Accredo

Patients Using Specialty MedicationsRequire Special Support.Conditions requiring specialtymedications—those that are usuallyadministered by a healthcare professional,self-injected, or taken by mouth—needmore support than a traditional pharmacytypically provides. Medications used totreat these complex conditions mayrequire special handling and refrigeration,related supplies for administration, andround-the-clock therapy management.

With a national staff of dedicated andspecially trained professionals, Accredohelps patients taking specialty medicationsmaximize their therapies’ effectiveness andbetter manage side effects.

Accredo,Medco’s specialty pharmacy, isstaffed by experienced pharmacists andnurses dedicated to serving the needs ofpatients living with complex conditions thatrequire specialty medications.

The following is a partial list of conditionsthat Accredo specializes in:

•Age-related maculardegeneration

•Alpha-1 antitrypsindeficiency

• Anemia• Asthma•Cancer• Crohn’s disease• Cystic fibrosis•Deep veinthrombosis

•Growth hormonedeficiency

•Hemophilia•Hepatitis C•Hereditarytyrosinemia

For a complete list of conditions and toget started with Accredo, please visit ourwebsite at www.accredo.com.

• End stage renaldisease

•Infertility• Immune deficiency•Lysosomal storagedisorders

•Multiple sclerosis•Neutropenia•Osteoarthritis•Osteoporosis•Parkinson’s disease•Psoriasis•Pulmonary arterialhypertension

•Respiratory syncytialvirus

•Rheumatoidarthritis

What Every PatientShould Know AboutSpecialty Medications

AccredoHealthGroup, Inc., is a subsidiary ofMedcoHealthSolutions, Inc.© 2008MedcoHealth Solutions, Inc.All rights reserved.BR946561

Patients Using Specialty MedicationsRequire Special Care.You can count on Accredo to help youmanage your condition.With over 20 yearsof experience helping patients who takespecialty medications, Accredo’s pharmacyservice provides enhanced care—fromconsistent accuracy in filling prescriptionsand expedited delivery to 24/7 supportfrom a dedicated team of nursesand pharmacists.

Inside you will find important informationabout specialty medications and howAccredo provides enhanced support tomeet your needs at no additional costto you.

To learn more about the many waysAccredo can help you better manageyour condition, visit our website atwww.accredo.com.

To get started today, visit www.accredo.com.

QUESTIONS & ANSWERSWhat conditions does Accredo specialize in?Accredo specializes in a wide range ofcomplex conditions requiring specialtymedications. A partial list is included onthe back of this brochure. Please visitour website atwww.accredo.com for acomplete list.

Why should I get started with Accredo?Accredowill provide a personalized level ofcare to helpmanage specific complexconditions andmedications, includingindividualized counseling and education.

Will you contact my doctor?Yes.With your permission, Accredo willcontact your doctor to get a newprescription for your medications. Ifyour specialty drug is to be administeredby a healthcare professional, Accredocan deliver your prescription directly toyour doctor’s office or infusion center(where allowable by law).

To get started with Accredo today, visitwww.accredo.com.

Nursing Support Available.Somemedications require administrationby a healthcare professional. Accredo cancoordinate support with your doctor’soffice or infusion center; and whencovered by your health plan, Accredo mayprovide in-home nursing services from ahealthcare professional who specializesin your condition.

Training From Specialists Makes ItEasier to Understand How to UseYour Medications.Specialty medication therapies require amore advanced level of knowledge andsupport than traditional medications.Accredo provides you with the care andattention of specially trained professionalswho help you and your doctor managecomplex conditions. Because Accredo isdedicated exclusively to specialtymedications, our pharmacists and nursesreceive specialized training in the therapiesused to treat these conditions. Accredonurses provide you with the necessarytraining in administering thesemedications. Accredo helps patients bettermanage their medications to achievea better outcome and quality of life.

Delivery of Medications andSupplies Makes It Easier to ManageComplex Therapies.Accredo provides convenient, scheduled,expedited delivery of your medicationsand supplies such as syringes and sharpscontainers to your home at no additionalcharge (medications can be delivered to yourdoctor’s office or infusion centerwhere permissible by law). Because of ourlong-standing experience with specialtymedications, shipments arrive exactlywhen needed,with the right handling foran accurate delivery.

