6
Making the world a prettier place, one nail at a time… It’s just a moment in time – one hand reaching out and taking another to introduce a touch of fabulosity. It’s a connection – the beginning of an introduction to a new life. It’s a journey to find and express one’s inner-nail-art-goddess. Everything we do honors that connection – from our commitment to the highest quality materials that go into making our products, to the countless hours spent developing designs loved by our customers across the globe, to the way we interact with and build relationships with our customers, communities, and resellers. From our humble beginnings to our current global expansion, in every place that we’ve been, and every place we go, we’ve tried to make the world a prettier place one nail at a time. About Us

About mo you nails

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Page 1: About mo you nails

Ma

kin

g t

he

wo

rld

ap

rett

ier

pla

ce

, o

ne

na

il a

ta

tim

e…

It’s

just

am

om

en

tin

tim

e–

on

eh

an

dre

ach

ing

ou

ta

nd

takin

g

an

oth

er

to in

tro

du

ce

a t

ou

ch

of

fab

ulo

sity.

It’s

a c

on

ne

ctio

n –

the

be

gin

nin

go

fa

n

intr

od

uctio

n t

o a

ne

wlife

. I

t’s

a jo

urn

ey t

o f

ind

an

de

xp

ress

on

e’s

inn

er-

na

il-a

rt-g

od

de

ss.

Eve

ryth

ing

we

do

ho

no

rs t

ha

tco

nn

ectio

n –

fro

m

ou

rco

mm

itm

en

tto

the

hig

he

st

qu

ality

ma

teri

als

tha

tg

oin

tom

akin

go

ur

pro

du

cts

,to

the

co

un

tle

ss h

ou

rs s

pe

nt

de

ve

lop

ing

de

sig

ns

love

d

by

ou

r cu

sto

me

rs a

cro

ss t

he

glo

be

, to

th

e w

ay

we

inte

ract

with

an

d b

uild

re

latio

nsh

ips w

ith

ou

r

cu

sto

me

rs,

co

mm

un

itie

s,

an

dre

se

lle

rs.

Fro

m o

ur

hu

mb

le b

eg

inn

ing

sto

ou

r cu

rre

nt

glo

ba

l e

xp

an

sio

n,

ine

ve

ry p

lace

th

at

we

’ve

be

en

,a

nd

eve

ry p

lace

we

go

,w

e’v

e t

rie

d t

o m

ake

the

wo

rld

a p

rett

ier

pla

ce

on

e n

ail a

t a

tim

e.

Ab

ou

t U

s

Page 2: About mo you nails

Pr

ofi

leA

t M

oY

ou

Na

ils,

ou

r lo

ve

fo

r fa

shio

n a

nd

na

il a

rt d

riv

es

wh

o w

e

are

an

d w

ha

t w

e d

o -

ev

ery

se

co

nd

of

ev

ery

da

y.

Ce

leb

rate

d b

y m

an

y s

tyle

co

nscio

us a

nd

tre

nd

-sa

vvy n

ail a

rt m

ave

ns,

Mo

Yo

u

Na

ils h

as q

uic

kly

be

co

me

th

e s

ou

rce

fo

r th

e m

ost

cu

rre

nt

na

il a

rt t

ren

ds a

nd

de

sig

ns a

t th

e g

rea

test

va

lue

. M

oY

ou

Na

ils is g

row

ing

qu

ickly

, fe

atu

rin

g n

ew

an

d e

xcitin

g r

eta

il e

nvir

on

me

nts

, a

glo

ba

l p

rese

nce

th

at

cu

rre

ntly s

pa

ns

mu

ltip

le c

on

tin

en

ts,

an

d a

co

nsta

nt

flo

w o

f fu

n a

nd

cre

ative

de

sig

ns a

nd

acce

sso

rie

s t

ha

t a

pp

ea

l to

eve

n t

he

mo

st

dis

cri

min

atin

g o

f fa

sh

ion

ista

s.

“We aren’t the first kids on the block,

and we certain

lydidn’t invent nail art, but we have perfected it.”

