Alpha Draft ABSL Diamonds Gala Movie Vibe

• Peaceful ambient music in the background to create a feeling of calm and measure thoughts

• Images in warm tones, augmented with crystal-blues and lavenders

• Wording appropriate for both talking about Diamonds and the BSS

The frame of the script comes form the notion that Diamonds, just like the Industry have the same process of emergence in common. The voice over telling the story could talk about the Business Services Sector as well as how Diamonds are brought into this world

Visual Clues

Story arc

• Thoughtful • Non-technical • New and wondrous

Emotional Reception

The story presented here is to serve as the basis for the final voice-over. It just hints at the

meaning that is to be conveyed.

Please refer to the Core Message section on each slide for copywriting guidelines.

Intro

• First years • Choosing the perfect spot to start the business • Belief in success • Careful planning and vision

“The journey for the most sought after resource on earth starts with choosing a perfect location”

Core Message

Location

• Natural development • Highly organised • Academic background • Unique chemistry • Buried potential

“Then the process begins in ernest. Sifting through available natural resources, establishing centers that will pave the way to deal with future challenges and extraordinary events to come”

Core Message

Natural resources

• Overtime transformation • Drive to success / greatness • Utilizing what is already there • Finding new solutions in new settings

“With time comes change in the subject. It adjusts to the new circumstances, finds new ways to shine but most of all becomes

precious to the one that is invested in it”

Core Message

Heating the subject

• Know-how brought from abroad • Impeccable ethics of the process • Extremely high quality standards

“Every day a new facet of the process is improved. Each step in everyday action is based on hard-won knowledge brought from

around the world. The pressure on the subject is extreme but nothing compered to what it exerts over itself”

Core Message

Pressure

• Emerging market • Rapid growth • Variety of talent

“Finally after time and resources spend on laying the groundwork, countless hours of creating connections and process, the true

gem emerges.”

Core Message

Emergence

Interlude

• New centers appear • Relocation of workforce • Relocation of know-how • Transfer of processes • Utilization of external specialists

“With created value, the time comes for redistributing it. It flows freely on earlier established routs and reaches the furthest reaches of the globe. The value does not flow in just one

direction. From across the planet, specialized know-how and talent is brought in to further improve what is already there”

Core Message

Transit of resources

• Process of cutting and polishing • Increased experience • Specialization of resources • Unique culture • Emerging tradition of excellence

“New initiatives are undertaken in order to fine-tune the subject. Habits of excellence become traditions of quality”

Core Message

Fine-tuning

• Costs decrease • Specialization increase • Output increase

“The point is reached when standards brought from abroad become outdated and new ones has to be established. This time however they don’t come from outside but from the new leader

that just emerged and is here to stay”

Core Message

Tangible effects

Outro

• Sense of scale • Past achievements • Condensed value

“The subject has come a long way, from an idea, through a few dispersed units tied together by a drive to become something

much more then ever expected”

Core Message

Take a look at the past

Summary VisualBlend of transportation, buildings and business people

• New industries and technology • New business ventures • New initiatives that further develop the industry

“But what was is just a small piece of what will be. With time and effort new opportunities arise, new markets open and new talent

will step onto the stage to create something extraordinary”

Core Message

Take a look at the future

Summary VisualNight&Day time-lapse, earth zoom-out, shot of horizons

• Show the statuette • Create a verbal link between Diamonds and ABSL

“But for now we are honored to crown your efforts with this Diamond Award. ABSL Diamonds Award”

Core Message

Take a look at the what is now

Summary VisualActual diamond morphing into ABSL Diamonds Statuette

Thank you