ABMT CP

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A N E W E R V I S I O N F O R B E T T E R H E A L T H . .

Our VisionAB Care envisions setting the standards and becoming the forefront of Egypt's Healthcare Industry with its:

Loyal Partnerships. Innovative Portfolio.

Trustworthy Performance. Customized Practices.

Dynamic Workforce.

Our MissionLead the Egyptian market. Lead & maintain long lasting global partnerships.

Build strong commitment. Apply and benefit from constructive change.

Conduct business with adherence to code of ethics.

AB CARE Medical Supplies "ABMS" is an Egyptian company affiliated to (B.H.) group.

Banaja Holdings is currently operating in Saudi Arabia, UAE and Egypt with turnover of 750+ million USD in 2013.

ABMS was established in 2002 as jointventure between (B.H.) Co. and an Egyptian company, in 2004 (B.H.) acquired100% of the ABMS shares .

ABMS hold 57% of AB Care Medical Technology "ABMT"; a new company Established In 2011 As Joint Venture With A Local Player In The Egyptian Medical Equipment ImportationMarket.

ABMS is an exclusive agent of 14 companies manufacturing medical equipments, Instruments and supplies.

A b o u t U s

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Noble work practice in every touch point with our part-ners, employees and stakeholders.

Lead innovation and advancement in healthcare business development.

Push the limit to seek better solutions to meet the needs of the local community in healthcare.

Hard work with deep insight, strong commitment and determination we manage to reach long sought solutions.

Conviction that we will achieve our efficient work systems to deliver the consumer needs with cost efficiency and precision.

Code of ethics is strictly applied upon all employees, directors and board members to promote accountability.

Connection due to deep knowledge & strong adherence to customers’ and Market demands, thus our advance-ment in the healthcare landscape is outstanding.


O u r V a l u e s

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AB Care MedicalTechnology

Cairo Scientifc

Corporation

Sales

Servies

Suppliers

BANAJA Holdings

Group

IT

Logistics

Finance

Cairo Scienti�c Corporation (CSC) Overview:

CSC Background and History

Cairo Scientific Corporation was the updated face of an older company {Middle East Medical [MEM]} founded in 1989 and served as distributor for medical equipment in Egypt till end of 1992. In 1993 CSC acquired MEM to be its medical equipment division under the name of CSC Medical.

A B M T O v e r v i e w

Owing to the Continuous changes in the market, e.g. Economy, Market size, Competition, New trends and technologies, a separate company was founded in March 1997 with a versa-tile strategy to suit such changing market. This was Cairo Scientific Corporation, a company that is rich in experts’ human resources, making great strides towards gaining larger market segments in medical field community.CSC Strategy

Cairo Scientific Corporation uses several methods to influence the market. It keeps thrust of the modern ways of management that includes creative thinking, surveys, market study, market creation, and sales assistance programs. Another influential means that Cairo Scientif-ic Corporation uses is Co-opting. We have strong selection of key members in the market. We always increase, protect, and enrich these relations. Moreover, we select some of them as consultants to the company which helps to deal more effectively with the market, as well as stabilizing our business in face of changing elements in the market.

CSC Vision and Objectives

CSC brought a new vision to the business of Medical Equipment to implement new solutions to improve the quality of life and Healthcare.

Our main objectives could be summarized as follows:

� Adding new dimensions and creating need to the latest trends and innovations in Health-care.� Improvement of the medical care performance of all hospitals and physicians all over-Egypt.� Improvement of the after sales service for our customers.

AB Care Medical Technology is a newly founded corporation based on a joint venture between:-

1- Cairo Scientific Corporation “CSC” with its long market experience, strong sales capabilities and avast network of customers since 1997, in addition to over 40 Multinational agencies represented.

2- AB Care for Medical Supplies; the Egyptian subsidiary of Banaja Holdings the well-reputed, strong and powerful financed Saudi Group having representation in Egypt, Saudia Arabia and UAE with Turnover of about 1.5 Billion USD

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Cairo Scienti�c Corporation (CSC) Overview:

CSC Background and History

Cairo Scientific Corporation was the updated face of an older company {Middle East Medical [MEM]} founded in 1989 and served as distributor for medical equipment in Egypt till end of 1992. In 1993 CSC acquired MEM to be its medical equipment division under the name of CSC Medical.

