Embed Size (px)
Citation preview
About the Presenters
Dr. David ClinefelterConsultant at Learning House
Carol B. AslanianFounder and President of Aslanian Market Research
Purdue Acquires Kaplan
"To explain why the university was acquiring an
online for-profit chain, Daniels cited the 36 million
working adults in America who are over the age of 25
with some college credits but no degree, 750,000 of
whom are in Indiana. Another 56 million Americans
over 25 have no college under their belt.”
Quote from Inside Higher Ed – 4.28.17 on
the acquisition of Kaplan U by Purdue U.
Key Demographics
AGEPercent
Undergraduate
Percent
Graduate
18 to 24 16% 8%
25 to 29 21% 20%
30 to 34 18% 27%
35 to 39 20% 18%
40 to 44 2% 6%
45 to 49 7% 8%
50 to 54 7% 3%
55 and older 9% 9%
Key Demographics
GENDERPercent
Undergraduate
Percent
Graduate
Male 25% 36%
Female 75% 64%
Prefer not to say 0% 0%
Key Demographics
INCOMEPercent
Undergraduate
Percent
Graduate
Under $25,000 24% 9%
$25,000 - $39,999 23% 11%
$40,000 - $54,999 14% 13%
$55,000 - $69,999 12% 15%
$70,000 - $84,999 9% 12%
$85,000 - $99,999 6% 11%
$100,000 or more 9% 26%
Prefer not to say 4% 4%
Key Demographics
EMPLOYMENT STATUSPercent
UndergraduatePercent Graduate
Employed full time 49% 71%
Employed part time 26% 16%
Not employed 23% 11%
Retired 1% 1%
Prefer not to say 2% 1%
Competition is Increasing
NUMBER OF SCHOOLS CONSIDERED
Competition is Increasing
GO LOCAL (HOW FAR…)
Competition is Increasing
HOW OFTEN DID YOU VISIT THE SCHOOL’S
CAMPUS/SERVICE CENTER?
Students Want Convenience
and a Low Price
FACTORS IN CHOOSING A SCHOOL
Students Want Convenience
and a Low Price
Which of the following specific features of some online
programs were most important in your selection of a
specific online program in which to enroll? (select 3)
Percent of All
Students
Courses offered year-round (across all 12 months) 33%
Available scholarships, grants, and/or assistantships 30%
Ability to complete studies in less time than a classroom
program29%
Availability of fast-track accelerated courses 23%
Frequent program start dates throughout the year 20%
Graduates are well-respected by employers in my field 20%
Students Want Convenience
and a Low Price
Which of the following specific features of some online
programs were most important in your selection of a
specific online program in which to enroll? (select 3) cont.
Percent of All
Students
Ability to enroll in classroom courses also (if desired) 19%
Generous policies regarding acceptance of previously earned
credit16%
Some online classes have sessions with set time to facilitate
contact between students and instructors16%
Many faculty are also practitioners in their field 15%
Many faculty teach full time, hold a doctorate 10%
Something else (please explain) 1%
Students Want Convenience
and a Low Price
What factor(s) would be most important in a "redo"?
(select all)
Percent of
Current and
Past Students
Tuition and fees 40%
Reputation of the college or university 37%
Quality of faculty 35%
Reputation of my program 33%
Location of the school near my home 19%
Students Want Convenience
and a Low Price
What factor(s) would be most important in a "redo"?
(select all) cont.
Percent of
Current and
Past Students
The school offers multiple study formats 17%
Positive interactions with staff 17%
The school reflects my values 14%
Recommendation of someone I know 11%
Something else (please specify) 1%
Students Want Convenience
and a Low Price
PAYING FOR ONLINE PROGRAMS
Students Want Convenience
and a Low Price
THE INFLUENCE OF SCHOLARSHIPS
Online Students are
Sophisticated Consumers
CREDITS FROM PRIOR STUDY
Online Students are
Sophisticated Consumers
WHAT COMES FIRST?
Online Students are
Sophisticated Consumers
SPEED OF DECISION MAKING (SEARCH TO APPLICATION)
Online Students are
Sophisticated Consumers
SPEED OF DECISION MAKING (SEARCH TO APPLICATION)
Institutional Responsiveness
is Important
FINANCIAL AID DECISIONS
When would you prefer to find out how much financial aid you would get?
Institutional Responsiveness
is Important
FINANCIAL AID DECISIONS
When would you prefer to find out how much financial aid you would get?
Institutional Responsiveness
is Important
TRANSFER CREDIT DECISIONS
When would you prefer to find out how much of your previously
earned credit would “transfer” into your online program?
Institutional Responsiveness
is Important
TRANSFER CREDIT DECISIONS
When would you prefer to find out how much of your previously
earned credit would “transfer” into your online program?
Saving Time is Important
TERM LENGTH AND STUDY TIME
OCS – Over how many weeks did this course meet? (Current and Past Students)
DOE guidelines for study time in a three semester credit course
6 weeks or less 20% 21+ hr/wk
7-8 weeks 28% 16+ hr/wk
9-11 weeks 21% 12+ hr/wk
12 weeks or more 30% 8.5 hr/wk*
*For this cell, the hours for a traditional 15-week semester were used
Saving Time is Important
TERM LENGTH AND STUDY TIME
OCS – Thinking about a typical online course you have completed, how much
total time did you spend per week on all your activities and work associated with the course? (Current and Past Students)
More than 20 hours/wk 7%
16-20 hr/wk 13%
11-15 hr/wk 31%
5-10 hr/wk 40%
<5 hr/wk 10%
Primary Motive for Enrolling is
Career Enhancement
What was your primary motivation for enrolling in your
most recent online program?
Percent of All
Students
I want to transition to a new career field 25%
I want to increase my wages/salary 20%
I want to update the skills required for my job 11%
I am seeking a promotion/new position in my career field 11%
The satisfaction of completing my undergraduate education 11%
I am unemployed and need more education to get a job 10%
Primary Motive for Enrolling is
Career Enhancement
What was your primary motivation for enrolling in your
most recent online program? cont.
Percent of All
Students
The satisfaction of completing my graduate education 6%
It is a requirement by my employer/profession 2%
I am working part time and want to move to full-time work 2%
I have finished high school/GED 2%
Other personal reasons not related to career (please explain) 2%
#1 - DOES YOUR SCHOOL OFFER CAREER SERVICES?
#2 - Did
you use
the career
services?
#3 - Did you
wish your school
offered career
services?
Primary Motive for Enrolling is
Career Enhancement
They are Heavy Users of
Mobile DevicesDID YOU CONDUCT ANY OF YOUR RESEARCH ABOUT
SCHOOLS TO ATTEND ON A MOBILE DEVICE?
They are Heavy Users of
Mobile Devices
DID YOU COMPLETE ANY OF YOUR ONLINE COURSE-
RELATED ACTIVITIES USING YOUR MOBILE DEVICE?
They Have High Interest in
Competency-Based Education
WOULD YOU CONSIDER
A “COMPETENCY-
BASED” PROGRAM?
They Value Interaction
with Classmates
HOW ATTRACTIVE WOULD YOU FIND IT IF
ONLINE INSTRUCTORS HELD OPTIONAL
“VIRTUAL OFFICE HOURS” ?
Fields of Study - Undergraduate
Fields of Study - Graduate
For More Information
Dr. David Clinefelter
Carol B. Aslanian
DOWNLOAD THE FULL REPORT TODAY!
www.learninghouse.com/OCS2017
