OPENWho? Me?

ANY INSTITUTION THAT RECEIVES FEDERAL MONEY, including government offices, nonprofits, school and universities.

ANY BUSINESS THAT OPERATES A PUBLIC ACCOMODATION, including banks, retail stores, restaurants and hotels.

EVERYONE ELSE. It’s not legally required, but it is the ethical thing to do. Also, if your website isn’t accessible, you’ve foregone a sizable percentage of potential users.

Making your website digitally accessible will also make it mobile friendly, which is important for user growth.

97%

of Americans use a mobile device4

??65%

of Americans’ “digital time” is spent on mobile devices5

Google penalizes the SEO of sites that aren’t mobile friendly (but

won’t say how much)6

What is

DIGITAL ACCESSIBILITY?

Digital Accessibility refers to how well any type of electronic or online media can be used by people with visual, hearing, motor or learning disabilities, as well as by the aged.

Roughly

Americans has some kind of disability1

that’s 68 million

people!

Who needs to have a digitally accessible website?7

14%

Blind or visual impaired

13%

Deaf or hearing impaired

35% 54%

Mobility impaired

15%

Senior citizens3

What types of disabilities are included in this number?* Who else needs digital accessibility?**

Lifting/grasping impaired

**percentage of U.S. population*includes overlaps

20%

People with learning disabilities2

To be accessible, your content (text, images, videos, audio files, etc.) should work on every kind of electronic delivery system (website, smartphone, tablet, screen reader, headphones, etc.).

Content Electronic Delivery Systems

To do this, you need to use WCAG best practices8 to separate form from content. When creating your website or app, follow these tips:

Supply text alternatives for images.Use <alt> tags or other techniques for every image your page.

Don’t rely on color itself to convey information.Color blindness is not uncommon, and screen readers don’t capture color.

Make sure background audio is low volume and can be turned off.And that audio or video can be paused or stopped.

Caption all videos.Or provide transcripts or sign language translation.

Design forms so that they can be tabbed through without using a mouse. Many users only navigate via keyboard.

Use proper HTML semantics.Follow titling conventions, and use CSS instead of inline styles.

TTKeep navigation simple.For people with motor impairments, nonstandard menus can be a problem.

Ensure that fonts can change size independently from screen size.This is important for mobile devices as well.

Make your language as straightforward as possible.Simple doesn’t mean simplistic – just try to use appropriate language for your audience.

Make sure there is sufficient contrast between foreground and background colors.Poor contrast can render your text illegible to visually impaired users.

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Sources1 census.gov/newsroom/releases/archives/miscella-neous/cb12-134.html2 nichd.nih.gov/health/topics/learning/conditioninfo/pages/risk.aspx#f15 3 census.gov/quickfacts/table/PST045215/004 pewinternet.org/2015/04/01/us-smartphone-use-in-2015/

5 http://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/2016-US-Cross-Platform-Future-in-Focus6 http://searchengineland.com/much-traf-fic-will-lose-upcoming-mobile-seo-pocalypse-2165647 w3.org/WAI/bcase/pol8 w3.org/WAI/intro/wcag

For more information on how to make your digital media accessible, visit getaccessible.com