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Rate card No. 55, effective 1 January 2018
2 Magazine Portrait
3 Readership Structure
6 Magazine Introduction
8 Publisher Details
9 Circulation Details
10 Ad formats and Prices
12 Ad Specials
16 Deadlines
17 Focus Topics
18 Travel Topics
20 Your Contact
Content
Media Kit 2018
ACE Verlag GmbHSchmidener Straße 22770374 StuttgartGermanywww.ace-lenkrad.de
CEO and Advertising Sales DirectorJörg EisenachPhone: +49 711 5303-4010Telefax: +49 711 5303-3010E-Mail: [email protected]
Advertising Sales Manager andorder ProcessingDennis SchediwyPhone: +49 711 5303-4011Telefax: +49 711 5303-3011E-Mail: [email protected]
Advertising Sales ConsultantMichelle AhnePhone: +49 711 5303-4013Telefax: +49 711 5303-3013E-Mail: [email protected]
Nielsen 3b and internationalPlease contact the advertising salesdepartment in StuttgartPhone: +49 711 5303-4011E-Mail: [email protected]
Nielsen 4Medien Service BayernFriedrichshafener Straße 182205 Oberpfaffenhofen/GilchingGermanyPhone: +49 8105 9070-0Telefax: +49 8105 9070-30E-Mail: [email protected]
Nielsen 5 – 7Verlagsbüro KrimmerBülowstraße 6610783 BerlinGermanyPhone: +49 30 893827-0Telefax: +49 30 893827-33E-Mail: [email protected]
Nielsen 1Kontor M Medienvermarktung GbRGoldbekplatz 322303 Hamburg, GermanyPhone: +49 40 639084-0Telefax: +49 40 639084-44E-Mail: [email protected]
Nielsen 2PaßmannMedienPartner GmbHPrinzenallee 11a40549 Düsseldorf, GermanyPhone: +49 211 542181-0Telefax: +49 211 542181-70E-Mail: [email protected]
Nielsen 3aQM Quadro Media GmbHAm Lindenbaum 2460433 Frankfurt am Main, GermanyPhone: +49 69 530908-0Telefax: +49 69 530908-50www.ace-lenkrad.de E-Mail: [email protected] www.ace-lenkrad.de
Your Contact
ACE LENKRAD readers are mainly men with a high net income. Their elevated average age of 54 years is attributable to the two main target groups that make up the readership: on the one hand, Best Agers (aged 50+), the longstanding members of theACE Auto Club Europa, and on the other, young fathers, who make up the bulk of the new members.
Sector-specific structure data can be supplied on request.Phone: +49 711 5303-4011E-mail: [email protected]
ACE LENKRAD is the member magazine of theACE Auto Club Europa with around 600,000 members. For over 920.000 readers* each month, the club magazine is an important, editorially independent source of information that enjoys a high level of trust and focused consumption: 99 % of members read
ACE LENKRAD – 88 % particularly thoroughly and regularly, a further 8 % read the magazine occasionally.Only 1 % are non-readers.**
ACE LENKRAD is dedicated to mobility. The primary content comprises soundly researched car, tire and further product tests, new vehicle presentations, car accesso-ries, purchasing recommendations, in-depth travel reports, leisure tips, extensive advice topics and service threads, bicycles and e-bikes as well
as articles on camping and caravanning. In addition: reports on fairs such as the Caravan Salon Düsseldorf and the car IAA.
Particular advantages of ACE LENKRAD extremely high consumption quota very high proportion of exclusive readers very high proportion of core users top probability of exposure very intense reader loyalty enjoys high level of trust among readers Ad Specials with target-group selection high response figures
2 | 3
*ma 2017 Pressemedien II / ** representative member survey with more than 6.000 participants.