Mo

sh

e A

tk

ins

, M

an

ag

ing

Pa

rt

ne

r,

Mo

Yo

u U

SA

Th

e M

oY

ou

Na

ils b

ran

ds &

pro

du

ct

lin

e c

om

ple

me

nt

ea

ch

oth

er

in a

un

iqu

e w

ay t

ha

t tr

uly

ap

pe

als

to

mu

ltip

le m

ark

et

se

gm

en

ts a

nd

th

e b

rea

dth

of

the

en

tire

fe

ma

le d

em

og

rap

hic

. A

s o

ur

pre

mie

r b

ran

d,

Mo

Yo

u N

ails c

on

sis

ts o

f a

lin

e o

f kits t

ha

t co

ve

r th

e c

hild

ren

’s m

ark

et,

th

e c

ove

ted

18

-34

ye

ar

old

de

mo

gra

ph

ic,

tru

e s

alo

n p

rofe

ssio

na

ls a

nd

eve

ryth

ing

in

be

twe

en

. I

n a

dd

itio

n t

o o

ur

reco

gn

iza

ble

bra

nd

im

ag

e,

we

pro

vid

e p

riva

te la

be

lin

g s

erv

ice

s f

or

ma

ny c

ha

ins t

hro

ug

ho

ut

the

wo

rld

. P

riva

tely

lab

ele

d u

nd

er

the

“L

uve

ly”

bra

nd

fo

r H

am

ley’s

, th

e o

lde

st

an

d la

rge

st

toy s

ho

p in

th

e w

orl

d,

ou

r

Pri

nce

ss S

et

is o

ne

of

the

to

p s

ellin

g g

irls

to

ys in

Eu

rop

e.

Page 3: About mo you nails

Th

e M

oY

ou

Na

ils

Gr

ou

pF

rom

a s

ing

le o

wn

er-

op

era

ted

lo

ca

tio

n i

n L

on

do

n t

o a

glo

ba

l b

ran

d t

ha

t sp

an

s th

ree

co

nti

ne

nts

an

d n

ine

dif

fere

nt

co

un

trie

s…C

om

prised o

f m

ulti-opera

tional units w

ith

manufa

ctu

ring f

acili

ties a

nd s

ate

llite

off

ices a

round

the w

orld,

MoY

ou N

ails

is a

n a

malg

am

ation o

f

success s

tories.

Work

ing s

epara

tely

with a

com

bin

ed f

ocus a

nd c

om

mon g

oal, w

e p

ossess t

he

facili

ties,

know

ledge a

nd e

xperience t

o d

eliv

er

qualit

y

pro

ducts

at

com

petitive w

hole

sale

rate

s t

o r

eselle

rs

every

where

. O

ur

track r

ecord

speaks f

or

itself.

MoY

ou N

ails

sets

are

reta

iled a

t th

e f

inest

malls

,

depart

ment

sto

res,

salo

ns,

and r

eta

il lo

cations

thro

ughout

the U

K,

South

Afr

ica,

Italy

, Is

rael, N

orw

ay,

Sw

eden,

Canada,

and t

he U

nited S

tate

s.

We a

ttend

hundre

ds o

f fa

shio

n a

nd b

eauty

show

s a

cro

ss t

he

glo

be e

ach y

ear.

We

're

Eve

ryw

he

re

Page 4: About mo you nails

Mo

Yo

u U

SA

He

ad

qu

art

ere

d in

su

nn

y L

as V

eg

as,

NV

– M

oY

ou

US

A is w

ell

po

ise

d t

o s

erv

ice

th

e e

ntire

No

rth

Am

eri

ca

n m

ark

et.

S

tart

ing

off

with

on

e r

eta

il lo

ca

tio

n in

La

s V

eg

as,

we

to

ok o

ur

tim

e t

o

ad

just

an

d p

erf

ect

the

pro

du

ct

an

d b

ran

d im

ag

e f

or

en

tra

nce

into

th

e m

on

str

ou

s,

ye

t o

fte

n f

inic

ky A

me

rica

n m

ark

et.

In

a

sh

ort

tim

e,

we

ha

ve

exp

an

de

d o

ur

rea

ch

to

en

co

mp

ass

op

era

tio

ns t

hro

ug

ho

ut

ma

lls,

de

pa

rtm

en

t sto

res a

nd

re

tail

ch

ain

s a

cro

ss t

he

US

as w

ell a

s C

an

ad

a.

...e

mb

racin

g s

om

e o

f th

e m

ost

tale

nte

d s

ale

s,

ma

rke

tin

g,

tra

inin

g,

cu

sto

me

r se

rvic

e a

nd

log

istics p

rofe

ssio

na

ls in

th

e b

usin

ess m

ea

ns

tha

t n

o o

ne

– f

rom

ou

r va

lue

d c

usto

me

rs t

o o

ur

dis

trib

uto

rs a

nd

re

se

lle

rs –

eve

r h

ave

to

wo

rry a

bo

ut

ha

vin

g t

he

ir n

ee

ds m

et.

W

e k

ee

p

thin

gs s

imp

le,

lea

n,

an

d f

ast.

W

e a

pp

ly t

his

ap

pro

ach

in

eve

ryth

ing

we

do

.

Co

rpo

rate

off

ice

s a

nd

an

am

az

ing

sta

ff..

