TradeDoubler present

TradeDoubler present

New ways to turbo-charge your affiliate campaigns


New ways to turbo-charge your affiliate campaigns

Agenda

Product level Commissions – ROI 2.0

Yahoo! Search Submit Pro – Paid Inclusion

Mobile – Mobile in the affiliate channel

Questions


| Product level commissions|

Sanjit Atwal Publisher Development Manager

TradeDoubler

| Product level commissions |

1-6767Bruce Springsteen Working on a dream

Special commission: 7%

1-23451-45671-4567........

1-93451-67671-3267........

4-23452-45671-7567........

1-23451-45671-4567........

Books CDs Magazines DVDs

2% 2.5% 4% 3%

Existing functionality Commission defined by category

New functionality Commission defined on distinguished products overwrite default levels

1-2345Andy McNabbBravo Two Zero


2-4567Steven SpielbergClassic Box Set


| Product level commissions |

What does this mean....?

Advertisers benefits

Structure affiliate strategy around higher margin products

Drive promotions for specific products / ranges / brands

Incentivize publishers to push the highest earning products

Track multi-basket items using a more efficient technical solution

Publisher benefits

Focus attentions on higher commission products to optimize their earnings

Gain clear reporting on top performing products across more programs

Identify programs with promotions and specific initiatives to push

| Questions? |

Quamediagroup & TradeDoubler present

| Yahoo! Search Submit Pro|

Dan Thut Client Service Director

Quamediagroup


TradeDoubler

Search QueryThis is... What... would show up in Yahoo’s normal... search listings...www.URL.com


| Yahoo! Search Submit Pro |

search query Web search

Yahoo’s Normal URL Index



Dedicated Search Submit Pro URL Index

Click Here for your Search QueryWith Search Submit Pro your ad will be enhanced, optimised and targeted to your customerswww.URL.comProducts A Services AProducts B Services BSpecial Offers Contact UsRegister Login

Click Here for your Search QueryWith Search Submit Pro your ad will be enhanced, optimised and targeted to your customerswww.URL.comProducts A Services AProducts B Services BSpecial Offers Contact UsRegister Login

?


Merchants cannot run Search Submit Pro directly with Yahoo!Merchants cannot run Search Submit Pro directly with Yahoo!

SalesSales

TrafficTraffic Pre-SSP

Post-SSPPre-SSP

The average client tracks 107.6% more Sales via Yahoo! when using Search Submit Pro


Case Study - Dell

TradeDoubler & Quamedia group were awarded the YSSP duties for the Dell affiliate programme for the 1st August 2009

In that time the partnership has driven over £300,000 incremental revenue for the affiliate programme

YSSP is now a fixed part of the Dell European affiliate strategy

Enhanced copy includes sales message

Calls to action clearAdded value propositionsProduct diversification focus Quicklinks give users access to

deeper content



Does the Microsoft-Yahoo deal affect SSP?

• No. Any changes made to either search engine will commence in 2011, so Yahoo and its products will run as normal until then.

• There is a high possibility that SSP will run on the ‘combined’ search engine, due to its great potential.

• Hence, the deal will expand SSP’s audience – i.e. there will be more search-users to target!

| Questions? |

Somo & TradeDoubler present

| Mobile in the affiliate channel|

Andrew FrenchSales Manager

Somo


TradeDoubler

• 16 million people in the UK browse the mobile internet each month *

• Mobile advertising was worth £28.6m in 2008, up 99.2% year on year**

*(June 2009: Comscore) / ** IAB

A huge opportunity to reach millions of consumers

| How big is the market? |

• High speed networks

• Unlimited data packages

• Compelling new devices (iPhone)

• Scale and targeting

• Tracking and standards

• Real success stories

Massive strides forward over the past two years

| What is driving this change? |

Source: Dynamic Logic Market Norms for Online

Mobile drives new sales and

great awareness

| A consumer channel of choice |

Branding andCommunication

Channels

SMSMMSAlerts

Data captureCompetitions

QR CodesReverse-billing

Couponing

Mobile Presence

Tactical splash pagesFull site builds

Full payment & billing facilities

iPhone, Blackberry, Android & Ovi Apps

| Mobile marketing mechanics |

Use specialist ‘best of breed’ suppliers to deliver!

| Advertisers – if you build it, they will come... |

• Right now, mobile media campaigns are;– Low cost and low risk– Truly scalable– Easily optimised– Highly customisable

• Mobile advertising is proven to generate low-cost high-quality leads

• Mobile campaigns support other marketing activities extending the reach considerably

• Mobile has minimal wastage as the geo/ demo targeting is better than any other advertising medium

Mobile is proven to deliver huge awareness and consumer response

• The Mobile channel is a new source of traffic

• Valuable transactions are taking place now

• Can drive mobile traffic onto net, and to call centres – in return for

CPA

• Mcommerce sites can track transactions (where there is one!)

• Greater opportunity in lead generation

| Publishers – now’s the time! |

____________________________________________________

Your technology, search and content skills are needed!

| Mobile in the affiliate channel |

Mobile Publisher TradeDoubler

td Talk number

Mobile drove 24% more qualified calls

than the next leading online publisher

running td Talk on the Dell programme

Mobile search & td Talk

Consumer journey: banner advertising campaign

(1) Targeted Advertising

Targeted “3 step” response campaign will drive leads straight to the Dell call centre

(2) Direct Response Mobile Site

(3) Dell Call Centre

| Mobile in the affiliate channel |

| Questions? |

| Thank you for

listening!|

Andrew FrenchSales Manager

Somo


TradeDoubler

Dan Thut Client Service Director

Quamediagroup

Documents

TradeDoubler present