Men in their best years with avery high net income
Men*Women*
Age 18 – 29*Age 30 – 39*Age 40 – 49*Age 50 – 59*Age 60 – 69*
Age 70 years and over*working*
Two wage-earners in household*Net monthly household income 3,000 EUR and over*
Respondent‘s net monthly income 2,500 EUR and over*Socio-economic segment ‚top‘
Midlife plus & Enjoyment of lifeGolden Retirement & active
Upwardly mobile milieu
83 %17 %
6 %14 %17 %25 %19 %19 %64 %63 %48 %27 %22 %16 %23 %27 %
OVER 920.000 READERS*
ø personal net income: 2.284,00 Euro
ø net household income: 3.363,00 Euro
ø age: 54 years
Source: *ma 2017 PM II Index 100 = German-speaking population (70.09 million)best4planning 2016 III Index 100 = German-speaking population (69.56 million)
Index 100
139
110
119
198
114
140
138
105
105
154
168
136
119
34
38
102
Magazine Portrait
Readership Structure
Media Kit 2018
Media Kit 2018
The readers of ACE LENKRAD are not only avid motorists, extremely fond of travelling and very active in their leisure time, but in most cases are also homeowners with a particularly pronounced health awareness and need for security. Their many different interests and significant purchasing power make them a highly relevant target group for numerous sectors.
4 | 5
best4planning 2016 III Index 100 = German-speaking population (69.56 million)
Readership Structure
Extremely auto-minded I am a total car enthusiast 45 %
For me the car is the expression of an attitude to life 51 % Car purchase planned in the next 1 – 2 years 27 % Basis car buyers: More likely to buy a new car 34 % Basis car buyers: More likely to buy a used car 61 %
Brand orientation: car 29 % Strong / very strong product interest: car 56 %
Strong / very strong product interest: car accessories 43 %
Insurance Strong/very strong product interest: Insurance products 29 %
92
137
132
113
127
117
Index 100
126
164
142
127
173
140
119
142
86
125
124
143
119
113
158
175
159
132
212
Definite plans to purchase tyres in thenext 12 months – quality preferred
Summer tyres 17 % Winter tyres 20 %
Brand orientation: tyres 24 %
Travelled a great deal in the last 12 months One or more proper holidays 78 %
One or more short breaks 55 %
Very active in leisure: Many different hobbies frequently / occasionally
Cycling, mountain-biking 37 % Hiking, walking 19 %
Camping, caravanning 8 % Home improvements, DIY 50 %
Gardening 47 % Occupy with cars (e.g. repair) 24 %
House, apartment and garden owners In rented flat 49 %
In rented house 39 %Property: detached house 25 %
Property: row home 7 % Back garden 50 %
Media Kit 2018 6 | 7
Magazine Introduction
Test & Technology
Transport & Environment
Leisure & Travel
All topics about cars: Car tests and driving reports Introduction of new cars Buyer guidance Summer and winter tyre tests Alternative drives, new technologies Extensive practise tips and accessories Introduction of new motorcycles
Insurance advice Latest jurisdiction Introductions and tests of the latest E-Bikes, baby seats and accessoriessuch as automotive carrier systems.Enviroment protectionRoad safety Different means of transportNews from politics and business
Detailed reports and advice about worldwide destinations and to all kinds of travel, as for example:
City trips Camping and caravanning Ferries Wellness Cruises Tours Activity holiday such as cycling, hiking and winter sports.
Publisher Details
PZN56 54 50
Founded in1965
Publication frequency Monthly, 10 times a year,on 1st of each month
Cover price / Subscriber price2.00 EUR / 20.00 EURincluded for ACE-members
Magazine formatWidth 210 mm, height 265 mmsaddle stitching
Terms of paymentPayment immediately on publication net cash. For payments that reach the publisher by the first day of sale, a 2 % discount is granted (provided no older invoices are still outstanding). All prices are subject to the statutory value-added tax. The publisher reserves the right at any time to require payment in advance by the closingdate, such as in the case of new business relationships and for classified ads.