Continuous Support ProvidesPeace of Mind.Questions and concerns about your therapycan arise at any time—not just duringnormal pharmacy hours. Accredo providesaccess to pharmacists and nurses who areexperts in complex conditions 24 hours aday, 7 days week. In addition, we monitoryour overall drug therapy for interactionswith other medications and proactivelyreach out to your doctor to maximizeyour treatment and safety.We’ll alsocontact you to remind you when you needa refill so you’ll always have a supply ofthe important medications you need.

Getting Started With Accredo Is Easy.All it takes is a visit to our website, whereprescription referral forms are available fordownload and which can be provided toyour doctor. Or if you prefer, Accredo willcontact your doctor and guide the processso that you can start to experience thebenefits of the enhanced care Accredoprovides. To get started today, visitwww.accredo.com.

There’s Nothing Ordinary AboutConditions That Require SpecialtyMedications.Patients who live with complex, chronicconditions need more than a one-size-fits-all therapeutic approach. A primaryphysician may consult one or morespecialists to design a regimen thatinvolves specialty medications.

Some of these medications require specialhandling or refrigeration and must beinjected or infused by a healthcareprofessional; others are taken orally orare inhaled. Regardless of the route ofadministration, specialty medicationsrequire expert—and often time-consuming—management.That’s where Accredo comes in.

Accredo is dedicated to serving the needsof patients living with complex conditionsand who require specialty medications.Accredo specializes in a wide variety ofcomplex conditions, including, (but notlimited to):

• Age-related maculardegeneration

• Alpha-1 antitrypsindeficiency

• Anemia• Asthma• Cancer• Crohn’s disease• Cystic fibrosis• Deep veinthrombosis

• Growth hormonedeficiency

• Hemophilia• Hepatitis C• Hereditarytyrosinemia

To find out how Accredo can support yourpractice and your patients, call us today at1 800 987-4904 or visit www.accredo.com.

• End stagerenal disease

• Infertility• Lysosomal storagedisorders

• Multiple sclerosis• Neutropenia• Osteoarthritis• Osteoporosis• Parkinson’s disease• Immune deficiency• Psoriasis• Pulmonary arterialhypertension

• Respiratorysyncytial virus

• Rheumatoidarthritis

ComplexConditionsRequire Specialty CareAt Accredo,Specialty Pharmacyis allWeDo.

AccredoHealthGroup, Inc., is a subsidiary ofMedcoHealthSolutions, Inc.© 2008MedcoHealth Solutions, Inc.All rights reserved.BR946402

“I felt like I had a real advocate at theother end of the line, navigatingevery step of the way. It took allthe anxiety out of a normally verystressful process.”

— Victor*

* Thenameshavebeen changed toprotect confidentiality.

We Support Your Patients withMedication Counseling andNursing Support.Specialty medications often producechallenging side effects.To help your patientsachieve the best possible outcomes, ourpharmacists and nurses are available dayand night to encourage and even coach yourpatients throughout their treatment.

If you prescribe self-injectable medications,you may want to order patient training,which is covered by many health plans.If you prescribe home infusion, we’llresearch the patient’s benefits, providethe medication, and if covered, arrange fora home visit from our nursing staff or froman independent home healthcare agency.

There’s Nothing Ordinary About theCareWe Provide.Whether your patient needs help with self-injection or is experiencing complications,a qualified professional is always available,24/7. Accredo has been working exclusivelywith specialty medications for more than20 years.

Our mission is to help patients who needthese complex medications manage theirconditions and get the care and supportthey require.With your referral, yourpatients can benefit from our accuracy infilling prescriptions, personalized care,and a suite of enhanced services thatcome at no additional charge. Accredodelivers personalized care.

We Deliver to Your Patient’s Homeor Your Office.Your patients can count on receiving theirmedication and ancillary supplies when theyneed them.We use packaging that protectsagainst extreme temperatures and roughhandling, and we schedule deliveries at yourpatient’s convenience (or that of your office,where allowed by law).

