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About New West New West, LLC 950 Breckenridge Lane Louisville, KY 40207 Phone: 502.891.2500 Fax: 502.891.2514 www.newwestagency.com

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  • About New West

    New West, LLC 950 Breckenridge Lane Louisville, KY 40207 Phone: 502.891.2500 Fax: 502.891.2514 www.newwestagency.com

  • Services

    Media Relations/Publicity

    Public Relations

    Advertising Media Planning & Placement

    Advertising Creation & Production

    Graphic Design

    Multimedia/Video Production

    Direct Response/Direct Mail

    Interactive Marketing & Websites

    Events & Exhibition Services

    Strategic Thinking

    The new West was a place of..

    infinite possibilities. .

    American pioneers looked to the new West for bold ideas and unconventional thinking.Today, they still do.

    We created New West to be a different kind of agency...an agency devoted to seeing client challenges not from a single point of view, but as the world sees them... from every point of view. We call it WorldView 360.

    Advertising, press coverage, events, corporate identity, environmental graphics, interactive marketing, Web sites, traditional and non-traditional media...everything you do speaks to your image. We can help you make the most of every form of communication, but more importantly, we can make all the pieces work together.

    It still is.

    New West is headquartered in Louisville, KY.

    From the Far East to Europe to all across America, New West has helped our clients succeed with an exceptionally diverse group

    of communication services.

    Communications with a point!

    WORLDVIEW360

    REPUTATIONMANAGEMENT

    RE

    PUTATION

    MA

    NA G E M

    ENT

    new west

  • News coverage can be a priceless third party endorsement or a damning

    public condemnation. How you deal with the press can shape the way the

    public, stockholders, customers, competitors and even your relatives look at

    you. Opportunities to make a good impression are very limited. We can

    show you how to make the most of those opportunities. Our team of

    specialists includes:

    Former state and local government press secretaries

    Former broadcast anchors, news directors and network producers

    Former print reporters and editors

    We have extensive contacts with all manner of press in a wide variety

    of areas. We understand how to shape story angles to gain maximum

    attention and provide media with concise, credible information, which

    improves coverage.

    Our clients have been featured in virtually every major U.S. publication

    including The Wall Street Journal, Barrons, Business Week, U.S. News

    & World Report, Forbes, Fortune, USA Today, The New York Times,

    People Magazine, Saturday Evening Post, Readers Digest, Ebony, Better Homes

    and Gardens and in scores of major dailies and specialty publications. In

    broadcast, our clients have appeared on the Today Show, CNN and

    other networks as well as TV

    and radio broadcasts in markets around the country. We have

    orchestrated worldwide coverage in traditional as well as Web-

    based media.

    Public Relationsmedia Relations/Publicity

    Public Relations

    Crisis CommuniCations

    While companies strive for record-breaking sales, expansion,

    technological advances and a good reputation, these achievements

    can quickly pale in times of crisis strikes, fraud, major accidents,

    takeovers, toxic spills and fatalities. The New West Crisis

    Communications Group provides emergency internal and external

    communication strategies to inform key audiences employees,

    families, directors, shareholders, clients, customers, regulators and the

    news media. These important groups can directly affect a companys

    future.

    CommuniCations training serviCes

    New West has communications trainers on staff with vast experience

    in broadcast and print journalism. Weve packaged some of

    that experience into specialized training programs. Media Wise

    Spokesperson Training helps participants understand how the news

    media operate and what they need and gives them guidelines on

    how to prepare for interviews. Speech and Presentation Coaching

    provides tailored sessions to help speakers develop effective

    presentations and then hone their delivery skills.

    government and Communit y relations

    Government increasingly affects individuals, organizations and businesses through

    existing laws, proposed legislation and regulation, or community support for

    various issues. Effective communication can strongly influence public and

    government decisions and their impact. An effective communication program

    clearly identifies issues, focuses appropriate messages and unites client allies.

