Charu ChoudhaM|FC|10|37

Objective: To design a Brand Identity for a hypothetical Designer, who works with Indian crafts and creates very innovative, contemporary and traditional assecories and garments.Challenge: The products being created by the designer are very exclusive and exported to Abroad (outside India).

Brief prepared.

Name of Designer: Aishwarya Enolla (female)

Age- 25 years

Specialization: Textile Designer (Mumbai-based)

Craft incorporating: The designer is highly obsessed with Pattachitra Paintings

from Orissa. Thus, she incorporates pattachitra art in most of her products.

Product lines- Bags, laptop covers, kits, stationary to sarees

, Kurtis, stoles, slippers etc

Product Range- Starting from Rs. 1000 to Rs.10,000

Specialty of the products: The products are very much inspired by Hindu

mythologies so all of the are based on stories of gods and goddesses.

Understanding the Personality of Brand

INSPIRATION & PROCESS OF DERIVING ICONS

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Pattachitra paintings Story telling in early times in India

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option1

option2

option3

OPTIONS FOR THE LOGO

preliminary option1

preliminary option2

preliminary option3

CHOSEN LOGO

PROCESS FOR CHOOSING COLORS

Inspiration

Final color palette

R= 238G= 42B= 38

R= 248G= 163

B= 43

R= 238G= 38B=94

R= 241G= 113B= 37

Font family- Sans Serif

Geosans light

Final Identity

Business cards

Letterhead & Envelope

Screen saver

Prize Tags & badges

CD cover ,Diary & envelope

Poster & Flyer

Brochure Design

Paper bags

Jute bag & boxboard box ( specially used for exporting purpose)

Cost of Collaterals per 1000 prints according to custom sizes:

Poster: Size- 18 inch by 24 inchPreferred paper- glossy coated paper (130 GSM)Cost/1000 sheets- 15,000 INRType of printing- offset printing (4 inks)Cost/1000- 18,000 INR_______________________________________Total - 33,000 INR (approx)

2. Brochures:Size – 6 inch by 6 inchPreferred paper- glossy coated paper (130 GSM)Cost/1000 brochure paper and printing i.e 15 pages- 1,60000 INRAdditional cost for binding, tin edging, cutting etc-10,000 INR________________________________________Total- 1,70000 INR

FlyersAlmost equal to the postersGlossy coated Paper,(100 GSM)Offset printing______________________________________Cost- 33,000 INR

Business cards Size-3.5 by 3.5 (custom)14 point CS2 paperBoth sides color, High gloss front_______________________________________Cost-8000 INR

Miscellaneous cost-20,000 INR( This will include letter head, stickers, tags, bags, sourcing etc)

On adding all, Total cost of production- 2,70,000 INRDesign charges -50,000 INR___________________________________________

Total cost of the branding along with production- 3,20,000 INR

ThankYou