8/8/2019 About the Birla Sun Life

1/3

Birla Sunlife Insurance Company

LimitedAbout Birla Sunlife Insurance Company:-

Established in 2000, Birla Sun Life Insurance Company Limited(BSLI) is a joint venture between the Aditya Birla Group, a well knownand trusted name globally amongst Indian conglomerates and Sun LifeFinancial Inc, leading international financial services organization fromCanada. The local knowledge of the Aditya Birla Group combined withthe domain expertise of Sun Life Financial Inc., offers a formidable

protection for its customers future.

With an experience of over 9 years, BSLI has contributed significantlyto the growth and development of the life insurance industry in India andcurrently ranks amongst the top 5 private life insurance companies in thecountry.

Known for its innovation and creating industry benchmarks, BSLI has

several firsts to its credit. It was the first Indian Insurance Company tointroduce Free Look Period and the same was made mandatory byIRDA for all other life insurance companies. Additionally, BSLI

pioneered the launch of Unit Linked Life Insurance plans amongst theprivate players in India. To establish credibility and further transparency,BSLI also enjoys the prestige to be the originator of practice to disclose

portfolio on monthly basis. These category development initiatives havehelped BSLI be closer to its policy holders expectations, which gets

further accentuated by the complete bouquet of insurance products (viz.pure term plan, life stage products, health plan and retirement plan) thatthe company offers.

Add to this, the extensive reach through its network of 600 branches and1,75,000 empanelled advisors. This impressive combination of domain

8/8/2019 About the Birla Sun Life

2/3

expertise, product range, reach and ears on ground, helped BSLI covermore than 2 million lives since it commenced operations and establish acustomer base spread across more than 1500 towns and cities in India.To ensure that our customers have an impeccable experience, BSLI has

ensured that it has lowest outstanding claims ratio of 0.00% for FY2008-09. Additionally, BSLI has the best Turn Around Time accordingto LOMA on all claims Parameters. Such services are well supported bysound financials that the Company has. The AUM of BSLI stood at Rs.8165 crs as on February 28, 2009, while as on March 31, 2009, thecompany has a robust capital base ofRs. 2000 crs. Vision

To be a leader and role model in a broad based and integrated financialservices business.

Mission

To help people mitigate risks of life, accident, health, and money at allstages and under all circumstances

Enhance the financial future of our customers including enterprises

Values

Integrity

Commitment

PassionSeamlessness

Speed

A US $28 billion corporation, the Aditya Birla Group is in the

league of Fortune 500 worldwide. It is anchored by an extraordinary

force of 100,000 employees, belonging to 25 different nationalities. The

group operates in 25 countries across six continents truly India's first

multinational corporation.

Aditya Birla Group through Aditya Birla Financial Services Group

(ABFSG), has a strong presence across various financial services

verticals that include life insurance, fund management, distribution &

8/8/2019 About the Birla Sun Life

3/3

wealth management, security based lending, insurance broking, private

equity and retail broking. The seven companies representing ABFSG are

Birla Sun Life Insurance Company, Birla Sun Life Asset Management

Company, Birla Sun Life Distribution Company, Birla Global FinanceCompany, Birla Insurance Advisory & Broking Services, Aditya Birla

Capital Advisors and Apollo Sindhoori Capital Investment. In FY 2008-

09, the consolidated revenues of ABFSG from these businesses crossed

Rs. 4763 crores, registering a growth rate of 36%.

Sun Life Financial is a leading international financial services

organisation providing a diverse range of protection and wealth

accumulation products and services to individuals and corporate

customers. Chartered in 1865, Sun Life Financial and its partners today

have operations in key markets worldwide, including Canada, the United

States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan,

Indonesia, India, China and Bermuda. As of December 31, 2008, the

Sun Life Financial group of companies had total assets under

management of $381 billion.