Bank detailsHSH Nordbank AGBIC HSHNDEHHIBAN DE39 2105 0000 1001 3594 49
8 | 9
Circulation according to IVW report (Q2/2017)Circulation: 547,598 copies
Paid circulation: 599,830 copiesTotal circulation: 602,547 copies
Including ePaper: 56,284 copies
Average paid circulations2012 – 2016
ACE Verlag GmbHSchmidener Straße 22770374 StuttgartGermanyPhone: +49 711 5303-4011Telefax: +49 711 5303-4018E-Mail: [email protected]
CEO Jörg Eisenach, Karlheinz Stockfisch
VAT IDDE261883965
General terms and conditionswww.ace-lenkrad.de
Members by Nielsen (without ePaper) Nielsen region Total circulation Percentage
1 97,000 18 %2 122,000 22 %3a 79,000 14 %3b 88,000 16 %4 83,000 15 %5 – 7 81,000 15 %Total 550,000 100 %
Status: August 2017
Circulation Structure
Print run: 550,000 copies
597,092
546,763
556,293
569,983
580,945
2012 2013 2014 2015 2016
www.ivw.eu
Media Kit 2018
Schleswig-Holstein
1
Hamburg
Lower Saxony
Bremen
Mecklenburg-Western Pomerania
Saxony-Anhalt
ThuringiaHessen
North Rhine-Westphalia
Baden-Wuerttemberg
Saxony
Berlin
Brandenburg
Bavaria
4
3b
3a7
7
6
1
1
1
6
6
5
Rhineland-Palatinate
10 | 11
Classified section / Millimetre display adsSample sizes width × height [mm] Price in EUR*
1/8 vertical 1-column 43 118 1,758.20 1/8 2-column 90 57 1,698.601/8 horizontal 4-column 185 27 1,609.201/16 vertical 43 57 849.301/16 horizontal 90 27 804.601/32 43 27 402.30
The ACE LENKRADGelegenheitsbörse
is a separatesection for classified
text ads anddisplay ads.
Price per millimeter / column14.90 EUR for b/w, spot colour and 4cPrice calculation: No. of columns× height in mm × 14.90 EUR
2/1 page 390 × 236 420 × 265 43,900.–
2 × 3/4 page across gutter 390 × 182 420 × 199 36,220.–
2 × 2/3 page across gutter 390 × 160 420 × 177 32,190.–
2 × 1/2 page across gutter 390 × 116 420 × 133 24,150.–
2 × 1/3 page across gutter 390 × 72 420 × 89 16,100.–
1/1 page 185 × 236 210 × 265 21,950.–
3/4 page vertical 132 × 236 147 × 265 17,290.–3/4 page horizontal 185 × 182 210 × 199 17,290.–
2/3 page horizontal 185 × 160 210 × 177 15,370.–
1/2 page vertical 95 × 236 110 × 265 11,520.–1/2 page horizontal 185 × 116 210 × 133 11.520.–
1/3 page vertical 56 × 236 71 × 265 7,900.–1/3 page horizontal 185 × 72 210 × 89 7,900.–
1/4 page vertical 1-column 45 × 236 60 × 265 5,930.–1/4 page 2-column 95 × 116 – 5,930.–1/4 page horiz. 4-column 185 × 50 210 × 67 5,930.–
b
b
a
b
c
(a)
(b)
(c)
(a)
(b)
(a)
(b)
(a)
(b)
Change of platesA change of plates is possiblein line with Nielsen split.Booking: complete print run.
Format Size in mm [w × h] Price in EUR*Page fractions Type area Trim size** b/w, spot and 4c
Discounts
Frequency discount3+ ads: 3 %6+ ads: 5 %
12+ ads: 10 %24+ ads: 15 %
Volume discount 3+ pages: 5 % 6+ pages: 10 % 9+ pages: 15 % 12+ pages: 20 % 18+ pages: 21 % 24+ pages: 22 %
Technical detailsThe current binding technicalspecifications can be found atwww.duon-portal.de
Delivery of printing materialsDigital printing data should bedelivered via DUON, the VDZpublishers‘ central portal, atwww.duon-portal.de
Support For help, contact [email protected] or contact them on: +49 40 374117-50
Colour-calibrated proofs are not necessary and will not be used.