Owing to the Continuous changes in the market, e.g. Economy, Market size, Competition, New trends and technologies, a separate company was founded in March 1997 with a versa-tile strategy to suit such changing market. This was Cairo Scientific Corporation, a company that is rich in experts’ human resources, making great strides towards gaining larger market segments in medical field community.CSC Strategy

Cairo Scientific Corporation uses several methods to influence the market. It keeps thrust of the modern ways of management that includes creative thinking, surveys, market study, market creation, and sales assistance programs. Another influential means that Cairo Scientif-ic Corporation uses is Co-opting. We have strong selection of key members in the market. We always increase, protect, and enrich these relations. Moreover, we select some of them as consultants to the company which helps to deal more effectively with the market, as well as stabilizing our business in face of changing elements in the market.

CSC Vision and Objectives

CSC brought a new vision to the business of Medical Equipment to implement new solutions to improve the quality of life and Healthcare.

Our main objectives could be summarized as follows:

� Adding new dimensions and creating need to the latest trends and innovations in Health-care.� Improvement of the medical care performance of all hospitals and physicians all over-Egypt.� Improvement of the after sales service for our customers.

CSC is one of the leading medical equipment representatives in Egypt with 42 companies represented between European, American and far Eastern Suppliers. In addition to several new acquisitions still in the pipe lines.

CSC Sales and Marketing Strategy

The Egyptian healthcare system is centrally operated .The state holds executive responsibility for the provision of healthcare, with a predetermined level of free care university available. Over the last years, however, the gover ment has introduced an increasing amount of service fees and incentive-based schemes to the public health system.Health services can now be divided into three broad categories; Government sector, Public sector and private sector . CSC sells to all these sectors hospitals and clinics. Its largest custom-er is Kasr El-Aini Hospital, which is Egypt’s largest hospital with c. 10,000 beds. CSC’s second largest customer, Alexandria International Hospital, has c. 5,000-6,000 beds. Collectively these two hospitals, along with c. [300] other public sector hospitals with c. 2,000-3,000 beds, com-prise c. 30% of CSC equipment revenue, In addition to the biggest University hospitals ation-wide.

CSC Capital Investments

�Health sector Investment; CSC owns 25% of Nile Heart company (NH), a hospital Managementservice provider launched operations in Septem-ber, 2011. NH was founded in 2009; its firstacquired Project was the management of Teach-ers Hospital in Cairo. NH is Shareholder company with the following Legal structure

� Agricultural Investment; CSC owns 3000 Acre in El-Farfrah Valley-south West Egypt – For Agricultur-al reclamation.� Touristic Investment; MarsaAllm commercial and Residential Touristic center in Hurgdah -Red Sea Coast-.

A B M T O v e r v i e w

As for the private sector CSC sells to the biggest medical centers mainly in Cairo, Alexandria, El Man-sura, Elmenia, and Upper Egypt and plans to target the remaining healthcare institutions in Egypt.

CSC has been able to diversify its customer base by offering the private sector customers’ a financing program to encourage sales and overcome the current marked market recession. This program is funded through CSC banking collaterals. The Equipment is sold to the client with installment over 3 to 4 years with Egyptian interest rate. We started this program since 1998. It has been very successful and assisted a lot of customers.

CSC After Sale & Service Strategy

CSC Service Center is a specialized technical service center. It successively rolled out a 12/6 system and periodical user follow-up protocol after product installation, which have made the after-sale service high-quality and efficient to ensure satisfactory service for customers in a timely manner.

CSC service revenue is based upon:

� Service contracts after warranty period calculat-ed as a percentage of the capital equipment value ranging from 10%-15%.� Individual spare parts sales quotes according to direct customers’ requests.� Direct Service calls.� Currently the service team is composed of 8 biomedical engineer trained by the different suppliers.

Elmaghraby Construction

Cairo

Scienti�c

Cor

poration

New Heart

Company

Company

Nile HeartCompany

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CSC is one of the leading medical equipment representatives in Egypt with 42 companies represented between European, American and far Eastern Suppliers. In addition to several new acquisitions still in the pipe lines.

CSC Sales and Marketing Strategy

The Egyptian healthcare system is centrally operated .The state holds executive responsibility for the provision of healthcare, with a predetermined level of free care university available. Over the last years, however, the gover ment has introduced an increasing amount of service fees and incentive-based schemes to the public health system.Health services can now be divided into three broad categories; Government sector, Public sector and private sector . CSC sells to all these sectors hospitals and clinics. Its largest custom-er is Kasr El-Aini Hospital, which is Egypt’s largest hospital with c. 10,000 beds. CSC’s second largest customer, Alexandria International Hospital, has c. 5,000-6,000 beds. Collectively these two hospitals, along with c. [300] other public sector hospitals with c. 2,000-3,000 beds, com-prise c. 30% of CSC equipment revenue, In addition to the biggest University hospitals ation-wide.