Find out how Accredo can help you andyour patients. Call 1 800 987-4904 or visitwww.accredo.com.

We Support Your Administrative andClinical Needs.In a busy medical practice, time is a preciouscommodity. To alleviate the strain on yourstaff, Accredo provides administrative andclinical support throughout the course ofyour patient’s treatment, including:

• Reimbursement assistance• Help with benefit-related questions

• Dosing and administration consultationfor you and your staff

• Patient education and training• Coordination of in-home infusion services• Outcome monitoring• Clinical intervention• Alerts to potential drug interactions

Learn how Accredo can help you and your patients. Call 1 800 987-4904 or visit www.accredo.com.

“When my husband needed hisspecialty medication quickly,the Accredo pharmacist toldme [that she] could expeditethe shipment. She listened andcared, and my husbanddidn’t miss a dose.”

— Jane*

* Thenameshavebeen changed toprotect confidentiality.

StandardsBr

and

Abbreviated Version06.01.08

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IntroductionBrand Standards ı

Dear Associates and Colleagues,

I am pleased to introduce Accredo’s BrandStandards. Accredo’s name and logo are amongour our most valuable assets. Establishing andmaintaining logo standards will help ensureinstant recognition of our name, products,and services.

Every organization projects an image — a special visual identity shaped not only by theorganization’s activities but also by itscommunications. Everything Accredo does as acompany — including customer and patientcommunications, internal communications,direct marketing, advertising, collateral and webpages — contributes to our overall image and theimpression that we make.

Our new logo, as the central visual component ofour brand, reflects Accredo’s personalized servicesin support of patients who need specialty medications and customized clinical services totreat their chronic and potentially life-threateningconditions. Accredo’s new brand standards areintended to reinforce recognition of our clinicalexpertise, personal attention, nationwide qualityservices, and the depth and breadth of those services across multiple therapies.

Accredo’s logo was especially designed to reinforce our leadership position and to differentiate us clearly from our competitors.The simplicity and clarity of the presentation ofour logo is an indication of our confidence andability to provide powerful, effective solutions formanufacturers, patients, physicians and payors.

These logo standards have been developed so thatwe can, in today’s competitive environment,protect Accredo’s company identity and consistently reinforce the company’s image andbrand. The materials in this manual represent asignificant investment in how the Accredo logoshould be used in various communications.

These standards must be adhered to by everyonewho develops communications for Accredo.Accordingly, these standards serve as the primaryreference for all employees and suppliers responsible for any phase or aspect of companycommunications and promotions.

I am very proud to present these standards and Ihope that you will take equal pride in using them.

Tim C. WentworthPresident & CEO

3 Purpose of These Standards4 Brand Attributes S5 About Our Logo6 Main Logo7 Stand-alone Logo8 Incorrect Logo Usage9 Logo Colors10 Logo Sizing11 Color Palettes12-13 Typography

> Primary Fonts> Alternative Fonts

14-15 Stationery> Business Card> Letterhead> #10 Envelope> 6 x 9 Envelope — Window> 6 x 9 Envelope — Non Window

16 E-mail17 Fax Sheet18 For More Information

Table of ContentsBrand Standards ı

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Brand StrategyBrand Standards ı

Purpose of These Standards

These standards are designed to:

> Establish, explain, and illustrate standards for creating and maintaining the integrity of companycommunications and the brand components they carry

> Convey, through these standards, a coherent,consistent, and appropriate image of the company

> Ensure the appropriate layout, design, and creation of Accredo’s communications and promotions.

Accredo’s Brand Standards is the governing tool for all employees and suppliers responsible forimplementing and maintaining the Accredo identityand brand. These standards have been developedthrough careful thought and consideration of themany ways we communicate internally and externally. Adherence to the standards will guarantee brand recognition and continuity, a high standard of quality, and the expression of a consistent identity for Accredo.

All communications and promotions — printed,web-based, or otherwise — should support andreinforce the purity, simplicity, consistency, andimpact of the company’s identity and image.