.

De

liv

er

y &

Fu

lfil

lme

nt

Page 5: About mo you nails

No

ma

tte

r w

he

the

r yo

u a

re a

sin

gle

bu

sin

ess

ow

ne

r-o

pe

rato

r o

r re

pre

se

nt

a c

ha

in o

f b

ig b

ox

sto

res,

we

wa

nt

to e

ng

ag

e y

ou

in

a lo

ng

la

stin

g

rela

tio

nsh

ip.

Ou

r b

ran

d s

tra

teg

y a

nd

co

rpo

rate

atm

osp

he

re e

na

ble

us t

o d

o ju

st

tha

t b

eca

use

it

allo

ws u

s t

o t

ackle

op

po

rtu

nitie

s f

rom

se

ve

ral

pe

rsp

ective

s,

as b

oth

a m

ass a

nd

nic

he

pla

ye

r,

alw

ays p

rovid

ing

dis

tin

ct

an

d r

ele

va

nt

pro

du

cts

co

mb

ine

d w

ith

th

e u

tmo

st

in s

up

po

rt f

or

all t

ho

se

with

wh

ich

we

do

bu

sin

ess.

With

a g

oa

l to

bri

ng

Mo

Yo

u N

ails t

o a

ll r

eta

ile

rs a

ll o

ve

r N

ort

h A

me

rica

, o

ur

gro

wth

pla

n e

nvis

ion

s a

slo

w a

nd

ste

ad

y e

xp

an

sio

n o

ve

r th

e n

ext

thre

e y

ea

rs t

o e

nsu

re s

olid

ma

rke

t p

en

etr

atio

n w

ith

ou

t

sa

cri

ficin

g o

n t

he

cu

sto

me

r-ce

ntr

ic e

xp

eri

en

ce

th

at

se

ts u

s a

pa

rt f

rom

oth

ers

in

th

e in

du

str

y.

3,0

00

Fe

et

of

De

dic

ate

d W

are

ho

use

Sp

ac

e S

erv

icin

g Y

ou

r N

ee

ds.

..

"We work the same with each

of our

clients, from

single location

owner-operators

to large retail chains,

all of our clients are

a priority."

Nir

Al

ga

zy

, M

an

ag

ing

Pa

rt

ne

r a

t M

oY

ou

US

A

Page 6: About mo you nails

GUIDING

PRINCIPLES

Su

cc

ess

ca

lls

for

foc

us

an

dd

ed

ica

tio

n.

Th

isis

wh

yw

eh

old

sev

era

lG

uid

ing

Pri

nc

iple

sd

ea

rto

ou

rh

ea

rts.

Th

ey

ke

ep

us

on

tra

ck

an

dre

min

du

so

fw

ha

tis

imp

ort

an

t.

We

are

co

mm

itte

dto

co

ntin

uo

usly

str

en

gth

en

ing

ou

r b

ran

d a

nd

pro

du

cts

to im

pro

ve

ou

r co

mp

etitive

ad

va

nta

ge

.

We

are

co

nsu

me

r-fo

cu

se

d a

nd

the

refo

rew

e

co

ntin

uo

usly

imp

rove

the

qu

ality

,lo

ok,

fee

la

nd

ima

ge

of

ou

r p

rod

ucts

an

do

ur

org

an

iza

tio

na

l

str

uctu

res

tom

atc

h a

nd

exce

ed

bo

th c

on

su

me

r

an

d d

istr

ibu

tio

np

art

ne

r e

xp

ecta

tio

ns.

We

are

th

e c

rea

tive

an

d q

ua

lity

le

ad

ers

in o

ur

ind

ustr

ya

nd

we

co

nsta

ntly

se

ek

top

rovid

e

un

ma

tch

ed

pro

du

cts

to

ou

r e

nd

co

nsu

me

rs

tha

t e

nsu

re o

ur

dis

trib

utio

n p

art

ne

rs a

nd

rese

lle

rs a

ch

ieve

pe

ak p

erf

orm

an

ce

with

eve

ry

pro

du

ct

we

bri

ng

tom

ark

et.

W st

to co

im st

in un

We

are

de

dic

ate

dto

co

nsis

ten

tly

de

live

rin

go

uts

tan

din

g f

ina

ncia

l

resu

lts

for

ou

rd

istr

ibu

tio

np

art

ne

rs

an

d r

ese

lle

rs.

We

are

ag

lob

alo

rga

niz

atio

nth

at

em

bra

ce

s c

rea

tivity a

nd

div

ers

ity,

an

d

is s

ocia

lly a

nd

en

vir

on

me

nta

lly

resp

on

sib

le.