    Messages are tailored for various audiences. New West has an exceptional record

    of success in helping companies and organizations manage public issues.

  • Digital media opportunities are exploding! Beyond the obvious vehicles such as Google and Facebook lie

    literally thousands of choices. Search, pay per click, display, retargetinghow do you know what path to take?

    And then, theres mobilesmart phones, tablets, rich media. And of course, you cant overlook desktops. Not

    only are the choices expanding every day, the rules of the game are constantly changing, too. How do

    you keep up?

    New West has partnered with one of the nations leading

    digital media buying firms to provide our clients with

    unmatched expertise in the digital arena. With a history

    of more than 20,000 local, regional and national campaigns

    over the past 12 years, we understand the digital world and

    know how to put it to work for you.

    We handle every aspect of digital media buying, including:

    Campaign strategy development Digital media planning Campaign management and optimization Third party ad server reporting Negotiating with more than 13,000 publisher contacts Billing reconciliation Unified invoicing

    Digital advertising is revolutionizing the way sponsors connect

    with their audiences. But, the field is so new and so fragmented,

    without an experienced guide, it is easy to become lost in a world

    of clicks, pixels and cookies. New West can provide you with the

    experience and the expertise to navigate these perilous waters and

    help you take full advantage of these exciting new opportunities.

    Advertisingdigital media

    Advertisingmedia Planning & Placement

    At New West, media buying is more than mere number crunching.

    Our media associates participate in developing strategies

    right alongside the account service and creative teams,

    providing a perspective that results in more coordinated,

    and often more creative, programs. Plans are developed

    using the most sophisticated media planning software available

    including:

    Scarborough Audience Research Media Audit MRI and Simmons Arbitron Nielsen

    For all its technical nature, media buying at its best is a

    relationship process. We are skilled at obtaining not only lower rates,

    but also value-added programs, promotions, co-sponsorships and bonus schedules. Every step of the process

    is guided by a highly experienced professional,

    assuring that you receive not only the most from the media, but from your agency as well.

    New West media buyers have experience with all forms of media, including:

    Direct response television National and spot cable television Magazines Newspapers Spot market television Local and network radio Inserts Out-of-home Internet advertising

  • Graphic Design

    In an increasingly visual world, good design makes the difference between being noticed and ignored.

    Our design team provides exceptional versatility to meet all your graphic needs. Our experience includes:

    Corporate brochures and collateral materials Logo design and corporate identity programs Newsletters and magazines Web and interactive design Press kits and fact sheets Invitations and signage for special events

    Annual and quarterly reports Specialized publications and books Catalogs Point of sale displays Trade show exhibits

    California Mountain Area Safety TaskforceFire prevention newsletter

    General Imaging CorporationGE digital camera sales kit

    San Diego County Regional Airport AuthorityFly Into The Future promotional poster

    AdvertisingcReation & PRoduction

    Whether its consumer, business-to-business or an issues-oriented campaign, whether

    its traditional or new media, the key element to successful advertising is still

    creativity. Our award-winning team creates ads that do more than cut through and

    deliver the message. They produce results.

    From Hollywood to New York and everywhere in between, our highly talented and

    experienced team has produced every type of advertising imaginable, including:

    Print, radio and TV Outdoor and transit

    Web banners Direct response

    Kentucky State Police TV

    Kentucky Department of Travel Banner Ad

    Louisville International Airport outdoor

    University of Kentucky HealthCare print

    Retail Brand image Co-operative

    Kentucky Department of Travel TV

  • direct Response/direct mailWith increasing pressure to demonstrate return on investment and quantifiable results, direct response

    messaging via traditional media, mail or Internet can be an important weapon in your marketing arsenal.

    New West experts can help you define your best prospects, devise cost-effective ways to reach them and

    create the high-impact materials you need to deliver your message.

