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Freshly caught Fish need to be cooled as soon as possible and remain in cold storage/refrigeration until consumed.
An uninterrupted cold chain is important in preserving Fish for longer periods and avoid losses and spoilage.
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Extended Shelf Life
Type of Fish -10°C -18°C -20°C -23°C -25°C -29°C
White Fish (Gutted) 1 month 4 month 8 month
Smoked White Fish 1 month 3 months 7 month
Herring (Gutted) 1 month 3 months 6 month
Kippers 3 weeks 2 month 4 month
Whole Cooked Lobster 6 month
Cooked Lobster Meat 3 month
Whole Cooked Crab 4 month 8 month
Cooked Crab Meat 3 month 6 month
Mussel Meats 3 month 8 month
Cod, Haddock, Etc. 3-5 month 6-8 month 8-10 month
Flatfish 4-6 month 7-10 month
Fatty Fish 2-3 month 3-5 month 6 month
Lobster And Crab 2 month
Shrimp 6 month
Oysters 2-4 month
Scallops 3-4 month
Clams 3-4 month
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Private companies catering to export market follow
guidelines as laid by MPEDA and clients.
Such companies have freezing and storage facilities and
implement quality and HACCP processes.
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Marine fish sold in domestic market is largely limited
due to lack of efficient cold chain infrastructure.
Subsequent low shelf life of marine fish limits market to
coastal areas and associated higher price further inland.
Opportunity exists for creating a complete cold chain
for Marine Fish sold in domestic market.
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Fishing boats prepare by loading on ice.
Flake ice is brought to the boat prior departure.
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Flake ice is filled into boats hold or insulated boxes
for short term holding of the catch.
The fish when caught are kept under layers of ice
until returning to port.
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Freshly caught fish is stored in the hold or boxes
under flaked ice.
After 7 Days
Ice still visible – core
temperature at 8 ºC
After 2 Days
Ice still visible – core
temperature at 0 ºC
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Re-icing into crates at local pack-house, usually run by local fisheries department.
Transport in open trucks with frequent re-icing stops enroute.
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Retail price of Marine Fish ranges from Rs.70 a kg to
Rs. 700 a kg depending on the type and size of fish.
Current retailing does not reach smaller towns and villages
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India’s growth has not necessarily lagged in this industry, though scope stays immense
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Sea Food Exports
Seafood Export Industry in India has a turnover of about USD 9 Billion.
Approx 400 processing plants focused on exports.
Most of the export is focused on USA.
Domestic market
Largely ignored.
Traditionally non-fish households fast changing over last two years.
Losses enroute causes price differentials, effecting market
opportunity.
Frozen seafood easily accepted compared to frozen meats or
vegetables by hinterland consumer.
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Minimal competition for domestic market –
traditionally export oriented.
Quality & traditional spoilage fears keep consumer at bay –
quality and brand will make impact.
Increasing local demand specially in
hinterland. Perceived value add.
Implement best practices and efficient
cold-chain management reduces
losses.
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Cold Chain
Safe shelf-life: secure sales.
Reduced losses: reduced
prices.
Acceptability: Frozen sea food accepted food.
Brand Advantage:
HACCP compliant safe to
brand.
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Mitigating Advantage
Capital expenditure that adds value.
New markets, adds to consumer base.
Modernise with hybrid technologies.
Risks Perceived
Lack of Infrastructure to process store and market.
Logistics - demand to grow in North and central India, distant from coastal areas.
Energy Costs during storage, processing and transport.
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