8/8/2019 Acquiring of Harin Gatha Milk Production System
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Harin Gatha Milk Production System
In order to revive the Hiran Ghata Milk Production System I have
to take sharp strategies as
well as new plans to develop the market, brand and to create
loyal customer again in the
market.
I will go through following steps for reviving the company:
1)Create a vision and mission: I will create a new vision and
mission for the acquiredcompany. I will try to make the things more
ethical and it should be customers as well as
employee oriented. Serving the customers by providing quality
and cheaper product in
the market. I will try to make the hiring of employee more
transparent and will create
good working culture.
2)In-depth insight: This is the key to increase relevance and
understanding key drivers ofpurchase intent. Here we get into the
heads and hearts of the customer to learn their
rational needs and emotional wants and desires. Who are they?
How do they live? How
do they want to live and how can this refreshed milk company
reside at the cross sections
of the customers' lives?
3)Do some research: I will find out all the history of the Hiran
Ghata Milk ProductionSystem, how it was founded, how it changed,
and what things remains that is worth
saving? That doesnt mean just researching clippings. It means
talking to retired staffers,
who know why things worked, and why things didnt. I will also do
the market survey to
know the needs and want of customers, what will be their
perceived value for theorganization, what is their purchasing power
and what kind of product they require. This
process is not about finding out just about what went wrong, but
what works.
4)Look for fans: Since the Hiran Ghata Milk Production Systems
name is there in themind of people after 50 years. I will try to
leverage that and attract old customers and try
to advertise my company by the word of mouth. It will create
positive brand awareness
in the rural area also.
5)Manufacture commemorative and specialty products: I will
increase the product lineand try to manufacture new milk products
addressing the need of target customers. The
new products will be such that people can relate and use it n
their day to day life. It will
be easy for them to introduce the products in their
lifestyle.
6)Introduction of technology: I will introduce latest technology
available in the market. Itwill make the milk product more
hygienic, long life cycle, nutrients and easy to use so
that every customers can use and consume the product without any
trouble. Use of
8/8/2019 Acquiring of Harin Gatha Milk Production System
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technology will also help in getting the economics of scale,
thus I can have more cost
efficient product to serve the nation.
In order to revive Hiran Ghata Milk Production System I will
consider the following
flow:
SWOT analysis
of industry and
market
Reposition the image of
the company and try to
build new image
addressing the
customers requirement.
Leverage brand
value which is
still in general
peoples mind.
Allocate resource
properly to R&D,
distribution
channel and
advertisement
Training old
employee instead
to fire them and
use their
experience.
Try to learn
what technology
and business
model Denmark
is using.
Try to renew the
old relationship
with the
Denmark
Government.
PROMOTION
y Us e ofeffective
media and
promotion
al channels
y Word ofmouth.
y Try to getmore media
coverage at
the time of
launch.
PLACE
y Use the olddistribution
channel.
y Try topenetrate
more in
market of
introducing
information
technology in
distribution
channel.
PRICE
y Dependingupon the
purchasing
power of
target
customers.
y Part of profitfor CSR.
y Moretransparency.
PRODUCT
y New productline
y Use of latesttechnology in
manufacturing
the product.
y Outsource theraw materials
from rural
people who
need
employment.
Reengineering of culture/ hiring process, Quality check,
complains and grievance handling cell
