PRE PRESENTATION OF RESEARCH REPORT

UNDER SUPERVISION OF Dr. Amit Gautam ASSOCIATE PROFESSOR SMS, Varanasi

Presented By Abhay Kr Singh IB/04/01

CONTENTS

TOPICINTRODUCATIONOBJECTIVECOMPETITORRESEARCHFINDING

Har ghar mai Hindustan

Topic : “SERVICE PROVIDED BY MARUTI SUZUKI

SERVICE CENTER IN VARANASI”

 

INTRODUCTION:--`

Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment.

Maruti Suzuki was the first company in India to mass-produce and sell more than a million cars. Maruti cars are very popular due to their low and 50 to 60 % uses to use This company car it

maintenance cost and efficient service provide by the Maruti service centers . Maruti Suzuki is the largest automobile manufacturer in India. 

Maruti Suzuki cars

OBJECTIVE:--To have knowledge about the company.To know about it’s product and it’s competitors.

To assess the customer satisfaction level regarding the services of Maruti service.

To find out facility provided by the Maruti service centre in Varanasi city

Maruti Suzuki India limited

Type :- Public(BSE Maruti,NSE Maruti)Industry :- Auto MotiveHeadquarters :- Delhi, INDIAKey people :- Mr. Shinz Nakanishi managing Director &

CEOProduct :- Auto mobile Revenue :- US$ 14.8 billion

(2009)Parent :- Suzuki Motor

Corporation Seles(Fy09) :- 5,64,842 Cars

Competitor in Market

Maruti Suzuki 43%

TATA 26%

Mahindra motor 19%

Hyundai 8%

Other 4%

Sales

1st Qtr2nd Qtr3rd Qtr4th Qtr

Research :--

Market Research was conducted to know: Customers feedback Suggestions

Using the list of active and inactive Maruti service we tried to find out why?

Some use the Service frequently - Active Some did not used the Service – Inactive

Limitation of the Market research done by us: Customers were only those who used Maruti Service. Time was the major constraint… The Maruti-Suzuki Service centre……………

FINDING:-- Most of the Varanasi people uses 43% prefer Maruti car.The car holder firstly goes to service centre.Normally people in this city use car to office to home &

some time other work.The Maruti car mileage in a liter 10-16 KM lumsum’ .Maruti holder user Maruti parts.All the Maruti user are satisfy his service .There are some additional facilities provided by Maruti

service centre . Maruti service centre is best quality provide to our

customer.The service centre is quality mantras with car.

 

Conclusion:--Maruti is expanding it’s product basket by

offering value proposition on different income levels……

Small and fuel efficient cars becoming increasingly important for domestic market…..

Suzuki gaining globally on back of small car profit, economics of scale make India on alternative manufacturing destination for India……….

THANK You