About TradeDoubler

1999

2000

01Offices in Europe and Asia

2001

2002

2004

2005

2006

2007

03071113141619

1

Japan

#1 European player in performanced based online marketing

About TradeDoublerFacts

Founded in 1999IPO in 2005

405 Mio €Revenue in 2008

638 employees

1 700 +Advertisers

127 000 +Publishers

23 billionImpressions/month

272 million unique visitors per month

10 Million leads and sales per month

Company Reach Results

10 years of succesful work, 1750+ clients

3

Media choices used to be limited…

Media today is an exotic buffet…

b

Source: Jupiter 2009, Emarketer 2009

Before:

High spend growth-> low focus on measuring effectiveness

Now:

Lower growth -> increased focus on measuring effectiveness

2007 2008 2009 2010 2011

8.4

9.7 10.010.8

11.935%

15%

3%

8%9%

European online ad spend 2007-2011 (€bn)§

Source: JupiterResearch/Vers group 2009

Achieving measurable ROI on my marketing efforts

Developing marketing programs that integrate online and offline

Translate the brand expereince across different touchpoints

Cutting marketing budgets without cutting performance

Optimize our portfolio of brands

0% 10% 20% 30% 40% 50% 60%

50%

43%

32%

31%

26%

Question: looking ahead in 2009, which do you see as the top three priorities in your company’s marketing efforts?

What’s on the Marketing Director’s agenda in 2009

How does the #1 Telecommunications company in Sweden maximize ROI in

online sales?

SEK Q1 2009Total Programme Revenue 14 680 364Spend 3 100 000Cost of Sales 21%Rev ex channel costs 11 580 364Number of sales 24 467Cost per sale 127

Affiliate Transaction (CPA, pay for sales only) Revenue 8 100 000Spend 1 500 000Cost of sales 19%Rev ex channel costs 6 600 000Mix of spend 48%

Performance Campaigns (pay for CPM/CPC) Revenue 316 364Spend 400 000Cost of Sales 126%Rev ex channel costs -83 636Mix of spend 13%

Contextual Advertising (SEM, CPC) Revenue 6 264 000Spend 1 200 000Cost of Sales 19%Rev ex channel costs 5 064 000Mix of spend 39%

Affiliate48%

Campaign13%

Search39%

Spend Mix Q1 2009

A steady increase in number of digital media channels

together with

A heavier pressue on Marketing Directors to prove the value of money spent

drives

The need to measure investements in digital media in the same way,

with a focus on

Return on Investment

Conclusion

Industry: FMCG - Campaign Period: January 9th – February 21st 2009

Case Study – Danone Group, Product “Activia”, Italy

About the clientDanone Group produces and market dairy products. This was Danones first performance based campaign in close cooperation with TradeDoubler

Objective: The objective was to generate 12 000 new women members to Danones “regularity program” through a contest in which users could win a MacBook air or an IPhone. The lead was double opt-in. After the registration, users started to receive a wellbeing program by email.

Strategy: TradeDoubler delivered the campaign using a combination of display marketing in our performance network and direct email marketing activities through partners. In both channels women was targeted.

Results:

• 4,8 million impressions and 330 000 clicks – click through rate of 6,8%• 14 456 leads (13 204 direct leads and 1 327 ileads) - lead rate of 4,42% Success Factors:

1. Attractive consumer offer (brand and contest)2. Combination of targeted display advertising and

emailing activities 3. Ongoing optimization

“The Danone Activia campaign has proven to be a successful initiative targeted to women. TradeDoubler helps us in reaching very fast our estimation of subscription.” Chiara UgozzoliNew media & CRM manager Danone Italia

Industry: Telco - Campaign Period: February 19th - March 30th 2009

Case Study – Sony Ericsson, Spain

Objective: Sony Ericsson was launching a new phone, Xperia X1 and the objective of the campaign was to generate traffic to the clients landing page and convert them into leads (objective of 30 000 leads).

Strategy: In order to achieve the objective we suggested to run the campaign in two channels: display advertising in TradeDoubler Spain’s performance ad network and email marketing through partners.

Results:

Nearly 32.000 leads were generated in this period with an exceptional lead rate of 50.31%. Success Factors:

1. An interesting product from the advertiser2. Combination of display advertising and email marketing

targeted to young, tech savvy audience

“The results from this promotion far exceeded our expectations. Implementation was fast and efficient and the team of Tradedoubler Spain were proactive in defining possibilities to improve our campaign and share best practises. We look forward to working again with Tradedoubler in the future and have already implemented additional campaigns. Graeme M Gibbs. Music & Digital Manager. Sony Ericsson Mobile Communications