*All prices without VAT (value added tax) ** For bleed ads: allow 5 mm trim on all sides
Other formats on request
a
a
b Vertical format on request only. Limited placement option.a
Ad Formats and Prices 2018
Media Kit 2018
ACE LENKRAD offers a wealth of different Ad Specials –Target group selection by age, sex and region (also combinationsthereof) is even possible for selected special advertising forms.
Virtually all special advertising forms in the area of consumer magazines can be provided on request.
The following list shows the most frequently requested Ad Specials for ACE LENKRAD.
Please contact us well ahead of time, as availability is limited.
Your contactPhone: +49 711 5303-4011Telefax: +49 711 5303-4018E-Mail: [email protected]
per 1,000 or part there of up to 25 g: 91.– EUR up to 30 g: 95.– EUR up to 40 g: 102.– EUR up to 50 g: 110.– EUR Prices for higher weights on request
Complete print run or split runs, details on request. Minimum print run: 50,000 copies
By age, gender and/or region. Surcharge per 1,000 copies or part thereof:For one criterion: 8.– EURFor two criteria: 18.– EURFor two criteria: 28.– EUR
Minimum size: 95 × 148 mm Maximum size: 200 × 255 mm
2-page inserts: min. 100 g/m2
4-page inserts: min. 70 g/m2
Thicker inserts: min. 50 g/m2
See page 16.
A sample (10 copies) must also be supplied at the time of ordering. The order becomes binding for the publisher only after the content and technical feasibility have been approved.
In perfect condition and perfectly packed, delivered DDP to the printer at: Stark Druck GmbH & Co. KG, Waren-eingang, Im Altgefäll 9, 75181 Pforzheim, GermanyThe accompanying documents must contain details of the number of units in the shipment, magazine title and issue number. A sample of the insert must be attached visibly to the outside of each packing unit
Loose inserts are mechanically inserted into the maga-zine and must therefore fulfil certain requirements. For multiple-page inserts, the closed side always lies parallel to the spine of the magazine. Accordion-folded inserts or inserts with a postcard stapled to them cannot be processed by the inserting machine. Postcards must al-ways be affixed to the left edge of the loose insert with strip adhesive so that they cannot become detached during mechanical processing. Should any processing problems arise, completion of the printing run takes priority over the processing of the inserts.
12 | 13
Loose inserts are products enclosed loose in the magazine, delivered ready for processing.
Prices*
What can be booked
Selections
Formats
Weight of Paper
Dates
Sample
Delivery
Technicalspecifications
The latest technical information for ad specials can be found on www.adspecial-portal.de Ad Special-Portal
Ad Specials
*All prices without VAT (value added tax)
Loose Inserts
Media Kit 2018
14 | 15
Price per 1,000 or part thereof – Postcards: 45.– EUR– Booklets: 64.– EURProduct samples on request
Master ad in the complete print run as specified in price list. Format: 1/1 page or 2/1 page. For tip-ins certain parts of the print run can be excluded. Details on request. The necessary quantity of inserts must be agreed before placing the order.
Minimum size: 55 × 85 mm Maximum size: 200 × 255 mm
max. 40 g per copy
The final acceptance of an order is conditional on the provision of a binding sample of the tip-in and, for product samples and brochures, also the performing of a test-run. For this, 1,000 original samples must be provided free by the customer.
See page 16.
Tipped inserts must be perfectly packed and suitable for mechanical processing, and delivered DDP to the printerat: Stark Druck GmbH & Co. KG, Wareneingang, Im Altgefäll 9, 75181 Pforzheim, GermanyThe accompanying documents must contain details of the number of units in the shipment, magazine title and issue number. A sample of the insert must be attached visibly to the outside of each packing unit.
Paper weight for unfolded printed matter as a rule 150 g/m2, for other printed materials by arrangement. Maximum weight for envelopes with content: 20 g.
Product samples may contain no dangerous content or impede the processing and mailing of a mass print run. Heat-sealed plastic bags must withstand a burst pres-sure of at least 1,000 kp without harm.
www.adspecial-portal.de
Tipped inserts are products glued to a master advertisement in such a way as to allow the reader to detach them. They are delivered ready for processing.