    Our direct response experience includes:

    Per inquiry and spot television

    Direct mail

    Specialized invitations

    Premium item procurement

    Email blasts

    Coupons

    University of Kentucky HealthCare direct response TV

    FlowServe event invitation

    General Imaging Corporationpress invitation

    University of Kentucky HealthCare direct mailer

    multimedia/Video ProductionLong-form videos are not merely extended TV commercials. These programs cant just entertain. They must

    inform.

    Plus hold viewer interest through extensive and often in-depth presentations. New West has created and produced

    a wide variety of presentations for some of the worlds most recognized corporations, educational institutions, trade

    groups,

    tourism destinations and non-profit organizations. From video to PowerPoint our experience includes:

    Corporate presentations

    Employee orientations and training Trade show presentations Sales presentations Fundraising programs Educational programs Community affairs programs Public issue campaigns Financial/investor relations presentations

    Video news releases

    General Electric Advantium interactive product manual

    General Electric long-form communication video

    KY Experience computer-rendered booth fly-through

    Kentucky Department of Travelvideo podcasts

    Greater Louisville Associationof Realtors video podcasts

  • interactive marketing & Websites

    Communications have been redefined. The Web is no longer a collection of static sites, it is a dynamic and

    rapidly growing revolution. Standing alone or as an extension of other marketing efforts, Web-based activities

    can create relationships like no other medium in history. Are you making the most of this powerful tool?

    New West Interactive experts can show you how to not simply compete in the 21st century, but how to win.

    Website development:

    Website planning and strategy

    Website design

    Copywriting

    Project management

    HTML programming

    Database development and programming

    Application development

    Flash animation

    Website usability

    Online marketing:

    Search engine optimization (SEO)

    Pay-per-click advertising

    Social media marketing

    Website analytics

    Email marketing

    Online advertising

    Online media relations

    Virtual presentations/conferences

    Websites developed by New West:

    Kentucky Dept. of Tourism www.thekentuckyexperience.com/newwest Kentucky Sports Authority www.kysportsauthority.com

    Kentucky Grape and Wine Council www.kentuckywine.com Kentucky Career & Technical Education www.cteforme.com

    The Stevenson Company www.stevensoncompany.com

    Louisville International Airport www.flylouisville.com

    San Bernardino County Services - www.sbcounty.gov/calmast Felix Martin Foundation www.felixmartin.org

    corporate events and exhibition services

    From Webcasts to business or sales meetings, media events to product launches, shareholder meetings, trade

    shows or any type of conference, let us help you communicate through the power of strategic events. We

    work independently or as an extension of your communications team. New West provides full-service corporate

    communication and event production support. But what makes us unique is that we take the time to learn

    your business, corporate culture, goals and expectations so that we deliver events that reinforce your overall

    communications strategy.

    Our services include:

    Event strategy/program content

    Venue selection and management

    Logistics/on-site management

    Design and production

    AV/sound & lighting

    Keynote speakers

    Theme and logo development

    Entertainment

    Transportation

    Tours and activities

    Accommodations

    E-Registration

    Seminar & workshop planning

    Food & beverage

    Expecting the unexpected

    Additional strengths include:

    Corporate Presentations: Speech writing, production

    of slides, PowerPoint presentations and videotapes

    Corporate Publicity: Preparation and

    distribution of news releases and media

    advisories about your event, as well as

    development of related story ideas for

    newspapers, television and radio

    Creative and Graphic Design Services:

    Design and production of all related

    materials such as advertising, brochures,

    displays, programs, invitations and signage

    GE digital cameras exhibit booth

    Above: Kentucky pavilion at the Worlds Fair and Expoin Aichi, Japan

    Left: Event for national medical provider conference

  • Strategic Thinking

    What do people think? How do they feel? How do they feel about your competitors? What can you do to change

    attitudes and opinions? Knowledge is the power that drives success. We understand the importance of creating a

    strong strategic foundation based on solid intelligence before creating any communications program.

    researCh

    New West brings decades of experience to the process of gathering and

    interpreting information. We have traveled the country, working with

    data collection vendors and independent research experts to uncover the

    answers

    that lead to breakthrough programs. Our research tools include:

    strategiC planning

    Insight. Inspiration. Finding new ways to make you look more exceptional. Strategic planning at New West is both science

    and art...

