customizable flyers and ads.Kits available April 4, 2011.

Magic: The Gathering, Magic, Scars of Mirrodin, Mirrodin Pure, New Phyrexia, Spindown, and MirrodinBesieged are trademarks of Wizards of the Coast LLC in the U.S.A. and other countries. Other trademarks

are property of their respective owners. ©2011 Wizards.

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