Prices*
What can be booked
Formats
Weight of Paper
Sample
Dates
Delivery
Technicalspecifications
Bound Inserts
Price per 1,000 or part thereof. Pages up to: 4 pages: 77.– EUR 8 pages: 84.– EUR 12 pages: 91.– EUR 16 pages: 98.– EUR Others on request.
Complete print run or split runs.Minimum print run: 100,000 copies
By age, gender and/or region. Surcharge per 1,000 copies or part thereof:For one criterion: 8.– EURFor two criteria: 18.– EURFor two criteria: 28.– EUR
Magazine formatUntrimmed format: 216 × 273 mmFinal, trimmed format: 210 × 265 mmBleed trim allowance: 4 mm (head and foot trim)
4 pages: min. 80 g/m2
8 pages: min. 70 g/m2
12 pages: min. 65 g/m2
16 pages: min. 60 g/m2
See page 16.
A sample (10 copies) must also be supplied at the time of ordering. The order becomes binding for the publisher only after the content and technical feasibility have been approved.
Tipped inserts must be perfectly packed and suitable for mechanical processing, and delivered DDP to the printerat: Stark Druck GmbH & Co. KG, Wareneingang, Im Altgefäll 9, 75181 Pforzheim, GermanyThe accompanying documents must contain details of the number of units in the shipment, magazine title and issue number. A sample of the insert must be attached visibly to the outside of each packing unit.
Mechanical processing (back lip: 10 mm; head trim, foot trim and to front: 5 mm). Delivery must be in untrimmed format. Bound inserts that deviate from the magazine format are possible by special arrangement. Should any processing problems arise, completion of the printing run takes priority over the processing of the inserts.
Bound inserts not recognisable as advertising must be marked with the word „ANZEIGE“ (advertisement) in10-point, semi-bold capitals. Precise details on submis-sion of a sample.
Bound inserts are printed material/brochures from an advertiser bound into the magazine. They can be delivered ready for processing or produced by us on request.
Prices*
What can be booked
Selections
Formats
Weight of Paper
Dates
Sample
Delivery
Technicalspecifications
Tipped Inserts
Media Kit 2018 *All prices without VAT (value added tax)
Focus Topics 2018
16 | 17
Ausgabe Thema Details
For travel topics, see the following pages
Issue No. On-sale date Closing date* Copy date Delivery Ad Specials
earliest latest
02-2018 01.02.18 02.01.18 08.01.18 17.01.18 22.01.18
03-2018 01.03.18 01.02.18 07.02.18 14.02.18 19.02.18
04-2018 03.04.18 01.03.18 07.03.18 15.03.18 20.03.18
05-2018 02.05.18 03.04.18 09.04.18 16.04.18 19.04.18
06-2018 01.06.18 02.05.18 08.05.18 15.05.18 18.05.18
07/08-2018 02.07.18 01.06.18 07.06.18 15.06.18 20.06.18
09-2018 01.09.18 01.08.18 07.08.18 14.08.18 22.08.18
10-2018 01.10.18 03.09.18 07.09.18 14.09.18 19.09.18
11-2018 02.11.18 01.10.18 08.10.18 16.10.18 19.10.18
12-2018/01-2019 01.12.18 02.11.18 08.11.18 16.11.18 21.11.18
* Order- and cancellation-date for display ads and Ad Specials
Dates 2018
02-2018 Tyres for classic cars Guide: What to consider when buying tyres.
03-2018 Summer tyres Test: Current summer tyres compared
Motorbike-season 2018 New products and guide
04-2018 First aid boxes Test: How good are first aid boxes?
Market review: SUV Introducing the latest SUV.
05-2018 E-bikes and accessoires New products 2018
Market review: station wagons Introducing the latest station wagons.
06-2018 Lubricants Guide: Which oils for which use?
Motorbikes New motorcycle hits and safety guide.
07/08-2018 Alternative drives The options beyond gasoline and diesel.