    Interactive surveys

    Telephone polling

    Personal interviews

    Focus groups

    Media reporting/ press coverage analysis

    Employee surveys

    Customer surveys/ secret shopping

    Product trials

    Reviewing and gathering of pertinent literature and secondary research

    Perception tracking studies

    Competitive analysis

    Interviewing internal personnel from top management

    Facilitating planning retreats

    Analyzing proprietary and

    secondary research

    Developing communications objectives and strategies

    Identifying target audiences

    Auditing existing communication elements

  • creative samplescreative samplesAdvertising Advertising

    Kentucky Department of TourismUnbridled Campaign

    Kentucky Exposition CenterAdvertisements

    General Imaging/GE Digital CamerasHalf Page Spread

    University of Kentucky HealthCareAdvertisements

    Kentucky Sports AuthorityAdvertisements

    Kentucky State ParksAdvertisementsBrightside

    Take It to the Basket Campaign

    General Imaging/GE Digital CamerasAdvertisements

    Kentucky Fair and Exposition CenterHalf Page Spreads

    Louisville Tax AmenstyBeat the Clock Advertisement

    Kentucky Department of TourismAdvertisement

  • creative samplescreative samplesBrochures Brochures

    Kentucky Expo CenterFacilities Brochure

    HosparusServices Brochure

    Kentucky Department of Economic DevelopmentBiotech Brochure

    General Imaging/GE Digital CamerasSales Brochure

    Louisville International AirportAltitude Travelers Club Brochure

    Kentucky Department of TourismLincoln Heritage Trail Z-Card

  • creative samplescreative samplesCollateral Collateral

    Louisville Regional Airport AuthorityFlyLouisville.com Posters

    African American ForumAfrican American Ball Banners

    Women 4 WomenChampions 4 Her Festival Poster

    Kentucky Department of TourismLincoln Bicentennial Insert

    San Diego County Regional Airport AuthorityPoster for Site Selection Event

    2006 Kentucky State FairPoster/Newspaper Insert

    2005 Kentucky State FairPoster/Newspaper Insert

    San Bernardino County/MASTInformational Posters

  • creative samplescreative samplesDirect Mail Direct Mail

    General ElectricInvitation

    FlowserveStrategic Summit Invitation

    University of Kentucky HealthCarePersonal Health Campaign

    A ONE-TIME OFFER.If you owe past occupational license taxes to the former City of Louisville or Jeerson County (currently Louisville Metro), you have just 65 days to pay up without interest, penalty or fear of

    prosecution. Take advantage of this opportunity to come clean. This is the only time we will oer tax amnesty.

    WHAT EXACTLY IS TAX AMNESTY?Occupational license taxes are fees imposed on employee wages and business net prots that are due each year from anyone working or doing business in Louisville Metro. This includes employees whose employers failed to withhold local license taxes from their paychecks and employers who withheld, but failed to remit the

    employees local taxes. Also included are people who are self-employed, those who work as consultants and freelancers, and those who operate businesses on the side. Non-residents and businesses outside the city that perform work in the Louisville Metro area are also responsible for occupational license taxes.

    Tax amnesty is an opportunity for delinquent taxpayers such as these to le and pay their occupational license tax liability for tax periods ending on or before December 31, 2003. In exchange for the full occupational license tax payment, we will waive any penalties and/or interest for taxes due from previous tax periods.

    WHO QUALIFIES?There are three kinds of taxpayers who qualify:

    Taxpayers who did not f ile a required return Taxpayers who are amending the tax liability on a previously

    f iled tax return Taxpayers who have an outstanding tax liability as of

    December 31, 2003

    Taxpayers under criminal litigation or a criminal order of restitution are not eligible. To determine whether you are eligible to participate, calculate your liability for back taxes by preparing the appropriate returns and completing the amnesty application form. Amnesty applications and tax forms are available at www.louisvilletaxamnesty.com.