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Brand StrategyBrand Standards ı

Brand AttributesAccredo is a different kind of specialty pharmacy . . .and our brand is a reflection of the attributes thatdifferentiate Accredo from PBMs and from otherspecialty pharmacy providers. The following brandattributes are intended to govern everything wedo as a company and set the tone for how wecommunicate with our constituents.

Accredo’s brand is a reflection of the following:

> Importance of people

> High-touch services

> Proactive attention to patients’ needs

> Personalized healthcare

> Breadth and depth of services

> Integrity and honesty

> Reliability

> Partnership

> Personal responsibility

> Expertise

> State-of-the art technology

> Healthcare

> Financial strength and stability

> Approachability and accessibility

As a different kind of specialty pharmacy, all of ourcommunications should consistently convey theseattributes. The standards outlined in this manualwill help ensure these attributes are appropriatelydepicted to reinforce our brand.

Brand ElementsBrand Standards ı

About Our Logo

The new Accredo logo was designed to reflect ourcore values and attributes. It is a unique visualexpression of who we are and what we stand for.The logo is a symbol of trust and leadership — acompany standard that we display with pride.

Our logo design reflects the personalized supportand clinical expertise evident in the high-qualityservices Accredo provides. The logo’s calming colorand its softly curved, italic face convey Accredo’ssoftness of touch and the warmth of human interaction and personalized services. To balancethese soft attributes, the forward-moving typefacesuggests advancement in our practice of pharmacyand in the advanced technology that supports our operations.

Accredo’s logo is simple, clean, elegant, and light,with a significant amount of white space surroundingit. The use of a design that complements Medco’slogo, as well as the use of an identifier (“a medcocompany”) adds to our rich history of marketleadership, strength, and stability.

This is our main logo and should be used in mostinstances (see page 6 for exceptions). The Accredologo always carries the SM (service mark) flush withthe baseline of the Accredo name.

Accredo logo PMS 556 Identifier “a medco company”PMS Cool Gray 8

(50% Black can be used depending upon the optimal number of PMS colors used for a specific job.)

5


6

x

y

y

x

x

x

x

Clear spacex = Height of lower-case characters in the

Accredo logoy = Space created by ascender and defines

space for identifierThis measurement must be applied whenincluding the identifier with the logo

Do not place type or images within the x space surrounding the logo.

Main Logo

This first of four logo variations is the Main logo.This logo should be used for all printed and web-based communications.

It should not be used for:

> Hemophilia-related communications during an initial phase-in period

> Legacy and AOB client communications

> Small promotional items

> Combination and co-branded situations

1.125"1.8"

Standard size Minimum size

The identifier “a medco company”can appear in PMS Cool Gray 8 or 50% Blackdepending upon the optimal number of PMS colors used for a specific job.Typeface for the identifier is The Sans Font.The descenders of the identifier are flush with the lower limit of the y space.


Stand-alone Logo

The Stand-alone logo should be used for:

> Hemophilia-related communications during an initial phase-in period

> Legacy and AOB client communications

> Small promotional items

> Combination and co-branded situations

7

x

y

x

x

x

1.125"

1.8"

x

Standard size

Minimum size

Clear spacex = Height of lower-case characters in the Accredo logoy = Space created by ascender

Do not place type or images within the x space surrounding the logo.

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accredo

The logo

Do not try to recreate the logo in any other typefaces.

accredo

The logo Do not alter the letter spacing.

accredo

The logo

Do not change the logo color.

accredo

The logo

Do not place the logo on a pattern or color of insufficient contrast.

accredo

The logo

Do not distort the logo in any way.

accredo

The logo Do not use the logo in a headline or text.

accredo

The logo

Do not turn the logo into an outline.

Do not use any previous Accredo logos.

Incorrect Logo UsageDo not use these, or other noncompliant versionsof the Accredo logos, under any circumstances.

The logos should never be recreated or altered in any way.

Do not use or create the logo for e-mail signatures.

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Accredo green (PMS 556) Reversed out white

The logo must always be reversedout of Accredo green (PMS 556)

Black

Accredo green (PMS 556)Identifier (PMS Cool Gray 8 or 50% Black)

Reversed out white

The logo must always be reversedout of Accredo green (PMS 556)

Black

Stand-alone logo

Main logo Logo Colors

The logos may only be reversed white out of theAccredo green (PMS 556) and no other elementsmay be incorporated into the area.