09-2018 Caravan Salon Düsseldorf The caravaning-trends 2018/2019
10-2018 Winter tyres Test: Current winter tyres compared
Car insurance Guide: New types and regional classes
11-2018 Car insurance Guide: Switching car insurance
12-2018/01-2019 Car financing Guide: The easiest and safest way to your dreamcar.
Media Kit 2018 Subject to change without notice
18 | 19
Travel Topics 2018
The travel category is one of the most important pillars of the magazine.
Travel topics make up around 30 % of the editorial content.
Several times a year ‚Travel‘ is title topic in ACE LENKRAD.
Each issue contains one main travel topic and several smaller travel topics
ACE LENKRAD introduces the most desirable destinations across Europe and worldwide.
All kinds of travel are represented: beach holidays, active holidays, city trips and camping / caravanning.
02-2018 Ferries – Part 1: South Ferry services in the Mediterranean Sea
03-2018 Ferries – Part 2: North Ferry services in the North and Baltic Sea
Trier and Moselle The 200th birthday of Karl Marx: a visit to his birthplace
04-2018 Lüneburg Heath Gifhorn, Wolfsburg, Uelzen: South Gate of the Lüneburg Heath
05-2018 Churfranconia A discovery tour with a motorhome.
06-2018 Norway Whale watching – visiting the whales
7/8-2018 Cruises Guide: How to find a suitable cruise.
Bulgaria The affordable and beautiful destination.
9-2018 Caravan Salon Düsseldorf Caravanning-trends 2018 / 2019.
Atlantic coast in France The highlights of the French westcoast.
10-2018 Inexpensive design hotels A stylish stay does not have to be expensive.
Hiking Introducing beautiful Hiking-Tours
11-2018 Winter sports regions Spectacular destinations for winter sports
12-2018/01-2019 Holiday homes Guide: How to find and book the perfect accomodation.
Ausgabe Thema Details
Media Kit 2018 Subject to change without notice
Rate card No. 55, effective 1 January 2018
2 Magazine Portrait
3 Readership Structure
6 Magazine Introduction
8 Publisher Details
9 Circulation Details
10 Ad formats and Prices
12 Ad Specials
16 Deadlines
17 Focus Topics
18 Travel Topics
20 Your Contact
Content
Media Kit 2018
ACE Verlag GmbHSchmidener Straße 22770374 StuttgartGermanywww.ace-lenkrad.de
CEO and Advertising Sales DirectorJörg EisenachPhone: +49 711 5303-4010Telefax: +49 711 5303-3010E-Mail: [email protected]
Advertising Sales Manager andorder ProcessingDennis SchediwyPhone: +49 711 5303-4011Telefax: +49 711 5303-3011E-Mail: [email protected]
Advertising Sales ConsultantMichelle AhnePhone: +49 711 5303-4013Telefax: +49 711 5303-3013E-Mail: [email protected]
Nielsen 3b and internationalPlease contact the advertising salesdepartment in StuttgartPhone: +49 711 5303-4011E-Mail: [email protected]
Nielsen 4Medien Service BayernFriedrichshafener Straße 182205 Oberpfaffenhofen/GilchingGermanyPhone: +49 8105 9070-0Telefax: +49 8105 9070-30E-Mail: [email protected]
Nielsen 5 – 7Verlagsbüro KrimmerBülowstraße 6610783 BerlinGermanyPhone: +49 30 893827-0Telefax: +49 30 893827-33E-Mail: [email protected]
Nielsen 1Kontor M Medienvermarktung GbRGoldbekplatz 322303 Hamburg, GermanyPhone: +49 40 639084-0Telefax: +49 40 639084-44E-Mail: [email protected]
Nielsen 2PaßmannMedienPartner GmbHPrinzenallee 11a40549 Düsseldorf, GermanyPhone: +49 211 542181-0Telefax: +49 211 542181-70E-Mail: [email protected] Nielsen 3aQM Quadro Media GmbHAm Lindenbaum 2460433 Frankfurt am Main, GermanyPhone: +49 69 530908-0Telefax: +49 69 530908-50www.ace-lenkrad.de E-Mail: [email protected]
www.ace-lenkrad.de
Your Contact