    Or Pay the Price. DEADLINE.You must mail or deliver the completed application form and all returns, along with full payment for the occupational license taxes due from previous tax periods, by May 31, 2005.

    PENALTIES AND INTEREST.

    If you dont take advantage of our tax amnesty program, the Louisville Metro Revenue Commission will track you down. Our enforcement team has been strengthened to support compliance, audit, legal and collection eorts by sharing taxpayer data with the IRS and the Kentucky Revenue Cabinet.

    Once a taxpayer is discovered to be in non-compliance, all applicable penalties and interest will be imposed on any tax liabilities due for periods prior to our tax amnesty oer. In addition, we will pursue all administrative, civil and criminal actions necessary to collect the full amount owed.

    DO THE RIGHT THING.

    Make sure you have paid any past occupational license taxes that you owe to the former City of Louisville or Jeerson County (currently Louisville Metro). If you do owe, come forward during tax amnesty it will end up costing you a lot less if you do.

    Now through May 31st, 2005.

    TIME IS MONEY.

    For more information, call 574-I-OWEor visit louisvilletaxamnesty.com.

    Direct Mail ver2.indd 2 3/22/05 7:24:50 PMBeat the Clock.

    Direct Mail ver2.indd 1

    3/22/05 7:24:15 PM

    Louisville Tax AmnestyBeat the Clock Mailer

    Kentucky Department of TourismInteractive Media Kit

    Trilogy Health ServicesAwareness Campaign

    General Imaging CorporationMedia Event Invitation

    University of Kentucky HealthCareNewcomers' Mailer

    General Imaging CorporationMedia Event Invitation

  • creative samplescreative samplesLogos/Corporate and Brand Identity Logos/Corporate and Brand Identity

    HosparusGraphic Standards Manual

    Commonwealth of Kentucky Unbridled SpiritGraphic Standards Manual

  • creative samplescreative samples

    Kentucky Exposition CenterFacilities Brochure

    Meetings & Conventions

    Kentucky Fair and Exposition CenterHalf Page Spreads

    Kentucky Department of TourismInteractive Media Kit

    1-800-618-5151 kyexpo.org

    LOUISVILLES 2 GREAT CONVENTION CENTERSKENTUCKY EXPO CENTER & KENTUCKY INTL. CONVENTIO

    N CENTER

    WEVE GOT ROOM FOR EVERYBODY.

    Big event. Small event. Downtown. Suburban.

    Indoor. Outdoor. Exhibit hall. Stadium or arena.

    No place gives you more options than the two, yes

    two Kentucky convention centers in Louisville.

    And to make sure your event is a super

    success, theres world-class support from our

    Super Staffers. No wonder 5 of Americas Top

    25 tradeshows make their home in Louisville.

    Kentucky Exposition CenterAdvertisements

    Kentucky Sports AuthorityAdvertisements

    Meetings & Conventions

  • creative samplescreative samplesPublications Publications

    KFCBucket Newsletter

    General ElectricAdvantium 120 Cookbook/Interactive Training CD

    University of Kentucky HealthCareMaking a Difference Biannual Publication

    Ive had the same physicians for over 23 years. Ive joked with Dr. Kanga to say that Im going to live to take care of him as an old man. Anne McMahan, Patient

    she first entered the work world as a nurse in the early 1980s. Its where she now works in the UK HealthCare call centers pediatric triage service. Its where her husband works as a pharmacist. And its where, over the last four decades, she has received treatment for cystic fibrosis (CF).

    Long-term relationshipsAccording to the National

    Institutes of Health, CF is the most common fatal genetic disease in the U.S. It causes the body to produce a thick, sticky mucus that clogs the lungs and leads to infection. It also prevents digestive enzymes produced in the pancreas from reaching the intestines where they are required to digest food.

