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Accelerated MediaMulti ITV Advertising Platform
ITV Capabilities Overview
Accelerated Media Confidential and Proprietary
ITV and Media Platforms
Platform ITV Technology Reach TV HHs
TV Widget Y! & Widget Platforms 15M
DirecTV NDS 19M
DISH Network Open TV 14M
Mediafly Combination Up to 25M*
Verizon Widget Platform 3.2M
AT&T U-verse MS Mediaroom 3.1M
TIVO TIVO 3M
ITV Enabled Platforms:- Satellite, Telco and “Over the Top”
Reach Over 80M TV HHs*Over the top devices and mobile
ITV and Media Platforms
Platform ITV Technology Reach TV HHs
Canoe EBIF 25M
Comcast EBIF 15M
Time Warner Cable EBIF 3M
Cablevision EBIF + Internal 3.1M
Cox EBIF 3M
Charter EBIF 3.2M
Reach Over 80M TV HHs
ITV Enabled Platforms:- Cable Systems
GO, SEE, DO. Check out the Ford Edge Press the “Active” Button now!
Commercial Media
Ford EdgeEnter to Win!
DirecTV ITV Example
DirecTV Active User Interface
0:30 Second Commercial Timeline
GO, SEE, DO. Check out the Ford Edge Press Select now!
DISH Network ITV Showcase Commercial Media
DISH Network ITV Example
Canoe Platform
Canoe Platform:• Footprint consists of several Cable MSOs
• Comcast• Time Warner• Charter• Cablevision• Cox
• Canoe Enabled Networks• E!, Style, G4 available now• 10-12 networks by Q1 2011
• Enhance National Media on Canoe Enabled Networks• RFI Capability Available now• Voting and Polling by Q1 2011
0:30 Second Commercial Timeline
:00 :05 :25 :30:15
First Interactive Screen is PresentedTo Viewer
Viewer is asked To confirm use of PII
ViewerNavigates and Selects answer(Y or N)
“Thank You” Screen is presented
Back to Normal Video
No or CancelIs selected
YesYes
No or Cancel
GO, SEE, DO. Check out the Ford Edge Want to Win a Free Vacation?
Yes No
Can we use your name and address To enter you into the contest?
Yes NoThank You!Your Entryis Confirmed
Canoe ITV Example
0:30 Second Commercial Timeline
Comcast ITV Showcase Commercial Media
Comcast ITV Example
Press Select to Learn More about GM
9
Comcast VOD Example
VOD Menu Target VOD Catalog
Target Video
0:30 Second Commercial Timeline
CableVision ITV Showcase Commercial Media
CableVision ITV Example
0:30 Second Commercial Timeline
Verizon ITV/Widget Showcase Commercial Media
Verizon FiOS ITV/Widget Example
Press Select to receive aFREE brochure
0:30 Second Commercial Timeline
TIVO ITV Showcase Commercial Media
TIVO ITV Showcase Example
AT&T U-verse ITV/Widget Showcase Full micro-channel capability RFI capability VOD
Commercial Media
Platform Overview: AT&T U-verse
Video Gallery
Features
Request a Brochure
Enter Sweepstakes
Sign Up to Drive One
Locate a Dealer
Press the Select button to receive a FREE brochure
Connected TV/Widget Example
&
Enter to Win Free Vacation
Brochure or ContactFeatures, Specs, My Touch
Exterior/Interior
Safety & Security
Lincoln MKX “Sidebar”
Connected TV “Telescoping” Example
The TV viewer presses the “Blue” button on the remote to launch the Ford Fiesta TV widget
Trivia Quiz: What’s the favorite feature on the new Fiesta?Press the blue button to play
Connected TV Platform Architecture
Hardware
Hardware and Operating System - (Similar to a PC)
Application Framework - (Similar to a browser)
App Store - (which web sites are available)
Applications - (Similar to web sites)
0:30 Second Commercial Timeline
Mediafly delivers video to over “over the top” and other consumer devices
Banner and pre-roll ads available on vertical channels, broadcasting video podcasts and short videos. Available channels include:
Cars Technology Travel Parenting Sports
Publish once, leverage everywhere concept
Banner and pre-roll ads available on vertical channels, broadcasting video podcasts and short videos. Available channels include:
Cars Technology Travel Parenting Sports
Publish once, leverage everywhere concept
Platform Overview: Mediafly
CONNECTED TV
Mediafly Devices
iPad iPhone app Android Palm WebOS BlackBerry Western Digital WDTV
Roku players
Popcorn Hour SeagateFreeAgent
Boxee VuNow LogitechSqueezebox
Onkyo Chumby iPods Creative Zen
Sansa iTunes
RSS Zune Mediafly SynchClient Connected TVs
MediaFly: Media Examples
- Business & finance - Cars - Comedy - Cooking & drinks- Education - Fashion & luxury - Health & fitness - Kids & cartoons- Learn a language - Music - News & politics - Parenting- Relationships - Science & nature - Showbiz news - Society & culture- Sports - Technology - Travel - Video games
Connected TVs / Mediafly
• Easily provide Media and Applications to multiple devices, connected TVs, over the top STB, & mobile
• Media asset “transcoding”• Compatible for Internet TV and mobile devices• E.g. iPhone/iPad multimedia apps must now support Http
Live Streaming (HLS) video• ITV Application
• SW design and tested across all devices
• Secured with DRM and encryption• Integration with authentication systems• Detailed usage tracking & reporting• Co-marketing coordination with device partners
Contacts at Accelerated Media:
Doug McGary Lesa Bannon John Wettersten Art [email protected] [email protected] [email protected] [email protected]: 303-906-5161 Ph: 303-915-7191 Ph: 847-571-6768 Ph: 914-565-1931