10

Logo Sizing

To re-size the logo start at 100 percent andenlarge or reduce logo accordingly (no smallerthan the minimum size indicated for logo type).Hold the shift key as you drag from the cornerpoint to ensure proper scaling. Do not distort orstretch the logo.

Example: Logo at minimum size Example: Logo at standard size (100%)

Example: Scale standard size (100%) logo up proportionally

Example: Scale standard size (100%) logo down proportionally, no smaller than minimum size

Document size Minimum size Less than 6" wide 6" to 11" wide More than 11" wide

Percent logo sizeMain logoStand-alone logo

62% Scale downStandard size logo

Standard size(100%)

Scale up Standard size logo

Percent logo sizeCombination logoCo-brand logo

75% Scale downStandard size logo

Standard size (100%)

Scale upStandard size logo

Color Palettes

The main logo color, Accredo green (PMS 556), isonly to be used for:

> The Accredo logo itself

> As the background for the reversed outwhite logo

> The One-color bar appearing on a document cover

> The right-hand segment of the Two-color bar

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Color Palette — Light

Logo Color

This color is only to be used in conjunction with the Accredo logo types and associated brand elements.

Color Palette — Dark

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The Sans Fonts

The Sans 3 Light ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzThe Sans 3 Light Caps* 1234567890The Sans 3 Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzThe Sans 3 Light Italic Caps* 1234567890The Sans 5 ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzThe Sans 5 Caps* 1234567890The Sans 5 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzThe Sans 5 Italic Caps* 1234567890The Sans 6 Semi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzThe Sans 6 Semi Bold Caps* 1234567890The Sans 6 Semi Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzThe Sans 6 Semi Bold Italic Caps* 1234567890The Sans 7 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzThe Sans 7 Bold Caps* 1234567890The Sans 7 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzThe Sans 7 Bold Italic Caps* 1234567890

* The “Caps” versions of the fonts are to be used only with numerical values. All numerical digits must appear in “Caps.”

Typography

Primary Fonts

The Sans Fonts should be used for all printed collateral.

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Typography (cont.)

Alternate Fonts

When working in PC formats, users may not haveaccess to The Sans Fonts. Verdana Fonts should be substituted, particularly for the following formats:

> PowerPoint®

> Web/Online

> Word documents

> Other business documents

Verdana Fonts

Verdana Regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Verdana Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Verdana Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Verdana Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

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Corporate CommunicationsBrand Standards ı

Stationery

> Business Card

> Letterhead

> #10 Envelope — Non Window

> #10 Envelope — Window

Shown at 50%

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Stationery (cont.)

> 6 x 9 Envelope — Window

> 6 x 9 Window Envelope — Flap

> 6 x 9 Envelope — Non Window

Shown at 50%

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E-mail

E-mail signatures should convey professionalismand maintain consistency of our brand. Every e-mailsignature should contain:

> Your name> Title> The Accredo name> The mailing address of your Accredo location> Your phone and e-mail address

The Accredo name should be represented in thesame font as the rest of your e-mail signature —ideally Verdana. Do not try to re-create theAccredo logo in any way or insert a graphic representation of the Accredo logo.

Do not try to make your name look like a handwritten signature by using a cursive or“fancy” font.

Do not add additional text or messages belowyour signature, including quotations, sales messages, etc.

Incorrect

Correct

Mary A. SmithDirectorAccredo1640 Century Center ParkwayMemphis, TN 38134Phone: [email protected]

Mary A. SmithDirectorAccredo1640 Century Center ParkwayMemphis, TN 38134Phone: [email protected]

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Fax Sheet

Word document

Template Available

Shown at 56%.

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For More Information

If you have any questions regarding these BrandStandards, please contact an Accredo BrandChampion. You will find the names and contactinformation for our Brand Champions on theAccredo intranet.

Accredo Health Group, Inc., is a subsidiary of Medco Health Solutions, Inc.© 2008 Medco Health Solutions, Inc. All rights reserved.

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