    There is no cure for CF and the present life expectancy for people affected by it is usually their mid-30s. McMahan has beaten the averages. She is 48 years old and going strong.

    McMahan credits her longevity and quality of life in large part to the aggressive medical care provided by her UK physicians: Dr. Jamshed Kanga and Dr. Michael Anstead. Ive had the same physicians for over 23 years. Ive joked with Dr. Kanga that Im going to live to take care of him as an old man, she said.

    Because she has a less severe form of CF and her obvious symptoms

    Since 1989 when the gene that causes cystic fibrosis (CF) was first discovered, the median lifespan for patients with the disease has increased by more than 10 years. And nearly half of that increase has come during just the last five years.

    According to Dr. Michael Anstead, director of the adult CF Center, the median survival rate has jumped from 31.6 years in 2002 to 36.8 in 2004up from just 26.5 years in 1989. (When McMahan was born, patients rarely made it to puberty, often succumbing to the disease as young children.)

    He attributes the increase in his own patients survival to three things: 1) a more uniform use of aerosolized antibiotics that fight the bacteria that invade the lungs of many patients; 2) use of antibiotics with special properties that inhibit the ability of the bacteria to produce toxins and are anti-inflammatory; and 3) an initiative undertaken by the Cystic Fibrosis Foundation to improve the

    quality of care for CF patients.One of the great developments

    in Kentucky is that we now do newborn screenings for cystic fibrosis, he said. Through the lobbying efforts of Drs. Anstead and Mabry, Annes father, CF was included in the newborn screening tests implemented by SB 25 passed during the last Kentucky legislative session. This screening can identify 99 percent of babies born with CF. If those patients can be identified and monitored through each lung infection, the bacteria might be prevented from growing in their lungs. Once it takes hold, it is extremely difficult to dislodge.

    In Denmark, only 20 percent of teenagers affected with CF are infected with this bacteria, he said. In the U.S., 70 percent are infected with it. Denmarks median lifespan is about 45 years. So were starting to adopt some of the principles theyve learned over time. It will help the CF patients who are children today.

    Michael Anstead, MD: Excited about the Improving Prospects for CF Patients

    At 48, Anne McMahan has beaten the odds and is living at the leading edge of medicine.

    Living on the

    Edge T he way Anne McMahan tells it, she and UK HealthCare have practically grown up together. Her father, a pediatric endocrinologist, took a job with the hospital when it first opened in 1962. She was four at the time.

    Over the years, UK Chandler Hospital has continued to play an important role in her life. It was where

    Median Lifespan for CF Patients

    1958* 1989 2002 2003 2004 2005

    Med

    ian

    Age

    12-13

    *Annes birth year

    26.531.6 32.9

    35.1 36.8

    Anne works at UK HealthCare, where she also receives treatment for her cystic fibrosis.

    Pulmonologists Michael Anstead, MD, and Jamshed Kanga, MD, collaborate closely to ensure a smooth transition from pediatric to adult care for CF patients.

    14 | Making A Difference

    Summer 2006 | 15

    Making a Differenc

    eA news magazine featuring the people of UK Health

    Care. Introductory iss

    ue | Summer 2006

    Transplanted

    friendship

    Former homecomi

    ng queen

    Amelia Brown find

    s peace of mind

    (and a new liver) t

    hrough UK HealthC

    are.

    ALS cant silence

    her Mary L

    ou Smith credits h

    er

    quality of life

    to her caregivers.

    Markey Cancer Ce

    nter

    Kelly Colson expe

    riences the

    healing power o

    f friendship.

    Cystic Fibrosi

    s An adult d

    isease now

    How weve helped

    Anne McMahan

    defy the odds.