As for the private sector CSC sells to the biggest medical centers mainly in Cairo, Alexandria, El Man-sura, Elmenia, and Upper Egypt and plans to target the remaining healthcare institutions in Egypt.

CSC has been able to diversify its customer base by offering the private sector customers’ a financing program to encourage sales and overcome the current marked market recession. This program is funded through CSC banking collaterals. The Equipment is sold to the client with installment over 3 to 4 years with Egyptian interest rate. We started this program since 1998. It has been very successful and assisted a lot of customers.

CSC After Sale & Service Strategy

CSC Service Center is a specialized technical service center. It successively rolled out a 12/6 system and periodical user follow-up protocol after product installation, which have made the after-sale service high-quality and efficient to ensure satisfactory service for customers in a timely manner.

CSC service revenue is based upon:

� Service contracts after warranty period calculat-ed as a percentage of the capital equipment value ranging from 10%-15%.� Individual spare parts sales quotes according to direct customers’ requests.� Direct Service calls.� Currently the service team is composed of 8 biomedical engineer trained by the different suppliers.

AB Care Medicalsupplies

Egypt

AB Care forImport & Export

AB Care Medicalsupplies

Cairo ScientifcCorporation

AB Care MedicalTechnology

TrazoneUAE & Saudi

Arabia

btc TradingSaudi Arabia

bmc MedicalSaudi Arabia

bpc pharmaceuticalsSaudi Arabia

Saudi LogisticsSaudi Arabia

BH Group

B H G r o u p O v e r v i e w

Banaja Historic Background:

With the time rapidly passing by, Banaja's generations grew up and so did Banaja's holding since founded in 1941 by Sheikh Yahiya Banaja. The company started first as a pharmaceutical products specialized entity then transformed into a leading healthcare industry player. Today, the same company that penetrated its way up to pioneering levels and expanded its healthcare facilities during the last seven years has become the well-known Saudi Import Company.The third Banaja generation is now tackling the administrative positions. This generation – together with the work team – is now cited as highly ethical, spirited and managerially efficient group. With the objectives rehearsed in minds all employees and administrative staff quest hardly and persistently towards achieving success, leadership and perfection of performance in order to win consumers' satisfaction and trust.

Banaja Holdings Role:

The fundamental role of Company Holdings includes:� Finance support� IT support to the sub brands (principle companies)� HR support� Business development support� Providing properties� Legal support� Maintaining overall strategy

PresidentPA

PA Vice President

Shared Sector

LogisticsManager

FinancialManagerIT Manager Warehouse

Legal A�airsInternal Audit

PA

Services

Service Admin

ServiceTechnician

Electro Med X-Ray / MRI/ Nuclear Ultrasound

(5) Engineers (5) Engineers(10) Engineers

ServiceCoordinator

BusinessDevelopmentSales

Egypt

US GI App.s

US Cards. App.s

HiFu App App.s

C.T App.s

MammographyApp App.s

MRI & GammaApp App.s

ApplicationSpecialistManager

MarketResearcher

BDCoordinator

GeneralManager

MansouraManager

SecretaryBookkeeper Collector

(1) ProductSpecialist



Assuit Manager





PAPA

AlexandriaManager






Cairo Manager








Sales Director

A B M T O r g a n i z a t i o n a l s t r u c t u r e

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A B M T P r o d u c t L i n e s

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A B M T P r o d u c t L i n e s

Opportunities

Despite having the Egyptian market for medical equip-ment and supplies one of the largest markets in the Middle East, yet per capita consumption it is low by regional and world standards .That’s why AMBT envisions the following opportunities for its development and expansion

a. Exploring many markets decreases geopolitical risk.

b. Major Pilot Projects.

c. Emerging Economy in Turkey, Iraq, Algeria, Kenya, Uganda, Ethiopia, Czech, Slovenia, Romania& Iran.

d. Post revolution economy in Egypt, Libya, Syria and Yemen.

e. Huge under developed market in Africa with popula-tion 340M.

f. Diversification means safety.

g. World recession.

h. Unique technology.

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.: +2 02 226 666 06 .: +2 02 226 857 45E.mail .: [email protected]

Address.: 224, Al-Moltaka Al-Arabi District, Airport Direction, AlmazaP.O.BOX# 2699, 11361 Cairo, Egypt.

Documents

ABMT CP