    Labrot & Graham DistilleryBrochures, Catalogs

    San Diego County Regional Airport AuthorityFly into the Future Publication

    San Bernardino County/MASTThe Lookout Newsletter

  • creative samplescreative samplesTourism Tourism

    Kentucky Tourism Unbridled TV Spot

    Kentucky Department of TourismUnbridled Campaign

    Logo Branding Identities

    Louisville Regional Airport AuthorityFlyLouisville.com Posters

    Kentucky Department of TourismLincoln Heritage Trail Z-Card

    Kentucky State ParksAdvertisements

    Brown County, IndianaGetaway TV Spot

    Kentucky Tourism Only One

  • creative samplescreative samples Interactive/Web Design

    Regional Airport Authority of LousivilleFlylouisville.comWebsite

    Columbus, Ohio CVBPop Up Website

    Interactive/Web Design

    Kentucky Department of Tourisms The Kentucky Experience at the 2010 World Equestrian GamesWebsite and mini-site

    Trilogy Health ServicesWebsite

  • creative samplescreative samples Interactive/Web Design

    CJB GroupWebsite

    Herbs & AngelsWebsite

    Kentucky Wine and Grape CouncilWebsite

    General Imaging/GEWebsite

    Interactive/Web Design

  • creative samples creative samplesDrupal Training Manual

    Trilogy WebsiteDrupal Training Manual (Sample Pages)

    2

    introductionTrilogy Health Services website has been built using Drupal, an open-source content-management framework maintained by a large distributed network of developers. We have selected this system for three reasons:

    itishighlycustomizableviaitsmodulesystem,withthousandsofexistingmodulesforintroducingawiderangeoffunctionality;

    ithasrobustuser-andcontent-managementsystemsallowinggranularlevelofcontroloverpresentation;

    andlast,butcertainlynotleast,Drupalandallofitsmodulesarecompletelyfree!

    Here are some examples of sites powered by Drupal to help provide you with some context of the systems capabilities:

    whitehouse.gov The White House

    fastcompany.com Fast Company

    rutgers.edu Rutgers University

    london.gov.uk Greater London Authority

    economist.com The Economist

    dev.twitter.com Twitter Developers Network

    musicbox.sonybmg.com Sony Music

    popsci.com Popular Science

    Ifyouhaveneverworkedwithacontent-managedsiteyoumayfindtheinitialexperienceabitdaunting;ifyouhaveworkedwithother

    CMSes in the past you will see that Drupal works a bit differently. In both cases, this guide is designed to explain your Drupal site in clear and simple terms. Instructions have been accompanied by annotated screenshots to assist you. We hope you find this guide easy to follow and instrumental in understanding your website and its functionality.

    8

    creating a new userFrom the User list, click Add User to create a new user. You can also select User Management > Users > Add user from the control bar on any page:

    Despite the different visual look, the Add User form is almost identical to the Modify User form. Click Create new account when finished.

    Interactive/Moble App Design

    Blue Grass AudiMoble App

    Kentucky Wine and Grape CouncilMoble App

    Kentucky W i n e T r a i l

    explore a Winery

    SelecT a Winery < BacK

    Cedar Creek vineyards

    Chateau du vieux Corbeau

    Chrisman mill vineyard

    Chrisman mill Winery

    Chuckleberry Farm Winery

    Crocker Farm Winery

    eddy grove vineyard

    elk Creek vineyards

    equus run vineyards

    First vineyard

    aBouT uS < BacK

    Kentucky may be best known for bourbon, but theres a prospering wine industry in Kentucky thats just as unique to our culture as the Kentucky derby and Bluegrass mu-sic. Kentucky is the proud home to a growing network of wineries that offer a unique experience to

    HiSTory < BacK

    americas commercial wine industry was born in Kentucky in 1798 when the marquis de lafayettes winemak-er, Jean-Jacques dufour, set out into the new nation to find suitable land for growing grapes. he arrived at the athens of the West lexington and made the acquaintance

  • New West, LLC 950 Breckenridge Lane Louisville, KY 40207 Phone: 502.891.2500 Fax: 502.891.2514 www.newwestagency.com